YOU NEED ME… Here is why. I fix 99% of bad marketing strategies and campaigns and turn them into winners and …
The world of marketing is an absolute mess. Marketing men and agencies are playing with your results and then try and blind people just like you with facts, figures and science so you never question the questionable. Those days are over. People like you deserve results and you are only going to get them from specialist brains like myself (and others).
Whether it be under-performing direct mail, email conversions that leave you scratching your head, struggling online strategies, confusing mismatched copy, non-converting phone scripts, failed costly tactics to million dollar tactics and more – I can fix it.
And I can say that because my track record over the past three-decades supports that with some hard to believe numbers of success.
It’s important I say this at the start. I think it is good to be honest and upfront. You should know this: I am very picky with who I work with. I won’t work with get rich quick mentalities, controlling companies looking for another job slave or those that are looking for the cheapest deal or those obsessing over the price.
I am strictly a strategy and conversion specialist and fixer. I know this can transform your business from top to bottom because I’ve seen it many times
My direct response marketing experience and skills have seen multi-million pound transformations to saving business from certain closure in just days. My clients and other high profile experts and businesses I have worked with use the word ‘brilliant’ to describe my results. As that ‘brilliant expert’ I need my space to deliver results for you. That takes a particular special client not an average client. If you that special client that demands the very best results – we should talk!
I started making money in my first business at the age of 10-years old. I began my first post school business in 1985. I opened my first brick and mortar business in 1989. That became three shops and turned over £3.5 million. I have created campaigns for my own businesses and clients that have generated sales going into tens of millions with conversions so outrageously high – 33%, 47%, 66% and 83% and more. My work has saved businesses from closure, saved marriages from falling apart and even saved the life of a young woman in Australia. I’ve helped clients generated multi-millions from websites creating strategies that are tested until they work!
I have also worked with clients in over 400 industries from start-ups to companies floating and floated on the stock exchange.
So I get business. I am not simply an employee that starts and can’t wait for my day to end. I live and breathe direct response marketing and higher results for my clients.
So again – why me?
Years has given me one thing – experience. I would never play games with your business. For me and for you it either works or it doesn’t work – its really that simple.
And I understand – most of my clients have been to at least 4/5 agencies or experts until they finally find me. I am usually their last chance of success.
Small changes, huge results?
Yes, a small change can change your results. Yes simple tweaking can increase conversions. Yes the tiniest of adjustments can make the biggest of changes. Yes that is true but let me tell you this. As small as those things are it takes years and years of experiences, skills to truly understand how to make that small adjustment make the dramatic difference it can make. It isn’t the type of things a newbie or college graduate can know.
In my experience… Instant is rare and here is why. To make real changes certain things must be in place. If you are selling to any buyer the buyer’s path must be in place. That path can have many elements as part of that process. If your buyers path is missing any of those sales elements everything else can fail.
For example some business will have amazing sales copy written. The copy will be designed to sell yet if the conversion process isn’t as it should be – the conversion will not take place. So the first thing you need to really understand is direct response marketing isn’t a stand-alone part it is part of a bigger machine that needs all of its parts in place. Depending on the size of your business doing a review of all the parts can take time. Not hours, not days sometimes not weeks but sometimes months to reviews, critique and offer effective solutions to your marketing problems.
Here’s a photo of me during a consulting session for one of the world’s biggest security companies in the U.K… Gun NOT loaded! By the way I gave them 17 calls in the first hour of a new campaign. Previously they were getting one call a day if lucky!
£300,000 Sales – 49.2% Conversion – 200 Plus New Leads – EACH MONTH!
For example: one of my clients recently came to me with his marketing and sales problem. The problem was this. No leads online, no sales online and no conversions. He wanted it fixed as he had been trying to make things work for over two years with still no results. He thought it was his copy alone. It wasn’t. Here is some of what I discovered based on decades of experience, endless testing over those years and a long list of successful experiences with fixing marketing.
He had no strategy, no plan, no outcome and no mindset sale process in place. His website wasn’t laid of to sell according to proven principles of converting online. His lack of images reduced response. His images being used were wrong. His copy was all about his business not the clients needs. No conversational headlines or other copy. No mind-based preset convert and buy triggers.
A lot was missing. So in other words – doing one thing like the copy wouldn’t be enough. In fact doing amazing copy probably would confuse buyers at this stage until everything had been harmonized for sales.
It took 3-months to get the initial changes into place. His campaign was launched with a result of just under fifty leads in the first period per month. I then took that to just under eighty. After three years of fine and fixing his marketing machine and campaign it was time to hand back the reigns to his now trained team.
