A Business Storyteller For Your Business

It takes a business person to reveal a story of a business. I have been self-employed since 1985 and storytelling business stories since then. A story told well creates raving fans. Doesn’t everyone love the Steve Jobs story from tragedy to absolute global triumph?

Your business story told well by an experienced business storyteller will build, engage and even attract loyalty. Your business story told well will create emotional empathy or lifelong attachment. Your story will be a foundation and support for your brand. It is the backbone of everything you stand for. Your business story will truly engage, captivate and impress your target, tribe, or audience to stick with you, support you and be loyal to you and your mission.

Storytelling your business is the thread that holds together every element of your business. It’s the magic that turns the pieces into one coherent story your audience wants to hear.

Storytelling The Story Behind Your Business Story

You need an experienced business storyteller to uncover it and get it out. The truth about you is what your customers want because especially today, they always find out. Buyers love to hear everything. The tragedy and the triumphs and ultimately - the truth.

And a good story that brings out emotion, and makes people laugh, cry, feel despair, rise in celebration and stand and applaud.

This is the story behind your real business story. This is the storytelling you must tell for your business. This is the story you must share. This is what your audience truly needs even more during these times.

A Business Storytelling Film Behind The Story People Already Knew

Recently my team and I completed the most magnificent story-driven film for the most famous Altrincham Market.

The client has the biggest, the most talked about, and most copied artisan markets and food halls in Europe. They are based in Altrincham where I live, near Manchester. They are known as Altrincham or Alty Market and Market House.

Uncovering The Story - The Art of Business Storytelling

I spent two days face-to-face interviewing, and three days and a half days filming with my crew. The volume of stories filled over 1T of drive space. That is around 15 hours of film.

After months of finding the story, producing and then endlessly editing the film, I then delivered an engaging, interesting, unknown, powerful, story-driven film that shared the bigger story and purpose behind their story. The client loved it. I loved it. Their audience loved it.

A Storytellers Film For Business

The film is called The Curator. I named it this because his story was not the story the public knew. The story behind the story was a business story about the curation of a market hall, its people and ultimately the regeneration of a town in Cheshire named Altrincham.

That is exactly the type of story you need for your organisation. The real story behind the story.