Is Achieving Perfection On Your To-Do List?

By Orange Beetle | May 18, 2009

How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?

And why does everything have to be perfect?

Last January Mark and I were driving our son Elliot and his chum John to the airport to start their backpacking trip to New Zealand. [...] Continue Reading…

Topics: Human Potential| Add comment

Help others find this article at:

If You Want To Be Your Own Boss - Start Talking Shop

By Orange Beetle | May 5, 2009

This may be one of the shortest articles you will ever read about leaving your job to become self employed in any professional or entrepreneurial capacity.

It is also THE most important article you will ever read. Hands down. If you don’t get this stuff right, then none of the rest of it will matter because you will never be able to leave your job behind. NEVER. Which is silly because [...] Continue Reading…

Topics: Human Potential| Add comment

Help others find this article at:

A Copywriter’s Private Fashion Show?

By Orange Beetle | April 18, 2009

Good copywriting speaks not just to the mind of our future customer but to their heart.
When our writing stirs up emotions and feelings in our reader this is a good thing.
The only way to do that is to speak from the heart in our writing. From our heart to theirs.
It sounds a bit odd doesn’t it - speaking from your heart to the heart of some unknown reader? But marketing and copywriting is all [...] Continue Reading…

Topics: Copywriting| Add comment

Help others find this article at:

How Can Copywriters Tap Into Their Emotions At Will?

By Orange Beetle | April 10, 2009

It’s been a while.
Sometimes the flow just stops and when it does it’s best not to fret. Relax and it’ll come back.
Business, or should that be busy-ness is usually the culprit, either that or exciting new things to learn and do.
Copywriting is all about the right state of mind. Not just your customer’s - YOURS!
Yes, your own state of mind plays a major role in copywriting.
Excited enthusiam is the emotion you need to be [...] Continue Reading…

Topics: Copywriting, Emotions| Add comment

Help others find this article at:

How To Become A Great Copywriter In Seven Simple Steps

By Orange Beetle | March 22, 2009

Great Copywriters don’t just appear from thin air… To be truly great you need to be a cut above the rest.
Find out how you have use these seven simple steps to be a great copywriter. [...] Continue Reading…

Topics: Copywriting| Add comment

Help others find this article at:

Is The Artist In You Destroying Your Advertising Campaigns

By Orange Beetle | March 15, 2009

You know the style of advertisements I am talking about, the ones that win awards and gain recognition from the commercial art exhibitions and the like.

What’s wrong with these ads…

Or should I say the question is have you ever purchased anything from an advertisement like this?

I could almost guarantee that you although you may look at theses advertisements and think how pretty they are, you probably would not be motivated to take action. [...] Continue Reading…

Topics: Advertising, Basic Copywriting| Add comment

Help others find this article at:

Have Your Advertisements Stopped Getting The Level Of Sales They Once Were?

By Orange Beetle | March 15, 2009

If your copy needs a new lease on life perhaps all you need to do is try a new style of writing to spark a readers interest again.

It seems like a simple answer doesn’t it!
In everything we do there are times when we loose focus and need a change; the same is true for your copy.

[...] Continue Reading…

Topics: Body Copy| Add comment

Help others find this article at:

Get Your Copy To Work Quick And Effectively With These 10 Tips…

By Orange Beetle | March 15, 2009

You have done all your homework you understand your target market, yet you are not sure how to go about writing your copy…

Your copy needs to reach your clients on a personal level, it has to be something that makes them want to get of the couch and take action.

So how can you achieve this? [...] Continue Reading…

Topics: Copywriting| Add comment

Help others find this article at:

Do You Want The Secret To Writing Body Copy That Actually Works

By Orange Beetle | March 8, 2009

The final point is really the most important one…

The more you tell the more you sell.. Give the reader the most information you can about the product…. this will build the customer confidence in not only the product but also you and your reliability.

It is tough for businesses right now, so you need to be ahead of the pack…. You need to consider how you can apply these seven simple steps in your next advertising campaign to truly make a difference to your business.

[...] Continue Reading…

Topics: Body Copy| Add comment

Help others find this article at: