Yoga, Business, Life And Coffee

Yoga, Business, Life And Coffee

I thought I would do something different today and share my typical day with you today. I went to bed with a problem. The problem isn’t the woman lying next to me – my wife – the problem is my shoulder is killing me. Not a disaster but a problem all the same.

Last week my trainer put me on dips. It’s the first time for a long time I’ve done them but I’m strong so it wasn’t a big deal. It is now. My should is killing and feels like a nerve of some kind might be trapped rather than muscle or bone pain.

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How To Beat Economic Uncertainty

How To Beat Economic Uncertainty

During any uncertain times those that survive are those that get smart and take action. Those that stand and just observe sink.

Every now and then you have to take a real good look at what is delivering and what isn’t. So many times over the years I have seen business literally throw money at marketing and just hope it works.

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Business Mentor How To Choose

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How To Choose The Best Business Mentor For You

How the hell do you choose a proven reliable mentor in a world where so many now claim to be experts?

Type the word MENTOR into Google and see what it brings up? On my Google right now it returns over 162,000,000 (that’s million) returns. I don’t know about you but I wouldn’t have time to sit and go through them until I find the right person.

The other problem searching like this is who is actually telling the truth? The past 10-years or so we have been swept up in an information age where information is no longer from the source but rather 3rd 4th or even 10th hand! Would you rather have genuine Nike shoes or cheap copies? I know you’ll understand exactly what I mean.

Now the truth - So much talk about fake news these days yet it does have a validity and does affect your choice of mentor. The big problem online is the ability to copy, the ability to look like a million dollars cheaply and the unaccountability of what is written on web pages. In other words, anyone can say almost anything they like and look, as they like with ZERO experience of their subject.

That’s dangerous and I will tell you why. In my past 32-years in business and over the past couple of decades since the advent of the web I have seen more than one or two businesses going bust due to bad advice and frankly outrageous mentoring and business mentors. And when I say out of business I mean as far as losing homes and wives! All because the mentor made claims that simply weren’t true.

And I want to share this with you. I have discovered and learn more from actual EXPERIENCE in doing business day to day than I have from reading any book and speaking to anyone. The only downside of doing it this way is it is a much longer route to success.

The big problem with a business mentor is this…

  • Anyone can set up a website and say they are a MENTOR.
  • Anyone can log onto huge mentor websites and register himself or herself as a MENTOR.
  • Anyone can stand on a stage and proclaim they are an expert MENTOR.

And as someone that has worked very full-on in the world of writing powerful and hugely successful copy for clients even this world is now heavily tainted with new copywriters that put more focus on creating a course before they focus on winning highly paying clients and serving those clients well.

So as you can see, working with mentors that fit isn’t easy and has never been as hard as it is these days.

There’s nothing new about mentoring.

It’s interesting how the world has changed. I think it's an accurate guess to say most people wouldn’t dream of having a mentor yet mentoring is as old as man himself.

In ancient times once a young man (or woman) was coming into their adult life. They were never sent out with a trial and error approach to things. No, they were had been mentored either by village elders or family member or parents.

Recently I watched an isolated tribe in Peru. The old guy talked about his son going away at 15-years old. The interviewer asked the tribesman this question and it was this.

“What if he doesn’t come back?”

The elder replied, “He isn’t a man”

In other words, the tribe mentored their young from a very small age right up into the age of 15-years old and then they would be sent away with no clothes and just a spear to come back as a man – if he survived! (This was from a documentary in 2017).

You can see how important it was for the tribe to teach the young men how to grow and develop. Clearly, they wanted their boys to return as men and wanted no harm to come to them. They were shown all the important things that will help them to be strong, safer and happier faster so they could return.

They didn’t teach from a manual. They didn’t teach from 2nd 3rd or 8th hand. They taught from something that is priceless when it works and in this case life and death – they taught, shared and mentored from real life experience!

That is how seriously the mentoring was taken.

Even I had some mentors. At the age of fifteen years, I wanted to start my own punk band. I copied the Sex Pistols and the Clash. I did what they did and formed my own band with relative success in the North West of England. Unfortunately, I never had the same success.

In my first job as a landscape gardener, I was put with a man named Norman. He told me to stick close by and do what he did or do what I was told. The reason was obvious – so I could learn fast from someone with 27-years real-life experience. As a young man in the workplace not only did he share a lot of the job he shared a lot of high value with me about life itself and I appreciated him.

Then as a trainee hairdresser, I quickly found out that most hairdressers simply weren’t good enough for what I wanted to do. Everything was the same and I wanted to do things different. So I did a pre-web search and eventually found and bought everything and anything I could about Vidal Sassoon and a very young hairdresser named Anthony Mascolo (Toni & guy). I devoured and listened to what they had written in their books. This type of mentoring fast-tracked me into my hairdressing career.

I finally became a hair and beauty salon owner with three very busy salons. I had to create marketing and advertising for them. It was very average and very much the same as what everyone was doing. The results did show. Again I looked to be guided by someone with experience. I discovered a guy named Leslie Spears. He had created a salon owners organisation named 365 Hair. What I learned from them literally quadrupled my salon business over the following years.

Although I was creating marketing and advertising for my own businesses I accidently discovered I could actually get paid to write words. A client asked me to write some letters for his accounting business. I copied a series of reminder and thank you letters I used for my salons. All were single sheet A4 letters. In total the time took me just one hour or so to create for him. When he came to pick up the letters we never agreed a fee of any sort. He was happy and simply handed me an envelope. In the envelope he handed me was £1,500. I had been hairdressing almost 20-years so this felt like a good way to move into something new but I knew zero about.

