Direct Marketing Success Caroline Sanderson


Caroline is around 5 foot 2 inches, mad curly hair, a real highlander from Scotland, has three kids under ten years old and is also in business. A long time ago she subscribed to one on my email lists. One day while she was reading her email she had a question. The question was how does she take her salon from back-street to number one?

The business mountain facing her was pretty obvious. She is in a city (Inverness, Scotland) with a population of just 41,000. She also had fierce competition from a host of other well known salons including a couple of large chain franchise salons.

Caroline contacted me, then decided to hop on board and be mentored by myself.

The goals we set were very simple. Get her off the salon shop floor so she could dedicate more time to her kids. Create a structure within the salon so she could walk in and out knowing it'll be fine Position the salon as the towns number one choice for hairdressing. Create a brand new income stream for her that she would enjoy doing on a daily basis.

So we got to work. She worked really hard. did everything she was guided to do, put everything in place fully and worked extra time now so she could get the results she desired within her business.

I want you to remind you before we started working together Caroline by her own admission was struggling to make her business work.

By the way, she is an artist doing hairdressing to support her art. Artists are NOT the greatest business people.

Anyway here is what Caroline herself said.

"This is Caroline Sanderson. I'm a on-going MENTOR student of Alan's. One year ago I took the plunge and entered MENTOR with Alan.

I had to fight back the 'I cant afford it demons' and go for it because I knew if I wanted real fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

I can hardly believe the change in not only my business but in ME.

Alan's strategies and advice with guidance took my business to a 52% rise in one month, 116% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the

salon of my dreams which meant having the confidence to make changes and get the people out who i knew deep down were not right for me and my business in the long term.

I don't know how long it would have taken me to make these changes without Alan's support. 'GO FOR IT. (if ever)

With Alan's support I made the changes and STILL made the 116% growth.

I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I want... He has genius ideas that were so inspiring I didn't take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There's absolutely no question - It will change your life like it did mine.

Here is how my business and life look right now.

  • I have 12 weeks Holiday Each Year
  • I work ONE Day a Week On The Salon Floor
  • Bought a new New Car
  • New Client Rate Up To 32%
  • Rebooking from 15% to 180%
  • New Staff Applications Through The Roof
  • From Salon Zero To Number One in my City
  • Marketing Budget Reduced To Almost Zero
  • Ability To Fill My Salon in Less Than An Hour
  • Number one Facebook Salon in my city
  • Mastered Facebook for Client Management
  • New Website On Page One of Google
  • Existing Stylists All Packed Out Everyday
  • Salon Services UP 105%
  • Retail Sales UP 72%
  • And More ?

Thanks Alan!

I love that story and it's been great working with Caroline I hope you did also.

Do YOU Need help or advice to grow to the next level?

The first step is to join me on a mentor route. This is the lowest entry I offer. My usual charge is around $800. per hour for face-to-face or one on one consulting.

For ONE MONTH, for an outrageous investment of just $495.00 per month you'll be able to get the very same amount of contact that Jon has had and created his success with.

We also do ... We Do ...

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Contacting us is easy. Go to our contact page below or text (0044) 07793 069 486

Please don't use these for free advice, if you are willing to invest in your time, life and business I am willing to invest my time, experience and skills with you.

I'm looking forward to sharing my success with you. Yours

Alan Forrest Smith