Dear Friend,
| I am about to
launch a BRAND new *live* copywriting course that is
so affordable ... you'll think its a April fool!
But first ... |
 |
|
Alan Forrest Smith |
Yesterday I was standing in a long
line of buyers in my local Spar shop.
One after another I watched buyers paying for their shopping
but also, asking for cigarettes.
Now if you are a smoker don't stop reading now because you
think I am victimising you, no, this has a powerful message
for you if you use copy to sell products.
In the UK (not sure about other countries) on the front of
all cigarette packets there is now a large white label that
reads ...
Yet, smokers still buy them.
Does that mean smokers are thinking, "I can't wait to speed
up my death?" No of course not but here is what it does
mean.
Smokers suffer from something I call ...
*MESSAGE DISINCLINATION*
This means the way their mind receives the message is with,
Aversion, hatred, hesitance, repugnance or downright
alienation to the message.
In other words, they do actually SEE the words but they
DON'T see them!
Or SIMPLER, their mind has an
aversion or repugnance to the message.
This should interest you. Why?
Because when you think about this, the message on the
cigarette box is
* Highly targeted
* Proven and true
* Simple and easy to digest
In fact this is nothing new. It's something that permeates
most ongoing messages
For example
What's the first thing kids will
when they see a sign like this? Yes, they try and get in.
How about this one
Have you ever seen speeding drivers
slow down when they pass that sign? Have you ever slowed
down yourself when you see that sign?
And I could go through many like
this.
But the real issue here for you is
how does this affect your business? How does it affect your
copy? Are you actually using what you believe to be highly
targeted copy but ... actually creates ...
*Message Disinclination*
So how can we change the same
message, keep it targeted and make it work like crazy?
Lets look at the 3 examples above
again with some changes.
|
SMOKING KILLS
or
How
Will You Feel When Your Daughter Is Watching You
Dying From Cancer Caused By Smoking? |
Better?
Next one.
|
Danger Keep Out
or
DANGER: Dare To Enter Could Result In You Being
Torn To Shreds By 4 Pack Trained Rottweiler Dogs |
Better?
Next one
|
Speed Kills
or
If You Don't Slow Down Right Now You Could DIE
In 30 Seconds.
Last Year 1,371 Ignored This Sign. Will You Be
Next? |
Better?
Okay so the point is this...
The answer to MESSAGE DISINCLINATION
can be the use of emotive copy or phrases.
Why?
Because it taps into the heart, not
just their head. It FORCES them to make and answer or to
reason on the headline.
What is emotive copy.
I'll tell you soon.
Alan Forrest Smith
---------------------------------
It's here at ...
http://www.orangebeetle.com/retreat
March 24th, 25th, 26th.
---------------------------------
get paid for what you do but
you always go the extra mile and actually really truly want
people to succeed in what they do.
Cheers Alan
Would You Like To Be One Of My
Mentor Clients?
It's easy here's how ... Join me at
the RETREAT!
|
