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How can you make your copywriting so persuasive that your target market simply can’t resist?
Well a lot of this is down to the research you have done first, so how do you do this research? One way is to hang out in the same places as they do, for example there are forums and groups online for just about anything you can think of. Read what they are talking about and just as important how they are saying it. It’s no good using highfalutin language if the people you’re trying to sell to can’t understand it. Use the same language they do. Your copy has to be conversational, imagine you are talking to a close friend.

Tick the right boxes.
You have to know how your reader thinks and how to tick the right boxes to keep him or her reading your copy. Copywriting has to be very self driven, people are only interested in themselves. That might sound a bit controversial but it’s true. You have to be able to appeal to their self interest. All the time they are reading they will be thinking WIIFM (what’s in it for me). Nobody really cares about your problems, dreams or goals. Only their own.

Make them want it.
So how do you appeal to their self interest?
Think what it is they want, not the actual physical object you are selling but what they will get from it. Don’t forget it’s the benefits that sell, not the features. A feature is simply a component of your product or service, a benefit is what the user of your product or service will get from that feature.

Think about the pleasure they will get when they finally have it. Don’t think about selling an object think about selling an image…a dream. Imagine the scene then paint pictures with your words.  People don’t buy something because they need it, they buy it because they want it…must have it. People buy with their emotions. You have to appeal to those emotions whether they are greed, fear, flattery or guilt.

All you have to do is decide which emotion you need to appeal to, for example a weight loss programme aimed at women might be flattery. Because every woman wants to look and feel good. By describing the compliments she will receive on her figure, and helping her to picture how she will look, you can trigger an emotional response for something she will receive rather than something she currently has.

Anne Pearson
Compelling Copywriter

http://www.mapcopywriting.com
anne@mapcopywriting.com
Skype – mapcopywriting
Tel / Fax – 01772 468979 

Please feel free to use this article. All I ask in return is that you include the above signature and URL.

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People buy because they want something…not because they need it. 
What you have to do as a copywriter is to persuade them that they want what you’re selling so badly that they simply must have it. To do that you have to paint vivid pictures for them so they can actually see and experience it in their minds eye.

The human brain can picture something easily when you have experienced it with your five senses. For example if I say the word “water” you will immediately know what it’s like. You know how it looks, feels, tastes, smells and sounds. Your mind can go further than that. If the words are descriptive enough you can actually live the experience. When you are trying to sell something you have to help your reader to picture the situation.

Setting The Scene.
Imagine this for a moment. You are in a warmly lit room next to an open fire. You are sitting on a big sumptuous chair with your legs curled up underneath you. You know the sort of chair with big soft cushions that you really snuggle into. Outside it is dark and you can hear the rain beating on the windows and the wind blowing wildly through the trees. The curtains are drawn closed to block out the dreariness of the winter evening. You have cupped in your hands a big mug of the most deliciously rich hot chocolate that you are sipping through the creamy top. Every so often you have to lick the white cream from your lips. The log fire is roaring beside you and you can feel the glow of your cheeks as you sink further into your chair.

Not only can you feel the warmth of the fire and cosiness of the room against the wild weather outside. Chances are you can even taste the chocolate!

You have to tell stories and paint pictures for your readers to experience. It has been proven that when a reader has experienced something vividly they get emotionally involved with it. As we know people buy with emotions so this increases sales.

Anne Pearson
Compelling Copywriter

http://www.mapcopywriting.com
anne@mapcopywriting.com
Skype – mapcopywriting
Tel / Fax – 01772 468979

Please feel free to use this article. All I ask in return is that you include the above signature and URL.