Does Digital Marketing Still Work?

Does Digital Marketing Still Work?

This year I watched a website hit $12 million in turnover yet I had emails, calls and conversations from website owners and businesses that are struggling to get a sale online. How do you fix your online marketing and is traffic your real issue? The problem is …If you read my last post it shows how the mind of your buyers is no longer on the same wavelength as most marketing minds. Re-read the article here.

It’s a couple of things going on.

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Marketing Lesson from Banksy

Marketing Lesson from Banksy

There has been a huge shift in marketing. I’ve spoken about it before. That shift will continue to grow as traditional marketing or what is now known as digital marketing continues to under deliver in real results. So, what is the lesson from Banksy?

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Intuitive - Alan's Summer Schedule 2018

Intuitive - Alan's Summer Schedule 2018

What will I be available for whilst away?

  • SITE VISITS: My final site visit or face-to-face is on May 23rdand will be closed until September 2018. 

  • FACE-TO-FACE: The only face-to-face available is for those that fly to Tbilisi to meet me or under extreme emergencies I will fly to you with a minimum spend of £25,000 with all costs of first-class travel and accommodation to be covered.

  • ONE PLACE FREE NOW:I still have ONE final place available before I travel on May 24th. Now is your last chance to grab it.

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Yoga, Business, Life And Coffee

Yoga, Business, Life And Coffee

I thought I would do something different today and share my typical day with you today. I went to bed with a problem. The problem isn’t the woman lying next to me – my wife – the problem is my shoulder is killing me. Not a disaster but a problem all the same.

Last week my trainer put me on dips. It’s the first time for a long time I’ve done them but I’m strong so it wasn’t a big deal. It is now. My should is killing and feels like a nerve of some kind might be trapped rather than muscle or bone pain.

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The Marketing Paradox

The Marketing Paradox

The Online Marketing Paradox. How is it possible to increase a business turnover by 223.7% in just 23-days – without the use of the web? No email. No website. No lead capture. No social media. No LinkedIn. No Adwords.  - NOTHING!

Here’s How?

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How To Start a Business

How To Start a Business

How to start a business

  • Successfully

  • On the right foot

  • With low-risk

Starting a new business isn't easy. If it was 8-10 wouldn't fail.

Even harder if you survive - keeping in profit and thriving.

There's a lot of articles online about how to start a business. I purposely write this in the simplest of words based on what i have seen and experienced over 32-years of business.

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The New Reality of Uncertainty

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One thing's for certain ... The New Reality of Uncertainty

What used to be a sure thing is no longer anything. What has been used for years for business growth strategies no longer works.

And if you read or watch the news in the U.K. you’d be excused for thinking the world is about to end on this little green island.

It isn’t

But

Things have changed for business and marketing.

Things have changed dramatically.

Let me explain.

Uncertainty is a moment where no one really knows what is coming next.

The economy – no one knows. Jobs – no one knows.

The BREXIT – no one really knows.

That means if you are in business – what is next?

I started my first business in 1985. It’s 2017 and I am still going strong and I don’t mind sharing with you how.

My own personal business growth strategies were and are reinvention, market analysis, understanding what is needed to survive and looking for areas to grow during uncertainty. But the most powerful is leverage with a twist.

The business of getting busy during uncertain times.

A client I worked with faced uncertain times after as good as blowing partners huge investment going into the millions.

How?

Here is what was strange. He talked big. His team talked big. They loved meetings. They loved to plan. The loved to set big goals. They loved to motivate each other and they loved to leave the big company weekend away slightly hung-over but ready to start again on Monday. And that was that.

When I eventually went through his business results, his wages bill alone was huge and I mean obelisk in size (bigger than big!).

They had no response from direct mail. They wrote some words, sent it out and hoped with just one attempt it might get them busier. It didn't.

No response from email. They spent literally weeks setting up emails with images, great HTML (oh how they loved great HTML) and tracking. Again not a single response.

Social media was a waste of time – the team simply posted endless content and loved the fact the had hundreds of likes and some shares – yet – no sales, leads or anything apart from the glory of the moment from a like button.

The only source of leads came from a tiny badly written trade magazine advert the actual CEO had created some years ago. His team of 11 were possibly the worst underperforming marketing team I have ever met. Not what you need during uncertainty.

17-LEADS IN ONE HOUR - STOP IT!

Anyway I was asked to go in and find out what the problem was. I found it the first hour I visited their huge HQ. I solved it the next day i got home. This resulted in seventeen leads in a single hour rather than their usual one a day if they were lucky.

Now don’t miss the point here because it gets pretty shocking.

During the first hour of the new campaign where the 17 leads arrived I got an email from the marketing director on behalf of his team. She asked me this and this is absolutely true.

