The average cost of a sub was between 49 cents and 69 cents.

Fred starts driving his VW Beetle (a man with taste;-)100 miles to and from the regional produce market to personally purchase fresh vegetables and deliver them to each of his sandwich shops.

Today Subway are planning around 2,000 outlets in the UK by 2010 at the latest. These guys are HOT and growing at an amazing rate!

Quality. Service. Product. Marketing. Pretty amazing stuff when you dig a little deeper.

And this is what I find pretty cool. While Mic-Mac's teenage star laced servers run around like headless chickens trying to fulfil over 80 recipes and products alarmingly the team at Subway have just one bread roll ... THE SUB!

The brand perception is pretty awesome right! All you have to do is go into the shop and choose your stuffing.

FOCUS is amazing. Their message works. Their copy/marketing is working while Mc Donald's went into the red Subway are tallying up the profits. They are self-proclaimed healthy while all the other guys are pulling their hair our pretending to be healthy.

Alan what's all this stuff got to do with Advertising?

Advertising is dead, no question. However how do you get your product out to market then?

Let me go back to Subway.

Lets say you have a health related product for office workers and them only. Its going to burn fat, dissolve calories and eat away that sat-on-your-backside-all-day  stodge and make em healthy!

Do you plough in zillions into, newspaper ads, TV ads, direct mail, yellow-pages etc. Then hope to grow your product/co. by 3, 7, 9% by the end of the year?

That's what most hope for.

THINK about this.

Is there one leading company that already has a monster flow of office worker traffic RIGHT NOW? Could you form an alliance and tap into that market?

DEAD SIMPLE: Get a meeting with the guys at Subway (this is just an example). Share your amazing complimentary product with them. An offer and deal is put on the table. They pull in more customers that want this new healthy-fantango thing  and you ... get massive distribution and fast.

Not only that you also have THEIR branded name with history, reliability and good faith behind your new product no one knows zilch about.

If you have a product or service that has zero history, no testimonials and no cash for marketing this is the fastest, hottest way to get yourself in the market place making cash fast!

The toughest thing about getting into the market place is getting decent qualified buyers to your new product.

• You sell ebooks on starting a pizza business | Alliance with a restaurant consultant
• You sell vitamins supplements | Alliance with health stores or drug stores.
• You sell info products on web sales | Alliance with web builders.

So go find someone with influence. Someone with clout. Someone that is selling something "related" to what you are doing.

Influence the influencers and you are on a flying start.

Just use your brain a little and never forget

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Finally If you own a VW Beetle or you know someone that does send me a picture with you and your love bug for a new webpage I'm putting together.

Ok, I'm Outta here, catch you all soon.

Alan