Yoga, Business, Life And Coffee

Yoga, Business, Life And Coffee

I thought I would do something different today and share my typical day with you today. I went to bed with a problem. The problem isn’t the woman lying next to me – my wife – the problem is my shoulder is killing me. Not a disaster but a problem all the same.

Last week my trainer put me on dips. It’s the first time for a long time I’ve done them but I’m strong so it wasn’t a big deal. It is now. My should is killing and feels like a nerve of some kind might be trapped rather than muscle or bone pain.

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How To Start a Business

How To Start a Business

How to start a business

  • Successfully

  • On the right foot

  • With low-risk

Starting a new business isn't easy. If it was 8-10 wouldn't fail.

Even harder if you survive - keeping in profit and thriving.

There's a lot of articles online about how to start a business. I purposely write this in the simplest of words based on what i have seen and experienced over 32-years of business.

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The New Reality of Uncertainty

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One thing's for certain ... The New Reality of Uncertainty

What used to be a sure thing is no longer anything. What has been used for years for business growth strategies no longer works.

And if you read or watch the news in the U.K. you’d be excused for thinking the world is about to end on this little green island.

It isn’t

But

Things have changed for business and marketing.

Things have changed dramatically.

Let me explain.

Uncertainty is a moment where no one really knows what is coming next.

The economy – no one knows. Jobs – no one knows.

The BREXIT – no one really knows.

That means if you are in business – what is next?

I started my first business in 1985. It’s 2017 and I am still going strong and I don’t mind sharing with you how.

My own personal business growth strategies were and are reinvention, market analysis, understanding what is needed to survive and looking for areas to grow during uncertainty. But the most powerful is leverage with a twist.

The business of getting busy during uncertain times.

A client I worked with faced uncertain times after as good as blowing partners huge investment going into the millions.

How?

Here is what was strange. He talked big. His team talked big. They loved meetings. They loved to plan. The loved to set big goals. They loved to motivate each other and they loved to leave the big company weekend away slightly hung-over but ready to start again on Monday. And that was that.

When I eventually went through his business results, his wages bill alone was huge and I mean obelisk in size (bigger than big!).

They had no response from direct mail. They wrote some words, sent it out and hoped with just one attempt it might get them busier. It didn't.

No response from email. They spent literally weeks setting up emails with images, great HTML (oh how they loved great HTML) and tracking. Again not a single response.

Social media was a waste of time – the team simply posted endless content and loved the fact the had hundreds of likes and some shares – yet – no sales, leads or anything apart from the glory of the moment from a like button.

The only source of leads came from a tiny badly written trade magazine advert the actual CEO had created some years ago. His team of 11 were possibly the worst underperforming marketing team I have ever met. Not what you need during uncertainty.

17-LEADS IN ONE HOUR - STOP IT!

Anyway I was asked to go in and find out what the problem was. I found it the first hour I visited their huge HQ. I solved it the next day i got home. This resulted in seventeen leads in a single hour rather than their usual one a day if they were lucky.

Now don’t miss the point here because it gets pretty shocking.

During the first hour of the new campaign where the 17 leads arrived I got an email from the marketing director on behalf of his team. She asked me this and this is absolutely true.

‘Please turn off the campaign until they get everything into place to cope with the new leads".

I asked to speak to the CEO. I couldn’t get him as he was in the Arab states. I finally got an email from him supporting his team and asking me to switch off the campaign until they got their ass into gear.

Around 12-weeks (84 days later) later the campaign was never reinstated. The marketing director felt it was safer to go back to what they were doing. They felt what I did for them was too different, too new, too direct so they asked for a switch off.

They carried on doing what they had been doing the previous 18-months ... planning, talking and going on company paid weekends.

The company went bust.

Obviously.

Failing to Act During Uncertain Times

Yet I gave them a crazy 17 leads in one single hour. That campaign could have run and run and run and run forever. He could have had the richest most successful company in his field ever. I think he had a job now. The investors lost their cash.

Why?

Because, during a tough time they failed to take action despite all the talk of taking action. This is common. This is also stupid. Very!

If your marketing is failing right now how long are you willing to listen to your team talk the talk without walking? How long are you willing to put up with behaviour like that.

"DOING OK" ... IS FAR FROM OK!

“OK’ is no longer good enough. I don’t want OK I want everything I can get from my business. Do you?

Your results can change faster than you might be thinking and I am more than well qualified with 32-years behind me to take you there.

You can read more details on my MENTOR page or my services page.

But seriously

  • If the thought of increasing your enquiries from 0-to-17 per hour scares you I am not for you.
  • If the thought of going from 1-3 leads a month to well over 300 hundreds leads a months makes you feel under pressure – I am not your man.
  • If the fear of a speaking to your team is greater than the fear of success – I am not your man.
  • As you might know and I am proud to say I have a long long list of success turning business around, advising clients into the millions and creating success where failure looked like the only next option.

Business Growth Strategies

During uncertain times you need some certainty in your business results and business growth strategies that deliver.

I am that man if that is what you demand.

And I am not cheap. Cheap is cheap, I don’t like cheap anything I never have. Yet the results for your fast-track, direct, tested and proven business growth strategies will more than compensate for any investment you make with myself.

When would you like to talk or will you just wait and see what happens?

Once I got a call from a client – potential client – that wanted everything to change because his business growth strategies just weren't working. Nothing worked for him at all.

He told me about a big email campaign he was going to launch to his database. Now before I say more my own email campaigns for my clients can be launched the SAME DAY especially if a turnaround or survival is needed.

So we spoke and he told me that he had written the email and then other parts changed by his staff – all of his staff. His receptionist had written the start, some over there had written this line, and another person had changed that line and so on. Not the perfect way to create business growth strategies.

I told him DO NOT send it do to the negative reaction in the mind of the reader.

He sent it with no results. The same was repeated on his other marketing outlets. To be truthful I fired as a client in the end because he moaned about results, moaned about everything he was and wasn’t doing yet never did anything to fix it by following what I know to be brilliant business growth strategies.

This is very common where the boss needs to take absolute control of everything yet … Can a man that creates components for machinery also be the same man that is great at marketing?

Stick to what you know is a rule that I live by yet it’s a rare rule in the marketing of business.

Again we are facing some uncertain things ahead.

The one thing you really can be certain of is removing useless wasteful business growth strategies and putting into place business growth strategies that have been tested into your market place and tested until they work.

This could be the exact opposite of what you are doing right now.

It could be the exact opposite of what your marketing team wants to do right now.

However

These are uncertain times and in uncertain times not taking a risk is more risky than taking a perceived risk.

Lets talk.

  • Tele: 00 44 (0) 1619296902
  • Text: 00 44 (0) 7793069486 With the word TALK
  • What’sApp: 07793069486
  • Viber: 07793069486
  • Email: alan@orangebeetle.com
  • Skype: orangebeetle

Alan Forrest Smith, Business Growth Strategist

Marketing Has Changed PT.1

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Marketing Has Fundamentally Changed Forever

  • Most businesses don’t realise.
  • Most experts have no idea.
  • The same old stuff that has been advised, shared and used for decades will no longer work.
  • There are no rules anymore.
  • There is no one-system for all.
  • Wake up, make changes – big changes - or sink.

I started to notice changes maybe five years ago. They had been taking place long before then but it had become more than obvious then.

What was working was now no longer working. The old systems, the tricks, the techniques and the absolute fundamentals of marketing were no longer working where they used to always work.

The feedback from entrepreneurs like yourself supported that conclusion and awareness that massive changes had imperceptibly been sweeping through the world of business without the world of business taking notice.

Recently when asked a majority of those questioned replied that they didn’t trust marketing people. Marketing people had now adopted the role of the car salesman or they would do anything, say anything, promise anything and anything but deliver in their results. The results have become impossible for those that are simply selling car – selling – and have no real idea of what takes place during the process of buying.

Buying is a real process that includes so many invisible actions before any buyer arrives at you. The initial idea they have, the thought, the search, the mind process and many other things that take place before the buyer decides to buy from you. I’ll talk about that later on.

And recent years in the industry of marketing have been destroyed by the abuse of power handed to marketers where they have had the ability to blind people like you with what can appear like magic. The magic in fact is usually a simply process that hasn’t yet reached the eyes and minds of the mainstream. The marketer has simply read what to do in the instructions and is doing it. The main problem is the promise they present when doing such magical arts.

Yet.

The problems for marketers go far deeper.

Here’s why.

Marketing assumes that buyers want to buy and yes they don want to buy. Persuasion has always been the force behind selling. TV is a great example of that as are some older adverts. Persuasion is a set standard of buying from the mind of the seller yet here is a reality check – you cannot force anyone into buying anything unless they want to buy. Persuasion will not force the cash from anyone and when it does – and sometimes it does – a refund request is asked.

I remember years ago my own brother coming back from Spain to announce he had done something stupid. He had signed up for what was then called a time-share apartment at £400 per month. This was clearly higher than his wages yet the experience of going through the time-share process persuaded him into buying. Thankfully the legal process was such that a refund of his deposit was eventually returned. And if the buyer does refund you can bet they’ll never be back again. I wonder how many people smile and say it seemed like a good idea at the time. The reality is it was never a good idea it was simply manipulation through persuasion.

Habits have gone through a huge overhaul. Now with the powerful of a smart phone we have selective and addictive thumbing over and past your marketing materials. I used to tell my clients they had 3-seconds to grab a client via their computer screen. Today I doubt if you have one second.

The addiction is huge. You’ve seen people everywhere walking around, sitting down, on public transport and even with a lover with their faces fixed firmly on the screen before them. It’s like a scene from s zombie movie. Some marketers see this as marketing nirvana after all if they stare at the screen you can gently slip an advert passed them and they will click on it. No and here is why. Addicts are conscious of nothing whilst being conscious of what serves them in the way they see service in that moment. Addicts also have selective choice playing its part like all viewers have that choice. It is anything but a marketers dream. The addicts can be so tuned in or so zoned out he selling opportunities is very few.

And those that are just thumbers, they scroll left or right or up or down or anyway the screen will go. In that moment the only action they care about is that they are taking an action with little reason with their thumbs. Today in my coffee shop a guy stands in front of me. He takes out his phone, opens the screen hovers his thumb above a small panel and does nothing but put his phone back into his pocket. Eventually he touches a panel. Facebook, email or whatever, he thumbs very quickly through everything without seeing anything and eventually stops. He repeats the same process until his coffee is ready. Once he picks up his coffee before he walks to the chair to sit he opens his phone so he is thumbing as he walks.

In the coffee shop itself I would guess around 70% in here right now are staring at a screen. All addicts or thumbers! Either way do you think marketing to minds that have their minds on something or nothing is a workable idea?

You’ll say no yet marketing men are still pushing the idea that these are perfect people to sell to. They’re not.

Another things with Thumbers is this – they are extremely protective of their digital space. They don’t want to be invaded with ads in what they feel is private and their own place. Their place is their screen in front of their eyes. This is their place where no one else is allowed. It can feel private almost secret. The last thing they want is what marketing men can advise which is to hit them in their pocket directly into their smart phones.

We have to remember people aren’t stupid and can see right through it when they are being treated as stupid.

The old way of marketing could get away with treating people as stupid and to be sold to yet those were the days of the uninformed. Now people are smart as their phones suggest and have been made smarted by the huge volume of instant education online.

If you want to sell more there is a new way to di it and it is nothing like the old way. Marketing as you might know it is dead. I believe there are things coming that will make anyone in the marketing service industry almost extinct yet the marketing industry will have you thinking others for – as long as they can.

There are huge changes coming yet there are huge changes already here. I’ll go through more in Part 2.

Want better advice? Need more edge? Need to be guided? Demand more conversions? There is nothing like MENTOR when ‘just OK” is no longer ok.

Pt. 2 coming.

Alan Forrest Smith

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Does Marketing Still Work?

The old rules of marketing are absolutely dead.

Recently I have been mentoring a company that has had a very common problem I keep seeing and you might be experiencing.

They have and had invested more than enough in their business.

  • Their website.
  • The campaigns.
  • Their social media.
  • Their desired results.

Sadly - They had no sales on well over a year.