My business mentor for the advertising business

I decided I needed to learn from the best to fast track me. I had been a fan of Jay Conrad Levinson, Jay Abraham and Michel Le Bouef but really I wasn’t a big reader and I needed someone that could also teach me the business of doing this new business.

I eventually discovered the master and godfather of modern advertising, David Ogilvy in books. The initial books I bought that I paid just £5-10 for on eBay were to make me literally hundreds of thousands in payments and then the effect on my client's sales went into sales that created literally million upon millions in sales. All from my £5-10 mentoring book from David Ogilvy.

Today I have shelves of books by Leo Tolstoy and Fyodor Dostoevsky. I read and get hold of anything I can buy them because I aim to be a great author and for me to do that I can only do that learning from the very best.

“Better a dead genius than a living fool” I believe this to be true.

So whomever I mentor with I have a very firm vision for my personal outcomes. I know exactly what I want to achieve and I know exactly how I need to achieve it before I get hold of my mentor be they dead or alive. I always try and go all the way back to the reliable source rather than a copy.

As you can see from a very personal perspective mentoring is hugely useful and the very best way to progress forward fast and safe in your business.

So the real question is how do you choose a business mentor for yourself?

It’s easier than you think but only if you know what you need. Notice I said need… NOT WANT. What you want and what you need are two very different things. So work out exactly what you need and then the mentor usually appears somehow but you should be willing to do some research and digging to find the right mentor for you.

So let's make this really easy for you.

  1. What to you need?
  2. Why do you need it?
  3. What is the perfect outcome for you?
  4. Do you need a specialist?
  5. How will you measure the outcome?
  6. What is a fair exchange price
  7. Is the fee relative to the return on your investment
  8. Can you see any risk?
  9. Are you doing this for the right reasons?

WARNING: Over all my years rarely have I seen mentoring work for any ‘get rich quick’ scheme. The only person I have seen getting rich are those that sell this garbage.

Very recently I was asked but a guy that had bought into a scheme. Up until that point, he had spent over £12,000 in savings to be part of the scheme. This scheme is very well known and the guy that runs the scheme is very rich (on the surface).

I was paid a handsome fee to look through everything he had paid for simply to offer an opinion. He wanted to know is it good or bad in my opinion.

After a careful and honest review on the videos, online educational etc I found out that quite a bit of the materials had been banned from Google and YouTube yet they were still instructing the buyers to do just this to get riches fast!

After I went through everything I wrote the conclusion to my clients and told him to stop everything right now and ask for a full 100% refund. He finally got his refund but only after threatening legal action.

The client admitted he had done this for one reason only – to get rich quick. Now there is nothing wrong with riches but again in my experience doing anything for money only rarely works.

£12,000 wasn’t his real loss (although he got it back). His real loss was the hour after hour, day after day, month after month and well over a year he had spent trying to make this proven to fail yet sold as a promise system work. Time sint money – time is life and what a waste of life when you take the wrong route by deception mentoring.

Another example: a couple of years ago I wanted to know one tiny trick that would increase my average income but in a very specialized area. I searched for who was doing what I wanted to do. Once I found the specialist I then searched him out to see if I could buy that fast-track secret from him. I contacted him through his website and he agreed to share the secrets with me for - $5,000 – for one hour. Would you have paid that for a chat? How would you feel paying that only to discover you are already doing the secret yourself but it just needed a slight tweak to perfect it? Would you feel cheated?

I paid because I knew the return would be more than what I paid. That one bit of information that took around five minutes maximum to share with me but it was priceless and made me tens of thousands from the simple changes I made. Not only had I paid $5,000 for it but also the returns have been immeasurable in financial terms.

So at this stage ask some questions about your choice of business mentor

  • Will a mentor help you to get from where you are right now to where you really need to be?
  • Will a mentor give you the skills and information required to make this change?
  • Will a mentor have the ability based on experience to help you through and make needed changes when needed?
  • Your R.O.I.: It was worth every penny (does the investment although feel large actually become small in relation to your investment?).
  • Your Needs: So know what you need (is it something you simply can’t work out yourself or don’t have the time to and want to know in a second how to do it).
  • Why: Know why you need it (what is the reason you need this information and you should be specific?).
  • Your Outcome: Think about the perfect outcome for yourself (will this mentor be able to help you get an outcome that you can see clearly and perfect in your mind's eye?).
  • Life and Time: Think about how you measure your result (money isn’t the perfect measure of anything but a good nights sleep and a smile is so think about how to measure it. I usually invest in a mentor for a financial return so that’s how I measure in the case of my business).

How do you know if a mentor is a good fit for you?

The next thing you need to think about is a mentor that actually suits you. Some mentors will drive you crazy and some mentors will be just perfect for you and others of course, will simply be an absolute waste of your time. Try to get to know as much about them as you possibly can and see if it is a match for you. Read everything you can online that is available. Don’t forget whoever you look at there are always bad reviews as well as the good so take a balanced approach to this.

One thing I would always do is request to them for a free 20-30 minute chat before you commit. The other thing you should do is request to them for testimonials or to speak to previous customers of your new mentor. Don’t be nervous about doing this, mentors are used to it but they are all different. Try and get a feel for them over the phone or Skype.

  • Do you like them as people?
  • Do you like how they sound – genuine tone?
  • Can they give you answers to your questions or do they work around the answers?
  • Do they have a good history of doing rather than teaching business or the skills you need?
  • Are they respected those that know them?
  • Can you risk your investment into them?

For example: With my business mentor I don’t offer a money-back-guarantee I only offer 32-years of front-line and MENTOR experience.

Yet some will offer a guarantee that can sound a bit like this –

‘It’s never been so easy - make £50,000 in the first year or your money back’.

Who would you trust? What sounds most realistic?