‘Please turn off the campaign until they get everything into place to cope with the new leads".

I asked to speak to the CEO. I couldn’t get him as he was in the Arab states. I finally got an email from him supporting his team and asking me to switch off the campaign until they got their ass into gear.

Around 12-weeks (84 days later) later the campaign was never reinstated. The marketing director felt it was safer to go back to what they were doing. They felt what I did for them was too different, too new, too direct so they asked for a switch off.

They carried on doing what they had been doing the previous 18-months ... planning, talking and going on company paid weekends.

The company went bust.

Obviously.

Failing to Act During Uncertain Times

Yet I gave them a crazy 17 leads in one single hour. That campaign could have run and run and run and run forever. He could have had the richest most successful company in his field ever. I think he had a job now. The investors lost their cash.

Why?

Because, during a tough time they failed to take action despite all the talk of taking action. This is common. This is also stupid. Very!

If your marketing is failing right now how long are you willing to listen to your team talk the talk without walking? How long are you willing to put up with behaviour like that.

"DOING OK" ... IS FAR FROM OK!

“OK’ is no longer good enough. I don’t want OK I want everything I can get from my business. Do you?

Your results can change faster than you might be thinking and I am more than well qualified with 32-years behind me to take you there.

You can read more details on my MENTOR page or my services page.

But seriously

  • If the thought of increasing your enquiries from 0-to-17 per hour scares you I am not for you.
  • If the thought of going from 1-3 leads a month to well over 300 hundreds leads a months makes you feel under pressure – I am not your man.
  • If the fear of a speaking to your team is greater than the fear of success – I am not your man.
  • As you might know and I am proud to say I have a long long list of success turning business around, advising clients into the millions and creating success where failure looked like the only next option.

Business Growth Strategies

During uncertain times you need some certainty in your business results and business growth strategies that deliver.

I am that man if that is what you demand.

And I am not cheap. Cheap is cheap, I don’t like cheap anything I never have. Yet the results for your fast-track, direct, tested and proven business growth strategies will more than compensate for any investment you make with myself.

When would you like to talk or will you just wait and see what happens?

Once I got a call from a client – potential client – that wanted everything to change because his business growth strategies just weren't working. Nothing worked for him at all.

He told me about a big email campaign he was going to launch to his database. Now before I say more my own email campaigns for my clients can be launched the SAME DAY especially if a turnaround or survival is needed.

So we spoke and he told me that he had written the email and then other parts changed by his staff – all of his staff. His receptionist had written the start, some over there had written this line, and another person had changed that line and so on. Not the perfect way to create business growth strategies.

I told him DO NOT send it do to the negative reaction in the mind of the reader.

He sent it with no results. The same was repeated on his other marketing outlets. To be truthful I fired as a client in the end because he moaned about results, moaned about everything he was and wasn’t doing yet never did anything to fix it by following what I know to be brilliant business growth strategies.

This is very common where the boss needs to take absolute control of everything yet … Can a man that creates components for machinery also be the same man that is great at marketing?

Stick to what you know is a rule that I live by yet it’s a rare rule in the marketing of business.

Again we are facing some uncertain things ahead.

The one thing you really can be certain of is removing useless wasteful business growth strategies and putting into place business growth strategies that have been tested into your market place and tested until they work.

This could be the exact opposite of what you are doing right now.

It could be the exact opposite of what your marketing team wants to do right now.

However

These are uncertain times and in uncertain times not taking a risk is more risky than taking a perceived risk.

Lets talk.

  • Tele: 00 44 (0) 1619296902
  • Text: 00 44 (0) 7793069486 With the word TALK
  • What’sApp: 07793069486
  • Viber: 07793069486
  • Email: alan@orangebeetle.com
  • Skype: orangebeetle

Alan Forrest Smith, Business Growth Strategist

Marketing Has Changed PT.1

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Marketing Has Fundamentally Changed Forever

  • Most businesses don’t realise.
  • Most experts have no idea.
  • The same old stuff that has been advised, shared and used for decades will no longer work.
  • There are no rules anymore.
  • There is no one-system for all.
  • Wake up, make changes – big changes - or sink.

I started to notice changes maybe five years ago. They had been taking place long before then but it had become more than obvious then.

What was working was now no longer working. The old systems, the tricks, the techniques and the absolute fundamentals of marketing were no longer working where they used to always work.

The feedback from entrepreneurs like yourself supported that conclusion and awareness that massive changes had imperceptibly been sweeping through the world of business without the world of business taking notice.

Recently when asked a majority of those questioned replied that they didn’t trust marketing people. Marketing people had now adopted the role of the car salesman or they would do anything, say anything, promise anything and anything but deliver in their results. The results have become impossible for those that are simply selling car – selling – and have no real idea of what takes place during the process of buying.

