Copy Writing |


	Posts tagged: Copy Writing Finding Your Passion To Write Great Copy Is As Easy As Looking Within Comments (0) By admin, February 1, 2009 It’s 5.00am and as I hit the snooze button I realize that I have been dreaming about my next great Copy Writing piece… Some may think that I have gone completely mad or that I have become obsessed by my passion for writing… for me it is the realization that not only have I gone to the next level with my love of writing but it is also become a part now of who I am. What am I talking about? Over the years I have had many different jobs. The jobs I have really loved and have been the most commitment to generally used to keep me up at night thinking about the day ahead. Many may think this is an unhealthy process… which is probably true! For me it means you truly love what you are doing and have a deep passion to be the best writer you can. How many people do you know that really love what they do? How many people go to the same job, and do the with the same company all their lives? The same is true for advertising, a person with no passion will write copy with no passion… If you truly love what you do it will show in your business. If you have lost the passion find it… Do whatever it takes to remember what it is that you loved about your business, why did you first get into business. It is so easy to get caught up in the day to day struggle of our lives, so it is important to remind ourselves what is important to us.. The foundation for great copy comes from passion… In order to write brilliant copy you need to whole truth about your topic. So the next time you sit down to put pen to paper remember not only who it is you are writing to but.. why you are writing in the first place. Rachel Wadsworth www.iwantgreatcopy.com www.rachelwadsworth.com Email – rachelwadsworth@bigpond.com Phone – +61 0409011175 Skype – RachelWadsworth Copywriting 101 \| Copy Writing Do You Want To Know The 7 Secrets To Writing Attention Grabbing Headlines! Comments (0) By admin, January 11, 2009 Is your advertising campaign missing the mark? Are you not getting the response rate you desire? Look first to your headline. The secret to the success of an Advertisement is in the headline. One average 5 times as many people read the headline as read the content of the article. Why is the headline so important! Because it needs to grab the reader’s attention, spark their interest in your product and reach them on a personal level that makes them wonder how you can help solve their problems. So how do you know a good headline when you see one? Remember the last time you read a magazine or a newspaper, what was the first thing you looked at the ‘Headline’ if it got your attention did you read on? When you started reading the article did the first couple of paragraphs grab your attention, and draw you into the remaining copy? This is how you identify a good headline, it reach’s a person on a personal level, and makes them want to know more about the product. So… What are the 7 secrets to writing a good (No Great) headline? Use the headline to grab your target markets attention. If you are selling a product Mothers, have Mothers in the headline. If you are selling a product to Women have Women in the headline. You need to ensure however that you don’t alienate a market. For example if you have a product that is suitable to Women and Men don’t just mention women in the headline. The headline should focus on what is important to the reader, their own self-interest and what will make a difference in their lives. In today’s fast society people are always looking for information on what’s new…So the inclusion of the word ‘NEW’ into the headline will immediately draw the reader’s attention. Additional keywords that are highly effective; How To, The Secret To, Just Arrived, Announcing, Introducing, Improvement, Amazing, Sensational, Free, Miracle, Challenge, Advice To, Compare, Truth About, Last Chance. Add strength to your Headline using emotional words; Love, Desire, Fear, Proud, Friend and Baby. An example of this can be seen in the following Headline: Honey, I have found the most extraordinary Jewelry Tree… It is the perfect solution for our dresser, no more clutter..I just love it! Include the Brand Name in the headline. This will create instant recognition for your company. Longer headlines are more effective so including your core company promise it important. A headline that arouses the reader’s curiosity ensures that you reach him/her on a personal level, which will draw them into the article. In today’s face paced society if you don’t have a great headline that not only attracts the readers attention and gets right to the point you will have missed your opportunity. Take these 7 secrets with you, write them on the wall. Do what ever it takes to ensure that when you are writing headlines you have these key points at the front of your mind. What do your headlines say about you? Rachel Wadsworth www.iwantgreatcopy.com www.rachelwadsworth.com Email – rachelwadsworth@bigpond.com Phone – +61 0409011175 Skype – RachelWadsworth Headlines \| Copy Writing, Headlines Writing A Great Advertising Campaign Is As Simple As Talking To Your Wife! Comments (0) By admin, January 11, 2009 Is it the advertisement that people remember as being clever or creative? Or is it the one that sell a product without drawing attention to it? Ask yourself this…What beauty products does your wife use? Why does she use them? Could it be that it is the first product she saw on the shelf at the Supermarket? Or did she do extensive research over several months into how the product was made and what ingredients make up its composition? Or perhaps it was the appeal of an advertisement with a beautiful famous model with perfect skin. In reality it is probably a combination of all three. So my question to you is this…. How do you tap into the mindset of your wife or mother? Creating a great advertising campaign is more that being clever. It is more than just simply getting people to recognize your product. It is about reaching your client on an intimate level, a level that will make them desire your product because it will make a difference in their lives. It comes down to what you say rather than how you say it. What do you want your restaurant to be known for? How do you want people to think and feel when they mention your name? What is your promise to your customers? If your wife was going to buy a beauty product what would be the most important thing to her? What influences her buying decision? The first step is to TEST the market… Research the market using several different techniques to find out which one gets the greatest response rate. Let’s look at a couple to get you started. One option is to send batches of the samples of the product each with a different promise. Then compare the number of customers in each batch that reorder the product. A similar way to test the effectiveness of a promise is to run a series advertisements built around a different promise and count the number of orders from each promise. A highly effective extension on this idea is to run pairs of advertisements in the same position in the same issue of the newspaper, with an offer of a sample buried in the copy. Another option is to ask a target group of customers which promise from a list of five would entice them to purchase the product. Now that you have decided on an approach, you need to ensure that you build your campaign around a great idea. Remember that a great idea is no necessarily a clever idea. Keep it simple! Reach them on an intimate level. The key to a great idea is to think about what is going on in their lives? What is the message you want to get out to them. For a Beauty Retreat it might be that you want to reach a women’s desire to feel beautiful, free and revitalized. Your campaign needs to ensure that it focuses on achieving this result. Provide your target market with the facts; they will believe you more if you provide them with proven facts, in a kind and friendly manner. If you were having a conversation with an expert you would be more receptive if they provided the facts in a way that you understand and that reached you on a personal level. Reaching your market on a personal level is easier than you think…Just remember how would you talk to your wife about your product? Rachel Wadsworth www.iwantgreatcopy.com www.rachelwadsworth.com Email – rachelwadsworth@bigpond.com Phone – +61 0409011175 Skype – RachelWadsworth Copywriting \| Body Content, Copy Writing