I like my mentor clients to come to my home, eat out in high places and share details and information that is working and has worked p everything.

Yet most other mentors would never dream of letting you into their home. I give all my students my personal cellphone whilst other mentors will only give an office phone in office hours.

This might work for you but you must decide what you want from a business mentor?

So in other words, you really need to know what will fit your needs for the very best. What I offer might be the worst thing for you and vice-versa. Just try and find the right fit so it feels good and works well.

One note for you here is this; if it feels like it isn’t working just move on quickly and find the right person. Time is something you cannot recover so make sure you use your time wisely and again measure the results you need.

Paying a mentor – how do you work out if its value?

I believe in value exchange.

Simply this means that if you paid $5000 for a mentor what would you feel would be a good exchange in return for that $5000?

I would sit down and work out my returns.

In other words …

  • What do I want from this investment?
  • Would I get my investment back?
  • How long would it take to get it back?
  • How much more than my investment would I get back?
  • If I invest $5000 what is my projected return that I would actually be happy with?

For some, they will invest into a mentor for a lifetime of skills wrapped up into a fast track teaching method. For others, they want a return over five years. For others again they simply want to make lifestyle changes and need new skills to help them push through faster.

So I would sit with a pad and pen and work it out. My estimate would be to get at least four times my investment back over time but I would make sure I knew that I would get my investment back right away. When I say right away I would always work out how to do that and make that really happen that I get my investment back relatively quickly.

So you need to do the math here. A mentor should never be a risk. The risk is only when you fail to do your math and homework.

  • Work out your numbers
  • Be realistic on your outcome
  • Make sure it’s a reasonable investment not just a lump of cash spent

For example, I worked with a client that was spending literally £25,000 a month on direct mail. In real a terms for what his company was doing that isn’t a lot of cash yet it’s a huge amount of cash if the returns were zero and they were zero.

They paid me to mentor or fast track them through the process and look at what they were doing wrong. They spent a good amount on their mentoring but the question is it a good investment for them?

One the first day we met I slashed their direct mail bill by around 24,500 mailers. So right away they got their investment back from business mentor. The first campaign I took them through which included copy, design, and packaging for the mailer sold a record £1.2 million in cars from just a few hundred mailers rather than the 25,000 they had been sending before.

Was it worth their investment?

Another young guy from Australia decided to mentor with me. Not only did he fly from Sydney to train with me he borrowed $25,000 from his mother to make it happen. Something incredible happened in that not only did he take orders for over $90,000 in under 12-weeks but today over 12 years later he is still making a good living and great life with his initial investment.

When thinking about your new mentor simply ask yourself will it be worth your investment of cash and of course your valuable time. Bear in mind you may not get back your investment in days – it might be years – but that might be natural. Just think about what is best for you and then the return for you.

Some things I would be very careful of from a mentor

  • Big promises that are hard to believe
  • Results that sound ridiculous
  • Actual numbers and results you will get
  • Instant results for minimum effort
  • Cheap mentors (you pay for what you get)
  • Mentors with no business experience (I would never allow a surgeon to operate if I was his first would you?)
  • A mentor that gives you the hard sell. (To them you are simply a number)

For example some years ago when I was speaking at more business events it was an absolute priority for the promoter that you had to sell as many places into your mentoring as possible. If you failed to do so you would never be asked to speak again. That’s not good for a speaker that loves to speak.

It was almost comical to listen to some speakers in the back room planning away from the audiences, trying making up and practicing every line and every phrase to be supported by NLP and other doubtful practices just to get a sale. They would never refuse a customer – money was always the number one driving force.

In other words, sign up and see what happens. As a side note be careful of signing up for any mentor package from a stage. It is all too easy to get wrapped up in the powerful pitch, the strong slides, and amazing speakers and of course the emotions of the crowd. Tread very careful.

If a mentor doesn’t interview you before anything starts I doubt they will be right for you. I interview ALL my applicants before we work together and have no problem saying no to some applicants for reasons such as they may not be right for me and I might not be right for them

How to choose your mentor

So in a nutshell, the business mentor has to be in line with what you already have in mind. If you need to sell cars or want to be a hairdresser well there is no point getting mentored by someone that has zero experience in either. Be wise in your choice.

You cannot buy experience. How can you pay for what anyone can learn over twenty or thirty years? Does the mentor you work with have genuine experience in business, on the front lines of business or are they simply pitching a manual or a course to you?

Mentoring in business isn’t simply about a system or a way of doing things. It can be about understanding people, understanding the buyer's process, understanding triggers and other important parts of making progress forward.

It can also be that you need a mentor to help you with small daily decisions, large monthly decisions because they have been there they understand the processes and can reduce your risk dramatically.

For me, it is always interesting to see say a marketing director of a company with NO business experience being given the reigns to the marketing or – THE FUTURE – of a company. That is what you call very high-risk strategy.

A mentor for whatever reason you need a mentor should reduce risk, increase the speed of your goals, help to navigate you through the process much faster and have the ability to pass over skills for life that can be used tome and time again.

I have to finish say in my 32-years in business, in my two decades of mentoring and in my multi-million-pound sales experience I have rarely seen mentors with no real life experience deliver real life experience.

So finally…

  • Do your homework properly and take your time
  • Know what you want from your mentor
  • Know your outcome for yourself
  • Choose your mentor very carefully

I hope this has helped.

Help and Advice?

You can find me at www.OrangeBeetle.com

I really hope this short, sharp and to the point report has helped and guided you into more success.

In your service

Building Business Since 1985 – Mentoring Since 1998 – Sales Going Into The Millions - Master Mentor Strategist To Start-Ups To Listed Companies

Alan Forrest Smith

Email: info@orangebeetle.com

www.OrangeBeetle.com

Skype: orangebeetle

Some useful questions you really must ask yourself and write before hiring a mentor.

