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March 24th, 25th, 26th
http://www.orangebeetle.com/retreat
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Dear Friend,
| Lord of the
Rings was one of the greatest stories ever
written. Can you imagine walking the same ground
where the original idea for where Lord of the
Rings was originally formulated by the boy,
J.R.R. Tolkien? |
 |
|
Alan Forrest Smith |
Tolkien would be reluctantly
dragged over to The secret Shire of Shropshire by his
father from the city of Wolverhampton, near Birmingham,
UK.
One place the boy Tolkien would be taken to was Carding
Mill Valley. This is a place named as one of the six
areas of *outstanding beauty* in the UK) I can tell you,
it is breathtaking beyond words to see.
You can see it here ...
http://www.cardingmillvalley.org.uk
Young boy Tolkien's imagination would run wild as he
imagined, elves that lived forever, powerful angry
goblins, tiny timid hobbits and devilishly created orcs.
There are even wild horses in the valley. They are
rarely seen Most are white, there are around 20 all
together. I have seen the group twice now. Once when I
drove through the valley at half past midnight.
I drove through the midnight winter mist and suddenly
came across them half on and half off the road.
Truthfully at the time it scared me to death but after
realizing what I was seeing I was totally dumbstruck.
There is more, much, much more.
And if you have been down this valley, you'll understand
exactly why it possibly the most truly inspiring place I
personally have ever walked along.
Carding Mill Valley is just 5 miles away from the
RETREAT. I will be taking my students for a starlit walk
along the top of the Valley to see something truly
mind-inspiring!
Not only see something but learn a powerful marketing
lesson from the valley when we are up there. It will be
an truly English countryside experience that none will
ever forget.
There's only ONE unique place this is going to happen.
Only 5 Beds Available. 2 Have
Now Gone!
---------------------------------
It's here at ...
http://www.orangebeetle.com/retreat
March 24th, 25th, 26th.
--------------------------------- |
|
Should? Could? Would?
Must?
A microscopic lesson in
copywriting.
It's so microscopic most writers actually miss the point
and power when writing their own copy.
Here it is.
What word in your opinion carries the most power?
You COULD take action today
You SHOULD Act Now
You absolutely MUST take
action right now
If only you WOULD act now
WHICH
carries the most power and why?
COULD: creates the mental reaction within the
mind of the buyer that makes them react subconsciously
with a question of doubt to say "could I?" So they
question their own ability to be able to carry out the
action asked of them.
SHOULD: Forces the reaction that says... "why
should I?" So it creates another question that might not
have been covered in the copy. It also forces the mind
to say... "who are you to say I should do something?"
WOULD: this forces a reaction of ..."why would I,
I might do, I might not do"... in other words it again
forces the reader to stop and think rather than push a
reaction to the sale.
MUST: must is the most powerful word here. Why?
When backed up with powerful proof, support and a
compelling reason to act MUST is strong and commanding.
It FORCES through the point. Forces through the sale.
Leads them to the conclusion in the sales copy.
What do you think?
Your success is closer than you
think.
|
