From: UK Copywriter Alan Forrest Smith
A proven higher response copywriter that has delivered multi-million best-selling copywriting time and again.
The following will explain.
This is a true story from a real copywriter.
I’ll add all the details and more as you read through.
I have to protect my copywriting client's name for obvious reasons yet it is all true.
Also, this story (one of very many) shares with you why I am not only highly sought after as a copywriter but also offered incredible deals and fees to write by businesses just like yours.
This is the story of how a copywriter created a very simple direct mail campaign that saved a marriage, made a millionaire, prevented a bankruptcy, home loss and more.
One day a guy walked into my office. His name was Jon. Jon obviously wanted to know if I could help him. He had heard about my work as a higher response copywriter from another copywriting client.
Jon had a huge problem. He had spent a fortune trying to market his business with as good as no results worth talking about using direct mail.
He had used investors cash of around a million UK pounds or so to create his product and launch his business. His business was a niche beauty product. It was also very high-end and hence priced high in the marketplace.
So I asked him what he had been doing with his marketing so far to let his customers know that he was there and ready to deliver?
This is almost exactly what he told me.
‘I bought a database and list of around 10,000 businesses. Every month or more I send a direct mail letter to the list with an offer. The offer is simple. It’s a presentation in a local hotel where I tell them the benefits and features of my products. I put my products on the tables for them to see. I get around 2-4 potential clients turn up. I rarely sell anything unless I give it the very hard sell - which I don’t like doing’.
I asked him if it is working so far and his answer was obviously… ‘NO!’
I then asked him what he would like to happen? He replied he just wants this business to be a success so that in 3-years it could be sold into the beauty industry.
I agreed to take on his business and work with him.
It takes me around 3-4 weeks to think and research any copywriting project and how to create a strategy and tactics to solve the problem.
Around 6-weeks after this I get started and write notes - lots of notes.
My notes as a copywriter usually include changes that are needed like
- The angle
- The story
- The headline
- The 3-second A.T.F
- The critical opening
- The conversation
- The irresistible offer
- The flag
- The neuro pathway
- The Mindset
- The Newsworthiness
- The cliches
- Emotional triggers
- The brand
- The promise and more
And then and only then will I write down at least 20-headlines until I get that single most powerful headline that does the following...
... Reveals the product or service and tells you what it is all about.
Once I have that headline I go through a process of elimination. This process removes words until I finally break a large headline into as few words as possible - sometimes cutting back 12-words right down to just one!
I probably put 97% of my time as a copywriter into the above. Why? Because I can tell you this...
...97% of your readers WILL NOT read past your headline. Now you can see why it has to be a stroke of genius.
And then next and critically, is the opening paragraph in your copy. If this part fails all the hard work of the headline has been a waste of effort.
- It has to get to the point
- Avoid generalities
- Be filled with passion
- Have genuine enthusiasm
- Feed the thought
- Follow the mind pathway
- Be honest and interesting
- Tell stories
- Be conversational
- Have the 1-1 element
- There is more.
This all takes time - real time, real expertise and real experience. This is just the start of the higher-response copywriting process for me.
Around 12-weeks later the copy is delivered to my client - if it's ready!
So back to Jon’s story.
Finally and we agreed to a new simplified and more direct approach that would be bespokse for his business.
The pressure was on as he had also now told me if this next campaign fails his wife has told him she is leaving (no pressure)!
Now before he was direct mailing 5,000 pieces each campaign. The cost was around £6-7,000 per campaign (not including time).
I have over three decades experience copywriting so I created a strategy that I insisted he stick to. I insisted we do this.
- Pull out just 200 of his must have or ideal accounts from his database
- Create specialist and highly targeted copywriting for a direct mailer for those two hundred
- This was a specialist sequence mailer with finely honed copywriting I have tested and worked for decades
- Then mail just one hundred on the prospects
- The cost would be around £200 per campaign
- The time was fast and limited
The direct mail sales letter sequence would be sent as follows.
- Direct mailer sales letter No.1 to be sent.
- Direct mailer sales letter No.2 is sent to those that didn’t respond to No.1. (sent 7-days after the first)
- Direct mailer sales letter No.3 is sent to those that failed to respond to No.1 and No.2. (sent 10-days after the first)
There are mindset reasons for sticking to the well tested copywriting formula that I can't share here but it works and has worked time and time again for businesses like yours over the past 3-decades.
