How to cut to the heart of your buyers mindset quickly.
Comments (0) What are your core beliefs?
Where do they come from?
How strongly do they influence what you do?
Now I’m not getting personal here, well I am really as far as getting to know your product and audience intimately. I know, I know it sounds a bit far out but this is massively important it creating the right sales letter appeal and will be the difference between dribbling conversions and phenomenal converstions.
If I say the word "research", what is your immediate response? …. STAY WITH ME ! this is really important.
Does this word evoke challenge, excitement, a charge to the academic library section or boredom, ding … as you hit the silver counter bell or do you just check out and skip this section all together?
Boring, too hard, don’t know where to start and haven’t got time used to be my core belief.
What is yours?
If I could tell you a way to RESEARH in half the time, would you be interested?
Ok, here it is… Just 1 word …. INTERVIEW
I’m telling you, this is absolutely huge. Grab your digital recorder or use those free conference call programmes to interview your prospects, clients, and previous buyers.
Here’s what you are looking for …
- Your prospects dominant emotional hot buttons.
- Your prospects hidden barriers to buying
- What your prospect Really thinks
- Your prospects language
- Your prospects deepest desire from your product
Listen to the interviews. What can you hear between the words, when does your prospect become passionate, emotionally fired up, mechanical, flat tone. These are your triggers for what is important and what is not.
All you have to do now is a simple 3 step formula
1. use the above bullet points to write headings
2. fill in the blanks with the information from the interview
3. let your creative juices flow as you feel the emotion
and connect with the material. These are your connection points. Write as much as you want as this is only the research stage.
A final tip… Listen for opportunities.
Take action on this method and practise interviews and I guarantee you will really know your audience and that means higher conversion.
Alison Redwood
Copywriting Kiwi
Extraordinary copywriting for an extraordinary market.
http://www.copywritingkiwi.com
http://www.alisonredwood.com/blog
skype: ali-redwood
mobile 0064921795660
