The Advertising Masterclass


The Advertising Masterclass


A Course That Reveals Everything You Need To Know On How To Write Your Own Advertising That Sells Like Crazy. Detail and sample packed, case studies and step-by-step instructions.

The Advertising Masterclass on 7 DVDs - How to Write Advertising That Sells like crazy.

This was a two day intensive training program for business owners that’ll give you hundreds of techniques, strategies and winning formulas for creating ads, fixing ads and writing ads guaranteed to sell your stuff like crazy.

Rip It, Strip It, Tear It To Shreds and Re-Build Killer Advertising For You That’ll Increase Your Sales. How? Keep reading…

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Check out some of the points we are going to show you on the DVDs…

  • How to write a headline so drop-dead powerful that the Government asks you to register it as a lethal weapon

  • Total newbie to advertising on the internet? Discover how to turn yourself into the equivalent of a 400 year old Jedi Knight in no time flat (even if you’ve never written an ad or web-page in your life)

  • How to make a 15-second change to any sales message and increase its readership by up to 400% … INSTANTLY!

  • Our 3 secrets behind writing KILLER guarantees that make people raid their mother’s bank account just so they can they get their hands on what you’re selling

  • Our jealously-guarded secret formula for TESTIMONIALS that are so heartfelt, Oprah Winfrey demands you share them on her show

  • How to create offers so irresistible that prospects hit your order button faster than a cattle dog on a stray sheep

  • WHERE to get a truck-load of bonuses which will have your prospects slobbering all over themselves and wetting their pants in excitement… yet they’ll hardly cost you a cent

  • How to advertise offline … in order to have people flocking to your site online

  • 3 key questions that help you zero in on your Unique Selling Proposition like a laser beam (you’ve never heard this stuff before … ANYWHERE – and we’ve never even told our closest colleagues these secrets)

  • Our inside secrets for writing bullets that are so hot they melt the screen … and so intriguing your reader can’t get to sleep until they OWN your product or TRY your service

  • How to guarantee a happy customer EVERY time (even if your product sucks and your customer is the Devil himself)

  • How to make sure your Yellow Pages ad “forces” the reader to call you before they even think about calling anyone else

  • 4 little-known reasons why people don’t buy from you (once you discover these 4 reasons, you will be able to sell virtually every prospect you have)The fundamental problem with 98% of advertising — once you understand this critical mistake, you can create advertising that literally becomes a money-making machine that you turn on and off AT WILL

  • The 2 types of advertising – ONE sends you broke before you even start (yet it’s the method recommended by nearly EVERY advertising agency and newspaper in the world) … the OTHER can pull in mega sales for just cents on the dollar

  • How to get simply amazing results from any ad you write (even if it’s your first campaign and you don’t have 2 cents to rub together)

  • The simple, simple secret that has saved me tens of thousands of dollars in wasted advertising, while also being responsible for HUGE returns (in fact, if you apply this little secret as one of your “life rules” you can virtually guarantee your success in any field you desire)

  • The only 7 ways you can increase the response of ANY ad – forget the over-simplistic “AIDA” formula taught in courses and colleges around the world ( it doesn’t go far enough) … once you know these 7 principles you are set for life (NEVER again will you be stuck wondering how to get your sales soaring – now wouldn’t that be a nice thought for a change?)

  • Our complete “success template” revealed for you to see – you’ll discover every single strategy for creating MONEY-SUCKING advertising. And each one is grouped into their respective categories so that it all makes sense … common sense, that is (this is the exact template I refer to when I coach clients for a minimum of $1,000 an hour – once you have this template in your hands, there’s nothing stopping you from doing the same!)

  • The greatest 15 second secret you’ll ever use to increase your response by up 1900% (in fact, I lie … that’s what the industry people always quote but I’ve used it to increase the response of a client’s ad by 3,148%!! – in fact I’ll show you the exact ad – imagine this happening to YOU!) This one secret is so powerful you could learn just it alone, and make tens of thousands of dollars more than you do now!

  • Actual ‘killer’ examples of hot ads to illustrate every strategy I give you (ads which I have personally written and which have been raging successes – which means, they brought in a ton of moolah!) – plus, what I’ve also done is written in my own comments explaining WHY the strategy worked and HOW (and that’s on EVERY single example!)

