Alan, My Marketing Isn't Working! ... WHY?
Because, doing what you've always done, no longer works - Here's why.
Look at this recent Consumer and buyers research ...
81% asked say they do not trust businesses to be honest
55% do not trust companies
65% do not trust advertisements
71% ignore and do not trust social media ads
82% will say you have bad service if you do not reply within 10 minutes online it rises to 90% will not use you again if it is support
51% of the public are happy to name and shame you for ONE bad service
Marketing costs are up online by a huge 51%
Google snippets are costing click through in a huge way
A paid strategy is costing more than ever as the monopoly rises
52% of web search starts in Amazon
The past 3-years response rates have dropped by over 40%
In a top twenty lists of most disliked… marketing people come 18th out of twenty just about politicians
YET MY CLIENTS: New Customers Up By 2633.3% Says I Can Fix This. As Does - Response Up 233.7%, Services Up 2750%, Business Visits Up 465%, Average Spends Up % More… Ready?
Specialist Direct Response Consultant, Mentor & Copywriter, Alan Forrest Smith here.
It’s No Marketing Joke…
Just in case you don’t know me – I am a direct response consultant and copywriting veteran of over three decades, I have written maybe over a dozen pieces of sales copy that generated well over one million in sales and I have written copy for my own businesses and over 400 other business that has ‘probably’ generated well over one hundred million in new sales over the years - EASILY!
Marketing experts tell you one thing but the reality is it usually isn’t what will work for your business. Shocking I know - but true! You’ve probably experienced that yourself. That horrible feeling when your results just don’t come in despite all the effort and time and cost you’ve spent.
And it’s on the increase. When businesses like you call me, I see and hear more failure from following useless trends today than I have ever seen in my whole life.
For example, marketing men still push the endless march of social media. Yet social media is designed to do two things. First, they block outgoing links like yours to keep you on their own site and second did you realise over 80% of your customers NO LONGER TRUST social media Ads?
It’s clear the mass engagement has disengaged your customers which means a more direct approach is urgently needed.
First, a line about myself. I’ve been in business since 1985. I have had high street businesses, multiple online businesses and a reputation for a direct response that most would die for. Read more here.
Talking About Direct Response …
You really do need DIRECT RESPONSE more than ever.
This is without a doubt the most effective and highest responding way to build your business. It isn’t new but it’s almost forgotten. Once you take the direct response route you’ll outpace your competition I guarantee that.
Read this short case study of a company who’s ‘same as everyone else’s’ marketing wasn’t working.
This is how you build a business WITHOUT sitting behind a computer. This is also a very typical example of how I would work with you.
SAGE HAIR in Wickham, UK began my MENTOR EXTREME PROGRAM, Jan 2nd, 2018. Here is what has happened in just 23-days into our work together.
Rich & Steph, SAGE, Wickham
“OUR RESULTS WERE INSANE”
TURNOVER: more than Doubled
NEW CLIENTS: up to 30 plus per week
COLOUR SALES: Up over 170%
AVERAGE BILL: UP 140%
NEW STAFF: found and started
SALON MANAGEMENT: Fixed fast
BEST WEEKS EVER: despite it being January – their 3-best weeks ever and still increasing every week.
NEW MARKETING STRATEGY: fast, proven, bespoke, effective and working like crazy
During this period my mentor client has open access to my 33-year’s experience. They can text, call, email, WhatsApp, Viber, Skype, face-to-face as often as needed. One day I have had around 50 plus texts from just one mentor client. ALL clients get a direct reply from me within seconds.
Read what the business owner sent to me after just 3-weeks and 2 days working with me.
“THE SALON IS CHANGING … PHONE HAS NEVER STOPPED … JUST INSANE”
Well, what can I say!! We had a salon, a team, a business – Or so we thought!! We were taking on average £2-3000 a week, it covered the bills… just! We spent A LOT of nights worrying about how we were going to pay the staff if there was money in the bank to pay for the product company…. We didn’t take a wage, we didn’t have any spare cash, we thought we were doing everything as we should but we were still not seeing any increase…. until we called Alan.
We spent many more nights wondering whether we should take the risk, it was a lot of money that we certainly didn’t have.We made the jump… and it was honestly THE BEST THING WE HAVE EVER DONE!!!!
Alan ripped our business apart and showed us it in a completely different light….
In 4 weeks, he has refocused our attention on stabilising and building a BUSINESS. He has almost DOUBLED our turnover in 4 weeks…….at the quietest time of the year!! He has opened our eyes to everything about our business and what we were doing and has flipped it on its head!!
It’s INTENSE, ITS HARD WORK AND ITS EXTREME!! But we are ABSOLUTELY LOVING IT!! The results are UNREAL….We are 4 weeks in…we can’t for the results after 12.
Alan is fantastic, he is supportive, encouraging and he knows what he’s talking about! He is ALWAYS at the end of the phone, he keeps us focused and he gets results…… it’s just simply amazing! I can’t wait to write about our journey after the next 4 weeks!