 

Have I chosen the right mentor and why?

Answer

 

What is it I admire about this mentor that makes me want to work with him or her?

Answer

 

Have I seen enough real proof?

Answer

 

Do they seem driven to serve me or take my fee?

Answer

 

What is it I expect from my mentor?

Answer

 

What problems do I need solved?

Answer

 

What kind of result would I be looking for?

Answer

 

What are the details I need to be fast-tracked on?

Answer

 

Am I willing to take advice from a stranger?

Answer

 

Will I run with what is suggested?

Answer

 

Have I worked out the ROI from my investment with my mentor?

Answer

Most important – Does it FEEL right?

Answer

 

 

Transition Mentor & Partner Program

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IMPORTANT NOTE: BEFORE YOU READ ONE WORD FURTHER.

I am looking for serious business partners I can mentor for higher response results for a year and beyond.

This means I  will do everything in my 32-years of proven direct marketing experience, acclaim, results and power to build your business as a mentor and as a partner in our future profits. Of course a deposit and a contract is necessary - this is not a free ride.

Here is what I know: The smallest attention to detail in marketing can deliver just massive results. I've seen it, I've done it and I will do just this for you - IF you are ready!

This is a very strong opportunity for those that can see the bigger picture and possibilities. Higher results, increased conversions, time-tested strategies, a surge of new business and more could be heading your way.

If you have everything and are frustrated with your results - we should be talking right now. TEXT: UK: 00 44 (0) 7793069486 - once a text has been received I will call you.

Now you may read more for opportunity.

TRANSITION MENTOR & PARTNER During Uncertain Times

THIS IS YOUR 12-MONTH RAPID TRANSITION PLAN FOR A NEW LIFE & NEW BUSINESS

Quickly Replace Your Income – Build a Personal Business – Accelerated Transition Plan Into More Profit - EXPLODE Your Response Rates!

I am thrilled to share with you some of my results over the years have been huge. 3% to 49.2% conversion increase - not bad right?

In Under 90-Days Neelam Meetcha Generated Over £35,000. Stephen Georgulis Over £90,000 David Lee OVER £300,000. Kevin Lewis Over £42,400. Mike King Generated Over £1.2 Million Selling more Cars!

With THE MENTOR TRANSITION & PARTNER Program There’s No Higher Learning – NO Technical Knowledge – NO Fantasy

I am going to show you how it’s not only possible but it has never been more doable than it is today.

  • Design a new life - through your business
  • Build a real lasting business - more sales, more conversions, higher response
  • Create a new income as high as you want - being the best paid is easier than most think
  • Turn your ideas into reality - kill the struggle and frustration fast
  • Transition from where you are now to where you need to be - evolve!

There’s never been a more important time in history to take control of your life.

There are things we can control and cannot control.

  • BREXIT – we cannot control
  • ECONOMIES – we cannot control
  • TRUMPLAND – we cannot control
  • RISE OF POPULISM – we cannot control
  • TAXES – we cannot control
  • REDUNDANCY – we cannot control
  • RETIREMENT – we cannot control
  • DEATH – we cannot control

And frankly the reality is you have no idea if your job will be around next week despite the appearance of all being well at work.

And there’s the other stuff about jobs (even if your self employed)).

Having to be there at certain times – that horrible drive or commute everyday!

Having to leave at a certain time – back to the horrible drive and commute.

The lack ability to earn no more than your employer willing to pay you per hour.

Fixed holidays every years and even having to work when the last thing you want to do is work!

How To Safely Transition Into More Of What You Want

Further on this page I am going to show you how to replace your income, transition into a life that gives back to you rather than take from you and how to create as many income streams as you like.

First, let me explain a little of why you should listen to me.

I am writing to you from the village I live in. The village is Hale in Cheshire, listed as one of the richest areas in the UK. I live a good life my wife; we have more than everything we need and live in a large penthouse apartment where our neighbors are the rich and famous seen on TV or in the Premier league (football). Today as I write they are filming a new movie in the street as a follow-up to the movie Snatch.

We have homes abroad in The Republic of Georgia and travel to them regular as well as rent them out on Airbnb. We also have a couple niche businesses one of which is in the salon industry that is one of the biggest in its field (www.salonpunk.com) that has a steady income on autopilot. Life is good life is very good. Our car is paid for cash although we don’t drive a lot. We eat out every single day and drink a lot of coffee.

Now I am not telling you this to show-off I am telling you because that is exactly how it is.

It wasn’t always like that – My background I think you will relate to.

Building a Business - Building a Life

I have been self-employed since 1985. I hated taking orders so I constantly got fired. It was the very best thing that ever happened to me.

I tried a few things and opened three brick and mortar shops in Cheshire, England. They all went really well despite the startup hiccups.

In 1996 I started to hear about the Internet and doing business online. I was interested and I thought about it as a possible marketing tool for my business. I did thousands of direct mail in those days so this seemed like a good option to send email. The problem I had was no one had an email address then so it was slow. So that same year I built my first website using Microsoft Front Page with a tech guy I knew called Andrew who had a lot of teeth missing!

By 1997 I had a crazy and slightly obsessive idea that I could create a new life from the web selling stuff or services or something. I wasn’t sure but I thought I could use it somehow maybe to even mail salon products. The problem I had then was mailing them cost more than the actual bottle of hair product.

The first thing I sold was a Nintendo computer game and then another and another. Now that wasn’t going to change my life because I was making really good money from my three hairdressing salons. However it taught me that I could actually sell things online and maybe create a business from it. I actually wanted out of the salon business due to a very painful disc and back problem so this felt like good idea.

