The Ultimate Headline Masterclass

I once wrote a single word headline that sold over 500 at £5,000 units for a client.

It took me weeks to come up with that one word. That one word was the single factor for getting readers to read the page or not. Clearly, it worked incredibly well.

Here is that word.

‘BILLIONAIRE’

I will explain how and why during this copywriter’s masterclass.

Dear Copywriter,

I’m always shocked with utter disbelief when copywriters tell me they added their headline after the copy had been written.

Why?

They used to say 95% of readers don’t read beyond the headline.

I would say and feel sure saying this…

As good as 99% of readers - even targeted WILL NOT READ beyond the headline.

And when you know that fact, it makes zero sense writing a headline after the copy has been written.

Since 1985

I still have my first headline from 1985. Yes, I’ve been writing headlines since 1985. Here it is…

‘Alan The Hairdresser Is Now Mobile’ - (I will visit their home)

It filled my book, but I didn’t give it a second through. It felt like an obvious thing to write.

I get headlines wrong at times. Even last week on a masterclass I shared how no one had bought the class until I changed the headline. Once the headline had been changed the masterclass began to sell right away.

This Is My Own Personal & ‘Ultimate’ Headline Masterclass

How To Write Headlines That Demand To Get Read.

• You will see exactly how I do it

• How to prepare to write a headline

• Hiow to pull ideas together for headlines

• I will show you how I used inspirational swipes

• I will share my best resources for swipes

• You will share my unique multi-point system for writing effective headlines

• I will show you how to write headlines the easy way

• I will share and explain why I usually write a dozen headlines and then how to finally choose just one

• I will share with you how to find headlines you can swipe

• The secret of using trash to write headlines

• Why everything you’ve been taught about headlines is now irrelevant

• Why a headline has to be the foundation and pivot of all your copy

• How to avoid the mistake of writing your copy first and headline last

• Why one world headlines are response grabbers

• The single most important thing 99% of headlines must-have

• And more to be added as always.

You will be able to watch me on the whiteboard playing with, adding, changing and tweaking headlines during this headline masterclass.

PLUS…

I am going to share a tool with you I use in my copywriting mentoring that promises to make your headline writing razor sharp.

Grab your seat on this page.

• Tuesday 24th,May

• 8.00 PM U.K. time

• Zoom

• Watch live

• Ask questions live

• Download the video after the masterclass

• Download Alan’s notes.

• Download any samples offered

This promises to be an absolutely must attend copywriter’s masterclass.

I think you will be surprised by how I do this and how you can do this too.

I guarantee this will change the way you think or write your headlines forever.

Grab your seat at the button on this page.

See you soon.

Peace.

Alan Forrest Smith