Buying is a real process that includes so many invisible actions before any buyer arrives at you. The initial idea they have, the thought, the search, the mind process and many other things that take place before the buyer decides to buy from you. I’ll talk about that later on.

And recent years in the industry of marketing have been destroyed by the abuse of power handed to marketers where they have had the ability to blind people like you with what can appear like magic. The magic in fact is usually a simply process that hasn’t yet reached the eyes and minds of the mainstream. The marketer has simply read what to do in the instructions and is doing it. The main problem is the promise they present when doing such magical arts.

Yet.

The problems for marketers go far deeper.

Here’s why.

Marketing assumes that buyers want to buy and yes they don want to buy. Persuasion has always been the force behind selling. TV is a great example of that as are some older adverts. Persuasion is a set standard of buying from the mind of the seller yet here is a reality check – you cannot force anyone into buying anything unless they want to buy. Persuasion will not force the cash from anyone and when it does – and sometimes it does – a refund request is asked.

I remember years ago my own brother coming back from Spain to announce he had done something stupid. He had signed up for what was then called a time-share apartment at £400 per month. This was clearly higher than his wages yet the experience of going through the time-share process persuaded him into buying. Thankfully the legal process was such that a refund of his deposit was eventually returned. And if the buyer does refund you can bet they’ll never be back again. I wonder how many people smile and say it seemed like a good idea at the time. The reality is it was never a good idea it was simply manipulation through persuasion.

Habits have gone through a huge overhaul. Now with the powerful of a smart phone we have selective and addictive thumbing over and past your marketing materials. I used to tell my clients they had 3-seconds to grab a client via their computer screen. Today I doubt if you have one second.

The addiction is huge. You’ve seen people everywhere walking around, sitting down, on public transport and even with a lover with their faces fixed firmly on the screen before them. It’s like a scene from s zombie movie. Some marketers see this as marketing nirvana after all if they stare at the screen you can gently slip an advert passed them and they will click on it. No and here is why. Addicts are conscious of nothing whilst being conscious of what serves them in the way they see service in that moment. Addicts also have selective choice playing its part like all viewers have that choice. It is anything but a marketers dream. The addicts can be so tuned in or so zoned out he selling opportunities is very few.

And those that are just thumbers, they scroll left or right or up or down or anyway the screen will go. In that moment the only action they care about is that they are taking an action with little reason with their thumbs. Today in my coffee shop a guy stands in front of me. He takes out his phone, opens the screen hovers his thumb above a small panel and does nothing but put his phone back into his pocket. Eventually he touches a panel. Facebook, email or whatever, he thumbs very quickly through everything without seeing anything and eventually stops. He repeats the same process until his coffee is ready. Once he picks up his coffee before he walks to the chair to sit he opens his phone so he is thumbing as he walks.

In the coffee shop itself I would guess around 70% in here right now are staring at a screen. All addicts or thumbers! Either way do you think marketing to minds that have their minds on something or nothing is a workable idea?

You’ll say no yet marketing men are still pushing the idea that these are perfect people to sell to. They’re not.

Another things with Thumbers is this – they are extremely protective of their digital space. They don’t want to be invaded with ads in what they feel is private and their own place. Their place is their screen in front of their eyes. This is their place where no one else is allowed. It can feel private almost secret. The last thing they want is what marketing men can advise which is to hit them in their pocket directly into their smart phones.

We have to remember people aren’t stupid and can see right through it when they are being treated as stupid.

The old way of marketing could get away with treating people as stupid and to be sold to yet those were the days of the uninformed. Now people are smart as their phones suggest and have been made smarted by the huge volume of instant education online.

If you want to sell more there is a new way to di it and it is nothing like the old way. Marketing as you might know it is dead. I believe there are things coming that will make anyone in the marketing service industry almost extinct yet the marketing industry will have you thinking others for – as long as they can.

There are huge changes coming yet there are huge changes already here. I’ll go through more in Part 2.

Want better advice? Need more edge? Need to be guided? Demand more conversions? There is nothing like MENTOR when ‘just OK” is no longer ok.

Pt. 2 coming.

Alan Forrest Smith

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Does Marketing Still Work?

The old rules of marketing are absolutely dead.

Recently I have been mentoring a company that has had a very common problem I keep seeing and you might be experiencing.

They have and had invested more than enough in their business.

  • Their website.
  • The campaigns.
  • Their social media.
  • Their desired results.

Sadly - They had no sales on well over a year.

I wasn’t surprised because over the past few years I am seeing a really strong repeated pattern and it is this.