I wasn’t surprised because over the past few years I am seeing a really strong repeated pattern and it is this.

  • Build a website.
  • Start a simple Adwords campaign
  • Hire a social media company to handle that side of things.
  • Invest in SEO.
  • With no or almost no results.

Why is this?

First, the days of the website being the only source for your sales are dead. Multiple channels need to be in place to create maximum output for your business. This includes offline.

Second ask yourself this - when is the last time your clicked on a sponsored ad in relation to a organic ad? Personally I am not sure why but I don’t click on sponsored ads and lets face it - battling for decent space on Adwords is a pitch to say the least!

Third likes and shares DO NOT MEAN sales. When social media is done properly it can work yet seeing social media done authentically and organically is so rare but will only work when done this way. Simply posting content and links is a recipe for fail and the numbers support that!

SEO is a science yet so unscientific it just isn’t true. Two weeks ago I accidentally put a clients page to position 5 on Google for hugely sought after key phrase.

How?

That’s the problem … We do the basic things on SEO and no more. No endless backlinks etc yet is still appeared on page 1. position 5. In other words SEO described as a science can be a lot of trial and error that can take literally years.

And the bigger problem for you is this.

Do you have years to hope that results will drip in?

So why is this happening and why is it on the increase?

When I started my marketing adventures in 1989 reaching customers was easy when you knew how.

In the late 90s when digital arrived - before Google it was still pretty easy to dominate Yahoo and AltaVista and then later Google.

When Social Media really started to take off mid—late 2000s again it was easy to do organically as it was new and novelty.

The bigger problem though for you is this.

There is a new wave of experts that have no expertise in marketing or understanding real marketing.

Marketing itself is just a label  to capture an action.

Marketing is actually as simple as this.

Selling your stuff to people that are ready to buy.

That’s really it.

You cannot persuade anyone to buy anything they don’t want and if you do you can guarantee they’ll be bringing it back under the table ‘buyers remorse’ or what I call the wake up moment that they were persuaded to buy something they just didn’t need.

And there is this.

It is 2017  - everything has changed.

  • The custom life has arrived.
  • Trust is a buyers issue.
  • Referral and ratings are King.
  • The artisan is back.
  • No believes you is set to default.
  • There is more.

Differences are dead.

Distinction is here.

Distinct is perceptive, perceptive is intuitive intuitive is another dimension that has been created through the new share experience.

In other words.

If you are no longer getting the results you want, need, and demand you need to rethink everything.

Yes direct marketing will still work but only in a 2017 transformed way.

Old persuasive marketing for your business is dead and if you have read this far - you get it.

So what do you do to make changes?

Here is how I change my own clients results and some simple things you can do.

First is stop everything. There is no point investing time, money, and people hours into what isn’t working.

Next research the buyers mind. This takes time and energy but is worth every moment.

Then look at trends, buying patterns and habits.

Find out the path taken from your customer until the moment they buy from you. That means from the second they discover you until the second the click the order button.

Then find out where the buyers are online or offline and get your product or service in front of them.

Create test campaigns to measure and track conversions.

Once the testing is over create a careful strategy and tactics to relaunch your campaigns.

And never ever forget…

Every right or wrong word makes a difference.

Every right or wrong image makes a difference.

Look at this…

REAL TEST RESULTS.

Headline 1. 3 sales

Headline 2. 73-sales

Image 1. 4 clicks

Image 2. 200 plus clicks

TEST EVERYTHING.

Now …

This takes time and energy and one problem you might face is lazy marketers that want to do what they know and that is usually the quick, click and go route that so many SEO and S.M experts take. I have news for you - that is proven to fail as you are probably experiencing right now.

If you want your business to work.

If you take your results serious.

If you need up-to-the-minute advice - what works in 2017.

If you need an expert that will tell you exactly how it is.

If you are in business for the long run.

And listen to this.

If you like the idea of everything being tested until it works and then appearing in the biggest and best national newspapers and magazines online for pennies … we should speak.

As I type most of our clients brands are appearing in most supported major online outlets that experience millions of visitors daily.

That above is powerful - that is significant and that is what is also delivering real results.

Now …

I only work with clients that want results and that take their businesse seriously.

Is that you?

If you have no need to create new informed marketing that actually cuts out the crap and delivers results please delete this email.

If you want more buyers, more sales and more results you know where I am.

By the way everything I am writing about above took one failed online project from 2.5 years of nothing and struggle (being supported by his other business) to sales of over £300,000 every month.

We didn’t do that doing what everyone else is doing.

Lets talk.

Text: 00 44 (0) 7793069486 for an instant call back.

Alan Forrest Smith

How To Beat Economic Uncertainty

How To Beat Economic Uncertainty

During any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink.

Every now and then you have to take a real good look at what is delivering and what isn’t. So many times over the years I have seen business literally throw money at marketing and just hope it works.

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Direct Marketing Results - Five Case Studies

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Does Your Marketing Work?

In a world that is pretending marketing is very complicated, you might like the simplified strategies and results you are about to read.

Here are ...

First I have started to post easy to watch and quick videos on the Orange Beetle Facebook page as well as unique content. Stay connected here.

So ... Five Recent Projects - Five Different businesses - Five Different budgets - ONE shared goal: ... Maximum conversion, maximum sales, maximum results.

Ready?

These are all businesses we are involved with over the past 12-months or so.

We chose these to share for two reasons.

  1. All had limited budgets.
  2. All were extremely time pushed.

Thi is a small selection to show variety.

  1.  Art Gallery
  2. Solicitors
  3. Hair and Beauty
  4. Art and Craft
  5. Private Catering
  6. All 5 businesses were sales online!

1. Art Gallery project: No bookings to full house

Objective/Goal: Promote and pack out the gallery event for a contemporary artist with maximum guest attendance.

  • Project Budget: £LOW
  • Deadline: 10 days (as in little over one week)

Result prior to Orange Beetle breakthrough conversion: 4 registered guests

Results AFTER: Over 147 registered attendees (well over 500 actually turned up on the day), full-house, and the maximum guest attendance.

Promoted and maximized conversions through just 4 different simplified tactics.

2. Solicitor project: No leads to over 300 leads a month

Objective/Goal: Dominate the niche market and work the way up towards 100 leads a month

  • Project Budget: Starting budget £MEDIUM
  • Deadline: Ongoing

Result prior to Orange Beetle breakthrough conversion: Zero - a new service with failed website launch and Zero leads.

Results AFTER: Starting leads 3-5 to over 300 monthly leads with 49.2% tactics. (each lead is worth over £3,000)

Promoted and maximized conversions through just two platforms.

3. Hair and Beauty project: Flatlined to 82 new leads a month

Objective/Goal: 30 monthly new lead generation sale and 2% upsell conversion

  • Project Budget: £LOW
  • Deadline: Ongoing

Result prior to Orange Beetle breakthrough conversion: Dormant business and flat sales with near zero new leads

Results AFTER: 82 new leads sales with 8% upsell conversion

Promoted and maximized conversions through 15 Different tactics.

4. Arts and Craft project (brand new and still in progress): Zero sales in over a year to sales 24-hours after we took on their project

Objective/Goal: One replicable sale to work the way up to a consistent sales flow

  • Project Budget: £MEDIUM-HIGH
  • Deadline: Ongoing

Result prior to Orange Beetle breakthrough conversion: Zero sales, failed SEO and website

Results AFTER: Day one - first sales order placed, followed by 10 sales orders and sales enquiries over the following 8 weeks and growing!

Promoted and maximized conversions through 4 primary platforms extending through 29 additional tactics and growing so far!

5. Private Catering project - No bookings to 5000

Objective/Goal: Promote and pack out the food market stall event with maximum guest attendance.

  • Project Budget: £ZERO --- True!
  • Deadline: 3 weeks

Result prior to Orange Beetle breakthrough conversion: Zero guests booked in

Results AFTER: Full house and 100% sold out meals or stock with over 5000 passing through the doors on the day. INCREDIBLE!

Promoted and maximized conversions through ONE single tactic and platform

And The Point Is?

So-called marketing experts being asked for help and guidance yet taking massive risks with businesses like yours. The mantra is always the same ... rebrand - clicks - like and followers with no mention of sales. shocking!

The first thing I ask my client is this...

"What financial number would you be happy hitting?"

Then we build the whole campaign around that number. only once that number is hit to we move forward but honestly if I don't think it is possible I will say. I will not take a risk with your business.

Not clicks, not likes, not visitors but real buyers and real customers, after all, that is the blood of your business, not just a great website.

And you saw the power of simple strategies above. The catering company DO NOT even have a website and refuse to post updates online yet we still sent 5000 through their door at the weekend.

Direct response marketing is called that because if it isn't direct you will fail to hit your customers.

If you are stuck doing the same old thing or are feeling like your guys are delivering the same old nothing results we should talk as a matter of urgency.

  • If you text me right now I will reply within 30-minutes.
  • Text: 07793069486 UK - outside UK 00 44 7793069486
  • Or Skype me on orangebeetle

WARNING: I do not offer a FREE advisory service - this is strictly for businesses that value their time and their results. There are over 200 pages and downloads for free on my website if you need free.

Now don't forget to stay connected on Facebook because I post video and a few other things there I think will help you. See link below.

Here's to your higher response results

Alan Forrest Smith, 32 Years Of Frontline Direct Marketing Under My Belt

  • www.OrangeBeetle.com
  • Text/Phone: 07793069486
  • Skype: orangebeetle

AND - My highest demand breakthrough services

BREAKTHROUGH (One client £35k one week later)

CAMPAIGN FIXER (Over 5000 passing trade in days)

MENTOR (start-up to £7 million)

Notes 10/03/17

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Alan's Notes from the Coffee Shop

Opposite me right now are two banks. One is HSBC – now closed. The other is Nat West – Closing. Just down the street around 100 meters away is a large Barclays bank – closing. In the opposite direction around 200 meters is yet another bank I cannot remember – closed!

Now I don’t know about you but it’s years since I walked into a bank yet in the town nearby they have built a huge Barclays bank and probably spent a fortune doing so.  When I walk past the only people you see in there are those using the three cash machines at the door.There is a lesson here – hold on.

There is a lesson here but hold on.

A new client I am working with has spent a tonne of time (over a year) and a lot of cash (tens of thousands) investing into good advice for his business. That advice has cost him heavily as in the advice never brought in a single penny from that advice yet until we met he continued to listen to that advice.

So as I am drinking my morning coffee I was just thinking about how we all resist change - that includes banks. The reason I say we resist is because I have worked inside a lot of businesses at a lot of levels and I am yet to meet one business owner that they or their team do not fight changes.

Why do we fight changes that could improve our business?

Change is never as simple as it sounds. When a change is made you go much deeper and challenge the mind. Your mind and even the mind of your customer. That means previous thoughts of what will and won’t work are being challenged and confronted. Your belief in something is being challenged. That also means some of those old ways have to be now seen as dead or no longer working. Yet the mind resists making changes because change is a tougher route where doing the same old thing is easy.

And giving advice is easy because easy advice is easy to listen to. Giving good advice is like tough love it can hurt to hear it yet once heard and accepted that change is usually for the better.

Back to the banks and businesses then. Recently I consulted and advised a business. In just 30-minutes I wiped off and saved them £100,000 in costs. It was easy. The waste was huge. The experimental marketing was out of control. The time lost on a daily basis was massive. Their previous advice was honestly just bad!

Can you imagine how much Banks would save and slash on costs if they took good advice? How about your business? I worked with a client hat had a wages bill of £230,000 a year on the marketing team only yet the team had delivered as good as zero results when I went in. Insane right. Just a thought!

B.T. British Telecoms.

When we decided to move our office back home we wanted to bring our office number back with us. Sounds reasonable right? Not with B.T.

Not only did we end up with our telephone number back at our home address we ended up with – 3 Web hubs being delivered, three new numbers plus our home number so four in total and also a B.T. Cloud phone system we never ordered.

Telling you this is the easy bit.

On the fourth phone call to B.T. to try and sort their mess out my wife called them at 9:40am and stayed on the phone until 11:50am when the eighth person mysteriously got cut off and never called back.