The copy written mailer was a simple invite with an offer that would read so irresistible the buyer would say yes.
Now here is what you need to know about this particular copywriting project.
My client usually had 2-4 responses after all 0.2 is average where 2% is acceptable.
He would give presentations to just 2-people on a regular basis.
We now had 47 people that had booked into his presentation (a 47% response) from this low-cost campaign.
His presentation took place. I created and wrote the copy in detail in a script for him. I also created and wrote a strong special, front-end offer for the evening that I knew would be irresistible. I also wrote the power point for my client.
All of the product to be sold on the evening would be less than breakeven or he would sell his stock at an initial loss - after all he had tons of the stuff stacked in his garage.
Once his client had the product a system was in place to re-order.
THE POWER OF POWERFUL COPYWRITING THAT SELLS LIKE CRAZY!!
And now the back-end or re-ordering was where his money would be made. He could easily afford to give away product at a loss-leading offer and make his sales and profits on all future orders.
Powerful, clever, well thought out and targeted copywriting changed everything for this client.
- His wife stayed with him.
- His first year working with myself gave him a healthy turnover of around £800,000.
- His business thrived and used time and time again a system I put in place for him.
- Despite paying me just once for his system and copy he used the same process and letters over the next 3-years.
Finally, he sold the company for a very healthy few million. Everyone was happy. To celebrate he even had a new (unexpected) child.
- The fact is I, undercharged him.
- The fact is I undercharge most of my clients.
- The fact is if we work together I will probably undercharge you.
You pay me once for copywriting that can be used for year after year
- You get a system you can use for life
- You get a system that opens up a whole new world of possibilities for your business
And this is just one story from very many over the past couple of decades.
Would you like me to do some stuff - powerful response pulling copywriting for you?
Before you decide you do have options.
When I first started writing copywriting for clients like yourself in the late 90s there was literally one or two of us around. Google copywriter todays and it brings up millions of new or wanna-be copywriters. Some are good, most are terrible from what I see going into businesses like yours.
You can either hire a copywriter that will give you a pile of words on a page that will read fine and give you something. Some of these guys deliver good copy in days - never mind 12-weeks.
But maybe you’ve had that over the years and you are now coming to realise that there is more to a good copywriter than just words? You must have the copywriter's edge or something special truly to happen? That can only happen when you have a copywriter built on experience, based on time and seeing what does and doesn't work.
It's always been interesting for me that one or two words can make such a massive difference.
I once got sent an advert from an expert named Jay Abraham. He was coming into the UK to speak. This short sales letter had taken just 3-sales. I took a headline of 7 words and wrote a new headline of 12 words. I also changed the offer very slightly with some magic copywriting tricks I've learnt over the years.
- The original advert took just 3-sales.
- My new advert with 12-words pulled in 73 sales!
That's the power of copywriting when done by a time-tested and very respected copywriter.
Or the change of offer on a long sales letter I did for Greg. He sent his letter and apart from a few changes it read strong. I changed the offer - that was it!
His sales letter then went from NO sales to sales of just over $84,000 from a single email blast.
Or the car company in wigan that I wrote a sales letter sequence for. Their own attempts had pulled no interest. The campaign I created from scratch from them using some very well tested copywriting tricks pulled in £1.2 million in new car sales.
Or how about Mark's campaign that I re-wrote from scratch. His camping went from no sales to ... wait for it ... £485,000 in just three weeks. That campaign built into sales from that same letter I write to over £7 million in sales at the last report.
Or how about Linda the Yogi. I write a sales letter for Linda's yoga retreat that went from 1 potential sale to a fully sold out retreat. Her total sales were $117,000. Linda has been using the same copy now for over five years and still fills her retreats.
I could go on telling you what great results I have had from my copywriting and my skills as a copywriter but I don't really want to try and persuade you. At this stage you'll know if I am the copywriter for you or not.
And by the way...
I have been hired by some of the worlds biggest and best marketers to write copy for them. I have been hired to write responsive copywriting for huge corporations when their own copywriters fail to get it right. i have been asked to fix underperforming copy for old businesses, new businesses and even for copywriters that cannot get it right.
I was even at the heart of one campaign I wrote a powerful sequence for that pulled in sales of over £50 million.
That is the power of a good copywriting.
That is the power of a good copywriter.
Based on over three decades as a copywriter writing higher response copy I can probably help you.
I no longer take copywriting jobs from anyone and anything. My prices are high as is the craftsmanship of my copywriting.