  • Everything made so simple that even a 12 year old could understand it and apply it for profit (which means it’ll be a cinch for you) – you get virtual A … B … C… instruction to advance your skills at warp speed

  • How to quickly and easily demand attention like Pamela Anderson on a public beach … or Brad Pitt in an underwear ad (let’s face it, if you don’t get people focusing on your marketing quick-smart, you could be daydreaming in the dole queue quicker than you can say, “Please sure, can I have more?” – so I show you how stand out like the proverbials … and get people taking you as serious as a judge)

  • The miracle technique for getting up to 400% EXTRA READERSHIP of your marketing in a heartbeat (this one’s so simple you’ll die – but you’ll also profit like crazy when you apply it) AND YES, you’ll see actual proof (Virtually no-one knows this incredible sales-boosting secret)

  • Why doing what everyone else is as “scared as a mouse” to do, could actually turn you into an overnight success

  • The mystifying tricks you can use to get people eating up your copy like hyena’s on a grazing buffalo – truly … use these techniques and your prospects will hang off your every word and be desperate to give you their cash

  • Gob-smacking ways to gain so much instant trust with your prospect that they’d be ready to sign over their next of kin (even if they don’t know you from a bar of soap and have never trusted a soul in their life!)

  • Our latest and greatest techniques for creating offers which are so irresistible, your customers practically beg you to take their money (in fact, they’ll get so excited they’ll be ringing every person they know just to tell them they bought your product… well, almost)

  • How to write guarantees that can calm even the most blubbering mess … send your sales through the roof … and have newspaper editors knocking your door down to interview you (Thought it was impossible? It’s not. And it’s easy)

  • How to turn your business card into the greatest … and most low-cost … selling tool you have – so good in fact that people hold on to it like gold and authors feature it in their books as the most amazing marketing tool they’ve ever seen (yes, this happened to me!)

  • Our LIGHT SPEED technique for turning yourself into a world-class copywriter – so fast in fact that you’ll likely need to sit down and take a big deep breath (that’s okay, you’ll be fine after a few moments)

  • One secret we have never revealed to anyone before that could make you the “go-to” guy for friends, family and clients who want million-dollar ads … and who want to pay handsomely for the privilege

  • The exact action-getting words you must put in every order coupon (you get an actual example of mine – everything laid out for you just like your Mum used to lay out your pyjamas and slippers for bedtime – what? Your Mum didn’t do that for you? Oh well, at least I’ve looked after you in this regard)

  • The behind-the-scenes ad-writing low-down – this is the stuff you never get to hear … only copywriters at conferences share these inside secrets with each other, but I tell you HOW you need to think if you want to create ads that are pure money-making classics

  • How Brett “wrecked” an ad on purpose just so that it would bring in MORE response – you can do the same in your ads and your competition won’t have a clue what you’re doing – WHO CARES? Your accountant will understand perfectly once he sees your bank balance!

  • The secrets of creating newspaper and magazine ads which will make you seriously wealthy (not one “mainstream” advertising agency even has a clue about how to do this – BUT YOU WILL)

  • How to make your classified ads pull like a magnet on nails – saving you loads of cash up front, but filling up your wallet in record time

  • The letter Rick Otton used to make over $100,000 in 3 weeks

  • The letter Ed Burton uses to sell his legendary $1,500 “tax reduction/asset protection” seminars to sold-out houses of 500 people at a time

  • The Yellow Pages ad for Motorcycle World in New Zealand which confounded the critics and paid for itself in its first week (in fact, by the strength of this ad alone, a customer drove over 4 hours to the store and purchased the most expensive motorcycle they had!)

  • The Yellow Pages ad that took Justin Stone from sitting around twiddling his thumbs … to needing to sell off 40% of his business because he couldn’t cope with the demand for his lawn mowing service (that’s right, the ad that increased his previous year’s response by 3,148%!)

  • The blockbuster 12-page sales letter that pulled $149,500 in sales in just 10 days for a seminar promoter

  • The ad campaign for a carpet cleaner, including the ad which beat all the others by 10 times!!

  • A ton of classified ads that sent sales into the stratosphere for a huge variety of clients

  • My own ads that have made me no less than $2,000 a week since I started using them (and they just keep on working!)