Each of the eight that took over the call started with the same script…

Name?

Account number?

What can I help you with?

How incredibly amateurish and annoying of B.T.

I had been meeting a client so when I got back at around 1pm Tamuna had red eyes and grabbed me for a big hug. She had been reduced to tears by a bunch of untrained staff that could not get outside the script.

Finally, I posted on Twitter a complaint or two. Within minutes Kevin an Irish guy from BT called me and asked told me everything would be fixed by himself and himself only. He made a promise that all the numbers and accounts would be closed apart from the one account. That was Wednesday at 2:08pm. It’s Friday 11:00am and I haven’t heard back so let's see.

The lessons above are huge but nothing new. B.T. in my experience has had very bad service as far back as I can remember. The monopoly has provided the men at the top with huge wages and enough endless investment to employ telesales teams that have one thing in mind – the sale and not the customer.

Like the Banks, they are also victims of bad advice, advice about what the customer really wants and delivering what the customer really wants. And if you have dealt with B.T. you’ll know exactly what I mean.

Friday lesson.

The biggest mistakes I have seen in any business is being focused on the sale and pretending they know everything so take their own inexperienced advice. It’s a huge mistake because you cannot force anyone to buy anything unless you confuse him or her so much (and some do) that the customer simply agrees to sign up. The problem is one the sign up is done someone else (eight people) has to then try and resolve this issue. And let's be honest - how can you expertly advise yourself when you are not an expert?

Here’s the other thing – B.T. eight people all need to be paid a wage. An infrastructure also needs to be put in place to make sure everything is as it should be.

And in times where the web has created a very simple login and 1,2,3 click systems the days of hard sell manipulation is over.

So you change and focus on the customer needs or you close like the banks have above.

It’s not rocket science, is it?

I mean – really!

Hale where we live

One thing I love about living in Hale Cheshire is this. Our diversity is huge. We have people of every colour and every language here. While the world might appear to be closing in on itself the reality is it isn’t Hale is one place out of many where nobody cares or even notices about colour, religion or languages.

Hale is also what I call a 2nd life village. You do get a feeling here that the population has seen more than it’s fair share of divorce. The effect of that is it has created a very strong environment for those that want to resurrect themselves and live amongst a thriving energetic town.

I love it. I love yoga here. I love the gym here. I love the breakfast here. I love the coffee here. I love the whole package. And of course, we have the famous (apart from myself of course). Roy Keene the Irish football player is sitting behind me this morning. Part of the cast of England’s most famous soap opera are always in the coffee shop. Actor Christopher Eccleston is over there. I could go on.

It is important that regardless of how you live your life you are in an environment where you thrive.

TRUMP

I’m just swiping through my phone and reading something about TRUMP. I bought his Art of the Deal years ago. Part of the businessman in me wanted him to do well yet seeing him in power also made me realise the rules of business and the rules of global politics is very different. A major tantrum in his Trump tower might cause fallout for some but only those connected to what he does. A major fallout in the Whitehouse can very easily take the world to the brink.

My gut is telling me we are going to see some hugely major mistakes with this guy that could affect a lot of people. I hope not but I think so. Let's see.

Anyway, our coffee is done it’s time to head back to my office.

Peace.

Alan

Probably The Most Powerful MENTOR Program For Real Lasting Business Change

Business Mentor How To Choose

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How To Choose The Best Business Mentor For You

How the hell do you choose a proven reliable mentor in a world where so many now claim to be experts?

Type the word MENTOR into Google and see what it brings up? On my Google right now it returns over 162,000,000 (that’s million) returns. I don’t know about you but I wouldn’t have time to sit and go through them until I find the right person.

The other problem searching like this is who is actually telling the truth? The past 10-years or so we have been swept up in an information age where information is no longer from the source but rather 3rd 4th or even 10th hand! Would you rather have genuine Nike shoes or cheap copies? I know you’ll understand exactly what I mean.

Now the truth - So much talk about fake news these days yet it does have a validity and does affect your choice of mentor. The big problem online is the ability to copy, the ability to look like a million dollars cheaply and the unaccountability of what is written on web pages. In other words, anyone can say almost anything they like and look, as they like with ZERO experience of their subject.

That’s dangerous and I will tell you why. In my past 32-years in business and over the past couple of decades since the advent of the web I have seen more than one or two businesses going bust due to bad advice and frankly outrageous mentoring and business mentors. And when I say out of business I mean as far as losing homes and wives! All because the mentor made claims that simply weren’t true.

And I want to share this with you. I have discovered and learn more from actual EXPERIENCE in doing business day to day than I have from reading any book and speaking to anyone. The only downside of doing it this way is it is a much longer route to success.

The big problem with a business mentor is this…

  • Anyone can set up a website and say they are a MENTOR.
  • Anyone can log onto huge mentor websites and register himself or herself as a MENTOR.
  • Anyone can stand on a stage and proclaim they are an expert MENTOR.

And as someone that has worked very full-on in the world of writing powerful and hugely successful copy for clients even this world is now heavily tainted with new copywriters that put more focus on creating a course before they focus on winning highly paying clients and serving those clients well.

So as you can see, working with mentors that fit isn’t easy and has never been as hard as it is these days.

There’s nothing new about mentoring.

It’s interesting how the world has changed. I think it's an accurate guess to say most people wouldn’t dream of having a mentor yet mentoring is as old as man himself.

In ancient times once a young man (or woman) was coming into their adult life. They were never sent out with a trial and error approach to things. No, they were had been mentored either by village elders or family member or parents.

Recently I watched an isolated tribe in Peru. The old guy talked about his son going away at 15-years old. The interviewer asked the tribesman this question and it was this.

“What if he doesn’t come back?”

The elder replied, “He isn’t a man”

In other words, the tribe mentored their young from a very small age right up into the age of 15-years old and then they would be sent away with no clothes and just a spear to come back as a man – if he survived! (This was from a documentary in 2017).

You can see how important it was for the tribe to teach the young men how to grow and develop. Clearly, they wanted their boys to return as men and wanted no harm to come to them. They were shown all the important things that will help them to be strong, safer and happier faster so they could return.

They didn’t teach from a manual. They didn’t teach from 2nd 3rd or 8th hand. They taught from something that is priceless when it works and in this case life and death – they taught, shared and mentored from real life experience!

That is how seriously the mentoring was taken.

Even I had some mentors. At the age of fifteen years, I wanted to start my own punk band. I copied the Sex Pistols and the Clash. I did what they did and formed my own band with relative success in the North West of England. Unfortunately, I never had the same success.

In my first job as a landscape gardener, I was put with a man named Norman. He told me to stick close by and do what he did or do what I was told. The reason was obvious – so I could learn fast from someone with 27-years real-life experience. As a young man in the workplace not only did he share a lot of the job he shared a lot of high value with me about life itself and I appreciated him.

Then as a trainee hairdresser, I quickly found out that most hairdressers simply weren’t good enough for what I wanted to do. Everything was the same and I wanted to do things different. So I did a pre-web search and eventually found and bought everything and anything I could about Vidal Sassoon and a very young hairdresser named Anthony Mascolo (Toni & guy). I devoured and listened to what they had written in their books. This type of mentoring fast-tracked me into my hairdressing career.

I finally became a hair and beauty salon owner with three very busy salons. I had to create marketing and advertising for them. It was very average and very much the same as what everyone was doing. The results did show. Again I looked to be guided by someone with experience. I discovered a guy named Leslie Spears. He had created a salon owners organisation named 365 Hair. What I learned from them literally quadrupled my salon business over the following years.

Although I was creating marketing and advertising for my own businesses I accidently discovered I could actually get paid to write words. A client asked me to write some letters for his accounting business. I copied a series of reminder and thank you letters I used for my salons. All were single sheet A4 letters. In total the time took me just one hour or so to create for him. When he came to pick up the letters we never agreed a fee of any sort. He was happy and simply handed me an envelope. In the envelope he handed me was £1,500. I had been hairdressing almost 20-years so this felt like a good way to move into something new but I knew zero about.

My business mentor for the advertising business

I decided I needed to learn from the best to fast track me. I had been a fan of Jay Conrad Levinson, Jay Abraham and Michel Le Bouef but really I wasn’t a big reader and I needed someone that could also teach me the business of doing this new business.

I eventually discovered the master and godfather of modern advertising, David Ogilvy in books. The initial books I bought that I paid just £5-10 for on eBay were to make me literally hundreds of thousands in payments and then the effect on my client's sales went into sales that created literally million upon millions in sales. All from my £5-10 mentoring book from David Ogilvy.

Today I have shelves of books by Leo Tolstoy and Fyodor Dostoevsky. I read and get hold of anything I can buy them because I aim to be a great author and for me to do that I can only do that learning from the very best.

“Better a dead genius than a living fool” I believe this to be true.

So whomever I mentor with I have a very firm vision for my personal outcomes. I know exactly what I want to achieve and I know exactly how I need to achieve it before I get hold of my mentor be they dead or alive. I always try and go all the way back to the reliable source rather than a copy.

As you can see from a very personal perspective mentoring is hugely useful and the very best way to progress forward fast and safe in your business.

So the real question is how do you choose a business mentor for yourself?

It’s easier than you think but only if you know what you need. Notice I said need… NOT WANT. What you want and what you need are two very different things. So work out exactly what you need and then the mentor usually appears somehow but you should be willing to do some research and digging to find the right mentor for you.

So let's make this really easy for you.

  1. What to you need?
  2. Why do you need it?
  3. What is the perfect outcome for you?
  4. Do you need a specialist?
  5. How will you measure the outcome?
  6. What is a fair exchange price
  7. Is the fee relative to the return on your investment
  8. Can you see any risk?
  9. Are you doing this for the right reasons?

WARNING: Over all my years rarely have I seen mentoring work for any ‘get rich quick’ scheme. The only person I have seen getting rich are those that sell this garbage.

Very recently I was asked but a guy that had bought into a scheme. Up until that point, he had spent over £12,000 in savings to be part of the scheme. This scheme is very well known and the guy that runs the scheme is very rich (on the surface).

I was paid a handsome fee to look through everything he had paid for simply to offer an opinion. He wanted to know is it good or bad in my opinion.

After a careful and honest review on the videos, online educational etc I found out that quite a bit of the materials had been banned from Google and YouTube yet they were still instructing the buyers to do just this to get riches fast!

After I went through everything I wrote the conclusion to my clients and told him to stop everything right now and ask for a full 100% refund. He finally got his refund but only after threatening legal action.

The client admitted he had done this for one reason only – to get rich quick. Now there is nothing wrong with riches but again in my experience doing anything for money only rarely works.

£12,000 wasn’t his real loss (although he got it back). His real loss was the hour after hour, day after day, month after month and well over a year he had spent trying to make this proven to fail yet sold as a promise system work. Time sint money – time is life and what a waste of life when you take the wrong route by deception mentoring.

Another example: a couple of years ago I wanted to know one tiny trick that would increase my average income but in a very specialized area. I searched for who was doing what I wanted to do. Once I found the specialist I then searched him out to see if I could buy that fast-track secret from him. I contacted him through his website and he agreed to share the secrets with me for - $5,000 – for one hour. Would you have paid that for a chat? How would you feel paying that only to discover you are already doing the secret yourself but it just needed a slight tweak to perfect it? Would you feel cheated?

I paid because I knew the return would be more than what I paid. That one bit of information that took around five minutes maximum to share with me but it was priceless and made me tens of thousands from the simple changes I made. Not only had I paid $5,000 for it but also the returns have been immeasurable in financial terms.

So at this stage ask some questions about your choice of business mentor

  • Will a mentor help you to get from where you are right now to where you really need to be?
  • Will a mentor give you the skills and information required to make this change?
  • Will a mentor have the ability based on experience to help you through and make needed changes when needed?
  • Your R.O.I.: It was worth every penny (does the investment although feel large actually become small in relation to your investment?).
  • Your Needs: So know what you need (is it something you simply can’t work out yourself or don’t have the time to and want to know in a second how to do it).
  • Why: Know why you need it (what is the reason you need this information and you should be specific?).
  • Your Outcome: Think about the perfect outcome for yourself (will this mentor be able to help you get an outcome that you can see clearly and perfect in your mind's eye?).
  • Life and Time: Think about how you measure your result (money isn’t the perfect measure of anything but a good nights sleep and a smile is so think about how to measure it. I usually invest in a mentor for a financial return so that’s how I measure in the case of my business).