If you want me to create some incredible higher response copywriting for you it will have to be an offer that is so irresistible I will spend my valuable time taking on your project and creating strong sales copy, strategy and all of what I mentioned above for you.
- For long sales copy campaigns or sequence my minimum fee is £25,000
- For shorter copy (A4 sheet) my minimum fee is £5,000
- I also take copywriting work on with an advance and an agreed percentage.
- Copywriting critiques from £1,995
- Copywriting masterclass training for your in-house copywriter - from £10,000 face-to-face)
- Copywriter critique or training over Skype £500 per hour.
- Most of my copywriting work is priced per job so we really need to speak
- I also take resealable barter - cars, motorbikes, property, electronics or other valuable things you might simply have lying around. (At this moment i am looking for industrial property).
And if you are thinking about cost at this stage I am NOT the copywriter for you. My clients always see my works as a best investment with huge R.O.I. If you haven't seen that yet - I am not for you.
Copywriting client space is always limited
I don't talk a lot of clients on these days. I don't have juniors doing my work for me. You get me and me only. You get a highly skilled very well respected UK copywriter that has global clients lining up for my writing.
You should plan ahead if you'd like my copywriting skills. I cannot take on any projects that need to be started within hours unless its an offer I simply cannot refuse and even then - it better be a good offer with a good advance to lock me in.
I should tell you this.
My No.1 focus in my life is spending my time wisely. I don’t like to waste time or through time away. This means I take my responsibility of working with clients that more response that and want to honor that.
This also means I don’t do cafe meetings or chit-chats about how I can build your business for free.
If you’d like my time I have a set initial fee or we can kick-start a conversation over Skype or the phone for 20-minutes absolutely free.
If you’d like to meet face-to-face there is an upfront fee of £1,995. First class travel or accommodation is also charged.
If we work together after that your initial meeting fee will be removed from a future invoice.
And if we do have to meet in a public place it better be a place that inspires, motivates, heightens and enlighteneds our thinking to do greater things together. Please NEVER invite me to a meeting in Starbucks or the likes of - I just won’t come!
So as you can see I take my results for you very seriously.
I only partner with copywriting clients that demand results.
- Are you ready for a new direction with your copywriting campaign?
- Are you ready for more results?
- Are you screaming for more creativity in your copywriter and want it right now?
- Are you sick of lacklustre results from failed copy?
- Are you fed up of inexperienced writers playing with your business?
- You demand the best and want the best only to write your sales copy?
- I am ready to write for you and deliver copywriting that will change results for you fast.
Of course - we should talk.
Your partner in higher response.
UK Copywriter and master of copywriting, Alan Forrest Smith
Alan, how do we get started with creating a strong strong strategic direct response copywriting systems with you?
Let’s talk with no obligation and see if we are a fit. If we are we can start working out a deal that suits us both as well as strategy, tactics and a way forward for your business.
- Tele: 00 44 (0) 1619296902
- Text: 00 44 (0) 7793069486 With the word TALK
- What’sApp: 07793069486
- Viber: 07793069486
- Email: firstname.lastname@example.org
- Skype: orangebeetle
Remember, I guarantee to offer a powerful copywriting solution that will fix your dismal response results 99% of the time. The unusual 1% my advice would probably be close the business! I doubt you are one of them.
'Alan ... you bring to the marketing landscape one of the most brilliant, sensible and realistic minds on this planet. You live in the present and your advice is so practical and helpful that you wonder why you didn't think of it yourself. But the truth is that few people have the marketing insight that you demonstrate on a regular basis... Jay Conrad Levinson, GMarketing.com'
Would you like what Jay Conrad Levinson called a 'brilliant, sensible and realistic minds on this planet' to help you create, a powerful that takes your marketing to the 'EDGE'?
Please make sure you know the following before contacting me.
- The problem you need to be solved
- Your budget
- Your timescale
- Your offer to me including advance and post launch percentages
Getting hold of me to write your copy is really simple
- Tele: 00 44 (0) 1619296902
- Text: 00 44 (0) 7793069486 With the word TALK
- What’sApp: 07793069486
- Viber: 07793069486
- Email: email@example.com
- Skype: orangebeetle
I'm looking forward to creating some powerful direct response copywriting for you.
Alan Forrest Smith.
Some words from actual copywriting clients
"Alan you have a brilliant marketing mind which is constantly thinking about how to make your clients look different from their competitors. Which means any marketing that you create 'cuts through' and has massive impact.
