Direct Mail Before & After … The Lead Letter
I began writing direct mail around 1994 for my own businesses. One series of mailers we used for years increased my business around 65% so I understand the power behind direct mail.
So I thought I’d very quickly show you this little before and after I write for a client years ago. The after blew the before out of the park as you can see.
Anyway here it is, enjoy
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Seasonal sales trends
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Low marketing ROI
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Could you see the difference?
I have seen direct mailers get as high as a 47% response rate where the previous version failed. Saying the right thing at the right time can and will make a huge difference.
Changing words from …
Could you (by implication is saying, maybe you can’t)
Would you (by implication is saying, you could but you won’t)
Should you (by implication is applying a hidden factor that could be guilt laden which creates resentment which dulls response)
Of course all have their place to the right targets.
If you need help to get your message right all you have to do is ask. I critiques sales copy, create sales letters and use words so you get the reaction you need from your targets.