How do you know if a mentor is a good fit for you?

The next thing you need to think about is a mentor that actually suits you. Some mentors will drive you crazy and some mentors will be just perfect for you and others of course, will simply be an absolute waste of your time. Try to get to know as much about them as you possibly can and see if it is a match for you. Read everything you can online that is available. Don’t forget whoever you look at there are always bad reviews as well as the good so take a balanced approach to this.

One thing I would always do is request to them for a free 20-30 minute chat before you commit. The other thing you should do is request to them for testimonials or to speak to previous customers of your new mentor. Don’t be nervous about doing this, mentors are used to it but they are all different. Try and get a feel for them over the phone or Skype.

  • Do you like them as people?
  • Do you like how they sound – genuine tone?
  • Can they give you answers to your questions or do they work around the answers?
  • Do they have a good history of doing rather than teaching business or the skills you need?
  • Are they respected those that know them?
  • Can you risk your investment into them?

For example: With my business mentor I don’t offer a money-back-guarantee I only offer 32-years of front-line and MENTOR experience.

Yet some will offer a guarantee that can sound a bit like this –

‘It’s never been so easy - make £50,000 in the first year or your money back’.

Who would you trust? What sounds most realistic?

I like my mentor clients to come to my home, eat out in high places and share details and information that is working and has worked p everything.

Yet most other mentors would never dream of letting you into their home. I give all my students my personal cellphone whilst other mentors will only give an office phone in office hours.

This might work for you but you must decide what you want from a business mentor?

So in other words, you really need to know what will fit your needs for the very best. What I offer might be the worst thing for you and vice-versa. Just try and find the right fit so it feels good and works well.

One note for you here is this; if it feels like it isn’t working just move on quickly and find the right person. Time is something you cannot recover so make sure you use your time wisely and again measure the results you need.

Paying a mentor – how do you work out if its value?

I believe in value exchange.

Simply this means that if you paid $5000 for a mentor what would you feel would be a good exchange in return for that $5000?

I would sit down and work out my returns.

In other words …

  • What do I want from this investment?
  • Would I get my investment back?
  • How long would it take to get it back?
  • How much more than my investment would I get back?
  • If I invest $5000 what is my projected return that I would actually be happy with?

For some, they will invest into a mentor for a lifetime of skills wrapped up into a fast track teaching method. For others, they want a return over five years. For others again they simply want to make lifestyle changes and need new skills to help them push through faster.

So I would sit with a pad and pen and work it out. My estimate would be to get at least four times my investment back over time but I would make sure I knew that I would get my investment back right away. When I say right away I would always work out how to do that and make that really happen that I get my investment back relatively quickly.

So you need to do the math here. A mentor should never be a risk. The risk is only when you fail to do your math and homework.

  • Work out your numbers
  • Be realistic on your outcome
  • Make sure it’s a reasonable investment not just a lump of cash spent

For example, I worked with a client that was spending literally £25,000 a month on direct mail. In real a terms for what his company was doing that isn’t a lot of cash yet it’s a huge amount of cash if the returns were zero and they were zero.

They paid me to mentor or fast track them through the process and look at what they were doing wrong. They spent a good amount on their mentoring but the question is it a good investment for them?

One the first day we met I slashed their direct mail bill by around 24,500 mailers. So right away they got their investment back from business mentor. The first campaign I took them through which included copy, design, and packaging for the mailer sold a record £1.2 million in cars from just a few hundred mailers rather than the 25,000 they had been sending before.

Was it worth their investment?

Another young guy from Australia decided to mentor with me. Not only did he fly from Sydney to train with me he borrowed $25,000 from his mother to make it happen. Something incredible happened in that not only did he take orders for over $90,000 in under 12-weeks but today over 12 years later he is still making a good living and great life with his initial investment.

When thinking about your new mentor simply ask yourself will it be worth your investment of cash and of course your valuable time. Bear in mind you may not get back your investment in days – it might be years – but that might be natural. Just think about what is best for you and then the return for you.

Some things I would be very careful of from a mentor

  • Big promises that are hard to believe
  • Results that sound ridiculous
  • Actual numbers and results you will get
  • Instant results for minimum effort
  • Cheap mentors (you pay for what you get)
  • Mentors with no business experience (I would never allow a surgeon to operate if I was his first would you?)
  • A mentor that gives you the hard sell. (To them you are simply a number)

For example some years ago when I was speaking at more business events it was an absolute priority for the promoter that you had to sell as many places into your mentoring as possible. If you failed to do so you would never be asked to speak again. That’s not good for a speaker that loves to speak.

It was almost comical to listen to some speakers in the back room planning away from the audiences, trying making up and practicing every line and every phrase to be supported by NLP and other doubtful practices just to get a sale. They would never refuse a customer – money was always the number one driving force.

In other words, sign up and see what happens. As a side note be careful of signing up for any mentor package from a stage. It is all too easy to get wrapped up in the powerful pitch, the strong slides, and amazing speakers and of course the emotions of the crowd. Tread very careful.

If a mentor doesn’t interview you before anything starts I doubt they will be right for you. I interview ALL my applicants before we work together and have no problem saying no to some applicants for reasons such as they may not be right for me and I might not be right for them

How to choose your mentor

So in a nutshell, the business mentor has to be in line with what you already have in mind. If you need to sell cars or want to be a hairdresser well there is no point getting mentored by someone that has zero experience in either. Be wise in your choice.

You cannot buy experience. How can you pay for what anyone can learn over twenty or thirty years? Does the mentor you work with have genuine experience in business, on the front lines of business or are they simply pitching a manual or a course to you?

Mentoring in business isn’t simply about a system or a way of doing things. It can be about understanding people, understanding the buyer's process, understanding triggers and other important parts of making progress forward.

It can also be that you need a mentor to help you with small daily decisions, large monthly decisions because they have been there they understand the processes and can reduce your risk dramatically.

For me, it is always interesting to see say a marketing director of a company with NO business experience being given the reigns to the marketing or – THE FUTURE – of a company. That is what you call very high-risk strategy.

A mentor for whatever reason you need a mentor should reduce risk, increase the speed of your goals, help to navigate you through the process much faster and have the ability to pass over skills for life that can be used tome and time again.

I have to finish say in my 32-years in business, in my two decades of mentoring and in my multi-million-pound sales experience I have rarely seen mentors with no real life experience deliver real life experience.

So finally…

  • Do your homework properly and take your time
  • Know what you want from your mentor
  • Know your outcome for yourself
  • Choose your mentor very carefully

I hope this has helped.

Help and Advice?

You can find me at www.OrangeBeetle.com

I really hope this short, sharp and to the point report has helped and guided you into more success.

In your service

Building Business Since 1985 – Mentoring Since 1998 – Sales Going Into The Millions - Master Mentor Strategist To Start-Ups To Listed Companies

Alan Forrest Smith

Email: info@orangebeetle.com

www.OrangeBeetle.com

Skype: orangebeetle

Some useful questions you really must ask yourself and write before hiring a mentor.

 

Have I chosen the right mentor and why?

Answer

 

What is it I admire about this mentor that makes me want to work with him or her?

Answer

 

Have I seen enough real proof?

Answer

 

Do they seem driven to serve me or take my fee?

Answer

 

What is it I expect from my mentor?

Answer

 

What problems do I need solved?

Answer

 

What kind of result would I be looking for?

Answer

 

What are the details I need to be fast-tracked on?

Answer

 

Am I willing to take advice from a stranger?

Answer

 

Will I run with what is suggested?

Answer

 

Have I worked out the ROI from my investment with my mentor?

Answer

Most important – Does it FEEL right?

Answer

 

 

Transition Mentor & Partner Program

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IMPORTANT NOTE: BEFORE YOU READ ONE WORD FURTHER.

I am looking for serious business partners I can mentor for higher response results for a year and beyond.

This means I  will do everything in my 32-years of proven direct marketing experience, acclaim, results and power to build your business as a mentor and as a partner in our future profits. Of course a deposit and a contract is necessary - this is not a free ride.

Here is what I know: The smallest attention to detail in marketing can deliver just massive results. I've seen it, I've done it and I will do just this for you - IF you are ready!

This is a very strong opportunity for those that can see the bigger picture and possibilities. Higher results, increased conversions, time-tested strategies, a surge of new business and more could be heading your way.

If you have everything and are frustrated with your results - we should be talking right now. TEXT: UK: 00 44 (0) 7793069486 - once a text has been received I will call you.

Now you may read more for opportunity.

TRANSITION MENTOR & PARTNER During Uncertain Times

THIS IS YOUR 12-MONTH RAPID TRANSITION PLAN FOR A NEW LIFE & NEW BUSINESS

Quickly Replace Your Income – Build a Personal Business – Accelerated Transition Plan Into More Profit - EXPLODE Your Response Rates!

I am thrilled to share with you some of my results over the years have been huge. 3% to 49.2% conversion increase - not bad right?

In Under 90-Days Neelam Meetcha Generated Over £35,000. Stephen Georgulis Over £90,000 David Lee OVER £300,000. Kevin Lewis Over £42,400. Mike King Generated Over £1.2 Million Selling more Cars!

With THE MENTOR TRANSITION & PARTNER Program There’s No Higher Learning – NO Technical Knowledge – NO Fantasy

I am going to show you how it’s not only possible but it has never been more doable than it is today.

  • Design a new life - through your business
  • Build a real lasting business - more sales, more conversions, higher response
  • Create a new income as high as you want - being the best paid is easier than most think
  • Turn your ideas into reality - kill the struggle and frustration fast
  • Transition from where you are now to where you need to be - evolve!

There’s never been a more important time in history to take control of your life.

There are things we can control and cannot control.

  • BREXIT – we cannot control
  • ECONOMIES – we cannot control
  • TRUMPLAND – we cannot control
  • RISE OF POPULISM – we cannot control
  • TAXES – we cannot control
  • REDUNDANCY – we cannot control
  • RETIREMENT – we cannot control
  • DEATH – we cannot control

And frankly the reality is you have no idea if your job will be around next week despite the appearance of all being well at work.

And there’s the other stuff about jobs (even if your self employed)).

Having to be there at certain times – that horrible drive or commute everyday!

Having to leave at a certain time – back to the horrible drive and commute.

The lack ability to earn no more than your employer willing to pay you per hour.

Fixed holidays every years and even having to work when the last thing you want to do is work!

How To Safely Transition Into More Of What You Want

Further on this page I am going to show you how to replace your income, transition into a life that gives back to you rather than take from you and how to create as many income streams as you like.

First, let me explain a little of why you should listen to me.

I am writing to you from the village I live in. The village is Hale in Cheshire, listed as one of the richest areas in the UK. I live a good life my wife; we have more than everything we need and live in a large penthouse apartment where our neighbors are the rich and famous seen on TV or in the Premier league (football). Today as I write they are filming a new movie in the street as a follow-up to the movie Snatch.

We have homes abroad in The Republic of Georgia and travel to them regular as well as rent them out on Airbnb. We also have a couple niche businesses one of which is in the salon industry that is one of the biggest in its field (www.salonpunk.com) that has a steady income on autopilot. Life is good life is very good. Our car is paid for cash although we don’t drive a lot. We eat out every single day and drink a lot of coffee.

Now I am not telling you this to show-off I am telling you because that is exactly how it is.

It wasn’t always like that – My background I think you will relate to.

Building a Business - Building a Life

I have been self-employed since 1985. I hated taking orders so I constantly got fired. It was the very best thing that ever happened to me.

I tried a few things and opened three brick and mortar shops in Cheshire, England. They all went really well despite the startup hiccups.

In 1996 I started to hear about the Internet and doing business online. I was interested and I thought about it as a possible marketing tool for my business. I did thousands of direct mail in those days so this seemed like a good option to send email. The problem I had was no one had an email address then so it was slow. So that same year I built my first website using Microsoft Front Page with a tech guy I knew called Andrew who had a lot of teeth missing!