At the point of handing everything back his numbers were at conversion from page to form or call – 49.2% – Sales per month at £300,000 – A new expanded office with a new 2nd team – Leads flooding in to the point I could no longer get him on the phone during office hours due the endless phone calls he was experiencing during the day.
That is how I fix bad marketing results with powerful direct response strategies and mind based marketing that has been tested, proven and used for years
Time, testing, analysis, tracking and frankly peeling back what you have to really deliver what your buyers want from you so they say YES when they deal with you.
The faster route to more results? If you have everything apart from results in place – this is more than possible
This only happens when you have almost everything in place and you know something isn’t quite working but you’re not sure what.
One of my clients increased his sales by just over £42,000 from his emails just 12-hours after we spoke. How? He had everything in place but the one thing he had no idea on was his message to market. I helped him change everything he was saying in his messages and his first email generated just over £42,000. His turnover climbed to over £2 million after working with me on his messages.
Another client of mine had everything in place. He was investing heavily into his marketing with no sales. I fixed it. I created a new strategy built around positioning for him. I crafted new messages for him. I created a loss-leading offer for his clients. I created a power point presentation for him. I created an open evening for him with a killer call to action. This led to his wife not leaving him (true) and sales of around £800,000 – from sales of zero over the next 12-months.
So you can understand why I only work with clients that demand results and understand that results are not simply putting a patch on the problem. It takes a real thinking mind taking your problem by the throat and fixing it the best way possible based on…
- Decades of experience direct response marketing that works
- Up-to-the-minute strategies that don’t experiment with your business
- Low-risk strategy and tactics
- Full understanding of a buyer’s mindset
- Complete understanding and working out of your buyers path
- Historical results, numbers, conversions
- and more
FAKE MARKETING & Shockingly Poor Results: Many people in marketing will tell you marketing should be done like this…
- Social media is the only way
- Build likes
- Build shares
- Create viral themes
- Build a website and they will come
- Install the latest heat-screen technology to increase sales
- Build a slick website with every bell and whistle possible
- Buy a list and email ton of offers to that list
- LinkedIn is the best way to spend your marketing cash
- Create a single one off campaign and hope it sells
- They promise they can offer you huge results for tiny investment
- They will offer you huge results for tiny amounts each month
- Some will go as far as telling you actual results they will bring you
And if you go elsewhere they will say … Lets start it all over again, branding, marketing and more … OMG!
This is as they say – FAKE MARKETING NEWS – and in my three decades of experience will not work especially long –term for yours or anyones business
I can and will tell you – I have never once seen real businesses I have worked with that demand more specific or empire type results being built by doing any of the above as a strategy… not once!
Only contact me if you need your results fixed and you understand investing into those fixes
You should know this.
I will be able to tell you within just minutes of speaking and collecting specific information about your business what your problem is. I will go away and get back to you with a solution based on what I know works – not what is current or works for someone else. 99% of bad marketing results I have dealt with over the past three decades I have fixed.
I will carefully look over everything you are doing right now and offer very specific, very detailed fixes that we can test, track and start delivering you results.
Tell me what do you need right now?
Every client I deal with is different and has differing needs. You might simply need a one-hour conversation. You might need a site visit and full breakthrough consulting. You might need my breakthrough services to help you build a marketing strategy that delivers results. You might want to contract me for 6-12 months depending on your needs. You might need a mentor with decades of experience? You might need a proven and reliable expert to craft a strategic blueprint designed specifically for your company. You don’t know what you need and at this stage that is fine. Whatever you need (even if you do not know) I will safely guide you into real results driven direct response marketing that has been created, bespoke and designed around your business.
Don’t worry – I will fix your results!
Alan we have nothing in place so I feel I cannot contact you although I’d love to work with you
I mostly work alone but I have a strong network of people I work with so we can put together and fill almost all of the needs for your campaigns. For example I don’t print and design campaigns layouts yet I have designers I work with who can do that for you. I have at my fingertips everything you will need so leave that side to me. In other words – if you feel you have to start from scratch – I can help you get it right from day one.
In my experience it is better for you to start with a strong blueprint from scratch rather than going from marketing expert to marketing expert chasing results.
Alan we already have a marketing team but just don’t have the cash-in-the-bank results – conversions are shockingly bad
I can help. I will come into your company or you visit me. I will look over everything, find any problems fast, meet your team, work closely with your team and make sure any changes that need doing I will put them into place and then offer support to make sure your guys understand why they should do what we plan and follow through with changes.
Alan we’d love to invest in your services do you guarantee any specific results?