WE CAN’T THANK YOU ENOUGH……. SIMPLY AMAZING!!!!!
Rich and Steph, Sage Hair Wickham
They Used To Do All Things ‘Marketing’ …
When we first spoke, they were doing all the usual marketing advice. It’s probably the same advice you have been given.
Endless Facebook posts, LinkedIn posts, Instagram pictures, glossy Ads and other mainstream come and go untested marketing trends that cost you a ton of money.
Yes, they looked good but it had no effect on their business at any level, in fact, it was costing them money.
I could tell you a hundred marketing stories just like this. I am sure your business is facing the same thing otherwise you wouldn’t be here.
Direct Response Works…
Let me tell you why direct response works.
First, as it says – it’s direct.
Your buyer is having a conversation in their own mind. We find out that conversation and then tap into it. Once we tap into it we build a careful collection of mind triggers, images and phrases that create the reaction that you want – a sale or response.
Around that, we create branding, positioning, a unique message, powerful perception, a powerful sticky meme and of course an offer that they simply cannot say no to.
This will create for you a direct response strategy that solves and avoids all of the issues mentioned at the top of this page and in fact, once you use you will never go back to hopeless, hapless, trends based and response free marketing again as taught by the experts.
I Have Seen Insane Results Like The Following Using My Direct Response Approach …
A £42,000 TRUE DIRECT RESPONSE STORY
A client - KEVIN - came to me. His business was as good as done, beat, screwed! When I say done he had done everything in his own capabilities that was possible.
He was now in the red by around £17,000.
He couldn't pay wages most of his staff walked out.
His stock was almost zero due to unpaid invoices.
Frankly, it was a total absolute mess. He would have been happy to declare bankruptcy if I advised him in that direction.
I did almost advise him to close and just walk away yet I also know that if everything is already in place apart from systems it can usually be turned around pretty fast. I know that because I’ve seen it and done it on many occasions.
After just 48-hours after putting a very simple but very proven systems into place, his business pulled in just over £42,000. Now a proven system had been put into place. Over the following year he went from the brink of bankruptcy to 2.1 million in sales.
Another client of mine had a similar experience. His numbers weren't as high yet I created a £15,400 windfall for him over a single week. That grew to over £60,000. Again a review, analysis and changes were put in place based on proven systems I've used since I started on business over three decades ago.
And look at these - all real numbers- extreme numbers - real numbers…!
£42,000 in 12-hours
Alan’s a genius, Kevin Lewis
£90,000 in Sales from a Single Email
NO sales online in two years to repeat sales in Days - all online
New website from zero to $12 million
A 47% RESPONSE from a Direct Mail
Turnover up by 233.7% in just 23-days
Average spend UP by 586.3%
Specialist services up over 700%
Recruitment, management and issues solved in under 5-days
New business bursting with customers from opening day
Sales of specialist retail from UP A MASSIVE 2750%
More turnover increasing their turnover by 465.21%
New customers UP by an INCREDIBLE 2633.3%
From zero to a 49.2% conversion online
From almost bankrupt to 116% new growth in 11-months
From just 3 sales to 74 sales in 24-hours
New sales of over £42,000 in 12-hours
From a failed campaign to multi-million-pound success campaign (sales over £7 million)
From no enquiries to 17-per hour (day one of a new campaign)
From absolute struggle to a windfall of over £200,000 in a single weekend
Grabbing over 5,000 potential customers using just one online tool
Selling out a Yoga training class in 10-days that couldn’t be sold in 3-months
Online sales for one client of over £5 million in a record month
Increased sales of 2,300% with a new direct response strategy - in just 4-days!
Massive leap of 900% in sales
An increase in sales by £74,000 from just ONE advert
Sales of just under $15,000 to sales of over $88,400 after I critiqued and re-wrote a simple paragraph into his final offer on his sales letter
Sold over a million dollars from a single webpage selling a stocks and shares program
Increased his sales by $2.4million from zero despite being close to bankruptcy!
A brand new business that made her $4,000 in the first promotion (more than double her monthly wage).
A long-running webpage that has consistently pulled in 6.4% selling a health-related product
The mini 4-email campaign generated over £24,000 in one week
Single offline campaign with a flyer boosts sales by £15,400 in one day
Another email campaign to sales letter generates over £100,000 in a single week
Over 404 new clients from a single campaign that almost crashed her business
A £250,000 magazine advert that made one client rich!
21-sales from a magazine advert that replaced a failed advert
The client saved over £60,000 after a mastermind session
Another clients slash his marketing budget by well over £100,000 and then goes on to generate well over one million in sales over 12 weeks
A website that pulled sales of over TWELVE MILLION in a single month
You Can't Do It All Alone - That's Impossible - That's Why It's Broken!
Both stories are interesting for one reason, both had their businesses for more than five years. Both were repeat offenders with their lack of direct response marketing systems and both eventually came to the conclusion that they make this work or shut the doors. Both had also committed the cardinal sin of marketing and business and it is this… trying to do everything yourself! That is always a recipe for disaster as I have seen many times with clients.
