Alan …!
Why are we struggling?
Where are all my buyers?
No one uses shops anymore.
Our website is a waste of time.
What should we do?
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So you’re ready to take more control of your life and start your new small business?
You love the idea yet you might be feeling overwhelmed at the same time by the idea of being a business owner. There is good news and bad news. Bad news: There are many early traps that lead to failure. The good news is almost all of those traps can be avoided when you know them. Below you’ll read what to avoid and what to focus on.
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Selling anything is about telling a story. The story has to be real. The sense of reality will show through at every level. The story should have that human touch to it. It will show even more in a film.
Yet a film allows you to offer a multi-dimensional angle into your presentation to your targets.
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Until I met my wife coffee was a drink that hadn’t really passed my lips. When my wife entered my life all of that changed. On our first date, she took me to a coffee shop and asked me what coffee I drink. I simply replied, “same as you” I had no idea coffee could be so complicated. And then and now at home, coffee is more like a religious act of devotion than a simple drink.
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Today’s world is very different to yesterdays world of February 2020. Business has changed. Mindsets have changed. Habits have changed. Unless you make changes to your business - post-covid - I predict at some point you will at some point hit a wall.
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Do we need heroes?
According to history, it looks like the simple make-up of humans has always been driven to create gods and heroes. It is a deep-set inner part that has never really changed in the history of humankind.
When the use of fear is driven and driven high the masses will search for a hero.
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Is there going to be a new normal for business post-CIVID19?
No, not at all.
But for a short period, the real answer is probably yes - kind of!
So what’s happening right now and how do we fix it? ‘Our businesses feel on the edge of closing!’
The nation has been terrified into staying at home. There isn’t a lot we can do about that. Business is desperate to get back to work and do what we all do well.
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After a COVID19 or CORONAVIRUS lockdown, I feel the biggest mistake you can make in your salon is to believe that your customers will be automatically coming back to you.
There is a reason some won't and it is this.
The mind has been through a powerful shift.
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The web has obliterated over half of Fortune 500 companies over the past few years. The reason for this was they were trying to do thing the same old way whilst the world has moved on.
The high streets have seen some huge historical brand names disappear regardless of their history. Why? Because they failed to move on.
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You were lied to about marketing and you probably fell for it.
Marketing that is, the reality of what marketing actually is.
What is the future of marketing and does the future exist?
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They have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.
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