By 1997 I had a crazy and slightly obsessive idea that I could create a new life from the web selling stuff or services or something. I wasn’t sure but I thought I could use it somehow maybe to even mail salon products. The problem I had then was mailing them cost more than the actual bottle of hair product.

The first thing I sold was a Nintendo computer game and then another and another. Now that wasn’t going to change my life because I was making really good money from my three hairdressing salons. However it taught me that I could actually sell things online and maybe create a business from it. I actually wanted out of the salon business due to a very painful disc and back problem so this felt like good idea.

Around 1998 I got a new home computer with an early version of Windows. It seemed easy to use but dial-up was painful and the thought of video, audio or even images online was incredibly slow if possible at all.

I had this idea. So I set up a new website a new venture and a new business around my new idea. It was a website aimed at the salon industry that I still have named www.SalonPunk.com.

Another Transition

I felt after 17 years owning a salon and solving all the salon problems that were thrown at me I could become a salon consultant.  Now it took me around 18-months to sell the very first thing from that website but I had to learn everything myself so it was slow. I was building a house and had four young kids at the time and of course my three salons. Every minute of everyday was busy.

By 2002 I was seen as a real expert in the salon industry because of my salon business website. I was also selling between 10-15 ebooks everyday at around $197 each. I was also offered a column in a national magazine which I accepted and wrote in for over two years and also flown over to the USSR to share my expertise to over 1000 hair and beauty salon business owners. I was also invited to Japan and many other places whilst being chased by the mighty Wella for a project and other large corporations. In 2006 I travelled over to Australia to speak and train around 500 salon owners.

Anyway ... My Personal ‘TRANSITION’

My own transition was now complete. I had traveled the world on several occasions, been invited to wine and dine with the rich and famous on many occasions and had acclaim and recognition.

I work very loose and freely. I have a state-of-the-art Apple Mac these days. I have a MacbookPro I use only for video. I have an iPad I use off and on but I have my number one business tool with me at all times. This is my iPhone which I update every two years. Today I run with an iPhone 6 plus because I like the big screen.

People never believe me when I tell them but I have written some of my most successful sales materials, books and other stuff using just my thumb on my iPhone. It just works for me.

I don’t have an office although I am now taking on a workspace of around 1000 sq. ft. to get me out of my apartment now and then.  I also travel a lot as we have a home in Tbilisi Georgia. I don’t even have an office there I simply go a cafe and spend an hour or two or three on my iPhone.

I need flexible and I like flexible. Transition gives me just that.

Recently my desktop Mac crashed. I had to have some major parts replaced. To me it always feels like an office has burnt down and everything is lost. The reality is different as I host every single thing I do online in two separate cloud accounts so nothing can ever be lost again.

I suppose you could say I run a Nomadic business that pays me very well and gives me the life I live. I am one of the few true one hundred percent online people that I know.

There has never been a more important – yet easier time – to take back control of your life.

I’ll share some stories below in a moment for you and proof from real clients. First let me get you a little more excited.

I decided to create a new mentor program because I know that is what you need right now.

MENTOR TRANSITION & PARTNER – My first MENTOR PROGRAM that creates immunity from things you cannot control.

In other words – you are I control of you. No more blaming anyone.

This is a genuine business that gives you the security of a genuine business where I will help you follow a proven route to make your ideas and experience become a real business.

And if you don’t have an idea right now – I will show you how to find the best ideas fast!

I will show you what I do and what I do for my clients (and it isn’t that hard)

  • How to plan your transition safely into a new life income
  • How to know your outcome long before it happens
  • How to avoid negative news and focus on good things
  • How to plan the hours you want to work
  • How to plan the times you never want to work
  • How to do this full-time or part-time
  • How to get the right idea from day one – to avoid costly mistakes
  • How to get that idea out of your head and onto paper
  • How to put together the idea into a business
  • How to structure your new business
  • How to set your new business up online with no technical background
  • How to get your website done cheap and quick
  • How to use email properly
  • How to use social media properly
  • All the tools and steps I personally use
  • How I take cash online
  • How I build my networks
  • How to target people that can sell a ton of what you’re selling
  • How to make a splash fast
  • What to avoid and why you should avoid it
  • Why you should ignore the lying bastard gurus and take business seriously
  • How to write great copy without learning copywriting
  • How to do great marketing without learning great marketing
  • How to build a great brand with spending money on a great brand
  • And if you know me – there will be tons more!

And if it is what you want I will happily share with you how I get high-end clients paying very large amounts for very large results.

MENTOR TRANSITION PARTNER PROGRAM will show you how. I will show you how. I will hold your hand and guide you very carefully one-step at a time.

How?

First we talk.

Then we agree a deal.

We will agree terms.

Then we get started.

You win.

I win.

It's really that simple.

  • TEXT: 07793069486
  • TELE: 0161 928 8328
  • EMAIL: Hit reply.

MENTOR TRANSITION &  PARTNER is a 12-Month Fully Supported Mentor Program!

This is for you if you want to start something brand new.

This is for you if you are in business and you want to transform your results.

This is for you that demands changes.

ONLY CONTACT ME with full details of what you are thinking. I can't reply to anyone that hits reply with a word like 'interested!'

Tell me about you, your business and some detail.

Then we will speak and don't worry there is no obligation during the conversation.

Is this an opportunity to good to miss?

You decide.

I am here.

Get in touch.

Alan Forrest Smith

PS: OBVIOUSLY PLACES ARE VERY LIMITED DUE TO THE VOLUME OF EXPERTISE AND MENTAL REQUIREMENT.

Letters from Clients

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Letters from Clients

A Letter From Sharon

“My name is Sharon and I own artificial flowers.co.uk. It has been up and running around six months and I went down the usual routes of SEO, social media etc with the usual promises made followed by the usual let downs. For the record, this was my second SEO company as the first was useless.Given my

Given my investment I needed results and quickly. I could not wait for google to one day and fingers crossed accept me and promote me to its first page. One Sunday afternoon my partner stumbled across Orange Beetle following six months of research for a marketing expert and knew immediately that he had stumbled across “the one” I needed to promote my business.We emailed Alan at Orange Beetle and within ten minutes we were on the phone chatting, all this on a Sunday afternoon. Alan had

We emailed Alan at Orange Beetle and within ten minutes we were on the phone chatting, all this on a Sunday afternoon. Alan had ticked our first box without realising it. That box is communication. Bang! We were onboard. As pleased as we were to team up with Alan and Tamara this is also a two-way street. We had to meet and chat with them to see if it was all a good fit. Again within days, we were sat in their office following several emails and phone calls to each other (COMMUNICATION) and we were up and running. By the way, they promised us nothing as they were not in a position to but I think they had a pretty good idea where they could take me from their past experiences though I cannot substantiate that.

We have only really been with Alan a month or so but with Christmas and the New year there are obvious delays. We are now full steam ahead but still, it is early days. They have recommended website changes which we have managed to do, done testing on certain areas of the site and social media and come up with other additions that will be helpful moving forward.For anyone thinking of investing in Orange Beetle three things come to mind. Firstly, do not be put off by the initial investment, you will look back in time and

For anyone thinking of investing in Orange Beetle three things come to mind. Firstly, do not be put off by the initial investment, you will look back in time and realise it is cheap. You will waste more money with SEO companies then realise you could have paid Orange Beetle three times over by then. Secondly, their knowledge is clearly second to none. You get a sense of security as enquiries start, as emails come in and as both Alan and Tamara reassure me that I am in good hands. Thirdly and finally we go back to the box Alan ticked on that first Sunday, COMMUNICATION! They answer every email, every phone call and do their utmost to advise me usually within minutes as I try to do for them should they require anything.As I said, this is early days but I am super confident in Alan and Tamara's ability to leave me with a business that will have life-changing consequences eventually, they really are the real deal.”

As I said, this is early days but I am super confident in Alan and Tamara's ability to leave me with a business that will have life-changing consequences eventually, they really are the real deal.”Kind Regards,

Kind Regards,Sharon Demmery

Sharon / Managing Director

sharon@artificialflowers.co.uk

Artificial Flowers 0121 270 6597 85 Dartmouth Avenue, Walsall, West Midlands, WS3 1SP, UK artificialflowers.co.uk

A Letter From TV Gift Wrapping Expert Neelam Meetcha

Gift Wrapping

 

 

 

 

 

 

 

“Alan I mean this from the bottom of my heart.

I was introduced to Alan by a friend. My business is based on the creative industries and it took hard work, determination, blood sweat and tears to establish my business, as the leading creative market leader in the UK. I have clients traveling from all over the world for my training courses and it’s amazing to wake up every morning, knowing that I can service my clients from the rich and famous, TV shows, celebrities, and billionaires.

Of course bringing in high-end clients take a lot of time and effort and it got to a stage where I needed to get back to my goal of reducing my working hours and increasing my family time and that’s exactly what Alan has helped me to do.

I’ve worked with Alan on his VIP mentoring day on a one to one basis, great lunch and company for sure. From my investment of £10,000 and the amazing copy provided by Alan, I’ve confirmed a £12,000 client, two £7,000 clients in one month, that’s a total £26,000 in one month, so I’ve already got my investment back! And the beauty is I can use the same strategy over and over again to bring in new high-end clients.

Alan is very strategic about packaging and leveraging your existing skills and services. It doesn’t matter how long you’ve been in business there is always room for growth and expansion. I love the fact Alan is so down to earth, listen, guys, his clients are turning over millions of pounds however Alan is so open and honest with the truth, makes you feel so comfortable, he gives so much thought and care to your business.

If you are ready to grow your business, first you need to step out of your comfort zone about investing money into your business, I can assure you if you follow his recommendations you will not be disappointed. It takes a lot of courage and strength to keep going, however, you can make your journey easier by working with experts and Alan is an expert in his field so go ahead and make your decision to have a chat with Alan today.

Alan, I would like to thank you for being so open and supportive in the next step of my business, it’s going to an even more amazing journey than it has been so far. Thank you again.”

Neelam Meetcha Author, TV Host, Creative Expert

Neelam Meetcha – Fabulous Gift Wrapping Expert TV Host, Author and Speaker, www.GiftWrappingCourses.co.uk 01902 628014 | 07931 805198 | info@gift-wrappingservices.com

A Letter from Gary Spinks

From Mentor Gary Spinks

As you know, I study what’s out there and have invested in different ways over the years to develop myself and the business. What is out there at the moment is a lot of noise, misinformation, formula-based products, get-rich-quick schemes and template-style “done for you” services. And it’s easy for people to get sucked into that feeling that these widely promoted offers will provide the answers and be the magic silver bullet for success.

When I listen to you talk about business, the way you work and what works it’s a very different experience. It’s a reality check. It’s a more realistic and genuine conversation. You’ve made me think. You’ve made me question things I took to be ‘truth’. You’ve made me dig deeper into what I really want and how to make that happen. There are challenges ahead to go with all that yet I feel inspired and encouraged to keep pushing the bar higher.

This weekend was not so much about the art of copywriting, designing ads or a ‘how to’ of direct marketing (though you did share some neat insights on the practical side of creating the sales message). No, this weekend went deeper. It was about the business of being a different kind of copywriter, a different kind of strategist, a different kind of marketer.

The Mastermind reinforced and built on my learning during your MENTOR programme. I value your advice, suggestions and feedback. The rest is now down to me.

Thanks, Gary.

A Letter from Caroline Sanderson

This is Caroline Sanderson. I’m an on-going MENTOR student of Alan’s.

One year ago I took the plunge and entered MENTOR with Alan.

I had to fight back the ‘I can’t afford it demons’ and go for it because I knew if I wanted real fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

I can hardly believe the change in not only my business but in ME.

Alan’s strategies and advice with guidance and fun along the way took my business to a52% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the

salon of my dreams which meant having the confidence to make changes and get the people out who i knew deep down were not right for me and my business in the long term.

I don’t know how long it would have taken me to make these changes without Alan’s support. ‘GO FOR IT. (if ever)

With Alan’s support, I made the changes and STILL made the 52% growth.

