Look Who's Talking Now!

Hey,

You’ve noticed audio on just about every website now right?

 But you know I have discovered one dead simple tip for you that will increase a page response dramatically.

 I have tested this on my own and clients websites.

 PAGES WITH A BUTTON THAT YOU *HAVE TO* CLICK PLAY.

Although adding audio saw an increase in response it wasn’t massive enough to be measured.

 PAGES THAT HAVE AUTOPLAY AUDIO WHEN VISITOR ARRIVES.

 Increase this time was dramatic. Increase was seen in sales. Response forms. Email response. General feedback. One person I met face to face at a recent event told me the reason she bought her ticket was the reassuring effect of the audio on arrival. 

That page went from a minus 1% response to a 5.4%.

 Anymore tips that’ll make your website audio work? Sure do this.

• Talk as you would talk naturally.

• Don’t force it or try and fake an accent.

• Be clear and specific.

• Keep it less than 2 minutes.

• Use the audio to encourage them to read the page copy (words)

• Write down notes of what you will say and in an order that fits your page.

• STAND UP when you talk it gives you a much clearer sound.

• Use a decent microphone.

Lock the dog away (it never sounds good with the hound of the Baskervilles in the background ;-)

 Now a point on notes for audio. Don’t write it out word for word. Why? It’ll sound as though you are reading it regardless of how hard you try to make it sound otherwise.

 Should you have it scripted by a copywriter? I would say NO unless you are totally stuck but I don’t believe it’ll help it sound right. KEEP IT NATURAL. Talk as if you are talking to your buddy!

 When you have recorded it and put it live on your website, let some friends listen to it first, get some feedback and then go live with it.

 FINAL HOT POINT: set the audio to auto-play but make sure there is an OFF button below it with a note saying press to turn audio off”

Two great audio websites.

Armand Morin's Audio-generator Use this package if you want everything done for you. You need zero technical knowledge but great, great program. Monthly payment.

Nick James Audio Nick has put together an idiot proof program. Dead-simple to install. A tiny bit of FTP knowledge needed but I do mean a tiny bit. I can do it so if I can ...  Single payment.

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