Can you afford not to have these as powerful reference tools?

6 DVDs from a 2-day Advertising Masterclass Training Camp.

Here are just a few nice things said about the classes above.


 ★ ★ ★ ★ ★

Hi Alan, Your 2008 Masterclass DVD set is blowing my socks off.

To be honest, as somebody who has studied copywriting for almost 5 years now, I was hesitant to invest in your course. Having seeing it, I’m delighted I did and I will certainly be watching it again.

As a business growth coach, I’ve written decent copy in the past that has pulled in good sales and turned my clients’ businesses around. But I found myself compelled to watch all your dvds in a row, taking notes the whole time, knowing that while I was sitting there my ability as a copywriter was moving to another level.

I found your down to earth approach and your experience of doing it for real for your salons meant that you talked from the heart. You clearly have the depth and breadth of knowledge to answer quickly without and your were delightfully bullshit free.

Since I watched the training on Thursday and Friday last week, over the weekend I’ve written some new headlines, built a swipe file of 30 old ads I found on the web as well as a long list of ideas for my clients. I’m also half-way through writing a brand new ad that will go in the back of free taster documents I give away.

As somebody who already writes copy professionally, you have given me a bit more of that elusive “common sense”. In fact it’s been staring me in the face all these years but I didn’t see it. I actually found myself nodding and laughing as you talked. I need to go now – I can’t waste time writing to you when I’ve got all these new ideas to put into practice! If anybody needs to learn copywriting, including my own coaching clients, I’d suggest they start by buying your dvd training. After that they can choose how much they want to read and what to read.

Your training is a definite short-cut to success that will pay for itself over and over again.


Lee Duncan

Business Growth Coach 

★ ★ ★ ★ ★

 Hi Alan, Well…all I can say is…I’m so grateful you gave us the opportunity to have a full day with a Non-Conformist Marketer...even though you brought the rain Down Under!

I took hours and hours to write a headline before and now they are coming to me in a flash! It’s such a massive difference and has made me feel so much more confident about my writing skills.

I can’t thank you enough, Alan!

Liz Winstanley, Sydney, Australia

★ ★ ★ ★ ★

“Alan you have a brilliant marketing mind which is constantly thinking about how to make your clients look different from their competitors. Which means any marketing that you create ‘cuts through’ and has massive impact. I would recommend any business owner use your mind … take your advice … and do anything they can to work with you because you will make them a lot of money – fast.

You are without doubt THE best direct-response copywriter/consultants in the UK and I’m proud to work with you.”

Brett McFall, CEO,,

Gold Coast, Australia

★ ★ ★ ★ ★

G’Day Bridge Walker,

Hope all is well over in the English countryside….with Orange Beetles in the back yard… Before Alan’s Sydney Non Conformist Master Class I knew a bit about copywriting, but it always took hours and only got an average result.

Now I have done Alan’s course, I know where to get great, tested unique templates. This save’s me hours each time I write, and I have a much better and tested result, leading my customers by the hand, from my landing page, through my copy and into the “PAY NOW” box.

Bingo, mission accomplished!!!


Andrew Dale, Melbourne.

★ ★ ★ ★ ★

Hope you’ve got over your trip home…it’s a bloody long way! Thanks for spending the time with me in Sydney. For me it was a rehash of what I mostly knew but hey you have to keep turning up. What I like about your style is the fact you copy the old masters and walk your talk.

Also you are easy to listen to and understand. The main thing I got from the day was the headline I adapted …I think from John Caples “Are You making These Mistakes With Your Prostate”. I will be testing this to see if its beats my current control. I expect it will so a day with you…well spent. Mate, once again I’m happy we met and look forward to the next time we meet.

To your good health,

Michael Fullick, Sydney, Australia 

★ ★ ★ ★ ★

If you’re thinking hard about whether to invest in good, no, amazing copywriting for your business, my advice would be to stop thinking and just do it. You won’t regret it. It is an investment not an expense! Alan wants you to succeed. All I can tell you is that after an intensive copy writing weekend I am going home with great new skills and strategies and so can you!”

