Here's a way you can increase the reaction/response from your offers. Dead simple but not as obvious as it might sound.

Okay here goes ...

Imagine there are TWO car sales showrooms here.

Both are selling an identical product/car.

Both have totally different offers. Which one do you think is the better offer?

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Cars Sales ‘A’ runs this advert.

Ford Focus 13 GL.

Leather interior in green.

Metallic green chip proof paint.

Sports alloy wheels.

Full electric kit.

£7,995.00
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Car Sales ‘B’ offers an identical car at a higher price in their advert.

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Ford Focus 13 GL.

Premium Leather Interior. Choice of 6 colors.

High Gloss Finish Metallic Paint. Choice of 6 colors.

Alloy wheels. Choice of 6 styles (including RS wheels).

Full Pack Electrics, windows, doors etc.

FREE insurance for 12 months.

FREE car styling kit (fully lowered, fully loaded) valued at £999.00.

FREE State-of-the-Art, Sony v116 CD/iPod player.

We are throwing in over £3,000 worth of extras!

Just 15 in the showroom right now. 5 have already gone! Call us right now on 5867948576847


Only £8,495.00.
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Who sold the most? Was it ‘A’, the cheaper option or ‘B’, the higher priced option?

Read this next bit first before I tell you.

NOT JUST A CAR!

Do people buy a car or do they buy an extension to their personality? The facts show MOST buy more than a car. So, you have to sell ‘more than a car’.

Car ‘B’ is virtually letting the buyer create their own car. It’s part of them, it’s their choice, look and feel. Car ‘A’ is selling … just another car!

Options are good. Offer is good. Sales are good!

PERCEPTION!

The perceived value of car ‘B’ although higher in price was seen as a cheaper option. Reason is this. The value of the offer far exceed the perceived value in the buyers mind!

Answer is ‘B’ (even though the price is higher) Why?

This is all about the offer. More important it’s about what the buyer is thinking. What goes on in their mind pre-purchase.

In simple terms: although higher in price the offer was seen as a cheaper option!

YOUR OFFERS

Did this help you? Can you now create mouth-wateringly irresistible offers?

Let me know how you get on.

Orange Headquarters
Copywriter and Copywriting from Alan Forrest Smith at Orange Beetle for direct response copywriting.

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Email: alan@orangebeetle.com
Cell: + 44 78059550340
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