How To Get More Response 2023
‘Alan …!
Why are we struggling?
Where are all my buyers?
No one uses shops anymore.
Our website is a waste of time.
What should we do?’
There has never been a better time to get more response with your business - NEVER.
Why?
Information on trends that is clear, precise and accurate. This information tells us what changes have taken place in human behaviour. This information is the fuel that keeps businesses in profit -Your business. (read 13 trends for 2023 here)
OK, let's take one step back.
When I started in business, I just hoped someone would call me and want what I was selling.
When I built my early web businesses getting found online was easy.
When I started my direct response business the demand was outrageously high.
Things have changed because things always change.
The biggest mistake most businesses make is they focus mostly on ‘their business.’ When they do that they make most decisions on what is best for the business as an entire rather than what is best for the - BUYER.
And what is best for the buyer all starts in the mind of the buyer not the mind of the business owner.
So the only way to fix any problems is to look at the human behaviour of your buyer.
Let's take the changes that have been measured and changed with people since the pandemic by the mighty Google.
Let’s say online people would normally search for a ‘brand.’
So the search could be …
‘Apple Ear Phones’
Today detailed search information released by Google reveals those searches have changed dramatically to
‘BEST’ earphones.
The next step of the search has more search detail added like …
‘Best earphones Vs. Apple earphones.’ This updated way to search has a risen by a massive 62%. So the brand now has serious competition rather than the brand is an absolute priority and brands are losing out big time. And even more … BEST SUSTAINABLE EARPHONES.
Then of course the next part of the puzzle is how many reviews does the product have? This has increased by over 40%.
And an interesting detail is the clever use of images online. Those that show a product in a 360 rotation view or try before you buy have far higher sales than those that don’t according to Google stats.
These all appear to be small but permanent changes since Covid forced us to stay home. The difference went from 19% and jumped up to 59% searching and buying this way.
And now we have the cost of living crisis.
Human behaviour in search reveals …
Before … Red tartan socks
After … Red Tartan socks, buy 1 get 1 free offer.’
And more … ‘Red Tartan socks, buy 1 get 1 free offer sustainable company.’
And finally …
Window shopping or browsing in a shop.
The majority of buyers have created a new habit of now browsing or ‘window shopping’ on their devices rather than heading to a shop before they buy. Even then when in a shop buyers will still use their phone as a reference for more detail on the product in front of them rather than ask someone in the shop.
I’ll be honest I check prices on my phone before I buy things in the shops. I simply scan the bar code into Google, eBay or Amazon to compare prices.
Why do you need to know this?
If you have a business you need to know for more responses.
If you are starting a business you need to know for early response and sales.
If your business is struggling you need to know to increase response.
Because if you don’t know these things you are not in harmony with the mindset of your current buyer’s post-pandemic sustainable mindset.
Let's take one of those examples above.
Let's look at 360 online views and try them before you buy.
If I go to a website called ZEELOL they sell glasses. I have used and bought from them over the years.
When you go you can try on a pair of glasses despite them being based in China. You take a photo of your face front on and then simply choose the glasses. The glasses then appear on your face on the screen. It is perfect.
Once you decide on the glasses you will be made offers and you can of course look at the glasses at a 360 revolution.
Why is this important?
Two reasons.
This is what buyers now want and that won’t change.
These will increase your response and sales if you put these things into practice.
So let's take it another way.
If we sell products online and aren’t doing the above we are reducing our sales dramatically.
Let's translate this into services.
Let's say we sell haircuts. How do we do a 360-degree haircut online?
Clients admit when looking for a hairdresser or new style they first to Instagram. On Instagram, most salons simply post endless photos of haircuts that are finished or before and after photos. It’s just not enough. Clients want much more. This helps them to decide.
A salon owner could do the following which still fits the 360 criteria.
Post carousels daily.
Post daily photos or videos daily.
Post reels and stories daily.
Post live broadcasts daily.
This is the perfect way to use Instagram to feed into that 360 mind and human behaviour conversation. Let the client see everything or try before they buy.
And of course, if you are a salon owner that needs more clients or has gaps to fill you can offer the book one get one free. Easy.
The bottom line is the mindset has changed. Only those that take the time to tap into human behaviour as a buyer will benefit from those changes.
I have been creating, building, and increasing my client’s businesses for over three decades. Would you like me to help your business, or company? Organisations do just that.
More sales, more results and more of how to tap into human behaviour.
Writer. Consultant. Author. Filmmaker.