I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I want… He has genius ideas that were so inspiring I didn’t take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.

Carline Sanderson, Ego Hair Group Scotland

A Letter from Neil Shepard

Dear Friend,

It all started with an email Not just any email An email from ALAN FORREST SMITH

The email contained an important message that would ultimately change my life and business forever… More on that in a minute… Please allow me to introduce myself my name’s Neil Shepherd, my client’s call me ‘The Email Specialist’ I’m guessing that’s because my emails

• GRAB ATTENTION

• GET READ

• CONVERT

Back to the email from Alan You see, there was an opportunity to spend 2 days at Alan’s home focusing on my business…

The problem was I had NO money to book my place and I couldn’t borrow any more because of

• 2 Maxed out credit cards

• Overdraft at bursting point

• 2 personal loans

• Car on finance

• Big mortgage

Not to mention 3 people depending on me (my gorgeous Fiancé Samantha our two girls Amy aged 9 and Katie aged 6) That would put most people off wouldn’t it?

So how did I find the money? I made it my fierce goal to work relentlessly over the coming months, it wasn’t easy but I managed to do it

Meeting Alan in person was an experience I’ll never forget he genuinely cares about you and listens to your problems and gives honest and helpful advice Here I was sitting in his kitchen drinking coffee and chatting… How many trainers pull back the curtains and let you see inside their home?

It wasn’t all smiles though Alan kindly ripped my business apart and revealed exactly where I was haemorrhaging money and how I could rebuild it a better way

Here’s how those 2 days mentoring with Alan was the BEST investment I’ve made

1. I’ve raised my fees and no longer feel bad about sending invoices

2. I’ve started getting paid at least 50% upfront on projects (I use to wait 30 days and then have to chase invoices)

3. I’m writing every day

4. My websites have been tweaked and converting better

5. I’m more confident talking with clients

6. My copy flows better

7. I manage my time

Alan can show you how to do this and more… Let me finish with… If you’re sitting on the fence and procrastinating about mentor with Alan ask yourself this very important question… “How much is it costing you NOT being mentored by Alan?” Call Alan today because it could CHANGE everything for you

Talk soon

Neil Shepherd

A Letter From Jon Drover

“Alan, mentor is by far the best business decision I have made. Having flown up from Devon to meet you I now feel that this is not just another one of those fleeting programs. So far I have been able to press the reset button for success with your help and guidance.

My relationships at home and with my family have taken a turn for the better. I have been able to 
put in some solid foundation blocks on which I will build a fortress for
the future. The path ahead is very much clearer than it was 6 weeks ago
 and I feel a large surge in confidence as I move ahead.

Thanks, Alan and team! For many of you who may be considering entering into a mentoring arrangement with Alan, please allow me to help clarify what may be ahead for you….and for your life…. If, like I was only 6 months ago, you find yourself at a crossroads in life where, for the first time, for maybe one or a multitude of reasons, you’re experiencing the desire to make significant and long-lasting changes to not only what it is you do for a living, but how you live and the reasons why then Alan is the answer. 
From our starting point together just a few months ago, Alan and I have created a magical and highly productive bond together, one that has allowed me to create a new direction in my life, and to approach that direction with certainty and the belief that I can achieve what it is I desire.

Rest assured, nothing is ever achieved without a lot of hard work, commitment and strategic thinking. 
For my own experience, Alan has been instrumental in bringing out the best in what it is that I want to achieve in my business life…by bringing out the best in me.

This hasn’t been achieved without a commitment on both of our parts to do what it takes to communicate openly and to have flexible schedules in working together (especially as we’re located across the world from each other.) Yes, it’s been a journey of detailed emails, early morning and late evening conversations, and strategic thinking together, all in a respectful and non-judgmental manner. 
The results have been incredible for myself, as I’ve experienced and created a new business path, including what I now want to do, how I want to do it, while believing that I can achieve the lifestyle and life results that for far too long eluded me. The possibilities ahead of me are endless and I believe highly profitable.

The lifestyle which I know I’ll be experiencing, thanks to Alan’s insightful guidance, is something that everyone should be able to attain in their lifetime. And they can…with the right skills, systems and beliefs. If you’ve read this far, you’re probably the right type of person to work with Alan, and he’s probably right for you. 
But, I must say, be ready for it, because if you do what it takes, and follow his recommendations, the journey will be transformational and unforgettable! All the best to you….here’s to your future!

Jonny Drover

A Letter From Troy Steine

For many of you who may be considering entering into a mentoring arrangement with Alan, please allow me to help clarify what may be ahead for you….and for your life…. 
If, like I was only 6 months ago, you find yourself at a crossroads in life where, for the first time, for maybe one or a multitude of reasons, you’re experiencing the desire to make significant and long-lasting changes to not only what it is you do for a living, but how you live and the reasons why then Alan is the answer.

From our starting point together just a few months ago, Alan and I have created a magical and highly productive bond together, one that has allowed me to create a new direction in my life, and to approach that direction with certainty and the belief that I can achieve what it is I desire. 
Rest assured, nothing is ever achieved without a lot of hard work, commitment and strategic thinking.

For my own experience, Alan has been instrumental in bringing out the best in what it is that I want to achieve in my business life…by bringing out the best in me. 
This hasn’t been achieved without a commitment on both of our parts to do what it takes to communicate openly and to have flexible schedules in working together (especially as we’re located across the world from each other.) 
Yes, it’s been a journey of detailed emails, early morning and late evening conversations, and strategic thinking together, all in a respectful and non-judgmental manner.

The results have been incredible for myself, as I’ve experienced and created a new business path, including what I now want to do, how I want to do it while believing that I can achieve the lifestyle and life results that for far too long eluded me. 
The possibilities ahead of me are endless and I believe highly profitable.

The lifestyle which I know I’ll be experiencing, thanks to Alan’s insightful guidance, is something that everyone should be able to attain in their lifetime. And they can…with the right skills, systems and beliefs. If you’ve read this far, you’re probably the right type of person to work with Alan, and he’s probably right for you.

But, I must say, be ready for it, because if you do what it takes, and follow his recommendations, the journey will be transformational and unforgettable! 
All the best to you….here’s to your future!

Troy Steine
 Vancouver, Canada

Letter From Susan

Hi Alan,

Just thought We would send you an email to thank you for the very informative and inspiring 3 hours we spent with you on the 16th August, 2011 in Manchester.

We had a good idea what to expect as regards the content of the meeting as you had kept us continually informed prior to the meeting, of the types of topics we would be covering. However, we never expected the full on enthusiastic care and attention you gave to us regarding our ideas, and the genuine desire to help us be a success with the online business we want to create.

You made us focus very strongly towards our target market and product. Some things we maybe would not have wanted to hear about our “baby” but nevertheless were well meant and came from a professional stance, which is why we decided you would be a great choice to guide us through everything. You were very professional but with, we must say, a light hearted fun and entertaining approach.

Having watched you over time on various DVDs, it became quite apparent you stood out from the other entrepreneurs, gurus, whatever they are called, that you are not part of that “Hard Sell” community to which anyone can so easily succumb to. Yes we paid for your time, as you do run a business, but you have kept in contact personally on numerous occasions before and since.

I know for a fact, anyone who is totally bogged down by information overload would benefit from a few hours with you to clear their minds and focus. Hopefully we will have a continued friendship and association with you in the future, and I am sure you will want to with us, and look forward to the launch of your new book.

Regards Susan and Myles Susan P Blower

Letter From Dan Moore

“When I joined Alan as his mentor student I outlined what I wanted from him starting with my website, within the first week he critiqued my site detailing the changes to make on the copy and layout. After adjusting the sales copy and layout how he explained by the second week my sales conversion increased by a staggering 3% from 0.8% to 3.8%.

So that’s going from one sale to four sales! In other words increased my sales FOUR-FOLD!

I just did what he suggested I do! I didn’t even have to spend more money on driving any extra traffic to make more sales. He knows just what potential customers are thinking and also showed me exactly how I can communicate with them more effectively by using results based copywriting techniques.

This was my key to selling! Alan is insightful and inspiring, whenever I finish a mentor call with him I always feel energised and can’t wait to put his strategies into action.

IF you know where you want to take your business Alan will help you get there for sure.”

Internet entrepreneur, Dan Moore.

 

Letter From Chris Weatherhead

“When I started my new business I was advised to go an see an accountant, business bank manager or chamber of commerce.

Then I met Alan, without a doubt the most important person I spoke with when setting up my new business was – Alan Forrest Smith.

Ultimately if you want your business to succeed you need sales, you need conversions.

Alan is an incredible expert at making sure you get them and get the quick.

Within the first couple of sessions with Alan, he critiqued my website and suggested several small changes that went on to have massive effects on my conversions increasing my enquiries by over 132%!

I learnt more with Alan Forrest Smith in just a few weeks than I have from following some of the biggest marketing “gurus” out there for over 2.5 years.

What’s more due to a close family member being extremely ill in hospital I have not been quite as focused on my sales and marketing as I should have been but by using tactics Alan has shown me the sales have kept on coming in!

I can safely say without his help I would probably of been starting from scratch all over again.

Thank you Alan, you have been a life saver! Kind Regards,

Chris.”

Letter from Jon Taylor

“Alan thank you mate!!! From our first call you identified the marketing channels that we’re relevant to my business and showed me how to use them like a seasoned pro.

I had struggled for months and spent hours trying to build a wordpress site for my business. It looked amateur at best. You threw open your contact address book for me and put me in touch with his your team.

When I asked him for a quote I was expecting to be writing a big cheque – I was wrong! 3 weeks later I had a professional website, and with your guidance – high converting – for a fraction of the cost I was expecting.

When I think back I really regret the precious time I wasted trying to build my own site. You taught me the importance of leverage and finding the right people to work with very, very fast!

By the way … You also increased my return rate by a massive 30% using just a single marketing technique… Thanks Alan!

Big thanks Alan for the systems, advice and direction, it’s working fast!”

Jon Taylor

How To Avoid Fake Marketing

FAKE.jpg

Fake News Affects Your Business

It works - sells more - it doesn't work - sells less!

There's nothing new in fake despite it being all over the media right now as something new. It isn't.

Fake even affects marketing solutions or what you should or could use to create more results.

Fake news arrived in the world of marketing on mass with the advent of the web.

Here's what happened and how it can adversely affect results in your business.

When I arrived online in the late 90s people like myself were usually early adopter of the web for their business. It was a problem in those days because not everyone had email!

It's was just another way to expand our reach or to expand my own marketing outlets to gain more business after all business is about being successful not struggling.

The New "FAKE' Expert.

During the mid-2000s in particular saw the rise the 'new expert'. These were groups of people that went doing business but started the business of selling advice to those that had no idea how to use the web to expand their business.

That seemed fair after all we all have to learn. But ot long after then rose the fake news reporters and advisors in an area of the marketing world that would and still will do anything for a sale.

They would and will tell you anything to get a sale for themselves to your detriment.

Yes this will work, yes that will work and most would listen to them especially if you are in businesses and don't have time to learn yet another skill.

And the fake principles are like this.

Make some promises but not set in stone.

Confuse them with science as science sounds impossible.

Create complex thoughts and ideas that they will be happy to leave an expert to.

Build proof and patterns for jumping on board with the next new or big thing in marketing.

They will mantra

Stay ahead of the pack

Use social media daily

Use LinkedIn for connections

Hire a monthly blog content writer

Focus on SEO

Get some Facebook Ads running

And you know the story!

32 Years Later

In my 32-years experience. In my twenty plus years working with clients like yourself. In my experience generating sales going into the millions for my clients. In my experience creating strategies that sold almost £1.5 million in cars from a single campaign. And in my experience as someone that has been on the frontline of direct marketing since 1985 I want to share this with you.

RESULTS!

First the only way to measure your marketing is by something a ‘new expert or guru’ will rarely talk about. Results! It either works or it doesn’t. Direct mail works or it does not. Social media works or not. Fusion works or doesn't work.

Fake news or fake marketing can only be measured by the results it delivers.

Second I am yet to see and strategies that work built on the back of using all things new, the latest and the greatest.