Around 1998 I got a new home computer with an early version of Windows. It seemed easy to use but dial-up was painful and the thought of video, audio or even images online was incredibly slow if possible at all.

I had this idea. So I set up a new website a new venture and a new business around my new idea. It was a website aimed at the salon industry that I still have named www.SalonPunk.com.

Another Transition

I felt after 17 years owning a salon and solving all the salon problems that were thrown at me I could become a salon consultant.  Now it took me around 18-months to sell the very first thing from that website but I had to learn everything myself so it was slow. I was building a house and had four young kids at the time and of course my three salons. Every minute of everyday was busy.

By 2002 I was seen as a real expert in the salon industry because of my salon business website. I was also selling between 10-15 ebooks everyday at around $197 each. I was also offered a column in a national magazine which I accepted and wrote in for over two years and also flown over to the USSR to share my expertise to over 1000 hair and beauty salon business owners. I was also invited to Japan and many other places whilst being chased by the mighty Wella for a project and other large corporations. In 2006 I travelled over to Australia to speak and train around 500 salon owners.

Anyway ... My Personal ‘TRANSITION’

My own transition was now complete. I had traveled the world on several occasions, been invited to wine and dine with the rich and famous on many occasions and had acclaim and recognition.

I work very loose and freely. I have a state-of-the-art Apple Mac these days. I have a MacbookPro I use only for video. I have an iPad I use off and on but I have my number one business tool with me at all times. This is my iPhone which I update every two years. Today I run with an iPhone 6 plus because I like the big screen.

People never believe me when I tell them but I have written some of my most successful sales materials, books and other stuff using just my thumb on my iPhone. It just works for me.

I don’t have an office although I am now taking on a workspace of around 1000 sq. ft. to get me out of my apartment now and then.  I also travel a lot as we have a home in Tbilisi Georgia. I don’t even have an office there I simply go a cafe and spend an hour or two or three on my iPhone.

I need flexible and I like flexible. Transition gives me just that.

Recently my desktop Mac crashed. I had to have some major parts replaced. To me it always feels like an office has burnt down and everything is lost. The reality is different as I host every single thing I do online in two separate cloud accounts so nothing can ever be lost again.

I suppose you could say I run a Nomadic business that pays me very well and gives me the life I live. I am one of the few true one hundred percent online people that I know.

There has never been a more important – yet easier time – to take back control of your life.

I’ll share some stories below in a moment for you and proof from real clients. First let me get you a little more excited.

I decided to create a new mentor program because I know that is what you need right now.

MENTOR TRANSITION & PARTNER – My first MENTOR PROGRAM that creates immunity from things you cannot control.

In other words – you are I control of you. No more blaming anyone.

This is a genuine business that gives you the security of a genuine business where I will help you follow a proven route to make your ideas and experience become a real business.

And if you don’t have an idea right now – I will show you how to find the best ideas fast!

I will show you what I do and what I do for my clients (and it isn’t that hard)

  • How to plan your transition safely into a new life income
  • How to know your outcome long before it happens
  • How to avoid negative news and focus on good things
  • How to plan the hours you want to work
  • How to plan the times you never want to work
  • How to do this full-time or part-time
  • How to get the right idea from day one – to avoid costly mistakes
  • How to get that idea out of your head and onto paper
  • How to put together the idea into a business
  • How to structure your new business
  • How to set your new business up online with no technical background
  • How to get your website done cheap and quick
  • How to use email properly
  • How to use social media properly
  • All the tools and steps I personally use
  • How I take cash online
  • How I build my networks
  • How to target people that can sell a ton of what you’re selling
  • How to make a splash fast
  • What to avoid and why you should avoid it
  • Why you should ignore the lying bastard gurus and take business seriously
  • How to write great copy without learning copywriting
  • How to do great marketing without learning great marketing
  • How to build a great brand with spending money on a great brand
  • And if you know me – there will be tons more!

And if it is what you want I will happily share with you how I get high-end clients paying very large amounts for very large results.

MENTOR TRANSITION PARTNER PROGRAM will show you how. I will show you how. I will hold your hand and guide you very carefully one-step at a time.

How?

First we talk.

Then we agree a deal.

We will agree terms.

Then we get started.

You win.

I win.

It's really that simple.

  • TEXT: 07793069486
  • TELE: 0161 928 8328
  • EMAIL: Hit reply.

MENTOR TRANSITION &  PARTNER is a 12-Month Fully Supported Mentor Program!

This is for you if you want to start something brand new.

This is for you if you are in business and you want to transform your results.

This is for you that demands changes.

ONLY CONTACT ME with full details of what you are thinking. I can't reply to anyone that hits reply with a word like 'interested!'

Tell me about you, your business and some detail.

Then we will speak and don't worry there is no obligation during the conversation.

Is this an opportunity to good to miss?

You decide.

I am here.

Get in touch.

Alan Forrest Smith

PS: OBVIOUSLY PLACES ARE VERY LIMITED DUE TO THE VOLUME OF EXPERTISE AND MENTAL REQUIREMENT.

Orange Beetle News & Views 2017

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Orange Beetle News & Views - What's Coming 2017

Alan here.

We are now in slow motion in preparation for Christmas and a well deserved break. What a crazy year and what a telling year for businesses.

Of course I never really take time off. I’ll be writing, philosophising, thinking, opinionating and loving my darling wife over the holiday period.

So… 2017

I just wanted to share a few things worth you knowing to get your mind flowing for 2017 & some bits of news.

Office Hours and Emergencies

We close on 24th until January 2nd … Our office phone is on redirect but for marketing emergencies you can still text me direct and expect an almost instant response.

This is a premium rate service - NOT free.

