Does the idea of putting your business online frighten the hell out of you? Do you look at the internet and not understand anything about it?

The key to selling on the Internet is not about how to use the technology, is not about knowing how to build your site from scratch.

The basic principles of selling on the internet are the same keys to any successful marketing, selling and relationship building campaign, whether they exist in the physical word or on the Internet. The main difference is in how you apply them.

It really isn’t the technology that counts. It is the strategy which is applied.

What strategy am I talking about? These three basic points will ensure that your internet selling experience will be a positive one, highlighted by a Marketing Genuis, Jay Abrahams.

So what are they?

 

1. Offer a high-quality products and/or service that your visitors want.

2. Create a great website that sells effectively.

3. Generate high-quality, qualified traffic to your site cost effectively.

Sounds to easy doesn’t it!

What is good service? Well this is a topic on its own; however the important thing here is that you need to go beyond the customer expectations. I always believe if you treat the client how you would like to be treated and then double the effort you are probably almost there. You obviously have a great product that you want to sell on the internet, so how do you create a Great Website…

The single most important thing about a great website is the passion behind it. You have a great product so tell people about it and be passionate about it. The culture of the Internet is such that if you don’t believe in your product people will be able to tell and you will become invisible in the Internet world.

So how do you avoid being invisible, with a great site?

The most important aspect is the headline. This must not be your company name, it has to be a compelling, powerful headline that targets your market and provides a statement of a specific benefit to your visitors just for visiting your site.

Your headline and the first few paragraphs should also contain your key words. If you are uncertain about your key words then think about what words would you use to search for your product? Enter these into Google or Yahoo! and look at what your competitor’s sites are using as their keywords. Evaluate what words your competitors are using in their headlines and on their front page.

You will probably find that most sites will use the plural word instead of the single i.e. ‘Restaurants’ instead of ‘restaurant’ and the single word will not get picked up by search engines.

Again the topic of key words deserves more time, but do a little research on your own on keywords and the importance they have in getting better rankings in Search Engines. Try looking at NETrageous www.netrageousresults.com or Search Engine Watch www.searchenginewatch.com for some more information.

The third point is probably the most important. I have written a lot about defining and targeting your market, the key is to understand who they are, what makes they tick. This is important to any marketing campaign; however it is more important on the internet. Look for special interest discussion groups and forums, relevant to your product or service.

Use the forums and e-zines to submit articles, information, and ads to get your message to your target market. You can use the same information in weekly emails to your database, to keep them informed and encourage them to use your site more frequently.

Your website needs to be you in the internet world. What makes you and your business stand out from the crowd?

The more information you provide on the internet about your business the more successful you will become.

What do you need to do now…?

Research, both what your business will represent on the internet, and more importantly get to know the internet world. It is a completely different culture and you really need to have a solid understanding of it before you begin.

The internet can be a source of so much information and it is only in its infancy.

Start to understand the basics of the internet and you will be surprised how quickly you will gain momentum. Remember… You don’t have to understand the technical nitty gritty about the internet, but you do need to understand the culture.

Start looking at sites relevant to your industry today!

Rachel Wadsworth

Does the idea of putting your business online frighten the hell out of you? Do you look at the internet and not understand anything about it?

The key to selling on the Internet is not about how to use the technology, is not about knowing how to build your site from scratch.

The basic principles of selling on the internet are the same keys to any successful marketing, selling and relationship building campaign, whether they exist in the physical word or on the Internet. The main difference is in how you apply them.

It really isn’t the technology that counts. It is the strategy which is applied.

What strategy am I talking about? These three basic points will ensure that your internet selling experience will be a positive one, highlighted by Jay Abrahams.

So what are they?

 

 

1. Offer a high-quality products and/or service that your visitors want.

2. Create a great website that sells effectively.

3. Generate high-quality, qualified traffic to your site cost effectively.

 

 

Sounds to easy doesn’t it!

What is good service? Well this is a topic on its own; however the important thing here is that you need to go beyond the customer expectations. I always believe if you treat the client how you would like to be treated and then double the effort you are probably almost there. You obviously have a great product that you want to sell on the internet, so how do you create a Great Website…

The single most important thing about a great website is the passion behind it. You have a great product so tell people about it and be passionate about it. The culture of the Internet is such that if you don’t believe in your product people will be able to tell and you will become invisible in the Internet world.

So how do you avoid being invisible, with a great site?

The most important aspect is the headline. This must not be your company name, it has to be a compelling, powerful headline that targets your market and provides a statement of a specific benefit to your visitors just for visiting your site.

Your headline and the first few paragraphs should also contain your key words. If you are uncertain about your key words then think about what words would you use to search for your product? Enter these into Google or Yahoo! and look at what your competitor’s sites are using as their keywords. Evaluate what words your competitors are using in their headlines and on their front page.

You will probably find that most sites will use the plural word instead of the single i.e. ‘Restaurants’ instead of ‘restaurant’ and the single word will not get picked up by search engines.

Again the topic of key words deserves more time, but do a little research on your own on keywords and the importance they have in getting better rankings in Search Engines. Try looking at NETrageous www.netrageousresults.com or Search Engine Watch www.searchenginewatch.com for some more information.

The third point is probably the most important. I have written a lot about defining and targeting your market, the key is to understand who they are, what makes they tick. This is important to any marketing campaign; however it is more important on the internet. Look for special interest discussion groups and forums, relevant to your product or service.

Use the forums and e-zines to submit articles, information, and ads to get your message to your target market. You can use the same information in weekly emails to your database, to keep them informed and encourage them to use your site more frequently.

Your website needs to be you in the internet world. What makes you and your business stand out from the crowd?

The more information you provide on the internet about your business the more successful you will become.

What do you need to do now…?

Research, both what your business will represent on the internet, and more importantly get to know the internet world. It is a completely different culture and you really need to have a solid understanding of it before you begin.

The internet can be a source of so much information and it is only in its infancy.

Start to understand the basics of the internet and you will be surprised how quickly you will gain momentum. Remember… You don’t have to understand the technical nitty gritty about the internet, but you do need to understand the culture.

Start looking at sites relevant to your industry today!