Why Slashing Your Marketing Costs WILL Increase Your Business!
One of the most powerful ways to build your business can be a
two part process.
Step 1. Slashing your marketing costs to virtually zero.
Step 2. Harnessing Non Conformist Marketing strategies that are
my proven low investment, high return strategies.
I'll explain a little more for you?
Okay, well I am busy secretly writing one of my brand new Non
Conformist Marketing books right now.
Would you like to know why my Non Conformist Marketing is so
much better than traditional marketing and why traditional
marketing is designed to bleed you dry?
Okay in a line or two it's this:
TRADITIONAL MARKETING:
- This kind of marketing is usually done by the manual or
created by "trying out" new, untested ideas that you have to pay
for.
- Simply, a marketing agency can be hired to take a company's
services or products to the marketplace.
- This can be done using tools such as branding, advertising,
positioning and more.
- Conception to commencement of the marketing plan can drag on
for literally month after month.
- Cost usually involves a huge budget.
- How does the measurement of success take place? Growth,
profits bottom-line. In most cases ... UNMEASURABLE!
- Risk is usually very high.
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Live March 18th in Australia
Alan Forrest Smith's Non Conformist Marketer LIVE!
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NON CONFORMIST MARKETING
- ONLY proven strategies are used; my Non Conformist Marketing
strategies use PROVEN techniques, strategies and approaches
designed to create, and massively increase business at the
fastest possible speed.
- Usually involves a minuscule budget. Always slashes current
advertising budgets.
- All campaigns can always be measured for success.
- Risk is usually very low.
So now you see the difference between the two, let me show you
how Non Conformist Marketing really works:
How a 30 Minutes Conversation Slashed Over $200,000.00 from One
Marketing Campaign!
At the end of the winter of 2006 I was asked to meet a guy from
a seminar company based in London.
They had just secured around $200,000 for their planned
marketing campaign.
The planned campaign had been put together by a London based
agency. They then told my client how much they would need to
make the campaign work. The client then went out and secured the
cash.
But ... he decided to come and talk to me for 30 minutes before
he spent a dime.
We met in the city of Manchester in the UK in a traditional
English pub where we had dinner and a beer.
After the initial introduction he then began to share with me
his "planned" campaign that had been put together from the
traditional marketing guys.
* Roadside billboards
* Bus and public transport advertising.
* Buying in lists and direct mailing.
* Renting a telesales team to handle everything
* Budget: $200,000 USA.
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Live March 18th in Australia
Alan Forrest Smith's Non Conformist Marketer LIVE!
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Simply he asked what I thought.
The first question is how is how many billboards will get read
and how do you measure the response from them?
I mean how on earth do you measure how many drivers are, reading
and then acting on messages while driving at 70 miles per hour
on a busy motorway? I asked and feel the same about public
transport.
side note: I am NOT saying these as marketing tools don't work,
they can and do work in the right TARGETED areas, but for this
particular case, no way!
Next we talked about buying in cold lists. They asked me if they
thought it was wise? My simple answer was no, NO WAY!
Let me explain to you why.
A cold list can work if you are going to mail them more than six
times at least. The reason for this is this; it'll take at least
6 mentions, at least six shows, at least six appearances before
your business starts to create awareness in the mind of the
reader.
Also, why would anyone that hasn't a clue who you are read a
letter from you that is plainly written to sell an unknown
seminar?
Doing it this way is far too complex a process when dealing with
a bought-in list.
And the cost? To mail out 10,000 in the UK will cost around
$1,4000.00 per 1,000
These guys had been advised to mail over 100,000 on an ongoing
basis. Do the math, a pretty risky, hugely outrageous path to
take. I think you agree, right?
Then renting a tele-sales team.
Staff need to be paid. Room has to be rented. Telecoms bills
have to be covered. Or ... simply hire a virtual team ... still
involves massive costs.
And so you know, this campaign was planned to go out over a 4
month period.
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Live March 18th in Australia
Alan Forrest Smith's Non Conformist Marketer LIVE!
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So, my opinion based on years of proven experience with many
businessman were, my client's costs were going to be huge!
Now here is what is interesting. And here is what is pretty
outrageous. This client had been going through the same process
for the previous three years. He has also been losing cash for
the past three years.
Yet he actually felt as though it had been successful! Why?
Simply because he had intended for 1,000 attendees in his
seminar room.
He had gotten his 1000 in the room but made not a penny in
profits.
What did we do?
I advised him to rip up the marketing plan that had been put
together by the team he had been working with.
I then asked him to write down a list of acquaintances in
business he had dealt with over the years with strong lists.
These had to be strong, reliable businesses that had created a
strong relationship with their own list of clients.
The actual criteria was this.
* Had to be lists of buyers (not simply people on the list)
* The list had to then be broken down into many lists
* The list had to be strategically mailed out
* Each letter had to carry a raving endorsement from the list
owner
* Each list had to be tiny in size in relation to what the
agency had advised.
So far ... costs have now been slashed by literally thousands!
So here is the actual comparison.
They had sent out 10,000 direct mail in the past.
Result had been virtually ZERO by direct mail standards.
Bad planning, no strategy, no idea!
They now sent out direct mail that had been written by a
copywriter (by the way the regular writer for their previous
direct mail had been anyone that was free in the office with a
half decent idea for a letter!)
The letter then went out to a carefully chosen few hundred,
highly targeted lists, the strategy had been very carefully
planned and ONLY previous buyers were mailed to, the letter
carried a huge endorsement from the list owner, the offer had
been mouth wateringly crafted by an expert, and then the leads
began to pour in.
Then a carefully planned follow-up campaign kicked in to pull in
the sales.
Sounds simple, it is actually very simple and this actual
campaign took the costs from around $200,000 right down to
literally a handful of dollars in comparison.
side note: there were many elements to this campaign. We also
took the web sales from zero in 3 years to well over 400 ticket
sales direct from a single webpage.
So what can you learn from this?
Actually its this.
Most marketing advice you hear usually (in my experience and the
of my clients) doesn't work!
It's usually a waste less experiment designed to fill their bank
accounts and at the same time, reduce your profits.
How do they get away with doing that? Most of the so-called
strategies they recommend - CANNOT - be measured.
If these strategies cannot be measured, it's easy for them to
say... "we did our job, it must have been your side that
failed!"
Sounds totally ridiculous I know, but absolutely true!
My Non Conformist Marketing does this...
Strips away the sell-you-on-it-hype, the wasteful marketing
rubbish, the play-with-your-cash-experiments, and then applies
time and time again, proven to work, massively successful, low
cost, fast working strategies designed for one thing and one
thing only ... TO MAKE YOU PROFITS!
Now can I ask you this.
Which route would you prefer to take?
Traditional or Non Conformist Marketing?
Simple, I know.
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There's only one location in March you can hear about my
cutting-edge, Non Conformist Marketing strategies.
It's on the Gold Coast, Australia March 18th. Location, Hard
Rock Café.
I'll be tearing your marketing strategies to pieces and
revealing to you where your profits really are!
Sound good?
Let me know.
Breakthrough Group Consulting
Alan Forrest Smith's Non Conformist Marketer LIVE!
How To Build a Copywriting Business The Non Conformist
Way
thecopywritersmasterclass.com
Email:
alan@orangebeetle.com
Cell: + 44 78059550340
Skype: orangebeetle
