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My First Love
... (after my beloved
wife, of course) ...
Direct Mail and Sales Letters. |
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How Much Are You
Paying Your Hottest Salesperson?
50K, 75K,
100K plus per annum? This is the person who pulls in your leads,
builds new business, and keeps profits pouring in, right? How about this
then?
Let me to show you a proven
way to reduce your sales team and costs. Send back expensive company
cars (you know ... the ones you pay for and they never clean). Pack up the stacks of mobile technology they demand and still
... increase your business!
LOOKING FOR WEB PAGE COPY GO HERE
The
Secret: [Well, don't tell them I showed you, but, I am about
to explain how you can slash your sales team costs, yet.. you can
at the same time absolutely watch your profits climb, climb and ...
climb for cost's lower than you really have possibly only dreamt
about before using ... simple sales letters!]
Not only that
... [a 100%] effective and proven way to get past guard dogs,
receptionists, PR people, and anyone else your salesperson has to bypass
before talking to the boss.
And how do I
know it works? My team and I have seen sales letters increase
business profits by well over 100% on many occasions. Resulting in
hundreds of thousands of dollars in profits!
One sales
letter we wrote pulled in a monster "$800,000+"
for one world-famous writer (name not allowed to be revealed
for privacy reasons).
This was a launch of his new book from a
prominent and very famous marketer. The above figure came from
just one sales letter.
A series
of sales letters pulled back missing customers with
more than a
60% plus response rate from virtually every mailing. This in turn
increased their turnover during a 2-year period by 139%.
A hair salon in UK discovered they had
been losing clients. We opened up their database, found
lost clients, and began to tease them back to the salon gradually.
The instant effect was a weekly increase
of well over $1,800 from every mailing that went out.
An exclusive
announcement sales letter: presold 18 Audi
TT Roadsters before they arrived in the country, so they were not holding
any
stock until they sold.
We simply targeted previous buyers
within their own database and gave them "the sell" using proven
direct response copywriting, and it worked. Sales were ... [£31,000
x 18 = £558,000.000 ... using a simple sales strategy.
New product
sales letters: Rob Mc Holl had a 47% response rate
from his program when launching brand-new products.
The problem Robert had is explained in
much more detail below in a
fascinating case study. The marketing budget on this one was virtually
zero.
New business
letters: Steve Goudy had a 33% response to sales
rate from his sales letter system.
Steve's company again was brand new.
Budget was extremely tight so a result had to come in or it was to
be his last throw of the dice as it were.
We wrote a series of letters for him.
The first letter pulled in just slightly higher than average from a
front-end mailing, but on his follow-ups he made his big profits with
a response of 33% to sales (not bad when you consider an
average can be as low as 0.5%)!
More:
and many, many more] experiences with sales letters and direct
response mailings that have made lots of sales and our clients very,
very happy.
And how much
did they all pay their red-hot selling superstar? Not one bean. [Just
the price of] the mailing and related costs.
Your Perfect Salesperson In An
Envelope
Done right,
planned well, executed effectively, direct response copywriting
with sales letters is a proven science that has to be done according
to "the rules".
When I say
according to "the rules", I mean, there are more than a few well- tested
path's that must be taken and adhered to. When they are ignored, the
sales letters usually fail. So ...
Don't waste
your time and money hiring someone without a proven track record.
Don't let "John" in the office write it. Hire premium
Orange Beetle direct
response copywriters!
Want to see one campaign in action? Read
below.
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How One Explosive Sales Letter
I Wrote
Pulled a Towering 47% Response.
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An Actual Case Study:
Frustrated
to death by his lack of response with his self-written zero-impact sales letters, Rob
decided to give me a call. Right away he told me he had been sending
out epic amounts of sales letters for years with zero, nil, zilch
response. His self esteem was about to sink forever in mountains of
"failed" sales letter copy.
Plus, he was
about to launch a new part to his company. His budget was virtually
nothing.
Could I revitalize
his sales letters and advert copy? Provide a turbo-charged campaign
with un-matched performance? I love a challenge... Sure, lets do it,
I told him.
We met for dinner.
After talking for some time he told me he sends out about 500 sales
letters to prospects around once every 2-3 months. The biggest
response had been... NONE. Right I did say zilch. Rob also told me
he had been posting mail now for around ten years. Was this guy
nuts?
This time it
had to work, though It was a new business within his current
business and couldn't afford it to fail.
We had my
usual unusual consultation. Apart from my in-depth interview, I ask
all my potential clients to fill out a
questionnaire.
That takes quality time to fill out and some new customers drop out
at this hurdle, but Rob didn't. Beyond that I asked Rob to send me his
current standard "please buy me" sales letters he had written.
Were his sales
letters bad? Sure--- they were genuinely awful but that wasn't the
issue. After all, Rob isn't a first-rate
sales letter specialist and
direct response copywriter like
Orange Beetle
direct response copywriters.
The Problem Was This ...
Sure his copy was really dull, lifeless and flat. So bad it was the
worst I had ever read. Why?
It
just didn't do anything for his target.
It was
product-focused, untested, and had no mention of benefits for any of
Rob's prospects
No problem, "Want to see some heart-thumping action?" I said. He
agreed. Target: Get it bang on. Product: Fall in love with it and
write about it. Objective: Hey... were in it for profits so...
profits it is.
