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From: Alan Forrest Smith
Date?:
06/11/2008
I am
sick to death being bombarded with information I don't
need, software I'll never use, the next biggest, greatest,
hottest potato since Sir Walter Raleigh fell of his boat
in Southampton.
Sick.
Sick, Sick of it!
And my
guess is... you feel the same. RIGHT?
So
as from today,
Thursday November 06, 2008 05:22:13
I am NOT going to be sending you emails with "MORE CRAP".
No I am
not having some kind of 24 hour breakdown I just want to
get back to my roots.
Let me
explain.
In 1982
when I began to train as a hairdresser I never want to be
*just another hairdresser*.
I
wanted to be NUMBER ONE, the best cash could pay for in my
area. My plan was always this...
-
Deliver the very best services (cutting-edge)
-
Create the best *WOW* expereince
-
Make
my clients feel amazing from the second they walk in to
the second they left
-
Take
my hairdressing salons to number one (NOT TWO... ONE!)
I knew
if I did that this would happen.
-
A
torrent of clients
-
A
super successful business
-
Lots
of profits
And...
It
allowed me to charge more that DOUBLE that any of the 35
town salons were charging although we started from
start-up when some of those had been around for 20-30
years. The reason was...
There Was Always One Invisible Force At The Forefront.
Don't
worry this isn't going to get weird.
The
force was my conscience. My obligation. My integrity. To
who?
First
to me. I wanted to do things RIGHT.
Second
to my clients. If they pay, they deserve what they pay for
(and more)
Third;
well integrity isn't something you can buy. Sadly it isn't
something most people share. But when you have integrity
here is what happens. When you walk around the town where
your business is you...
Walk Tall,
Walk Proud In The Knowledge That YOU DELIVER As
Promised!
And
when you can do that... it feels real good.
So as
one of my loyal subscribers I want to tell you this and be
open doing it. The last year or so I have emailed offers
out for some products that I have blindly promoted just
for the sake of affiliate commissions.
I have
recommended tools and people I barely know as REAL HUMANS.
I have also sent out stuff to my database that I haven't
even tried. Was it good or bad? I don't know. I simply got
swept up in the moment. Sorry, sorry, sorry!
I can
say this...
From Today If You Are On My List You'll
Never Be Emailed Garbage
AGAIN!
-
If I don't know the seller, I won't recommend it.
-
If I haven't had the product in my hands, I won't
recommend it.
-
If I haven't read the book I won't recommend it.
-
If I haven't used the software I won't recommend it.
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From now on any product endorsed by me must carry
my Orange Beetle approved badge! |
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| WHY? Simple I need
to get back to my roots and feel not just good but
absolutely amazing about doing business.
I hope this'll give you
a boost of confidence from today that dealing my me
will always be strong, reliable, good information I
any email I send out to you. |
Now
lets move on. I want to share with you...
The
Most Powerful Secret of My Own Success So Far.
Two
words.
Meeting
People.
Actually more than two words...
Meeting
The RIGHT People!
What
does this mean. Simple, you have to get of your backside,
get out there and meet the right people.
It
works like this.
When I
began my life as a copywriter (not that long ago) I wanted
to WRITE for clients. Will clients come to me at such an
early stage in my career I thought. The simple answer is
NO they won't. Why?
Look
would you pay a guy that was cutting hair just months ago
a few grand to write your next business building
advertisement? Only if you are nuts you would. The real
answer is... NO WAY!
So how
was the ex-hairdresser, wanna-be copywriter going to get
my first business in? My first client? My first
copywriting pay check?
My 3 Ridiculously Simple Steps To Copywriting
Profits
Step 1. I
contacted the guys handling Jay Abraham in the UK. The
copy they were sending out for him in my humble
opinion was... garbage (the lack of results at that
time reflected that).
Step 2. Do a
deal with them. I would write their copy. They would
let me in for free and... give me ONE HOUR to speak to
the semi-corporate audience (at least one client was
in there for me and I was going to get them)
Step 3. Turn
up, talk and blow the audience away with my new
skills! (yes of course I blew them away want to see
comments from that day? ) |
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Actual pictures from that Jay Abraham event down in
London 2003. There were over 250 people in the room. |
Just
three comments:
Alan,
I was at the seminar on Saturday and for me your
presentation stood out a mile! Brilliant.
Richard
Smith
You're a star Alan, and everybody will remember you.
Author and Copywriter Gary Courtenay
Professor Manfred Rimpler of The Medical Academy in
Hanover and Head of The Beauty Standards Commission in
The EU told me this...
"... you are without doubt one of the greatest and most
highly motivating public speakers I have EVER come
across ... !"
Did I get
my first REAL paying copywriting client from speaking at
that event?
YES, YES,
YES.
I finally
did it. My first clients (yes I got more than one ;-).
However that
was just the start of something bigger. You see some of
the people I met that day have become firm business
partners, joint venture relationships.
JUST FOR
THE RECORD: I spend ZERO-CASH on advertising my business.
Not one bean! This is HOW I build my business.
Now It's Your Turn To Meet The Right People.
Check out
what live events are coming up. Think about who'll be
there and how you can make some kind of impact. How will
they/it tie into your big plans and bigger picture.
For example
my pal Armand Morin's
Big Seminar
is coming up very, very soon. Now apart from the speakers
who else will be there?
Armand
attracts some of the biggest, hottest marketers. He'll
pull in anyone that's anyone in the marketing arena. Its a
very, very cool place to meet people.
Most will
have one thing in common. They are looking actively for
people to work with, JV with, deal with. Could that person
be you?
But hang on
Alan I can't afford to go to this kind of thing? Okay but
let me tell you this... if you can't (or won't) invest in
your business... go get a job!
Lets do some
math here.
You spend a
two grand to go to the
Big Seminar.
You meet one partner that could pull you in at least 20
grand! Now that's a pretty hefty return right?
Even better
you meet at least 3 people interested in working with you!
Or you could
do what hundreds of others are doing and that's this.
Waste cash on advertising just *hoping* someone will see
you and call you!
Listen to
this; One of my protégés Stephen Georgulis spent over
TWENTY FIVE GRAND to meet me and train with me. Did it pay
off? Yes he had pulled in nearly $100,000 within months of
networking and being mentored by me!
Moral of
this little story... get out and meet people it's the
FASTEST way to grow your business!
Here's
another 3 places that you can grow your business by simply
meeting people and making an impact.
|
Peter
Woodhead's
InfoProductSeminar this weekend. I'll be
there. Check his page. Some top guys will be there.
Stephen Pierce and a close friend of mine that is
hugely successful online, Neil Stafford. At least 100
people you can strike a JV with.
George
Zambartas
Millionaire Mind Event. George is releasing
the first 1000 tickets at a ridiculous price of
£97.00. He has sold over 600 in a very short time.
This offer looks like closing very soon. 3000 people
you can meet for your business!
My own
(well what you expect ;-)
San Francisco Masterclass Series 4. Over 250
people you will be able to network with!
This one will be
the very best yet. |
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All of the events meet with my high standards and get
the O.B stamp of approval. |
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Finally...
Couple of
things I would like you to know.
The World
Internet Summit. I have decided to break my
affiliation with the guys as a promoter. I am no longer
the promoter or partner in WIS UK. Why?
Simple; my
own business has grown by a mountainous amount in the last
12 months so I simply need to focus on that.
Brett, Ted
and Tom are all amazing guys. I wish them all the best.
I WILL BE be talking at the next UK WIS event. Dates
to be confirmed.
Watch out
very soon for
www.OrangeBeetleTVShow.com.
Ok, I'm Outta here, catch you
all soon.
Alan
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