Brand Up Or Go Invisible
Should you brand up?
When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out.
After almost 20-years we were the biggest the best and the only option for redesign.
Everything I learned from that process I put into Orange Beetle.
Let me explain.
It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast.
Around the mid-nineties what was to become Orange Beetle really started to take off.
I had no name for this fledgling but fast-growing business. I knew this though.
To attract my customers and stand-out I had to do certain things.
The brand had to have
- And memory structures and connections that would be built over time using other tools such as
Anyway, I recorded a short video here for you that gives you far more detail of how I took this new business to the only option with my clients.
Alan Forrest Smith