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A Brief History Of Marketing

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Here’s why your marketing no longer works. The following note might take more than one read. Read slowly and digest what you read because it could very easily...

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Marketing That Actually Works

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Marketing That Works I think you missed last nights Skype Live and that's a real shame because it was futuristic and revealing to say the least. It wasn't recor...

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Marketing Agencies and Corporate Growth Strategies Will Destroy Your Business

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Marketing today is an absolute mess. But It depends who you speak to. Agencies, admen and women, marketing teams, social media companies, SEO guys and some othe...

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Does Marketing Still Work? The old rules of marketing are absolutely dead. Recently I have been mentoring a company that has had a very common problem I keep se...

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How To Beat Economic Uncertainty

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During any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink. Every now and then you have to t...

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Direct Marketing Results – Five Case Studies

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Does Your Marketing Work? In a world that is pretending marketing is very complicated, you might like the simplified strategies and results you are about to rea...

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Notes 10/03/17

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Alan's Notes from the Coffee Shop Opposite me right now are two banks. One is HSBC – now closed. The other is Nat West – Closing. Just down the street aroun...

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Business Mentor How To Choose

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How To Choose The Best Business Mentor For You How the hell do you choose a proven reliable mentor in a world where so many now claim to be experts? Type the wo...

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Transition Mentor & Partner Program

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IMPORTANT NOTE: BEFORE YOU READ ONE WORD FURTHER. I am looking for serious business partners I can mentor for higher response results for a year and beyond. Thi...

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Letters from Clients

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Letters from Clients A Letter From Sharon “My name is Sharon and I own artificial flowers.co.uk. It has been up and running around six months and I went down ...

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How To Avoid Fake Marketing

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Fake News Affects Your Business It works - sells more - it doesn't work - sells less! There's nothing new in fake despite it being all over the media right now ...

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How To Convert More Enquiries

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How To Convert Enquiries Why do people buy? “We get enquiries but we cannot convert them?” Here is what I see and hear with clients all the time. This will ...

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Success During Uncertain Times

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It feels like the world has gone mad. It does and can affect us. Somethings we cannot control and cannot stop. Somethings we can. There’s never been a more i...

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Orange Beetle News & Views 2017

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Orange Beetle News & Views - What's Coming 2017 Alan here. We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy ye...

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Brand Up Or Go Invisible

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Should you brand up? When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out. I did. We did. Af...

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2017 Marketing Change

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Changes You Should Know About that Most Marketers Dare Never Mention - Marketing Trends 2017 First, a rivetingly sad yet, frustratingly true story. My pal has j...

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Marketing EXTINCTION

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A.D.2020 The Age of Marketing EXTINCTION Part one Marketing as you know it will no longer exist by 2020. And despite that 2020 sounds like a year from a space m...

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Think Big

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From Desk Of: Best Direct Marketing Consultant, Alan Forrest Smith Do You Think Big - Bigger Than Most? What you are about to read might just be for you. This p...

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The Little Black Dress

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The Little Black Dress Recently my wife read an autobiography about a famous designer Diane Von Furstenberg. That is her above. Despite her owning many business...

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Eccentric Rule Breaking Marketing

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Alan - thanks - your approach is too eccentric for me - I don't think I can sell it internally Thank you anyway Best wishes"   Since I began working with c...

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TRANSFORM 3. Cause & Effect

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Transform 3. Cause and Effect I don't like definitions, but if there is a definition of freedom, it would be when you have control over your reality to transfor...

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TRANSFORM 2. The Price

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TRANSFORM 2. The Price Man, alone, has the power to transform his thoughts into physical reality; man, alone, can dream and make his dreams come true. Napoleon ...

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Transformational Marketing news July 2016

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Transformational Marketing Consultant News July 2016 In a crazier than crazy world, it's always a good to have focus especially when you cannot change the bigge...

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Life & Happy?

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What is life? What is happiness? What is life? For some, it is collecting a vast amount of wealth. For others, it can be something as simple as finding true lov...

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The Parrot Escaped

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The Parrot Escaped! When I get up in the morning and head for breakfast I always sit in the same chair. It looks out onto large trees. The bird noise in the mor...

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Old v.s New School Direct Marketing

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Old School vs. New School or FUSION MARKETING? Old school marketing is using sales reps, cold-calling, flyers, and anything else including FAX machines to sprea...

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Massimo Bottura

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I’ve been watching a TV show on Netflix called Chefs Table. For the record – just brilliant! All the chefs had traits in common, one being the need to be th...

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From That To This

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How do you take zero and turn zero into a torrent of leads? It’s Friday so I thought I’d share with you a little more detail of a client of mine. You might ...

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Summer Time – Time For What?

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SUMMER TIME -Time For What? The school is out so if your town, city or village is anything like most at this time of the year everything has gone pretty quiet i...

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The Law of Planning

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The Law of Planning Ignore this law and you will see its consequences. Do not miss a read of this article. Save for later if you have to but make sure you read ...

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Direct Mail Vs. Email

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Direct Mail Vs. Email I’m the first to admit I rarely check my mailbox. When my wife and myself get home she will tell me to open it and hand her the mail. So...

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The Social Media Question

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The Social Media Question I’m just back from the coffee shop where we drink coffee before we get over into the office. Behind me were two guys. One was speaki...

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BREXIT EXIT – and Your Business

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THE BREXIT EXIT Oh god the world has ended - really? Lets look at this from a different angle. I’m a huge believer that we cannot change the past. The vote ha...

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