  • Office: 01619288328 (redirect from 24th - January 2nd)
  • Cell: 07793069486 (Text only from December 24th - January 2nd)

My 2017 Diary

As you might be aware I work with fewer and fewer clients each year. My focus is on your results. I cannot get that with huge lists of clients.

This year i had a 33.4% and a 116% conversion on two campaigns alone. Those results can’t be had working with a ton of clients so I keep my numbers low and quality high - very high. My dairy for fixing and building businesses with clients is filling fast for 2017.

If you’d like me to fix, boost and change your results in 2017 you need to let me know as soon as possible. Once my diary is full I can only offer my stand-by list. There are no guarantees of a gap on stand-by.

If your cash is tight right now - You can book me with a (non-refundable) deposit and grab your start date. Terms and payment to be agreed. Please ask.

BREAKTHROUGH 2017

I predict BREAKTHROUGH will not only continue to be my  best selling service ever but will go through the roof in 2017. Breakthrough dates are about to go into my diary. They will then be added to my website. Grab your BREAKTHROUGH day before they go live (as they always go quickly). One client on a BREAKTHROUGH increased her sales by over £30,000 after a single breakthrough session. Another over £300,000 from one campaign!

Breakthrough can go over campaigns, copy, strategy, tactics, future planning and more. Just prepare for the breakthrough that you need right now.

NEW COPYWRITERS MASTERCLASS

This is a one day copywriters and word training. It is always a small group. This is for business owners that write their own copy or copywriting or marketing staff that need more response and conversions tricks up their sleeves. One client after a copywriters masterclass increased his sales by over £42,000 after understanding why his copy was failing but more important - how to fix it. Another had his first sales letter success of just under £7,000 from his relaunched campaign. Places are limited.

It is a fast-track one-day only training. You can bet it’l be loaded with some real breakthrough fixes for 2017.

MENTOR 2017 - Strictly for you if you demand lasting changes!

I have limited place on my MENTOR programs… Please ask about availability.

My fast-track 12-week or 12-month copywriters mentor program is available.

My business breakthrough mentor & alliance mentor is available. Please ask.

Prices go from £5,000 - £150,000

O.B. Blog changes.

In the new year I will be creating an area on Orange Beetle that is premium content. The only way to access this content will be via registration. This is for those that want success, breakthrough and fast fixes! It is also for those

Are YOU THE ONE?

Finally I am searching for one big multi-million project next year to work on. It might be you but only if you have good infrastructure in place and understand you need more results from conversions, response and systematic planning from a genius thinker. This can only be revealed in more detail over a conversation. Location is not a problem.

This project has to deliver me a result of at least £250,000. This means I am going to have to increase your turnover by millions. That's what I do. You know where I am.

GEORGIA - The Republic.

Next year around May I have one place for someone special that would like to spend around a week with me at my mountain home in the Republic of Georgia. During that week we will physically work together around our home, build stuff together,  walk in the fields, avoid the snakes, pick grapes, drink wine, eat katchapuri, learn cultures, go swimming in the river, watch the stars and of course solve the problems you have with your business or create a plan that will change everything for you in your life or business or marketing dilemmas.

There is one place only. From 4-7 days. One price only. Bring a partner, wife, husband or business partner. This will be the best investment you will ever spend on your business.

You should know this: This IS NOT 7-days talking business. My best work for clients is done through friendship and bonding. My greatest work is usually an idea that appears as a consequence. This is an experience that will give you results.

Georgia is very easy to access. It is also an adventure for the adventurous. I love it, it is a mind opening place and an incredible land of opportunity. Come and pick grapes with us.

This is a week in business I promise you will never forget.

Call me direct for more details but be very quick as I am expecting this opportunity to go very quickly.

Priceless at £25,000

  • Office: 01619288328
  • Cell: 07793069486

The Optimist... 2017

I am an optimist. My nature always tells me there is a way to conquer everything. Everything is simple a problem that needs to be solved.

The past few years i have seen businesses making the business of taking their services or products complicated. Full of distractions. Full of reactions to what is in or on trend.

There are many factors that will affect and do affect your business. Most business people from what I am seeing are unaware of that. Maybe you know something is wrong yet you are doing everything the same as always.

The problem is the everything you are doing isn’t bringing results like you expect them to bring. The myth of endless social media marketing has paid its toll on many businesses. Invest and a lack of results are clear. My pal has just gone bust. His endless social media marketing killed his business. His office lies empty yet filled with technology waiting for the debt collector to take it away and sell for peanuts.

The biggest thing I can give you for your successful business starting in 2017 is for you to review everything. If the results aren’t in from what you are doing - why are you doing it?

I have seen a to of lazy marketing directors and teams doing the same old stuff because it is easy and that is what they do. 2017 is going to see some very bug changes - HUGE - in marketing. Lazy marketing won't cut it in 2017. You need to get smart.

The one thing you are going to see me speaking a lot about is the one thing I have consistently done well for decades. It is the one thing that has seen me sound like a voice in the wilderness during an age of copy and bad looking marketing.

It is this.

BRANDING.

Branding is not a logo or a tagline. Branding has a deep psychological effect on the mind of who you are selling to. I cannot remember a time more important in business where this will be more relevant than from right now and the next few years.

Good copy is no longer enough.

Good business structures isn’t enough.

Great looking logos is not enough.

Catchy tag lines just aren’t enough.

A marketing team in place is no longer enough.

Paying marketing directors over £100,000 per annum is no longer enough.

The return of the brand is back but with a very modern twist that will be driven and fed by the age of attention deficit. I have a ton of detail on this but this is reserved ONLY for my paying clients.