Simple and even tiny changes can make huge difference to your business. I once had a client that wrote perfect copy. He told me his letter was terrible and it just didn’t sell. I read and read his letter but it was as good as perfect part from one single paragraph at the end. This paragraph was where his call to action should be. It was missing. After such a brilliant letter he fell for the biggest mistake in the book by not telling his customer what to do next. I changed it and tweaked his strategy slightly. His sales from the next campaign totalled just under $100,000 from a single webpage.
Over Three Decades Business Mentoring, Building, Growing, Playing, and Creating Real Businesses Using Powerful Direct Response - With REAL RESULTS To Support It.
The above are ALL powerful direct response marketing results from my own clients. If you need to read more about them you can read real direct response studies and results here.
I Sold £1.2 Million Cars in 21-Days
USING PROVEN DIRECT RESPONSE STRATEGY SO SIMPLE YOU WOULDN’T BELIEVE IT.
And I have seen this sales or response reaction not just in hairdressers like mentioned above but in over 400 hundred business types over the past three decades.
Never in the time of marketing has there been so much outright confusion, lies, fake marketing news but at the same time clarity that you can create our own business future by doing what you need to do today.
If you are in a position where nothing you are doing is working we should speak. A client of mine slashed his marketing costs along by £100,000 after a 30-minute conversation. Another one of my clients increased his sales by just under $84,000 after a one-hour conversation.
And another client transformed his online business from struggling start-up to a £12 million a year company after following my very direct response strategies and advice.
I know you need help and need the advice to make your results increase. If we speak today you could have a fix in place by tomorrow or at least the start of a program that will transform your own results.
Do This Right Now… But Only If You Are Ready To Handle The Increases …
Text or call me to arrange a FREE 15-minute insight call where you can ask me what you like and I can get a little more detail on your problems.
With Gary and Neil at my office
You can Get Huge results from Small DIRECT RESPONSE CHANGES Online & Offline
Are you getting your rewards or has this year like previous years been a struggle? You tell others about your struggle and talk constantly about your struggle. You feel like nothing can change yet you are hoping it will.
It doesn't have to be that way yet it will remain that way unless you take some action. Now you can do a couple of things.
Go buy a decent book on marketing. Read it and make something changes.
Do what I did and buy hundreds of books, magazines and read them and practice what you read over the next three decades.
A. Hire a cheap expert but that makes as much sense as cheap medicine!
B. Hire a real direct response marketing expert because whatever you invest should cost you nothing after the systems are in place.
Or just carry on as usual after all that is what most people do in business.
There is one more option - close the door and get a job. For some this is easier.
Would you just like to get you response rates, conversion ratios, copy, strategies fixed and fixed and fixed fast?
I guarantee that any results or response or conversion problem in your business online or offline can be fixed and if I can't fix it I will tell you before we do anything!
In OVER THREE DECADES of business I am yet to see a problem that I haven't been able to FIX.
I CAN HELP YOU
I don’t take risks with your business
Mind-Blowing Direct Response Marketing Strategies That Actually Deliver
Higher Response (47%) Copy, Conversation, Messages, Ads That Increase Response
Websites Fixed Using Direct Response Techniques - Same Techniques That Created a £12 Million Business Online
Client Data Building Strategies and Tactics Using Proven Systems That Have Delivered Time and Again
Split Testing Direct Response Marketing To Your Existing Database (using a system that increased leads from one a day to 17 per hour)
Powerful MASS COVERAGE Online Marketing That Will Get You Seen Everywhere - and Doesn’t Involve SEO or Social Media (the same technique that gave one of my clients over 5000 leads)
And more from my three decades of front-line experiences and cutting-edge up-to-the-minute strategies that work
Give me a call to talk about your business and I promise to deliver you ideas, strategies, tactics and results that will leave you a scratching your head in disbelief.
MY DIRECT RESPONSE STRATEGIES WILL FIND AND FIX YOUR RESULTS In 21 Days OR LESS … Guaranteed.
That means if we agree to do this today in just 21-days you’re nagging marketing problem could be FIXED!
“Alan you have A BRILLIANT MARKETING MIND
Jay Conrad Levinson
In 72 hours I solved a clients problem of no clients and no sales. He went from £0 to £15,400 in just 3-days. After one week his sales closed at around £60,000
Another client went from almost bankrupt to sales of over £42,000 in under one week.
Another hit a home run with his online campaign that went from just 3 sales to sales of just under £500,000 over 3-weeks
Another client based in Australia had increased sales of £84,000 overnight after his offer had been fixed.
Or the Yoga company that couldn’t sell a thing until they worked with me. The results was sales of $117,000
And one more for this page - a client went from pitiful sales that paid nothing to sales of just over £20,000 in less a single week.
If you have a response, conversion, systems, strategic or problem I will fix it.
I know you’ll have initial questions so do this.
Text my office on: 07793069486 or UK (0044) 07793069486 (As soon as I pick up your message I will call you back)
Email me direct on email@example.com
Direct Response Marketing Consultant and Mentor