|
NUMBER 1
Hi, It's Alan.
This year
has been NUTS! Already been to Australia, Singapore, Dubai and
London. More to come before 2006.
My own
Masterclass Series and the World Internet Summit are going to
be doing some amazing stuff also this year. More further down.
Anyway I
have a minute or so so I wanted to give you some valuable
insight. You should read this one. It's pretty direct. Its
pretty upfront. It's a fact!
So ...
ISSUE. 01
Advertising is
Dead.
Marlon Sanders is
Crazy ... Confirmed!
I Need a Favour
for My Son!
World Internet
Summit Takes On The World.
Some Pictures
ADVERTISING IS DEAD Part 1.
A guy
books his regular 6 month slot in a newspaper. His advert will
be seen tens of thousands of eyes.
Another guy
pays for his radio spot. Well over one million listens will
hear his message.
Another
business decides to print out 500,000 flyers. They are going
to pay for some space at the local post office and go for mass
distribution quickly. That message will be delivered to
500,000 people.
Another
business finally gets their webpage finished. They buy up a
ton of Adwords, PPC and banner ads. That could be seen by up
to 10,000 unique visitors a day.
They all
have one thing in common. You know what it is? They all
complain their advertising just isn’t working. It pulls in
nothing. No profits, No business. No nothing!
Advertising has become a costly business. Advertising (in the
traditional sense) is DEAD!
How Do
You Get Your Advertising To Work For You?
Lets think
about this.
-
How many
ads do you see each week?
-
How many
adverts on TV are passed before your eyes?
-
How many
radio adverts blast out messages to you on a daily basis?
-
How many
flyers or pieces of “junk” mail arrives in your mailbox
every morning?
-
How many
emails are now sent over to your junk folder daily (at least
400 in mine)?
Mass
messages. Mass mailings. Mass advertising. MASS SWITCH-OFF!
People
don’t see them now. They have become saturated with mass
advertising. They have switched off. How?
Have you
ever been told a million times by your parents not to do
something? Every time you take another step, they warn you “be
careful, don’t do it”. They say that for 5 years non-stop.
Then one day … you do it. You pay the price. You didn’t listen
to the message. Saturation actually switched you off.
Your
Buyers Are Not Listening. Advertising Is Dead! Is There
Anything You Can Do?
Here’s what
you can do.
HOT-DEMAND:: Find out if your product has a DEMAND. How? Easy,
do some research and find out. Ask lists, do surveys, just do
it. Just find out.
STRONG
VOICE:: If it’s a YES for your product then go and locate
someone with a strong voice that’s connected to your target.
Let me explain.
Your
product might be “chrome wheels” for cars. Now, you can either
bang out some adverts for “chrome wheels” and really hope you
get some sales.
Or …
You locate
a strong voice in a related business. In this case you find a
custom car website or magazine. You send them a set of wheels
and tell them they can give 3 sets away in their magazine.
Plus you
offer them a deal a bit like this. You say to them… “ for
every set we sell through your magazine we’ll give you $xyz.00
or a deal something along those lines that is going to suit
both of you.
But – if
you want them to run in front of their lists make it an offer
they WON’T refuse!
Why will
this work?
For those
that know me through this list you’ll also know I am a bit a
of a VW Beetle nut! I subscribe to a few nerdie-freak mags for
Beetle nuts! Now here’s the killer (and it applies to ANY
target) this is what happens with my Beetle mag.
When it
arrives I have to battle with my middle son to read it. When I
get it I scan it. I then read it later on. I then devour it in
the evening. I read every page, every word! Now this is the
sad bit. I even read every advert, every single last one! Why?
NOW TAKE
THIS BIT IN IT’S VERY, VERY IMPORTANT … because I think
everything in the mag is for a VW Beetle nut, that’s ME!
That
applies to anything you are selling, ANYTHING.
People
don’t listen anymore, they ignore adverts, yet they still love
being sold to. Mass advertising is DEAD. Targeted message to
market is live and kicking.
-
Your
Sales Letters:: great copy isn’t enough!
-
Your
WebPages:: great design isn’t enough!
-
Your
flyer campaign:; Volume isn’t enough!
-
Your
radio ad:: funny adverts to million audiences are just not
enough!
Advertising Is Dead! Long Live
The Creative!
|