  • Build a website.
  • Start a simple Adwords campaign
  • Hire a social media company to handle that side of things.
  • Invest in SEO.
  • With no or almost no results.

Why is this?

First, the days of the website being the only source for your sales are dead. Multiple channels need to be in place to create maximum output for your business. This includes offline.

Second ask yourself this - when is the last time your clicked on a sponsored ad in relation to a organic ad? Personally I am not sure why but I don’t click on sponsored ads and lets face it - battling for decent space on Adwords is a pitch to say the least!

Third likes and shares DO NOT MEAN sales. When social media is done properly it can work yet seeing social media done authentically and organically is so rare but will only work when done this way. Simply posting content and links is a recipe for fail and the numbers support that!

SEO is a science yet so unscientific it just isn’t true. Two weeks ago I accidentally put a clients page to position 5 on Google for hugely sought after key phrase.

How?

That’s the problem … We do the basic things on SEO and no more. No endless backlinks etc yet is still appeared on page 1. position 5. In other words SEO described as a science can be a lot of trial and error that can take literally years.

And the bigger problem for you is this.

Do you have years to hope that results will drip in?

So why is this happening and why is it on the increase?

When I started my marketing adventures in 1989 reaching customers was easy when you knew how.

In the late 90s when digital arrived - before Google it was still pretty easy to dominate Yahoo and AltaVista and then later Google.

When Social Media really started to take off mid—late 2000s again it was easy to do organically as it was new and novelty.

The bigger problem though for you is this.

There is a new wave of experts that have no expertise in marketing or understanding real marketing.

Marketing itself is just a label  to capture an action.

Marketing is actually as simple as this.

Selling your stuff to people that are ready to buy.

That’s really it.

You cannot persuade anyone to buy anything they don’t want and if you do you can guarantee they’ll be bringing it back under the table ‘buyers remorse’ or what I call the wake up moment that they were persuaded to buy something they just didn’t need.

And there is this.

It is 2017  - everything has changed.

  • The custom life has arrived.
  • Trust is a buyers issue.
  • Referral and ratings are King.
  • The artisan is back.
  • No believes you is set to default.
  • There is more.

Differences are dead.

Distinction is here.

Distinct is perceptive, perceptive is intuitive intuitive is another dimension that has been created through the new share experience.

In other words.

If you are no longer getting the results you want, need, and demand you need to rethink everything.

Yes direct marketing will still work but only in a 2017 transformed way.

Old persuasive marketing for your business is dead and if you have read this far - you get it.

So what do you do to make changes?

Here is how I change my own clients results and some simple things you can do.

First is stop everything. There is no point investing time, money, and people hours into what isn’t working.

Next research the buyers mind. This takes time and energy but is worth every moment.

Then look at trends, buying patterns and habits.

Find out the path taken from your customer until the moment they buy from you. That means from the second they discover you until the second the click the order button.

Then find out where the buyers are online or offline and get your product or service in front of them.

Create test campaigns to measure and track conversions.

Once the testing is over create a careful strategy and tactics to relaunch your campaigns.

And never ever forget…

Every right or wrong word makes a difference.

Every right or wrong image makes a difference.

Look at this…

REAL TEST RESULTS.

Headline 1. 3 sales

Headline 2. 73-sales

Image 1. 4 clicks

Image 2. 200 plus clicks

TEST EVERYTHING.

Now …

This takes time and energy and one problem you might face is lazy marketers that want to do what they know and that is usually the quick, click and go route that so many SEO and S.M experts take. I have news for you - that is proven to fail as you are probably experiencing right now.

If you want your business to work.

If you take your results serious.

If you need up-to-the-minute advice - what works in 2017.

If you need an expert that will tell you exactly how it is.

If you are in business for the long run.

And listen to this.

If you like the idea of everything being tested until it works and then appearing in the biggest and best national newspapers and magazines online for pennies … we should speak.

As I type most of our clients brands are appearing in most supported major online outlets that experience millions of visitors daily.

That above is powerful - that is significant and that is what is also delivering real results.

Now …

I only work with clients that want results and that take their businesse seriously.

Is that you?

If you have no need to create new informed marketing that actually cuts out the crap and delivers results please delete this email.

If you want more buyers, more sales and more results you know where I am.

By the way everything I am writing about above took one failed online project from 2.5 years of nothing and struggle (being supported by his other business) to sales of over £300,000 every month.

We didn’t do that doing what everyone else is doing.

Lets talk.

Text: 00 44 (0) 7793069486 for an instant call back.

Alan Forrest Smith

How To Beat Economic Uncertainty

How To Beat Economic Uncertainty

During any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink.

Every now and then you have to take a real good look at what is delivering and what isn’t. So many times over the years I have seen business literally throw money at marketing and just hope it works.

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