The problem with new is it takes time to roll out, time to establish and time to see any genuine results.

Thirdly almost every successful campaign I have seen, been involved with and been part of has this.

Stripped Back Strategy

A stripping back to basics.

This means.

  • Stopping and analysing what is currently being done with any marketing.
  • Strong targeting that reduces waste and increase sales.
  • Tuned in message to match your audience.
  • Careful testing and measuring.
  • Designing a strong conversion strategy and offer.
  • Scaling up tactics and strategy once the testing is complete.
  • And most usually this is done with stripped back to the bone marketing that has nothing to do with the latest and greatest.

Because.

The Mind Not The Latest

Marketing is mind based. The mind has to trust before it reacts. Trust is built over time. Time can take months not minutes or hours.

Once trust is built then and only then can a conversation take place.

Yet the fake new in marketing will tell you that do everything, anything and all things new.

Here is what I know.

If theres nothing in the bank … My marketing has failed.

Thats the only way I measure if it works.

How about you?

You know how to get me, you know where I am.

Yours in results and success.

Alan Forrest Smith

How To Convert More Enquiries

howtoconvertmoresales.jpg

How To Convert Enquiries

Why do people buy?

“We get enquiries but we cannot convert them?”

Here is what I see and hear with clients all the time.

This will help you and will explain why most enquiries do not convert.

More important

How do you get them to convert?

You know what this year, the year of TRUMPLAND and BREXIT has created more issues you should address.

The biggest issue being that of FEAR and how does that ‘mass hysteria’ fear or the thoughts that go into the minds of the majority affect your sales – because it will.

So let me share a few things with you worth knowing.

First your customer has decided to buy what you sell a long time before they get to you. Think about it – you’ve done it yourself.

You see something, decide it's cool or perfect for what you want. This might be ages and ages before you go and buy. For example I decide to buy an IPad Pro the full size and full spec one. I made that decision maybe 6-months ago.

Have I bought it yet? No and that is because I will buy before we go over to our other home in the Republic of Georgia. Maybe a day or two be fore we leave I will go out and grab one.

Yet I have bought it in my mind already. I will buy from the person that gives me a good enough reason to buy from them.

But the point is this: I have already bought it in my mind.

Lets say for example you sell a program to retrain people leaving the Armed forces.

The person leaving the forces knows well in advance – maybe even a year before he or she is leaving. They start to plan their exit strategy for a new life.

They search for training courses or something that will help them. Now after search they know exactly what they want. They have bought it already in their mind.

There is nothing to say when they will order but they have bought.

My son is taking driving lessons right now. He is planning his first car. Everyday he sends me photos of vintage VW beetles. He is building up a mental picture of himself driving the car – even the colour of the car.

It might be a year before he buys.

In other words you do not have to persuade the buyer to buy as the buyer has already bought. What you really have to do is convince the buyer you are the right person to buy from and that means this …

DO NOT TRY TO SELL THEM ANYTHING.

If you do this will turn them off from buying.

Why?

Because they have already bought in their mind and they don’t want you to try and convince them otherwise.

What do they want from you?

How to increase conversions from enquiries.

The buyer needs to be convinced of your expertise, your authentic approach, your position as an expert in your service or products. They also want to know you will support them before the purchase, during the purchase and at anytime after the purchase.

The following two things have never been so important for buyers in 2017.

  • Certainty.
  • Distinction.

In an uncertain climate that we are right now people ask internal questions.

How will BREXIT affect me?

How will TRUMPLAND affect me?

This affects the mind.

This affects the buyer.

How certain are doing a transaction with your company?

Can you offer a level of certainty from during this uncertain time? You’ll be surprised how small this has to be?

How distinct are you?

How distinct are your services, products, staff or even delivery? Are you so distinct you are the one and only option when your buyer is ready to hand over cash for what they bought mentally months before?

I am a so distinct I will be the very first and only option?

So back to the enquiry to sales process.

It goes like this.

The buyer has a thought.

They think more about the thought.

The thought becomes a constant thought.

The thought becomes a want.

Thoughts of do I really need or want sometimes take place.

Once the thought is confirmed it takes root in the mind.

The purchase has been made mentally.

They research a supplier when ready.

They read the website

The ask questions.

They want answers

They want to be reassured.

They demand certainty.

They want a human touch.

They want a company that cares.

They want a conversation and don’t want to be sold to.

They simply want a good enough reason to buy from you.

So…

When someone gets in touch with your company ask yourself what is the reply or response?

  • No one buys face cream they buy youth.
  • No one buys a course he or she but a new life.
  • No one buys a Bentley they buy prestige.

If you try and sell them cream, a course or a Bentley … you will lose the sale because they have already bought that.

All the want is a good enough reason to buy from you and not your competition.

Do you need your conversion from enquiry fixing and would you like me to fix it for you?

I can train your team, I can put systems into place and I can make sure through careful tracking and measuring that you have all of this and more in place.

I can also offer breakthrough critiques and blueprints for your business.

It is the difference between converting and losing sales.

And you don’t want that.

I hope this helps.

You know where I am.

THE FIXER

Alan Forrest Smith

Advanced Marketing Training Here

Work With Me Here

Learn To Write Higher Response Copy Here

Ask Me To train Your team Here

Create An Alliance Partnership With Me Here

Success During Uncertain Times

successuncertaintimes.jpg

It feels like the world has gone mad.

It does and can affect us.

Somethings we cannot control and cannot stop.

Somethings we can.

There’s never been a more important time in history to take control of your life.

There are things we can control and cannot control.

  • BREXIT – we cannot control
  • ECONOMIES – we cannot control
  • TRUMPLAND – we cannot control
  • RISE OF POPULISM – we cannot control
  • TAXES – we cannot control
  • REDUNDANCY – we cannot control
  • RETIRMENT – we cannot control
  • DEATH – we cannot control
  • GOOGLE - we cannot control
  • And frankly the reality is you have no idea if your job will be around next week despite the appearance of all being well at work.

If you are in business this affects you.

If you are in a job it affects you.

It doesn’t have to be that way.

Business Up Despite The Madness

Just recently a new client came to me. His new project was failing and had never really got started. His initial investment was pretty huge to say the least.

He had taken the usual routes I see time and time again.

  • Going to a social media company.
  • Hiring an SEO expert.
  • Using a web design company.
  • Blah blah blah and I’ve seen it all before.

Blind the client with science and get them to pay monthly.

Promise them everything knowing that delivery is almost impossible.

The results are results I see time and time again.

  • Nil
  • Zero
  • 0

Not a damned thing!

Now when a client comes to me he or she has usually passed through at least 5-6 different experts or consultants. I am in the eyes of some the most expensive yet the reality is I am always the best investment because of results!

The new client above - the project is new.

The initial changes can take around 1-2 months after careful research and checks.

Yet

I always like to make an impact early on using one thing I do with all of my clients.

In the first week of running a test for just three dollars they have had three enquiries. Now that isn’t bad when you understand the volume of money spent so far for ZERO enquiries.

Just wait until we get going.

Now getting going involves a lot.

It’s an overhaul of everything they have.

The layouts, the design, the words, the images, the presentation, the scripts to open and close a sale and so much more to be looked through, tweaked, critiqued and added.

Yet NO huge changes, just adjustments to what they already have.

It takes time but when you are making no sales or not enough sales, time is something you have plenty of.

And of course unlike many of these new social media ‘experts’ I never promise to do anything overnight as it takes time, strategy, tactics and using tools that actually work toy build a long-term business.

I Know This

Let me share a couple of things I do know and have seen time and time again.

If you have what you might call a business that makes no real profit that isn’t a business.

If you are turning over £3 million and still making no profit that isn’t a business.

If you have everything in place and are loaded to the top with investment and loans yet still not making a profit – that isn’t a business.

And if you think you are doing marketing …

If you are doing social media everything yet still have no clients that isn’t marketing

If you are focused on SEO and positioning in Google yet still have no page listings or still no sales – that isn’t marketing.

If you are old school doing direct mail yet get no results from your direct mail… why are you doing it?

If you are old school with guys knocking on doors yet still get no results … why are you doing these things?

Because here’s the best advice that less and less people in business take.

You do not have to reinvent anything. Sales and marketing are a process that has been tested despite the changes. It isn’t a one off event it is a strategic process that has to be planned out and carefully executed.

And that doesn’t mean rebuilding everything. Most of the time it means simply taking what you have, making changes, testing and refining until the process is in place for you to increase your sales.

Now there might be things we cannot control, you cannot control taking place in what can seem like a crazy world. Yet the reality is this.

When it comes to sales or marketing your business that can be very carefully controlled.

I am yet to meet a client that hasn’t been to many other experts before they arrive on my doorstep.

I am yet to meet a client who’s problems in sales and marketing I have never been able to fix.

I am yet you meet a client that has never experienced an almost instant impact from my work yet.

I AM A SHOW OFF - GET OVER IT!

And I don’t mind showing off

I have increased client’s sales by £15,400 in just 3-days.

I have increased a client’s sales by £42,000 in 12-hours.

I have created converting direct mailers that have previously failed into million pound best sellers

I have generated sales overnight from client’s website.

All by doing small things that carry more power than big things.

And if you know what an Atom is… you know the power small can have?

So we might not be able to control what is going on in this mad world yet we can control the results of of business and its easier than you might have been told by many experts.

You Can Do this

  • Plan your results
  • Use what is proven
  • Get tested solid advice
  • Put experts - NOT 'EXPERTS' in place
  • Dont be scared to change things if they aren't working
  • Stop what you're doing and take time to think.
  • Stop reading the news - it really doesn't matter to your business
  • Test what you do for results
  • Measure the results
  • Be in control
  • Get over social media - it really doesn't work for everyone.
  • SEO is dead unless you spend mountains of cash
  • There are many ways to skin a cat - or attract your clients - find out how.

If you need more results … You know exactly where I am.

Peace & success.

Alan Forrest Smith


Work At  Alan's Side

Take an advanced direct marketing course

Get Breakthrough Advice

Visit my office

Le Force Majeure

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Le Force Majeure

Seven days ago I had a visit from Le Force Majeure.

Seven days later I am one stone lighter a little weaker and although much better I am still in bed as I write this article.

There are something’s arriving that we cannot control.

Le Force Majeure - this simply means a far superior force than what most can overcome. Overpowering, overwhelming and all consuming. It was and it has been.

So superior in fact it took away my appetite, took away my hunger, removed my energy and replaced my optimistic positive outlook with an almost depressed start to the past seven days. Even my temperature has been like a roller coaster - 40-plus one day alone.

Now the good news is the past two nights I sweated so much I had to change the bedding five times in one of those nights! Yes, that's the good news because this is the last stand of the force as my body fights back. As I write I have slept a lot of today and feel much better. And this is all during my disc herniation on New Years day.

Sometimes there are powers so great that they just arrive and remove all of your daily or any other expectations and you have no control.

So why am I sharing such a story of misery?

I believe 2017 there will be a different kind of Le Force Majeure heading towards your business. It will and has already affected strategies, tactics, social media and online marketing in ways that have brought devastating results.

And like the flu virus I have had I had a feeling I might catch something as the village has been like a plague and when you live in the village so closely like ours the chances of escape are slim.

Le Force Majeure heading towards your business isn't something new. It is a force I have been teaching and talking about for years to my clients. It is the death of average, me-too, same-old, same old follow-the-leader marketing. This hugely affects your campaign impact, results, conversions, and effect as you as a person.

The problem is this; Not only has the web bred a new breed of marketing expert with no expertise it has also bred a belief that things that are easy are hard and hard are easy.

This kind of expertise teaches things like

  • It’s new so you should be doing it
  • Everyone else does this so you should also
  • Everyone is on Facebook
  • Adwords is best
  • Invest into SEO
  • All business does business on LinkedIn
  • You should definitely tweet daily
  • A good sales letter will sell you more
  • This is going to be huge

And more.

This is HIGH-RISK marketing.

Last year I don’t think I have ever seen so many new clients that are so overly fixated on doing what ISN’T WORKING! Yes actually fixated on doing things that just aren’t working in their businesses.

