Direct Response Marketing Consultant Alan Forrest Smith
It turns out writing’s a lonely business.
It is for me anyway. Long days, dark nights, hair like Einstein, coffee breath and spending a lot of time alone.
In the photo above I was coming to the end of a second project for the same client. The first project I helped him with; I wrote and strategized just over $1.1 million dollars for him. This second project didn’t do as well just with sales of just under $300,000. Either way he was very happy. He went on to generate tens of millions in sales from his start-up.
Before we met he’d hired five copywriters and experts to help him sell his product – all had failed miserably. I asked why? He told me each of them he had worked with spoke to him and delivered the copy within 3-days. He didn’t know any better, he trusted them and accepted this as part of the process.
3-DAYS I repeated to him?
He replied yes.
Well I know there isn’t a cat in hell’s chance of me creating ‘spectacular’ in 3-days, it just isn’t going to happen.
So I told him like I tell all of my clients straight.
First you’ve asked me to deliver new strategies and write powerful copy for you. You also know I can charge as high as ten times more than even the highest paid copywriters?
He replied yes I understand Alan. I thought I’d best tell him anyway as it’s best to be open right at the start.
Next I said to him; First don’t put me under any pressure. I cannot give you a delivery date but I will give you the best chance at gaining the sales you need to have. Once I get all the materials, we speak in-depth, I dig really deep and really look into and research into your clients mind, triggers, habits and more I will start to THINK about the angle we are going to take, the shape and direction of the message we will give to these customers and all the other things to be put into place so the copy reads in a way ‘exactly’ as your customer is thinking.
What do you mean THINK? he asked. It’s far to intense an experience to share with you I told him. I go somewhere else in my mind but I can’t explain where, it just works. He accepted my word but I could feel he started to see me different from that point.
From that point I will reverse engineer a strategy based around the outcome we both plan together and then I will design and plan the delivery, packaging and anything else that is required to make this campaign of yours the success you really deserve.
OK Alan I like the sound of that how long?
I’ve just told you don’t ask how long, it’ll be ready when it is ready but when it is ready it’ll be the very best opportunity you will have to increase and gain sales based around the targets you have in mind.
Now listen I told him. This might take me two weeks, it could take me four weeks and it could even take me 3-4 months. All I want from you is to trust me to deliver the very best for you.
Well Alan the past five copywriters delivered what they said was amazing in 2-3 days so since you have come very highly recommended I will wait until you are ready to deliver.
The deal was agreed, he paid the 100% in advance and despite the fact it was the highest invoice he had ever paid out in his business in those early days for him he paid.
Just 3 months later I delivered everything that was needed for him to hit, $1.1 million in sales and just under $300,000 in sales. The lists, the strategies, the packaging for direct mail, the design, the web copy, the email copy and all supporting copy including a telephone script. It worked brilliantly well. He sent me a huge bonus and a card to thank me.
Lonely Dark And Worth It
But you know what? This can be and is a lonely job doing this writing and thinking stuff. It takes me weeks after week of reading and researching with plenty of long and sleepless nights. I even research everything that your competition is doing and then look outside your industry for a unique angle.
Then the day comes when I am ready to write and God it can be hard yet the rewards are so incredibly great for everyone. Copy I write for you can start in a coffee shop on my iPhone. It then carries on at my desk on my Mac. The day can start at 6am and can finish at 3am – no stops just coffee and food top-ups! The writing process can take me through many long days and nights. Hence the blackness above and the hair like Einstein.
One piece of copy can take at least 3-days of endless typing and refining the message 18 hours each day. I research every word used. I cut back trim, add, edit and re-write everything if I have to and that can be painful. Once I wrote 110 pages of sales copy for a client. He loved it but I didn’t. I scrapped the lot and started again.
It has to be right. It has to get the results so for me copy delivered over 2-3 days isn’t possible at my level.
Anyway despite how dark and lonely it is above my client had incredible sales as do many of my clients. Once I wrote a single sheet letter for a client that sold 18-sports cars. That gave him a windfall of well over one million pounds. He thought it was just one letter on one sheet of paper but actually it was the highest performing sales copy his company had ever seen and his company was started in the sixties! It took months and long days to write it but he never knew that.
I spent more long dark nights and endless days writing a short piece for another client. In less than one hour after his new advert was used he had sales of £15,400. Those sales climbed to just over £60,000 in 3-days. And just recently a wonderful client of mine reported his very best response ever of 42% from my works.
So yes its long days but I love it because my clients love their results!
In that photo I agree I do look tired, I probably look a little crazy with my crazy hair and multi colored skin and eccentric approach but that is all part of what makes any campaign go from average to genius to raging success.
So I don’t work with a ton of clients, just one or two per year. I charge what most will find as very high rates for incredible results. It’s a simple high-value exchange. If you want cheap I am not your guy!
But if you’ve tried everything and struggled and failed with your campaign and really need something extra special I suggest before you go to any other website we talk first. Please take note of this one thing: make sure you have an idea of your marketing budget before we speak and the results you need to hit.
I have space for a client right now.
You can get me from my contact page.
I’m really looking forward to talking with you.
Direct Response Marketing Consultant Alan Forrest Smith