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Advertising Facts

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I always find it interesting that when a client runs an advert of any kind they expect an instant result.

Direct mail, web pages, yellow pages etc…

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Here’s the reality based on years and years of market research.

  • It takes 7 views of any piece of marketing for your prospect to see it.
  • It takes 14 views of your Advertising before the client starts to think I might buy.
  • It takes 21 views to get the interested prospect to become your buyer.

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