Need a prescription to solve your ‘product paralysis’ problems? Clean out of ideas?

Every once in a while you come across something that could determine the future of your business. You just have!

“There’s nothing new under the sun” …said Soloman way back in the mists of time and how far-sighted he was!

Maybe you’re a naturally gifted writer or you’ve persevered and can produce meticulously –crafted sales letters that really get under the skin of potential prospects, but then what? Come to a grinding full stop?  Trouble deciding where to find a product? Well, hold on to your chair as this may blow you away…

What if I told you there were millions, yes, MILLIONS of books and publications you can market – FOR FREE! No more ghost writers, no burning the midnight oil trying to write that eBook yourself.  Bliss?

I’ll let you into that big secret in a minute! 

First, though, what niche market are you aiming for?  That’s a huge subject for another day but it’s worth a quick recap: -

RESEARCH is essential to find that ‘must have’ product everyone wants.

• Google and Wordtracker are your best friends here, use them.
• Look for markets above 25,000 but not more than 100,000.  (If it’s too BIG it’s very competitive and therefore your advertising will be expensive.)
• Found your niche?  Encourage your prospects to do the work for you by offering them a poll.  They know what their burning questions are and soon you will, too!  People love to talk about themselves!
• New to polling?  Have a look at:
   
   www.surveymonkey.com (100 responses allowed and free!)
   www.askdatabase.com 
   www.oneminutepoll.com  (paid service)

The brilliant Internet marketer, millionaire Brett McFall, has his finger on the pulse when he says:

"The marketer who understands their market the most, makes the most money."

Right, so now you know EXACTLY what your customer wants, are you ready to find the answer in your personal treasure chest? Ted Cuiba knows all about it.  He did something very clever, slipping in under the radar and snatching a real gem from under our noses.  I’ll tell you what later!

“So, what is it?” you’re probably shouting by now. OKAY…

Drum roll, this deserves one…

"INFORMATION IN THE PUBLIC DOMAIN"

This covers works that are free to use by the public  FOR ANY PURPOSE WHATSOEVER and includes some music and films.

The possibilities are endless.  For instance, you can use anything written by employees of the US Federal Government produced in the course of their duties.  So, that’s any health reports, research papers, social comment and everything in between! So, now you know what your market craves and have an ocean of information to call your own!  Creating products has never been easier – or cheaper!  

• articles
• eBooks
• audios
• blog content
• autoresponder content
• bonuses
• upsells
• backend sales
• prizes

…Free content + Imagination + Research = Soaring Profits.

The beauty is you can make your products as individual as you are and the hard work has been done for you! 

OK, so what’s the catch? Truth is, there really isn’t one!

With such a marvellous treasure chest, you’d expect a few guidelines though, wouldn’t you?

Every rose must have a couple of thorns, right?

(The following information applies to the US market – regulations for the UK market vary slightly.)

• All works published before 1923 are available.
• For works published between 1923 – 1963, copyright renewal must have taken place in the 28th year following copyrighting.  If it did, the item won’t be available to you for 95 years!  But most authors forgot to take action in that 28th year!

As promised, back to Ted Cuiba…

There has been so much written about Napoleon Hill’s "Think and Grow Rich” because it is as relevant today as it was in the 1920s! Ted knew what he was looking for because the 1937 edition of Napoleon Hill’s “Think and Grow Rich” is the only copy in the public domain and he has it now! Ted grabbed it, has rewritten parts of it and is busy marketing “his” product!

There’s a man who knew this secret and EXACTLY what he was looking for!

So, where do you go from here?

Finding what you want when you want it is just a click away.  Use these sites to find masterpieces just waiting for conversion to your products!

• FirstGov.gov
• FTC.Gov
• Pueblo.GSA.gov
• Google.com/unclesam

But don’t just take my word for it.  Use this insider information to turbo charge your business NOW! 

Janet Swift
Writing to Win

URL      : www.swiftcopywriting.com
Email    : enquiries@swiftcopywriting.com
Tel      : +44 (0)208 133 4088

Please feel free to use this article but I ask that you kindly include the above URL and signature.

How do you start copywriting?
What are the first things you must do…before putting pen to paper?
Have you ever heard people say that you should smile when speaking on the phone, as it comes across to the person at the other end of the call?
Well it’s a similar thing when you write. If you are not in the right frame of mind your reader will pick up on it. It makes sense when you think about it. If you’re feeling down because of a row you’ve just had, or stressed after a difficult day, how can you sit down and be enthusiastic about your subject?

Everyone has their own approach to this. Some people, like the highly acclaimed Ted Nicholas, like to do some light exercise before sitting down to write. I always have to make sure I’ve had a good nights sleep, and I think it’s essential to unplug your phone and make sure you won’t be disturbed.

Homework First.
So there you are, you’re wide awake, you’re in a great mood, your phone is unplugged and you’re raring to go.

So what now? Have you researched your product? Sorry, did I forget to mention that?

Before you even think about sitting down to write you have to research your product. You need to know all the benefits so you can answer all of your readers questions. The main question they will be asking is…

 “What’s in it for me?”

There is no substitute for studying your product…tedious though this may be. Quite often you stumble across the best way to sell it hidden in the benefits. One such instance was when David Ogilvy wrote his most famous advert for Rolls-Royce. He spent three weeks reading about the car when he came across a statement that ‘at sixty miles an hour, the loudest noise comes from the electric clock’. This became the headline followed by 607 words of factual copy.

Talk the Same Language.
As well as researching your product you need to know about the competition, what are they doing and what sets your product apart from the rest.

Of course all of the above are useless if you don’t know who will buy your product. You have to know your target market, who are they, how do they think, what sort of language do they use. I don’t mean do they speak English, I mean what sort of words do they use when talking about whatever it is you’re selling. You really need to get inside their head and understand what is important to them and what promise would make them buy your product.

When you have done all of this, and only then, you will almost be ready to start writing.

Anne Pearson
Compelling Copywriter

http://www.mapcopywriting.com
anne@mapcopywriting.com
Skype – mapcopywriting
Tel / Fax – 01772 468979

Please feel free to use this article. All I ask in return is that you include the above signature and URL.