I would recommend any business owner use your mind ... take your advice ... and do anything they can to work with you because you will make them a lot of money - fast.
You are without doubt THE best direct-response copywriter/consultants in the UK and I'm proud to work with you."
Brett Mc Fall, WorldInternetSummit.com
Alan, The copy you have written for us is absolutely stunning! You definitely have a fantastic way with words. I can't wait to work with you in the future and I will wholeheartedly recommend you to my clients.
Simon Grabowski GetResponse.com WebSiteWizard.com
Alan, my head was buzzing with idea's, things to do, ways to increase my business and more after we talked. During those 3 hours, it was so packed with ideas ... it felt like only 25 minutes had gone by. My business just got a lot clearer when you were talking it over with me. I also realized that's the problem, finding the RIGHT person to talk to. You are that person, no question!
I am so glad I found you to talk things over with, share idea's with and grow my business with. I just can't see what you shared not working for me.
Mark Daniels, Leeds.
Mate what day with you. Totally blew my mind how you walked in and just knew exactly what it was we needed.
You know the web back to front, you know exactly how to increase retail sales and you knew how to create some very fast profits and turnover for use using the warehouse sale.
Thanks mate, can't wait to spend a few more days with you in the new year. Amazing value for money!
Professor Manfred Rimpler of The Medical Academy in Hanover and Head of The Beauty Standards Commission in The EU told me this... "... you are without doubt one of the greatest and most highly motivating public speakers I have EVER come across ... !" Andrey Andreeyey Chief Consultant from Russia and Europe said... " you my friend are a superstar, look at them, they love you and what you say to them, fantastic!"
Chief Editor of Les Nouvelles Estique Elena Marekov in Latvia and Baltic states said this... " they loved you! Look at the reaction, I have seen nothing like this over here before please, please, please come again soon"
... Alan is one of the most exciting motivational speakers we have worked with. We have paid thousands for professional speakers to come and talk for us. After their talk I have totally forgotten them and their presentations.
You don't and wont forget Alan in a hurry. He is loud, mad, eccentric, different but best of all, the information he gives is practical, cutting-edge and to be honest ... mind-blowing.
If you are looking for a top-end motivational public speaker that will show your guests how to develop and increase their business, hire Alan you will not be disappointed... "
CEO Jay Abraham Group Europe
its not your first time to write something like this. The email is fantastic ... Wow
... sales results - That's the only true measure of success for direct response copywriting. That's the only reason you should listen to any sales copywriter, isn't it? In fact, Alan writes with so much positive, raw courage and power, his writing leads prospects to the edge and then over. His copy is so downright contagious, your order page will catch fire from his energetic approach.
Your page will be so "amped", your prospects don't stand a chance at getting out of your sales page without handing you money. He's got the solid, time-tested track record to prove just exactly that.
The copy you have delivered at this point has been amazing. In the past I have dealt with copywriters that charge double your fee...and they provided dull lifeless copy. Your copy should convert like crazy. You are my new secret weapon. I want to keep you all to myself.
"I don't dispense compliments easily. But I must admit that Alan is one of those rare copywriters who truly 'get it.' Copywriting in the direct response industry is an art, a science and a challenge. It takes more than mere words to make one's copy work hard. But Alan knows that. Well. I've referred clients to him for a while now, and his copy is absolutely fabulous -- with startling results, too!
If you need killer copy that kicks, I recommend Alan, hands down."
Copywriter Michel Fortin
I can’t thank you enough for what you’ve done. As you know I spent over two months trying to find the right copywriter to work with and it was two months well spent.
I can’t imagine anyone giving more than you. I’m possibly not the easiest person to work with, I don’t know, but still you go out of your way to get things right, to keep me happy, to get results. Your patience and understanding are remarkable as is your passion for your writing.
But you don’t just write, you advise, you give ideas, insights, quite simply you’re passionate about helping other people. The effectiveness of your copy was immediately obvious.
Orders came in so quickly after the first mailing that I was completely caught out! Long may it continue. Thanks again Alan. I truly appreciate you.
Alan, after speaking with many people within the direct marketing industry, many of whom left me unimpressed, it was an absolute joy to find Alan.
He has a passion for his and it not only shows - it jumps of the page at you. His talent for writing has been confirmed by all those I showed his work to, colleagues, copywriters and clients alike.
I look forward to working with Alan again already."