I will be as honest as possible at all stages. What I aim to do is this. Work out a system that is working for you and give you the best opportunity and investment. Once we find that system we will upscale the process so you increase your sales. This takes a few things; time, testing and adjusting at all stages. You are also investing into an experienced and recognized expert that has delivered some pretty outstanding results for companies that are floating on the stock exchange to newer start-up companies. So what I guarantee for you is NOT specific results. What I do guarantee for you is this. I will not take risks with your business at any level. I will deliver everything I know, everything I find out and everything I know that works so you get the absolute best opportunity of increasing your sales.
I will give you the very best possibility at all times.
Alan does this mean you will change everything we are already doing here? (thats a real pain for us).
All the agencies I deal with always want to do this but I don’t want to do that? Here is what I know. Most of my clients have tried at least 4-5 different agencies/experts before they find me. Most of my clients have spent more cash and left more cash under the table due to time wasted on bad advice before they find me. Most of my clients have lost small and large fortunes from agencies.
If you have most of what we need in place right now a leverage program is what I will work on right away for you. This is designed to use what you already have without changing too much. The changes can be strategic changes, message to market changes, offerings and other smaller but high-impact changes. If this is the case not everything needs to be changed. There are other times when things do need to be changed. Those changes can be done gradually and as part of a longer strategic program design for your business.
Ultimately I work on making sure you get an impact of some kind as fast as we possible can using what you already have. Then and only then will we go for steady growth and innovation direct response marketing strategies.
Alan you sound like you know what you are doing but that sounds like you will be expensive – how much?
You should know I don’t price my service against anyone else. If you want an average consultant I am not your man. If you want cheap ‘per-hour’ I am not your man. And anyway – you’ve probably tried that and know it doesn’t work.
If you are looking for a three decades specialist that offers a very different, very high-impact, very strong results that is highly invested into your company, I am that man.
I take my clients results very seriously. You can access me anytime of any day when we work together. I don’t do office hours and I don’t do office hours results. I will treat you with respect and make sure you get a return on your investment. I can only give a price on quote.
My fees can go from as low as £500 per hour to well over six-figure per project. Frankly if you have to over think pricing at this stage I am probably not what you are looking for. My fees are well thought out in relation to your returns on investing with me. Important note: I am open to many kinds of deals so we should talk if you need to go further. Another note: my fees never cost the majority of my clients a single penny in relation to their growth through new conversions.
How many clients do you work with at a time?
As little as one per year or as many as 4/5 per year. Rarely more. I do not work on volume i specialise in quality. If I work with many clients at once delivering premium quality higher conversions just would not be possible.
Alan do you offer mentoring or training my team?
Yes you can read more about my mentor here and my specialist direct response marketing training here.
Mentor can run per project to 12-months and beyond. I can train your team in a ton of very cool, very strong direct response marketing tricks that could change a lot for you. I can do this over two days or more. To be agreed.
Alan, what is the most favourite conversion result you had for a client?
It wasn’t the biggest in relation to numbers but it was a great project. it was for a Yoga company that was selling training seminars in Bali where they are based. They had sold nothing from the page. They had no sales process in place. They had no real idea how to create the conversion process.
I had her website tweaked. I wrote the copy for her website. I wrote a response process in email format. Her emails went from zero to 100% response from enquiry. Her website sold $117,000 of classes on the short period of just 3-weeks.
Now why do I love that one? Because it felt like a lost cause when I was first asked and it worked out incredible for her but here is what I really loved about this project.
I created the whole system for her around seven years ago. She uses the same (annual changes) copy, the same processes I put into place. Not only did her first major class sell -out but they have sold out since then over the past seven years.
Alan how do we get started?
Let’s talk with no obligation and see if we are a fit. If we are we can start working out a deal that suits us both as well as strategy, tactics and a way forward for your business.
- Tele: 00 44 (0) 1619288328
- Text: 00 44 (0) 7793069486 With the word TALK
- Email: firstname.lastname@example.org
- Skype: orangebeetle
Remember, I guarantee to offer a solution that will fix your results 99% of the time. The unusual 1% my advice would probably be close the business! I doubt you are one of them.
Your options right now
- Carry on and hope things will change
- Hire a cheap expert and get cheap results
- Talk with a real multi million higher converting fixer, problem solver and experienced direct response conversion expert with a long history of prolific results for his clients.
It’s a choice – your choice.
I am here to help you change failing or failed conversion results fast
I don’t takes risks with your money or business.
I won’t do what is current just for the sake of being current.
I am 100% focused on your results using my three decades of direct marketing response experiences and successes.
In your success.
Direct Response Conversion and Marketing Fixer, Alan Forrest Smith.