Rachel Goodall,

Devon, UK 

★ ★ ★ ★ ★

 “What I liked was seeing how Alan processed things when writing copy. I have things from today that I can use and work on as a direct result of the workshop. Thanks Alan”

David Lee,

Sydney, Australia 

★ ★ ★ ★ ★

 “The Next level Masterclass was a true revelation. I learnt how to construct and deconstruct sales copy that generates sales. These skills are essential to anyone selling any form of product or service. I have absolute confidence now that I can significantly boost my business using the skills I have learnt and will continue to develop. What’s even more exciting I believe that I can become an effective copywriter myself?”


love Lovemore, London, UK 

★ ★ ★ ★ ★

 “Alan, I knew you were ‘The Man’ before this weekend, that’s why I came – but what an enlightening two days! I’ve learnt so much, I’ve enjoyed the humour, I’ve felt comfortable and supported by you and your team. And I’m taking away clarity, content and a desire to drive my copywriting business forward.

Thanks for everything”

Janet Swift, UK

★ ★ ★ ★ ★

 “I have had a great 2 days. The content was structured perfectly for me and where I am in my business. Well done Alan- A truly successful event!”

Ray Brock,

Devon UK 

★ ★ ★ ★ ★

 “Alan Forrest Smith’s Next Level Masterclass was fantastic! By day 2 we were all learning how to think in a completely different way and discover how to use different angles. Brilliant weekend”

Anne Pearson, Preston, UK

★ ★ ★ ★ ★

 “Alan’s Next Level Marketing weekend was the most complete content rich event I have attended. It has propelled my skills and business understanding so quickly”

Colin Kendall Torry

★ ★ ★ ★ ★

“Alan’s Next Level Masterclass was fantastic I knew nothing about copywriting before, but I now feel confident going home and doing my own work… plus, it was great fun! I would happily recommend it to anyone, either with or without experience- you are guaranteed to learn some new tricks.”

Kiri Kendall Torry

★ ★ ★ ★ ★

“I have thoroughly enjoyed the last two days- and learnt a huge amount! Thank you Alan for your good humoured and patient help, advice and excellent course.”

Paul Turner 

★ ★ ★ ★ ★

I came to this course knowing absolutely nothing. After attending Alan’s copywriting course I feel confident that I have the tools to write great copy! Thanks Alan”

Sindy Richardson, London, UK 

★ ★ ★ ★ ★

“Alan Forrest Smith is a master of his craft. I learned everything I needed to walk out of his weekend workshop to write a compelling order pulling sales letter, and that is exactly what I did!”

Jason Cohen 

★ ★ ★ ★ ★

“I feel more confident about copywriting now and the Next level weekend was a blast”

Judith Morgan 

★ ★ ★ ★ ★

“I was really excited about coming to the Next level Marketing event and Alan over-delivered against my ultra-high expectations. Anyone who wants to be successful in marketing or copywriting must attend Alan’s courses”

Brian Harvey, Manchester 


★ ★ ★ ★ ★

Excellent workshop that helped me to learn more on copywriting that will boost the income for my websites”

Yogesh Vedd


★ ★ ★ ★ ★

“A brilliant weekend packed with quality information. Alan Forrest Smith has a wealth of experience which shows in his excellent delivery”

Amy Gill


★ ★ ★ ★ ★

“This really was an amazing course. Alan is an excellent presenter and the information provided was second to none.”

Dapinder Singh 


★ ★ ★ ★ ★

Hi Alan,

Re your Tweak of Accent on Beauty Sales Letter Testimonial enclosed….

Alan , after your tweak of a recent sales letter I sent you to review….we sent the letter to initially 200 clients and had 20 bookings in first two days….that’s over $6,000 in 48 hours!

Thanks for applying your amazing copywriting skills.

Regards, Anthony Babyska,

South Australia

Anthony had a 20% response rate (the national average is 1% and below. Anthony 

You know what that results meant to Anthony?

It meant a 500% return on his investment with me for his training. If that’s was the result he had with one letter imagine the results he has over 12 months! MASSIVE! 


★ ★ ★ ★ ★

Meet Jay Abraham

The guys dealing with one of his promotions in the UK were struggling to get a response from a letter. I showed them how to write a new headline. In fact I ended up writing the headline. I changed 12 words from 17 words. The results was … just under $200,000 in sales in less than 12 hours. 



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