So you have finished your latest course and you are ready to take action.

The problem is you don’t know where to begin….

At your finger tips the power to change your life forever…You’ve invested in your education and have the power to make the change you need.

So what’s stopping you?
Is it fear, or uncertainty?

So may people never take action for fear of failure or disapproval from their peers. Don’t be an education statistic… Take Action!

If you live by these 7 simple steps, you are sure to be a part of the elite group of copywriters who are truly great…

1. Know what you want. Who do you want as clients? Go after them, a little bit of ambition is the perfect fuel. However do not be so obviously ambitious that you alienate all your colleagues.

2. Be the Expert. In any project that you take on be the most informed person on a particular project.

• Take the time to read; text books, trade journals, research reports, and marketing plans on the subject.
• Know more than anyone else in your firm or in the market place.
• Be your clients best friend.
• Spend time physically researching the product.

• Use it yourself, talk to customers about their thoughts on the product.

• Visit your clients competitors, study their advertising campaign.

3. Work twice as hard as other copywriters. Hard work will pay off in the long run…Roman wasn’t built in a day!

4. Make yourself a specialist in a niche market. Start writing copy for a market that you are familiar with, one that you know the in’s and out’s of.

5. Make great presentations to potential clients – use the wow factor… Sell the plans and campaigns to your potential clients. Sell you.. after all they are buying your expertise’s.

6. Don’t discuss your clients business. Keep their secret papers under lock & key… Ensure that you are the only person who knows the intimate workings of their campaign.

7. Write one good article every year and place it in the Harvard Business Review.

Most of all always remember to love what you do… When you write with passion and excitement your readers will feel your passion.

When you communicate with your clients show them the passion you have for their products.. Love them as much as they do.

Rachel Wadsworth

We all have our inner demons that scream out to us from time to time.. You know the ones…

I can’t do that…

I don’t have enough experience…

Others will be more qualified….

Have you ever stopped to analyse your own personal worth, the person you have spent years becoming… The Real You.

We spend most of our lives trying to become something better than we are, when in actual fact we don’t stop to see the person we have become.

Do you spend a little time each month identifying your true expertise and your personal attributes?

WHY.. Should you identify where you are each month

Because like any good business you are a commodity that can be marketed and sold. Just as you market your business it is equally important to market the person behind the business.

Ask yourself this also… What performance skills do you bring to business that have an intrinsic value and importance to the business?

Why is your business a success when others fail?

What skills did you bring to the business that make it a success?

As a person what have you accomplished that other people would respect and desire to learn, how can they utilize this to gain the same benefits for their companies?

You secretly have the answer to these questions hidden within you…

If you look at any of the successful people in the world, they have all promoted themselves as much as the business that they control.

Why…

Because the power behind a business is sometimes just as important as any creative marketing campaign.

When you next sit down to create a unique marketing campaign for yourself or a client look to the brains behind the operation.

It should not be that main push for the campaign, but it will give strength and consumer confidence.

Look at it this way if you were the customer about to make a large financial commitment to a company for goods, would you feel more comfortable about the decision if you knew of the solid foundations on which the company was based.

When you last went out to purchase a new fridge did you consider the company behind the label.. I did.

When you purchase a product that has promotes that ‘100% of our profits fund essential water projects in developing countries’ would you not choose this product over a competitor.

The point is to look within yourself and you will be surprised what you have to offer….

Rachel Wadsworth