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Brand Up Or Go Invisible

Brand Up Or Go Invisible

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Should you brand up?

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out.

I did.

FREE: MP3 Why Everything You're Being Told About Marketing Can Never Work and - How To Fix It.

A must listen to, short, to the point, provocative and eye-opening reality-check from Alan Forrest Smith, as to why most marketing can only fail and - How to fix it! Stacks of top secret breakthroughs you can use right now.

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We did.

After almost 20-years we were the biggest the best and the only option for redesign.

Everything I learned from that process I put into Orange Beetle.

Let me explain.

It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast.

Around the mid-nineties what was to become Orange Beetle really started to take off.

I had no name for this fledgling but fast-growing business. I knew this though.

To attract my customers and stand-out I had to do certain things.

The brand had to have

  • Personality
  • Consistency
  • Recognition
  • Distinction
  • Logo
  • Imagery
  • And memory structures and connections that would be built over time using other tools such as
  • Perception
  • Positioning
  • Presence

Anyway, I recorded a short video here for you that gives you far more detail of how I took this new business to the only option with my clients.

Peace.

Alan Forrest Smith


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