You were lied to about marketing and you probably fell for it.
Marketing that is, the reality of what marketing actually is.
What is the future of marketing and does the future exist?Read More
The past few years I have seen massive and I mean huge changes online. We are updating everything to reflect that. The bug change most are missing is people want the web in their POCKET. This trend has created a downturn in website traffic but a huge increase in APP traffic. Apps will be the new websites and notifications supported with WhatsApp groups will be the new marketing lists. This is the direction we are taking our web tech. if you are online you need to make huge changes in this area regardless of what business you are in.Read More
The results from a mailer were pretty astonishing. So astonishing in fact I had an endless line of local businesses asking if I could replicate something like for their businesses with a direct mailerRead More
Are you even qualified to read this message? If you can answer YES to the following
YES/NO: You understand marketing but it isn’t working
YES/NO: You want more from the online world but don’t know how
READ MORE HERE …Read More
They have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.Read More
This year I watched a website hit $12 million in turnover yet I had emails, calls and conversations from website owners and businesses that are struggling to get a sale online. How do you fix your online marketing and is traffic your real issue? The problem is …If you read my last post it shows how the mind of your buyers is no longer on the same wavelength as most marketing minds. Re-read the article here.
It’s a couple of things going on.Read More
Why is my marketing not working is probably the biggest question most businesses ask me?
2018 saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most marketers are still ignoring.
Let’s have a good look at this.Read More
13 Reasons Your Marketing Isn’t Working … And if you carry on doing them it’ll only get worse! If you are marketing like everyone else you could and probably have a huge problem and here is why.Read More
There has been a huge shift in marketing. I’ve spoken about it before. That shift will continue to grow as traditional marketing or what is now known as digital marketing continues to under deliver in real results. So, what is the lesson from Banksy?Read More
99% of my client's problem I fix. Some faster than others but I fix them. In the highly unlikely event that I cannot help you or your business, I will make it very clear before we do anything.Read More
What will I be available for whilst away?
SITE VISITS: My final site visit or face-to-face is on May 23rdand will be closed until September 2018.
FACE-TO-FACE: The only face-to-face available is for those that fly to Tbilisi to meet me or under extreme emergencies I will fly to you with a minimum spend of £25,000 with all costs of first-class travel and accommodation to be covered.
ONE PLACE FREE NOW:I still have ONE final place available before I travel on May 24th. Now is your last chance to grab it.
I thought I would do something different today and share my typical day with you today. I went to bed with a problem. The problem isn’t the woman lying next to me – my wife – the problem is my shoulder is killing me. Not a disaster but a problem all the same.
Last week my trainer put me on dips. It’s the first time for a long time I’ve done them but I’m strong so it wasn’t a big deal. It is now. My should is killing and feels like a nerve of some kind might be trapped rather than muscle or bone pain.Read More
The Online Marketing Paradox. How is it possible to increase a business turnover by 223.7% in just 23-days – without the use of the web? No email. No website. No lead capture. No social media. No LinkedIn. No Adwords. - NOTHING!
Here’s How?Read More
Around 1998/99 search engine optimization – SEO - arrived as a more mainstream way to build a business. The nerds lost control and the big business realized that this could make them rich.
People wanted to go online and search. If you could win the search engine war you could win the prize of many buyers.Read More
The following note might take more than one read. Read slowly and digest what you read because it could very easily affect your future results from today forward.
Here’s why your marketing no longer works.Read More
I think you missed last nights Skype Live and that's a real shame because it was futuristic and revealing to say the least.
It wasn't recorded.
I wanted to share with you some of the subjects covered and why I covered them.Read More
This is a minimum investment maximum return offer. The last time I sent out an offer like that ‘the one’ clients jumped on a plane within 48-hours and a deal was agreed that worked for us both.Read More
On the right foot
Starting a new business isn't easy. If it was 8-10 wouldn't fail.
Even harder if you survive - keeping in profit and thriving.
There's a lot of articles online about how to start a business. I purposely write this in the simplest of words based on what i have seen and experienced over 32-years of business.Read More
What used to be a sure thing is no longer anything. What has been used for years for business growth strategies no longer works.
And if you read or watch the news in the U.K. you’d be excused for thinking the world is about to end on this little green island.
Things have changed for business and marketing.
Things have changed dramatically.
Let me explain.
Uncertainty is a moment where no one really knows what is coming next.
The economy – no one knows. Jobs – no one knows.
The BREXIT – no one really knows.
That means if you are in business – what is next?
I started my first business in 1985. It’s 2017 and I am still going strong and I don’t mind sharing with you how.
My own personal business growth strategies were and are reinvention, market analysis, understanding what is needed to survive and looking for areas to grow during uncertainty. But the most powerful is leverage with a twist.
