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Killer Bullets
Your buyers, targets, prospects, readers
READ fast, very fast. Getting smacked in the face daily with
information overload and all that kind of junk stuff doesn't
help.
Anyway, they're in a hurry. They want
the gist of what you are saying super-quick.
Want a neat tip to boost your message
effectively and do some sneaky selling at the same time in your
sales letters?
Its something I use all the time and it
works like mad ... big time.
Bullet points and
plenty of them.
When someone flicks through a letter
they read snippets at first if you get that far.
What snippets do they read? Well one of
them for a fact are bullets.
Bullets are...
... that stop readers and force
them to read your words!
Look at this red-hot little pointer for
selling through your bullets.
Lets pretend you are selling a new ebook
on baking chocolate cakes .... Mmmmmm!
- 18 Tipped Packed Chapters Covering
97 types of Chocolate Cake and Biscuits!
(Jump Right Over To Chapter 7 and Make a Mouth-Watering Triple
Choco-Cake That Gets Everyone Praising Your Baking Skills...
Delicious)
Can you see what I've done with the
bullet? Rather than use a pathetic two lines on nothing I have
packed the bullet with headline type specifics like ...
... jump over to chapter etc.
The bullet is now a double headline.
With double effect. With a double knockout blow. You get double
chance to hit your message home!
Its a way of not only using bullet's to
max effect but to get them selling like hot cakes (chocolate of
course ;)
In other words... use bullets to sell
your stuff in sales letters like there no tomorrow!
Ok, I'm Outta here, catch you
all soon.
Alan
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