Do you send out mail or copy to increase your business? Do you do it create more profits? Do you want it to bring in more clients?

or... do you do it to waste a stack of cash, because you have it to spend? Of course you don't you want it to increase, that's the bottom line, after all that's why you are in business, right?

"dump the ego and smile"

Years ago when I was a teenager (now that really is years ago :-) I used to write lyrics for a band. The writing was done for the purpose of stimulating my own brain, in a way I thought was creative and to some extent... it was.

You could be writing Poetry for your self, pages and pages of the stuff and that would be mentally creative, for your own purposes.

I could try and re-create that kind of stuff in sales letters but... it just wouldn't work for your business. My ego is dumped as far as sales copy is concerned.

I see and read sales letters everywhere these days, which I suppose you could call creative but only in the sense they have been written again purely for the ego or the creator.

But the problem with writing for the ego... it will never create any kind of response for the prospects we are trying to convince of our services or products. It just alienates the reader.

Let you show you a bit more ego... when all four of my children were born I wrote a poem about the experience the very same day. I love the poems, they stimulate my ego and bring back stacks of memories.

If I gave it to you and you read it,  it would mean nothing what so ever. When I read it though it means a lot, conjures up a moment and gets my brain moving.

The question is then... are you creating copy for your prospective customers or are you creating writing for your self?

Sadly in sales copy or letters most writers leave out the readers. They write for them selves first and the reader last. To them strangely... that is creative writing. Even worse... they charge big bucks for it and response is usually unmeasured.  

Here is what creative writing should be for you the Business person...

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It should be a bunch of text that address YOUR PROSPECTS THOUGHTS OR PROBLEMS. It should offer a solution, create response, generate leads, create sales.

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Why should you pay me for something that doesn't work? Why should you pay any copywriter for work, that doesn't work. Would you pay for a new computer that didn't work?

Creative writing should take into account the bottom line, profits and everything else you expect from your Business.

If you are looking for a creative writer that studies your clients mindset, thoughts and actions before putting pen to paper. Creates higher response and writes for the bottom line, contact me on the usual place below.

Ring me now, lets talk and do some Business. UK (44) 01942 606706 Or Mobile 07880 964062

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