And ... I re-wrote Rob a series of outrageously simple yet
high-yielding sales letters. Three in all.
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Sales letter one: First contact letter.
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Sales letter two, A follow-up.
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Sales letter three: A "must-have" offer they absolutely just
couldn't refuse
Then ... I reduced
his target mail-outs from 500 to 80 in one post. We got the stuff
printed up and stuffed into a strategic envelope and mailed them on
a Tuesday.
It Was Worth the Wait.
By
Wednesday afternoon (24 hours later), Rob had 17 bookings
by phone.
By Friday Rob had received a remarkable 41 bookings.
Seminar night... a titanic 73 attendee's turned up and Rob sold a truck load of
stock! A mountainous 47% response to one single sales letter.
Sales of
thousands. Not one penny paid to one salesperson.
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Heavyweight Sales
Letters Can Be The Greatest Salespeople You'll Ever Employ... When Written
By
Orange Beetle
Direct Response Copywriters.
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Here are more than a few questions I get asked
relating to sales letters. Go through them, hopefully, you'll find
them more than helpful.
What
exactly is a sales letter?
Sales Letters can
break all the rules and explode sales for you very, very quickly. They can be your
only access key to the manager, director or any other
high flyer or decision maker within a company and are incredibly high- return-on-investment way to market
your business.
Look at it this way, you could spend a fortune on
salespeople knocking on doors and having a tough time getting past the
receptionist. A sales letter can be your passport into a business. Any
amount of pages, direct and to the point, packed full of all the
benefits your prospects want to see. The sales letter is your sales person, in
the office, sat with the MD and he is reading it.
Do I need sales
letters?
Any business can use sales letters, I am convinced
of that. If you are serious about creating more sales, increasing clients,
increasing prospects, getting leads, increasing business and more, much
more, yes... you need a good, well written, well conceived sales letter.
Should I do it myself?
NO, NO, NO. Look, this is the truth. I find it hard
writing a sales letter for myself. I am just to close to it and when I
do it for myself I find it difficult to get a result on paper. You are also
to close to the product... your product. When you get too close, it doesn't
work and its hard to become the client. You can try and do your own but
I have never seen many successful attempts.
Why pay
Orange Beetle
direct response copywriters to do it.
Simple,
Why pay a dentist to pull teeth? Why pay a
Joiner to fix the door. That's what they do, and if you get a good one
they are worth their weight in gold.
Do all copywriters
write sales letters?
No, I have seen some very poor sales letters from
copywriters. Orange Beetle
direct response copywriters are specialists. We
write sales letters with a response as our aim.
Is perfect English and grammar
needed in a sales letter?
No. The best sales letters "talk" to prospects they don't preach "perfect". How many people do you know
that speak perfectly? Unusual grammar in sales letters works.
Is direct response copywriting specialized?
Very. Very. Very.
Do sales letters really work?
Yes. I have had amazing results and they can work for you.
Here is an example: I charged a Hair Salon owner
for a series of 3 letters for his clients. They cost him
around $800. He got his money back on the first week of
the mail-out. He could then continue to use the sales
letter for the next hundred years if needed.
Is sending one sales letter enough?
Yes and No. Sales letters rarely work in a single shot,
very rarely. Campaigns are needed to optimize success. When I say
campaign I am talking about follow-up's with another
letter or letters.
Do I need to plan a
campaign?
Yes, planning is essential for good results. Just
hoping is a waste of everyone's time. I can help you get a strong
campaign right.
Who do I send it to?
A good list or database. If the list isn't
targeted enough the result will be very poor. Lists can be located very
easily. Even better--- build your own list.
Why are sales letters
so expensive to buy.
It can take at least 2-3
weeks to do a sales letter from start to finish. It
really isn't just the week though, its all the research
that goes into getting a good result and let face it,
years of study and perseverance to be able to do it
well.
Orange Beetle
direct response copywriters are specialists. When
written and planned well they can bring in massive
returns. A series of sales letters I did last year for a
client increased their business by ... nearly £100,000 in
twelve months. These letters have been used every week
by that company.
How much do they cost?
I wish it was that simple. Every sales letter can
have its own price. Why? Some work out very quickly due to the
uncomplicated nature of the product. Others can take a lot of research
and time to get the whole thing right. I can only price per job; there
really isn't an off the shelf price for this kind of specialist writing.
Can I get it cheaper
than from Orange Beetle
direct response copywriters?
Yes, easily.
Why should I use you?
We feel we are the best at what
we do. Read what another
Top-Notch Copywriter say's...
"It takes more than mere words
to make one's copy work hard. But Alan knows that. Well, I've
referred clients to him for a while, now, and his copy is
absolutely fabulous --- with startling results, too! If you
need killer copy that kicks, I recommend Alan, hands down."
Direct
Response Expert Michel Fortin
You might have more
questions. You might simply want to know more about what
Orange Beetle
direct response copywriters can do for your
company. You might be wary of asking a price.
If you want to know
more about how
Orange Beetle
direct response copywriters can increase your
business and at the same time save you costs, fill out our contact
form and leave the rest to us.
We hit deadlines.
Increase profits. Provide breakthrough results.
TO INCREASE YOUR BUSINESS
Tel: UK (00 44) 01925 764422
Cell phone: (00 44) 07793 069 486
Email:
afs@OrangeBeetle.com
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