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How To Convert More Enquiries

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How To Convert Enquiries Why do people buy? “We get enquiries but we cannot convert them?” Here is what I see and hear with clients all the time. This will ...

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Success During Uncertain Times

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It feels like the world has gone mad. It does and can affect us. Somethings we cannot control and cannot stop. Somethings we can. There’s never been a more i...

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Think Big

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From Desk Of: Best Direct Marketing Consultant, Alan Forrest Smith Do You Think Big - Bigger Than Most? What you are about to read might just be for you. This p...

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Direct Mail Works

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Should You Use Direct Mail? Yes. Yes because it works. This morning in my mailbox I had direct mail (letters) from Amazon, Apple, Google and PayPal. I have had ...

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The Parrot Escaped

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The Parrot Escaped! When I get up in the morning and head for breakfast I always sit in the same chair. It looks out onto large trees. The bird noise in the mor...

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Old v.s New School Direct Marketing

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Old School vs. New School or FUSION MARKETING? Old school marketing is using sales reps, cold-calling, flyers, and anything else including FAX machines to sprea...

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Direct Mail Vs. Email

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Direct Mail Vs. Email I’m the first to admit I rarely check my mailbox. When my wife and myself get home she will tell me to open it and hand her the mail. So...

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Direct Marketing Training

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We Offer The Very Best Specialist - Advanced - Premium Direct Marketing Training Anywhere in The U.K. Bespoke - Day Rate - Specialist - Advanced - Guaranteed We...

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NEWS: May 2016 Iconoclast Collective & Breakthrough

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NEWS ICONOCLAST COLLECTIVE & BREAKTHROUGH: Getting asked to feature on a Canadian TV show. Enquiries and ventures with the biggest property experts in the U...

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Breakthrough17

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BREAKTHROUGH No.17 How does your customer think? When I was a hairdresser I discovered this very early. If I asked my clients do they want a cut and blow they w...

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Misinformation Overload

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MISINFORMATION EXPERTS One of the biggest threats facing business owners like yourself today is the massive distribution of relentless misinformation. And it’...

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Business Breakthrough No.9

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BREAKTHROUGH 9: "Do you have the expertise needed?" I am yet to consult with a company that thinks they have the expertise but their results prove they don’t ...

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Email Secrets

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If you are a copywriter, want to be a copywriter or write emails for your business you'll find this interesting, exciting and hugely valuable. Seriously if you ...

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Marketing Change Part 2

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Marketing problems ...Marketing has changed part 2. In the last article I hopefully sent the fear of God into your hearts by talking truthfully about how busine...

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A Sales Letter Story

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The Incredibly True Story 47% Response Sales Letter I started writing sales copy around 1985 but this was now 1992 I think. My new high-street business had been...

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How To Be a Copywriter DVDs

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How I Started Making Big Money Writing Words and How You Can Too! My first copywriting job was an accountant. I got paid $1,000 for writing just 3 single page l...

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4 Things Hairdressing Taught Me

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4 Direct Response Marketing Tricks I Learnt From Hairdressing What can hairdressing teach your business about marketing, copywriting, strategy and good old dir...

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The HABIT – Important Read

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Bad Habits Hold You (and me) Back As a business mentor I am adding a warning because if I am correct, you'll resist what you are about to read. How do I know t...

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33% Response Sales Letter Interview

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Below is an interview I did over 10 years ago ( I think). The interviewer wanted to know more about a letter I had written that pulled a huge 33% response. Here...

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The 47% response Rate Sales Letter

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The 47% Sales Letter How the hell do you get 47% response rate to conversion from a direct mailer? Especially when the guy had already been mailing every couple...

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Mentor Tips For FREE

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What do we actually do in MENTOR? Here's 11 Things You Can Do Today To change Your Life or Business Without Spending a Single Penny From My Business Mentor Prog...

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Muscles Marketing & Mentor

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Direct Marketing Consultant - With Muscles! See that photo above? Yes it’s me so don’t click away just yet as there is a point to this story. I know its a b...

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Real Price of Marketing

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Some business meetings and decisions are like staring out of a window whilst drinking coffee and thinking about the next day of. That has a real measurable pric...

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Marketing Budgets and Cost

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The Price of Marketing How much does it cost to do your marketing? Well I could give you my rather predictable reply that marketing should cost nothing yet the ...

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MENTOR CHANGE 2014

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See that photo above? The second to last window on the right was a tiny bedsit house that was to literally save my life from absolute hopelessness. I’ll expla...

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Googlecide

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Are you committing Googlecide? Martin emailed me to arrange a call. We had the call and he told me the following. 20 months ago we invested time, energy and cas...

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What If?

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Imagine this … You - It’s April 2014 You had your best Christmas your business has ever seen? You sold more You made more You relaxed more There was no tim...

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Change Marketing

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God I feel as though I have lived two dramatically different lives. The death of my first life was so dramatic it changed everything. Change was needed and if I...

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The Apologist

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This Is My Apology To You In a world where every message looks the same, reads the same, sounds the same and has the canned ingredients of tasteless formula wri...

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Jay Conrad Levinson RIP

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Dedicated to my mentor - Jay Conrad Levinson A Light Goes out Around 2:30pm March 2008 I had just come off the stage at an event called Big Seminar in Atlanta G...

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MENTOR COPYWRITER

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MENTOR has been moved to the following page... click on the image below ...

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Direct Marketing Mentor

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Why Is My Marketing NOT Working? And how can you make it work? That’s my room of creation. Recently I spent 7 weeks writing ONE small advert with just 1000 wo...

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YOU The One?

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I'd like to work with you and you only. A beard is not a requirement but this email will explain what is. If you are the ONE … Your business and life are ...

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