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Social Media Marketing

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Yes, I feel like I am at war with Social Media scammers. War is a horrible word and even worse a horrible action. Let me take you back. Around 1998/99 search en...

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How To Avoid Fake Marketing

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Fake News Affects Your Business It works - sells more - it doesn't work - sells less! There's nothing new in fake despite it being all over the media right now ...

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Success During Uncertain Times

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It feels like the world has gone mad. It does and can affect us. Somethings we cannot control and cannot stop. Somethings we can. There’s never been a more i...

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Le Force Majeure

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Le Force Majeure Seven days ago I had a visit from Le Force Majeure. Seven days later I am one stone lighter a little weaker and although much better I am still...

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Orange Beetle News & Views 2017

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Orange Beetle News & Views - What's Coming 2017 Alan here. We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy ye...

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The Parrot Escaped

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The Parrot Escaped! When I get up in the morning and head for breakfast I always sit in the same chair. It looks out onto large trees. The bird noise in the mor...

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Old v.s New School Direct Marketing

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Old School vs. New School or FUSION MARKETING? Old school marketing is using sales reps, cold-calling, flyers, and anything else including FAX machines to sprea...

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Summer Time – Time For What?

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SUMMER TIME -Time For What? The school is out so if your town, city or village is anything like most at this time of the year everything has gone pretty quiet i...

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The Social Media Question

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The Social Media Question I’m just back from the coffee shop where we drink coffee before we get over into the office. Behind me were two guys. One was speaki...

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Alan’s Notes June 23rd

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NOTES FROM MY DESK June 23rd Today I’m doing my own thing. That means doing what I want to do. The day began with a hug and a kiss with my darling wife Tamuna...

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Marketing Change Part 2

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Marketing problems ...Marketing has changed part 2. In the last article I hopefully sent the fear of God into your hearts by talking truthfully about how busine...

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4 Things Hairdressing Taught Me

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4 Direct Response Marketing Tricks I Learnt From Hairdressing What can hairdressing teach your business about marketing, copywriting, strategy and good old dir...

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The HABIT – Important Read

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Bad Habits Hold You (and me) Back As a business mentor I am adding a warning because if I am correct, you'll resist what you are about to read. How do I know t...

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33% Response Sales Letter Interview

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Below is an interview I did over 10 years ago ( I think). The interviewer wanted to know more about a letter I had written that pulled a huge 33% response. Here...

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The 47% response Rate Sales Letter

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The 47% Sales Letter How the hell do you get 47% response rate to conversion from a direct mailer? Especially when the guy had already been mailing every couple...

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Mentor Tips For FREE

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What do we actually do in MENTOR? Here's 11 Things You Can Do Today To change Your Life or Business Without Spending a Single Penny From My Business Mentor Prog...

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Muscles Marketing & Mentor

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Direct Marketing Consultant - With Muscles! See that photo above? Yes it’s me so don’t click away just yet as there is a point to this story. I know its a b...

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Real Price of Marketing

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Some business meetings and decisions are like staring out of a window whilst drinking coffee and thinking about the next day of. That has a real measurable pric...

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Marketing Budgets and Cost

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The Price of Marketing How much does it cost to do your marketing? Well I could give you my rather predictable reply that marketing should cost nothing yet the ...

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MENTOR CHANGE 2014

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See that photo above? The second to last window on the right was a tiny bedsit house that was to literally save my life from absolute hopelessness. I’ll expla...

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Googlecide

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Are you committing Googlecide? Martin emailed me to arrange a call. We had the call and he told me the following. 20 months ago we invested time, energy and cas...

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What If?

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Imagine this … You - It’s April 2014 You had your best Christmas your business has ever seen? You sold more You made more You relaxed more There was no tim...

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Change Marketing

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God I feel as though I have lived two dramatically different lives. The death of my first life was so dramatic it changed everything. Change was needed and if I...

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The Apologist

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This Is My Apology To You In a world where every message looks the same, reads the same, sounds the same and has the canned ingredients of tasteless formula wri...

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Jay Conrad Levinson RIP

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Dedicated to my mentor - Jay Conrad Levinson A Light Goes out Around 2:30pm March 2008 I had just come off the stage at an event called Big Seminar in Atlanta G...

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MENTOR COPYWRITER

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MENTOR has been moved to the following page... click on the image below ...

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Direct Marketing Mentor

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Why Is My Marketing NOT Working? And how can you make it work? That’s my room of creation. Recently I spent 7 weeks writing ONE small advert with just 1000 wo...

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YOU The One?

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I'd like to work with you and you only. A beard is not a requirement but this email will explain what is. If you are the ONE … Your business and life are ...

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Stupid World Stupid Marketing

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Innocent or guilty I shouted, 'guilty' she replied. And god was she guilty. I felt like saying to her… "You madam are guilty of the crime of marketing stupidi...

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Fat Cat Marketing

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Today I had lunch with a fat cat. Not real cat with soft hair and sharp teeth and penetrating claws and truthfully not that fat - a little overweight in fact - ...

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Copywriting Course

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ALL-NEW Premium Copywriters Masterclass EVOLUTION from Master and 30-year Veteran Copywriter Alan Forrest Smith! This two-day copywriters master class is for .....

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MENTOR: Cars Jobs & Change

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Cars Jobs & Change At 7:40am today I was driving my car. Not that unusual you might say but actually it is because at 7:40am I am usually in bed or eating t...

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Try a Bit of Marketing?

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Photo: Myself and clients at my old HQ  working on their business. I got this email from a new client. It said this. "Hi Alan I have loved reading and watching...

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