KeyNote Address: Live November 28th, 2023. 8PM

 
 

The State of Copywriting 2024

I began my copywriting career without realising I was writing copy.

All I knew was I had to write stuff to get my business selling stuff. That was it. That was 1985 and beyond.

Despite writing tens of thousands of direct mailers, flyers and some unbeatable newspaper adverts, it was only later in the very late 90s I discovered what copywriting was.

By early 2000 I discovered a book by Ogilvy. The rest for me is history. One book led to another. This gave me a truly glorious career as an A-list copywriter.

The Copywriting Monster

Copywriting has morphed into a monster for many many reasons. Not all of course, but generally.

Almost all new copywriters I meet now understand copy as a way to earn money very quickly without giving any thought to the reason a client would pay them money. No wonder they struggle.

And now A.I. has copywriters running for the hills.

With endless copy mentors that have zero experience as a copywriter, copywriting trainers, confusing eBooks, ill-informed copycat courses and an endless slurry of self-proclaimed YouTube influencers and more, the confusion is truly abundant.

Copywriting For 38 Years

After copywriting for 38 years I want to share and give a little back to you.

I thought the best way to do that is to offer you - FREE - a live keynote address revealing everything I have learned over 38 years.

I have named the keynote;

The State of Copywriting 2024

I’d love you to join me and others. Again there is no fee, just arrive with your notepad and listen. Switch on your computer and log in - That’s it.

Here Are My Headings For The Keynote Address

  • The Ancient History of Copywriting

  • The Modern History of Copywriting

  • The Current History of Copywriting

  • The State of Copywriting 2024

  • The Future of Copywriting & You

A Very Special Bonus

And,  as a very special BONUS, I have selected the FIVE BEST tricks I have used time and again over the years to get to the top and stay at the top, be the best, get paid the best and earn a year's wage in single projects and more.

To Join My Keynote All You Do Is This

  • Sign Up Below

  • Watch For The Email Announcement Coming

  • Turn Up On The Day: 28th November, Tuesday, 8PM, GMT

  • Take Notes and Enjoy

That’s it.

I guarantee you that what you see and hear being revealed at my Keynote address: The State of Copywriting 2024 - will change everything you think about copywriting - for the better.

Finally, once you sign up feel free to send me a question and I will answer it at the end of the keynote.

Date & Time:

28th November, Tuesday, 8PM, GMT.

Peace.

Alan Forrest Smith