Like on client that has invested over £2,000 every month on SEO. This has gone on now (with his 3rd SEO company) for 10-months. He was confused that despite this endless cash being spent monthly they had poor positioning on Google and no increase in sales. The company kept telling him it simply takes time.

My team and myself took the account and carried out a very detailed check through everything that was apparently being done. It wasn’t being and the SEO that had been carried out was built around strategies that were in place over 10-years ago.

I have seen this time and time again with clients. I will write an article soon. I will name is something like WHY SEO IS DEAD because as a single strategy for any business it can be a death nail.

Or the client hat came to me and shared all of his endless post on LinkedIn. He boasted how some of his companies posts were getting more attention than any post similar. One post had 1800 comments and likes. I asked him this question.

“That’s a lot of likes, how many turn into leads and sales?”

His reply was this… ‘No sales as yet’

In fact no sales, no leads and no anything apart from spending hours with himself and team posting FREE content into LinkedIn. Again I see this time and time again.

Yet for 2017 I honestly, truly believe you, me, we are facing Le Force Majeure that will wipe out businesses by 2020 (in under 3-years). Le Force Majeure is not only an overwhelming force it is something that has more power than you think and can know.

Let me explain what it is for you.

Things we cannot control drive some forces. For example when the web really arrived for businesses this was a overpowering force or Le Force Majeure.

It meant that if you wanted not only to grow but survive in business you had to face this power and ride on it’s back. It couldn’t be defeated it simply had to be used as it moved.

As early as 1997 I started collecting email addresses from my clients as I thought it would be great to let them know what was happening via email as well as the more expensive direct mail I did at that time.

The problem I had was most of the clients I dealt with didn’t have something called an email address in those days. I would tell clients time and time again this was coming and they would have to ride the wave.

Of course there were the bigger companies, the corporations hat had their foundations so deep and so embedded in history that no change would affect them. They underestimated the Le Force Majeure of the times, ignored it and paid a heavy price.

Freeman, Hardy & Willis, Comet, Woolworths, C&A, Radio Rentals, and the mighty card shop Athena who went on to blame the internet for lost sales but the actual reality is they could have invested into the web and remained a leader. All are now extinct!

You are going to be faced with Le Force Majeure so great that one if the biggest issues now is not getting out of the noise and bombardment online but riding it, accepting it whilst mastering how to get seen through that noise.

Most will fail if they carry on in the old ways!

Those that work it out will win.

Here is just on e thing that will be huge and it’s nothing anyone has been talking about and it is something I have talked about for years.

BRANDING but not as you know it.

Most think of a BRAND as something as simple as a logo. Science has proved without a doubt that there is something much deeper taking place to create a successful brand.

I’ll happily share on with you right now.

The purpose of real branding is to create memory structures. These structures creates reminders and good thoughts associated with those reminders.

So part of the purpose of a BRAND is to create structures inside the memory. For a structure to be created to last it needs more than one element. Here’s an example for you.

The famous Coca Cola Christmas advert broken down has this.

  • The colour red (a fixed HEX col)
  • The white scroll font name
  • The big truck
  • The snow
  • Christmas time

The five elements of this brand Ad have created a memory structure in the brain itself built around familiar feel good theme, colours, music and of course the big steal – Christmas day itself. It is a Masterclass of MEME or memory building.

That isn’t the whole story of course.

Whilst in Scotland recently with my wife we took a drive to Stirling Castle where we came across a tapestry. The tapestry told a story. It was the story of a Unicorn and its sacrifice. The tapestry had no words yet it had hidden letters woven into the cloth.

Here is what was interesting for me and will apply to business.

These were created in the 1300s. This was a time when people could not read. This was also a dangerous time to spread religious teaching. So the tapestry had to share the word of god, the sacrifice of Christ and use images the locals that saw this could relate to. They also could understand the secret single letters woven through.

Why is this BRAND story important?

This is a whole other story but is still part of Le Force Majeure.

People as humans haven’t changed.

The habits of people have changed and changed hugely.

Who would ever have thought you’d see masses frozen to a spot with their heads down staring at a small screen while their thumbs performs a continuous movement.

Everything marketing has changed and the pace will pick up even faster. If you fail to do this how are you going to get seen? Are you going to simply keep posting on social media or doing the same old thing whilst hoping it'll work?

You will have to make a major step forward into your BRAND more than ever before but not BRANDING as you might traditionally think – those old branding days have well and truly gone.

Would you like my eccentric rule breaking results driven expertise to help you do this?

You know how to get hold of me.

Peace

Alan Forrest Smith

We answer real phones here: Manchester UK, 00 44 (0) 161 928 8328

Orange Beetle News & Views 2017

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Orange Beetle News & Views - What's Coming 2017

Alan here.

We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy year and what a telling year for businesses.

Of course I never really take time off. I’ll be writing, philosophising, thinking, opinionating and loving my darling wife over the holiday period.

So… 2017

I just wanted to share a few things worth you knowing to get your mind flowing for 2017 & some bits of news.

Office Hours and Emergencies

We close on 24th until January 2nd … Our office phone is on redirect but for marketing emergencies you can still text me direct and expect an almost instant response.

This is a premium rate service - NOT free.

  • Office: 01619288328 (redirect from 24th - January 2nd)
  • Cell: 07793069486 (Text only from December 24th - January 2nd)

My 2017 Diary

As you might be aware I work with fewer and fewer clients each year. My focus is on your results. I cannot get that with huge lists of clients.

This year i had a 33.4% and a 116% conversion on two campaigns alone. Those results can’t be had working with a ton of clients so I keep my numbers low and quality high - very high. My dairy for fixing and building businesses with clients is filling fast for 2017.

If you’d like me to fix, boost and change your results in 2017 you need to let me know as soon as possible. Once my diary is full I can only offer my stand-by list. There are no guarantees of a gap on stand-by.

If your cash is tight right now - You can book me with a (non-refundable) deposit and grab your start date. Terms and payment to be agreed. Please ask.

BREAKTHROUGH 2017

I predict BREAKTHROUGH will not only continue to be my  best selling service ever but will go through the roof in 2017. Breakthrough dates are about to go into my diary. They will then be added to my website. Grab your BREAKTHROUGH day before they go live (as they always go quickly). One client on a BREAKTHROUGH increased her sales by over £30,000 after a single breakthrough session. Another over £300,000 from one campaign!

Breakthrough can go over campaigns, copy, strategy, tactics, future planning and more. Just prepare for the breakthrough that you need right now.

NEW COPYWRITERS MASTERCLASS

This is a one day copywriters and word training. It is always a small group. This is for business owners that write their own copy or copywriting or marketing staff that need more response and conversions tricks up their sleeves. One client after a copywriters masterclass increased his sales by over £42,000 after understanding why his copy was failing but more important - how to fix it. Another had his first sales letter success of just under £7,000 from his relaunched campaign. Places are limited.

It is a fast-track one-day only training. You can bet it’l be loaded with some real breakthrough fixes for 2017.

MENTOR 2017 - Strictly for you if you demand lasting changes!

I have limited place on my MENTOR programs… Please ask about availability.

My fast-track 12-week or 12-month copywriters mentor program is available.

My business breakthrough mentor & alliance mentor is available. Please ask.

Prices go from £5,000 - £150,000

O.B. Blog changes.

In the new year I will be creating an area on Orange Beetle that is premium content. The only way to access this content will be via registration. This is for those that want success, breakthrough and fast fixes! It is also for those

Are YOU THE ONE?

Finally I am searching for one big multi-million project next year to work on. It might be you but only if you have good infrastructure in place and understand you need more results from conversions, response and systematic planning from a genius thinker. This can only be revealed in more detail over a conversation. Location is not a problem.

This project has to deliver me a result of at least £250,000. This means I am going to have to increase your turnover by millions. That's what I do. You know where I am.

GEORGIA - The Republic.

Next year around May I have one place for someone special that would like to spend around a week with me at my mountain home in the Republic of Georgia. During that week we will physically work together around our home, build stuff together,  walk in the fields, avoid the snakes, pick grapes, drink wine, eat katchapuri, learn cultures, go swimming in the river, watch the stars and of course solve the problems you have with your business or create a plan that will change everything for you in your life or business or marketing dilemmas.

There is one place only. From 4-7 days. One price only. Bring a partner, wife, husband or business partner. This will be the best investment you will ever spend on your business.

You should know this: This IS NOT 7-days talking business. My best work for clients is done through friendship and bonding. My greatest work is usually an idea that appears as a consequence. This is an experience that will give you results.

Georgia is very easy to access. It is also an adventure for the adventurous. I love it, it is a mind opening place and an incredible land of opportunity. Come and pick grapes with us.

This is a week in business I promise you will never forget.

Call me direct for more details but be very quick as I am expecting this opportunity to go very quickly.

Priceless at £25,000

  • Office: 01619288328
  • Cell: 07793069486

The Optimist... 2017

I am an optimist. My nature always tells me there is a way to conquer everything. Everything is simple a problem that needs to be solved.

The past few years i have seen businesses making the business of taking their services or products complicated. Full of distractions. Full of reactions to what is in or on trend.

There are many factors that will affect and do affect your business. Most business people from what I am seeing are unaware of that. Maybe you know something is wrong yet you are doing everything the same as always.

The problem is the everything you are doing isn’t bringing results like you expect them to bring. The myth of endless social media marketing has paid its toll on many businesses. Invest and a lack of results are clear. My pal has just gone bust. His endless social media marketing killed his business. His office lies empty yet filled with technology waiting for the debt collector to take it away and sell for peanuts.

The biggest thing I can give you for your successful business starting in 2017 is for you to review everything. If the results aren’t in from what you are doing - why are you doing it?

I have seen a to of lazy marketing directors and teams doing the same old stuff because it is easy and that is what they do. 2017 is going to see some very bug changes - HUGE - in marketing. Lazy marketing won't cut it in 2017. You need to get smart.

The one thing you are going to see me speaking a lot about is the one thing I have consistently done well for decades. It is the one thing that has seen me sound like a voice in the wilderness during an age of copy and bad looking marketing.

It is this.

BRANDING.

Branding is not a logo or a tagline. Branding has a deep psychological effect on the mind of who you are selling to. I cannot remember a time more important in business where this will be more relevant than from right now and the next few years.

Good copy is no longer enough.

Good business structures isn’t enough.

Great looking logos is not enough.

Catchy tag lines just aren’t enough.

A marketing team in place is no longer enough.

Paying marketing directors over £100,000 per annum is no longer enough.

The return of the brand is back but with a very modern twist that will be driven and fed by the age of attention deficit. I have a ton of detail on this but this is reserved ONLY for my paying clients.

I’ve spent years, reading, practicing, studying & understanding branding and playing the branding game myself. My biggest piece of advice to you is get started on the road of branding. Get genius advice (myself obviously) and take the lead before your competition beats you to it. If you don’t brand up you will start to lose out.

If you fail to brand your loss will be slow to the point you probably won’t even notice your losses until it’s far too late. That sounds dramatic but i strongly believe it to be with what I have seen and what I know from 31-years in business.

Brand up and brand up as fast as you can.

I’m ready to work with a few exclusive clients in 2017 - is that you.. I am also looking for those that want to play big and win big.

2017 could be the most testing year you ever have in business.

My clients say I am a genius.

I agree.

I can help you.

Get in touch right now.

Your partner in success and genius in life

Alan Forrest Smith

Brand Up Or Go Invisible

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Should you brand up?

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out.

I did.

We did.

After almost 20-years we were the biggest the best and the only option for redesign.

Everything I learned from that process I put into Orange Beetle.

Let me explain.

It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast.

Around the mid-nineties what was to become Orange Beetle really started to take off.

I had no name for this fledgling but fast-growing business. I knew this though.

To attract my customers and stand-out I had to do certain things.

The brand had to have

  • Personality
  • Consistency
  • Recognition
  • Distinction
  • Logo
  • Imagery
  • And memory structures and connections that would be built over time using other tools such as
  • Perception
  • Positioning
  • Presence

Anyway, I recorded a short video here for you that gives you far more detail of how I took this new business to the only option with my clients.

Peace.

Alan Forrest Smith