What does Carrie Bradshaw have over all of us? Why did we follow her every move for some many seasons… And then the movie..

Was it her witty writing or her charisma? Or did she reach us on a different level?

Her story telling was something that both men and women were familiar with. The ability for men to gain an understanding of the female mind and for women she offered someone who we aspired to be. Confident, sexy and stylish, a life full of adventure and excitement, yet at the same time her story addressed social issues we could all find comparison to…

So what makes her gift at story telling so appealing to the audience? It was written in such a way that you almost felt that you were having a lone conversation with a girl friend… She became a part of your life if only for a brief moment.

Polar opposite of Carrie was our loved Bridget Jones the clumsy loveable character which we all have in us. Both reached the female audience on a personal level.

So as a great copy writer how can you aspire to achieve this kind of familiarity with your clients…..

Get Personal……

Go beyond what is necessary and reach them with the same kind of story telling that is a reflection of their life or the life that they aspire to have…. We can’t all have the life of Carrie but we can dream of the fairy tale ending.

So give your clients a little Carrie… Charisma, Sexy Copy, and a little familiarity.

 Make your clients feel that they are unique and special… Just giving them a reason so smile can make all the difference.

Great writing isn’t always about the benefits of the product. A unique article that stands out in your mind is the one that makes you want to go and purchase that new sports car… Get that new hair style… or simply buy a new dress… just to make you feel special.

 So what does your product offer the client that will make them feel sexy, sassy and a little beautiful? Why would Carrie want to buy your product???

 Rachel Wadsworth

 

 

Everytime I have a great cup of coffee, or a beautiful experience at a Day Spa I tell atleast 10 people.

Why? Not because a want to boast, but because I want them to have the opportunity to experience something special to.

In todays society, all to often you do get a bad coffee or a horrid spa experience, so when you experience something great you really do want to tell the world.

The question is how do you encourage your clients to tell the world?

It is really quite simple.. everytime you provide your clients have contact with you ask them for a referral. So when you are serving coffee, have just finished a facial or given them a radical new hair cut as for a referral.

The first step in approaching them is to paint a picture…Lets use a client  at a hair salon as an example.

That hair cut looks amazing on you, it has been such a joy to do your hair. I am sure you will find it really easy to manage also, but if you have any trouble at all, please just give me a call. By the way Next month we have a special offer for friends or family to recieve a complementary session with out style consultant for Free. So if you have someone special that you think might enjoy a new look just give them our card and we will be happy to help them out. Plus as a valued client we will give you 10% off your next colour and your friend also when you come together.

Just imagine how happy you would be if your hair dresser had given you such a confidence.. Knowing that if you had any trouble to give them a call, that they are valued as a customer, and that you will take special care of their friends and family.

Why do you want referrals?

You want referrals because it is the most cost effective, low risk and maximum leverage of any way to access new clients.

So how do you create a referral system for your business?

Firstly, Identify which clients are of most benefit to your business, the ones who you would like to have more of. For a cafe it might be a family of big eaters who always have main and dessert or for a Day Spa it might be a client that has the works (nails, massage, waxing etc)

Secondly, What does this client want or need? What do you offer them that makes a difference in their daily lives. For the family of big eaters it might be have a great meal that no-one had to prepare (i.e. Mum), or the client that likes the works it might be the fact that she feels beautiful everyday, and the convenience of being able to go to one Day Spa for everything she needs.

Third, What are your competitors doing that you could be doing better? Perhaps you offer healther meal options for the family, or maybe it is the privacy your offer your Day Spa customers, or the special signature treatment that takes years off.

Fourthly, What is the result of the benefits that you provide? Perhaps for your Day Spa client it is the confidence of knowing that you will always be discret and that they will always be treated as a special client.

Finally, What is your ideal clients biggest problem that you can help them find the solution to? It may be that you offer your Day Spa clients such a special experience that they leave feeling like they have had a mini holiday. It could be the extra scalp and shoulder massage that you provide when you are washing their hair or the complimentary take home products to help them keep that just been to the Spa feeling at home.

Whatever you point of difference is. What ever makes you stand out from the crowd. You owe it to yourself and your business to tell the world about it.

Your existing clients already know how special you make them feel, so help them tell the world.

What do you do to make your clients feel special?

Visit ’The Referal System Template’ for more guidance and information on how to recognize and refer more clients to you.

Rachel Wadsworth

 

 

Everytime I have a great cup of coffee, or a beautiful experience at a Day Spa I tell atleast 10 people.

Why? Not because a want to boast, but because I want them to have the opportunity to experience something special to.

In todays society, all to often you do get a bad coffee or a horrid spa experience, so when you experience something great you really do want to tell the world.

The question is how do you encourage your clients to tell the world?

It is really quite simple..

Everytime you provide your clients have contact with you ask them for a referral. So when you are serving coffee, have just finished a facial or given them a radical new hair cut as for a referral.

The first step in approaching them is to paint a picture…Lets use a client  at a hair salon as an example.

That hair cut looks amazing on you, it has been such a joy to do your hair. I am sure you will find it really easy to manage also, but if you have any trouble at all, please just give me a call. By the way Next month we have a special offer for friends or family to recieve a complementary session with out style consultant for Free. So if you have someone special that you think might enjoy a new look just give them our card and we will be happy to help them out. Plus as a valued client we will give you 10% off your next colour and your friend also when you come together.

Just imagine how happy you would be if your hair dresser had given you such a confidence.. Knowing that if you had any trouble to give them a call, that they are valued as a customer, and that you will take special care of their friends and family.

Why do you want referrals?

You want referrals because it is the most cost effective, low risk and maximum leverage of any way to access new clients.

So how do you create a referral system for your business?

Firstly, Identify which clients are of most benefit to your business, the ones who you would like to have more of. For a cafe it might be a family of big eaters who always have main and dessert or for a Day Spa it might be a client that has the works (nails, massage, waxing etc)

Secondly, What does this client want or need? What do you offer them that makes a difference in their daily lives. For the family of big eaters it might be have a great meal that no-one had to prepare (i.e. Mum), or the client that likes the works it might be the fact that she feels beautiful everyday, and the convenience of being able to go to one Day Spa for everything she needs.

Third, What are your competitors doing that you could be doing better? Perhaps you offer healther meal options for the family, or maybe it is the privacy your offer your Day Spa customers, or the special signature treatment that takes years off.

Fourthly, What is the result of the benefits that you provide? Perhaps for your Day Spa client it is the confidence of knowing that you will always be discret and that they will always be treated as a special client.

Finally, What is your ideal clients biggest problem that you can help them find the solution to? It may be that you offer your Day Spa clients such a special experience that they leave feeling like they have had a mini holiday. It could be the extra scalp and shoulder massage that you provide when you are washing their hair or the complimentary take home products to help them keep that just been to the Spa feeling at home.

Whatever you point of difference is. What ever makes you stand out from the crowd. You owe it to yourself and your business to tell the world about it.

Your existing clients already know how special you make them feel, so help them tell the world.

What do you do to make your clients feel special?