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The One 2017

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I'd like to work with you and you and you only. If you are the ONE … your business and life are about to change. This is a minimum investment maximum retu...

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The New Reality of Uncertainty

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One thing's for certain ... The New Reality of Uncertainty What used to be a sure thing is no longer anything. What has been used for years for business growt...

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Does Marketing Still Work? The old rules of marketing are absolutely dead. Recently I have been mentoring a company that has had a very common problem I keep se...

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How To Beat Economic Uncertainty

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During any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink. Every now and then you have to t...

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Direct Marketing Results – Five Case Studies

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Does Your Marketing Work? In a world that is pretending marketing is very complicated, you might like the simplified strategies and results you are about to rea...

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Business Mentor How To Choose

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How To Choose The Best Business Mentor For You How the hell do you choose a proven reliable mentor in a world where so many now claim to be experts? Type the wo...

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Transition Mentor & Partner Program

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IMPORTANT NOTE: BEFORE YOU READ ONE WORD FURTHER. I am looking for serious business partners I can mentor for higher response results for a year and beyond. Thi...

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Letters from Clients

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Letters from Clients A Letter From Sharon “My name is Sharon and I own artificial flowers.co.uk. It has been up and running around six months and I went down ...

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How To Convert More Enquiries

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How To Convert Enquiries Why do people buy? “We get enquiries but we cannot convert them?” Here is what I see and hear with clients all the time. This will ...

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Le Force Majeure

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Le Force Majeure Seven days ago I had a visit from Le Force Majeure. Seven days later I am one stone lighter a little weaker and although much better I am still...

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Orange Beetle News & Views 2017

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Orange Beetle News & Views - What's Coming 2017 Alan here. We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy ye...

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Brand Up Or Go Invisible

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Should you brand up? When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out. I did. We did. Af...

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2017 Marketing Change

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Changes You Should Know About that Most Marketers Dare Never Mention - Marketing Trends 2017 First, a rivetingly sad yet, frustratingly true story. My pal has j...

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Marketing EXTINCTION

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A.D.2020 The Age of Marketing EXTINCTION Part one Marketing as you know it will no longer exist by 2020. And despite that 2020 sounds like a year from a space m...

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The Little Black Dress

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The Little Black Dress Recently my wife read an autobiography about a famous designer Diane Von Furstenberg. That is her above. Despite her owning many business...

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I Love Email Marketing

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Does Email Still Work? I’ve never shared this story before. It is, of course, all true but some details might be hazy. It is a story of thousands of pounds - ...

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Eccentric Rule Breaking Marketing

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Alan - thanks - your approach is too eccentric for me - I don't think I can sell it internally Thank you anyway Best wishes"   Since I began working with c...

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Direct Mail Works

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Should You Use Direct Mail? Yes. Yes because it works. This morning in my mailbox I had direct mail (letters) from Amazon, Apple, Google and PayPal. I have had ...

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The Parrot Escaped

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The Parrot Escaped! When I get up in the morning and head for breakfast I always sit in the same chair. It looks out onto large trees. The bird noise in the mor...

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Old v.s New School Direct Marketing

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Old School vs. New School or FUSION MARKETING? Old school marketing is using sales reps, cold-calling, flyers, and anything else including FAX machines to sprea...

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Massimo Bottura

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I’ve been watching a TV show on Netflix called Chefs Table. For the record – just brilliant! All the chefs had traits in common, one being the need to be th...

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From That To This

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How do you take zero and turn zero into a torrent of leads? It’s Friday so I thought I’d share with you a little more detail of a client of mine. You might ...

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Summer Time – Time For What?

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SUMMER TIME -Time For What? The school is out so if your town, city or village is anything like most at this time of the year everything has gone pretty quiet i...

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Direct Mail Vs. Email

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Direct Mail Vs. Email I’m the first to admit I rarely check my mailbox. When my wife and myself get home she will tell me to open it and hand her the mail. So...

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The Social Media Question

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The Social Media Question I’m just back from the coffee shop where we drink coffee before we get over into the office. Behind me were two guys. One was speaki...

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Misinformation Overload

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MISINFORMATION EXPERTS One of the biggest threats facing business owners like yourself today is the massive distribution of relentless misinformation. And it’...

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Business Breakthrough No.9

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BREAKTHROUGH 9: "Do you have the expertise needed?" I am yet to consult with a company that thinks they have the expertise but their results prove they don’t ...

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Orange Beetle Vintage

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A Look Back Over Many Orange Beetle Websites and What Really Makes a Website Like This (and yours) Sell Let me say upfront; You need too understand this - marke...

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VID: Business Breakthrough … Tips

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The above is based on the breakthrough article found here at ... 43 business breakthroughs 43 steps I use with my own private clients that will transform your b...

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Salon Punk Breakthrough

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A Personal Breakthrough Project I thought you’d like to share some insider business today about a project I have been working with since 1999. Yes I did say ...

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Reflections on Time

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 A few reflections on time Maybe because I am getting marring in 36 hours I am feeling a bit reflective today. Time is such a strange almost unmeasurable thing...

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Marketing Potatoes

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From: Direct Response Marketing Consultant Alan Forrest Smith What Has Potatoes Got In Common With Your Marketing? How the world of direct response marketing ha...

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Email Secrets

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If you are a copywriter, want to be a copywriter or write emails for your business you'll find this interesting, exciting and hugely valuable. Seriously if you ...

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