I’ve spent years, reading, practicing, studying & understanding branding and playing the branding game myself. My biggest piece of advice to you is get started on the road of branding. Get genius advice (myself obviously) and take the lead before your competition beats you to it. If you don’t brand up you will start to lose out.

If you fail to brand your loss will be slow to the point you probably won’t even notice your losses until it’s far too late. That sounds dramatic but i strongly believe it to be with what I have seen and what I know from 31-years in business.

Brand up and brand up as fast as you can.

I’m ready to work with a few exclusive clients in 2017 - is that you.. I am also looking for those that want to play big and win big.

2017 could be the most testing year you ever have in business.

My clients say I am a genius.

I agree.

I can help you.

Get in touch right now.

Your partner in success and genius in life

Alan Forrest Smith

2017 Marketing Change

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Changes You Should Know About that Most Marketers Dare Never Mention - Marketing Trends 2017

First, a rivetingly sad yet, frustratingly true story.

My pal has just gone bust.

Such a shame yet I am not surprised.

He’s just had his third baby, bought a large new house and drives a very nice, very slick Mercedes (some special thing with extra numbers and letters).

I also walk past his office every day. I noticed that the lights were off one day. That’s unusual for him. The lights stayed off for one week. The lights remained off for two weeks.

I didn’t like to ask but I happened to bump into him. He told me the whole miserable story. God, it is heartbreaking.

The time, the money, the investors, the losses, the pain, the utter frustration and then the absolute crashing and collapse of dreams into dust only to blow away in the next wind.

He’s looking for a job. The car is going back. The office is shut. His house could be next.

I do feel for him.

Yet.

There is a tiny part of me that says to myself, ‘why didn’t he ask me for a little advice at least?’ He knows me and knows my track record.

Then again here is what I saw from the outside looking in.

He had an office with at least ten staff. The office was fully kitted out with the best of stuff. He had a sales team on the road. He had technicians building online stuff. And most critically – he also had a marketing team in place.

Look at this (is this you?)

His monthly outgoings (estimate) were around £19,500. That means that cash had to be found every month to stay afloat because it was obvious that he was rarely if ever hitting the spot.

How?

This is only possible when you have a high-demand business. High demand – good supply and then the connection between buyer and seller.

Yet despite an amazing website.

Despite his marketing team in place.

Despite following all the usual marketing rules these days – social media etc.!

Despite heavy investment into his technology stacked office.

Today his office is closed and he and his family are facing an uncertain future.

This story is important for you if you demand you marketing to bring in a result.

What is marketing in its most pure form?

Find a demand.

Supply the demand

An exchange takes place – usually of money!

And then put together proven systems that deliver the desired outcome. It really isn’t rocket science so what is going on?

The real problem is marketers are teaching marketing like it is rocket science. If you are anything like me you’ll get lost in those kind of details where every dot has to be dotted and every ‘T’ has to be crossed.

I worked with a company that was spending over £230,000 on their marketing team yet all the team ever did was post on social media, post on LinkedIn and then sit back and measure web stats to see what was working or not working. Once they even had a meeting lasting over 10-hours to discuss the results from Crazy Egg tracking software. The point being nothing was working despite everything they were (or were not doing)

But going back to my pal for a moment.

The real problem from what I have seen a zillion times is believing the infrastructure is enough to make the customers come. You know, ‘build and they will come’ mantra.

But mostly from what I have seen they don’t, they just don’t and I have seen this same scene and drama take place so many times over the past few decades dealing with everyday businesses like yours.

And now I keep hearing and seeing from businesses that their marketing no longer works!

I agree.

It doesn’t.

It won't.

It fails.

Time and time again it fails miserably.

The big problem starts with this.

The mind of buyers has changed. True, humans don’t change yet the manipulation and training of the way a mind receives information does change.

For example, when the web was new it was easy to get anyone’s attention. That is why spammers did so well. Today even spammers struggle to a point they have to send billions of emails (yes billions) to get sales.

Minds have been re-trained by the environment of technology. iPhones, iPads, laptops, TV, Instagram, Facebook and so much more endless torrents of information.

The mind has changed and adapted. You have to present things different - very different to the way you are probably doing right now.

This is what I see and hear from businesses like yours.

I don’t do marketing. (What the hell!!)

Email no longer works – sales are as good as impossible.

We post in LinkedIn.

We post daily on Facebook.

We run Google Adwords.

We’d never advertise in a newspaper.

We tried direct once and got no response.

I leave all the marketing to my marketing team (the guys that do all the above for no results)

Now of course not all marketing teams are bad but here is what I do know.

EVERYONE is doing he above and everyone is fighting for the same amount of attention in a world that has never been noisier – EVER!

Social media marketing mostly doesn’t work due to information overload and choice. Get over it – it isn’t working!

And frankly, if you are doing the same route that everyone else in your area is taking you are going to have to fight like crazy to get results. Do you think your marketing team is fighting like crazy for you?

Big change is coming for your marketing trends 2017!

I started marketing in 1985. In the early days of doing my own marketing, it was pretty easy. Easy because most people didn’t really do a lot of marketing so I was almost like a voice in the wilderness. In the early days of the web, I built lists of 4-50,000 very easily. Today building lists is very difficult.

SEO brought a wave of new SEO saviors that made (and still make) promises of page one yet page one rarely means more sales. They fell away as results rarely appeared and became more and more difficult.

Social media is a re-run of SEO in different clothes. Another new wave of experts (digital agencies) promise LIKES and even deliver likes but it’s been more than apparent for a long time that likes rarely equal sales.

And now the age of attention deficit in marketing.

This is the killer.

You have ONE SECOND to grab attention. You have the scroll of a thumb to stop. You have the despite for new and the overloaded mind to deal with.