A client I worked with faced uncertain times after as good as blowing partners huge investment going into the millions.
Here is what was strange. He talked big. His team talked big. They loved meetings. They loved to plan. The loved to set big goals. They loved to motivate each other and they loved to leave the big company weekend away slightly hung-over but ready to start again on Monday. And that was that.
When I eventually went through his business results, his wages bill alone was huge and I mean obelisk in size (bigger than big!).
They had no response from direct mail. They wrote some words, sent it out and hoped with just one attempt it might get them busier. It didn't.
No response from email. They spent literally weeks setting up emails with images, great HTML (oh how they loved great HTML) and tracking. Again not a single response.
Social media was a waste of time – the team simply posted endless content and loved the fact the had hundreds of likes and some shares – yet – no sales, leads or anything apart from the glory of the moment from a like button.
The only source of leads came from a tiny badly written trade magazine advert the actual CEO had created some years ago. His team of 11 were possibly the worst underperforming marketing team I have ever met. Not what you need during uncertainty.
Anyway I was asked to go in and find out what the problem was. I found it the first hour I visited their huge HQ. I solved it the next day i got home. This resulted in seventeen leads in a single hour rather than their usual one a day if they were lucky.
Now don’t miss the point here because it gets pretty shocking.
During the first hour of the new campaign where the 17 leads arrived I got an email from the marketing director on behalf of his team. She asked me this and this is absolutely true.
‘Please turn off the campaign until they get everything into place to cope with the new leads".
I asked to speak to the CEO. I couldn’t get him as he was in the Arab states. I finally got an email from him supporting his team and asking me to switch off the campaign until they got their ass into gear.
Around 12-weeks (84 days later) later the campaign was never reinstated. The marketing director felt it was safer to go back to what they were doing. They felt what I did for them was too different, too new, too direct so they asked for a switch off.
They carried on doing what they had been doing the previous 18-months ... planning, talking and going on company paid weekends.
The company went bust.
Yet I gave them a crazy 17 leads in one single hour. That campaign could have run and run and run and run forever. He could have had the richest most successful company in his field ever. I think he had a job now. The investors lost their cash.
Because, during a tough time they failed to take action despite all the talk of taking action. This is common. This is also stupid. Very!
If your marketing is failing right now how long are you willing to listen to your team talk the talk without walking? How long are you willing to put up with behaviour like that.
“OK’ is no longer good enough. I don’t want OK I want everything I can get from my business. Do you?
Your results can change faster than you might be thinking and I am more than well qualified with 32-years behind me to take you there.
During uncertain times you need some certainty in your business results and business growth strategies that deliver.
I am that man if that is what you demand.
And I am not cheap. Cheap is cheap, I don’t like cheap anything I never have. Yet the results for your fast-track, direct, tested and proven business growth strategies will more than compensate for any investment you make with myself.
Once I got a call from a client – potential client – that wanted everything to change because his business growth strategies just weren't working. Nothing worked for him at all.
He told me about a big email campaign he was going to launch to his database. Now before I say more my own email campaigns for my clients can be launched the SAME DAY especially if a turnaround or survival is needed.
So we spoke and he told me that he had written the email and then other parts changed by his staff – all of his staff. His receptionist had written the start, some over there had written this line, and another person had changed that line and so on. Not the perfect way to create business growth strategies.
I told him DO NOT send it do to the negative reaction in the mind of the reader.
He sent it with no results. The same was repeated on his other marketing outlets. To be truthful I fired as a client in the end because he moaned about results, moaned about everything he was and wasn’t doing yet never did anything to fix it by following what I know to be brilliant business growth strategies.
This is very common where the boss needs to take absolute control of everything yet … Can a man that creates components for machinery also be the same man that is great at marketing?
Stick to what you know is a rule that I live by yet it’s a rare rule in the marketing of business.
The one thing you really can be certain of is removing useless wasteful business growth strategies and putting into place business growth strategies that have been tested into your market place and tested until they work.
This could be the exact opposite of what you are doing right now.
It could be the exact opposite of what your marketing team wants to do right now.
These are uncertain times and in uncertain times not taking a risk is more risky than taking a perceived risk.
Alan Forrest Smith, Business Growth Strategist
Mentor, Business Results Mentor, Find The Best Mentor, Strategic Mentoring, Copywriting Mentor and Business Marketing Mentor UK
99% of business problems I fix.
Whether it be response or strategy or copy critique. My historical results are mostly instant.
Like … from zero to 49.2% response!
If you’d like to arrange a breakthrough session simply get in touch below.
Alan Forrest Smith Instant Callback
+44 7793 069 486
+44 7793 069 486
+44 7793 069 486