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47% Response from Direct Mail

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47% Response

I really did create a campaign that pulled in a response of 47% and resulted in nealy one million pounds in sales for a client.

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It’s a true story.
He was struggling and was investing all of his cash (his house on the line) for his new business.

He looked ill. His wife was going nuts!
He was also mailing 5000 prospects each month with NO replies, not a single reply!

I showed him how to…

  • Slash his mailing from 5000 a month to 100
  • Generate new sales copy and strategy
  • Handle enquiries
  • Sell like crazy

He pulled in 47% response rate to a new list.
Over 12 months the deal was worth just under a million in turnover to him
Nice.

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