Yet…

Even those in the age of collective deficit of information still buy and have never bought more than they are buying today.

How?

Remember this at the start of this article

What is marketing in its most pure form?

Find a demand.

Supply the demand

An exchange takes place – usually of money!

That rarely changes.

What has now changed is this.

You have to be able to

  • Target buyers – no more try and hope someone will buy – find them and give them what you want.
  • Capture their attention – Mindset images and single words that tell everything.
  • Get creative with your marketing and go out into the marketplace to find, uncover, reveal and relate to your buyers in ways you’ve never done before.
  • Create sexy, alluring, provocative, new mindset creative ideas that hit the target right where the triggers are.
  • Social media probably isn’t working for you and frankly disengaging in a smart way will give you more results than engaging.
  • Create anti-social social media that runs against the grain.
  • Be aware that the USP is dead and distinction is the new black.
  • Of course, there is more that I can discuss with you along with my historical results based on rock-solid strategies.

2017 Marketing Trends and Your Business

I believe that marketing, as you and I know it will no longer exist by 2020. I don’t think that’s a marketing thing from me I think it’s a reality based on trends I’ve seen for years and what is taking place now especially with human integration into technology.

You are going to have to get smart. Most businesses and maybe yours still do what most do and that is take the usual marketing route or no marketing route at all.

Hiring a team can be expensive from the wages and costs angle but even more so for the massive amount of sales lost by sales and marketing teams.

I have seen sales teams of over a dozen consistently bring in as good as zero sales despite them having everything needed to make it happen. Lost sales are a huge factor in business going bust.

Those old ways are dead and won’t be coming back unless the world starts all over again.

Yet 2017 can be a pivotal point for anyone involved in the world of business because this can be a year where your marketing takes a leap of acres beyond your closest competition and it can also be a year where you take your business into a whole new level.

Sadly my pal never got that. I’m still a little surprised he never asked for my advice. I could have helped him that’s for sure. Maybe it was too late. I’m not sure but either way you have the opportunity to avoid that outcome.

Now all you have to ask yourself is this.

Does my marketing bring in the results I want it to bring in?

If you said NO ask yourself this.

What am I going to do about it?

I have yet to consult and advise a business where I haven’t been able to solve their problem. Despite the fact we have never spoken I am sure your business is exactly the same.

Don’t sit around and hope things will change – the changes are they won't.

2017 will be a pivotal year for anyone in business.

I show you at least 14 of the most powerful ways to kick-start your conversions, results and systems so fast you’d never believe it.

You know where I am.

Call me now

TEXT: 07793069486

TELE: 0161 928 8328

Peace

Alan Forrest Smith

Marketing EXTINCTION

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A.D.2020 The Age of Marketing EXTINCTION Part one

Marketing as you know it will no longer exist by 2020. And despite that 2020 sounds like a year from a space movie, it’s only 3-years away from right now.

Let me explain.

I started real marketing in the years 1989-91. Then it was all about getting people through the door, getting the place busy and making money. With fewer distractions it was easier yet strangely it never felt easy at the time.

By the time the web arrived I jumped online pretty early with my first business computer in 1991. It was on MS-DOS system and frankly it was tough to use so I put in the bottom of my wardrobe until I sold it many years later.

Around 95-96 I got a computer for my desktop. It changed everything for me because I now had the ability to print on demand. Despite the fact, it took a full day to print a couple of hundred flyers or letters I now had the freedom to execute a simple idea fast (in the early years I had to have everything printed at the local printers. They could take 3-4 weeks to print anything).

By 1997/98 I had created a website for my business. All I had to do was create it and then send my clients to it. The problem was most clients didn’t have computers or even emails then. I stuck at it. By the late 90s, something called SEO arrived.

SEO mastery in those days was very easy. I had page one of every search engine like Alta Vista, Northern light, Yahoo and many others.

My first online shop sold Nintendo games until I built a business I still have that supports the hair salon industry.

By the mid-2000s get rich quick marketers realised if you could get page one easily they could sell the mystery and magic of the web. This created a breed of ‘new’ experts in all kinds of things especially SEO. The problem was most expert’s had no expertise in most thing the expertise was needed. In those days it was still pretty easy to get past search engine rules.

This was one of the first times I remember in business when anyone with a mouse and computer could proclaim themselves as an expert in business.

I can't really speak for others but I can share with you the results from these guys I have personally seen in my office was disastrous in more than one case. Disastrous as in the investment and time put into a trend that would clearly change very fast and become harder and more difficult to manage.

Then arrived social media. A lot of the new ‘experts’ in SEO marketing either went and got a job or redressed themselves as Social Media experts. This has now peaked but has been catastrophic for many businesses. When I say catastrophic I am talking about from the perspective of real results.

I have seen literally dozen upon dozens of business come to the point of almost collapse on the back of advice from Social Media experts.

Today is 2016 and we are on the edge of the start of 2017.

What a year in marketing, marketing techniques and most important what is and is no longer working in marketing.

I think you’ll be shocked by some parts of what you read because some of what I will share is still held in the highest parts of marketing with ‘the experts’.

What I mentioned at the start of this white paper was how experts became experts on the back of grabbing hold of something new and creating mystery in the new and then selling that to others as a fix.

The real problem was no one what the solutions offered were really offered on the back of science. They were offered on the back of opinions that would feed needs and emotions for those that simply wanted a better life or business.

That has changed. Everything marketing has changed and reading this report hopefully be the start of your changes.

First let me be clear why you should listen to me.

I don’t believe in trends I believe in results.

When I first started my businesses in 1985 my reality was it paid or it didn’t pay. I never had big budgets for anything so every penny I spent had to bring in a much bigger reward otherwise, my mortgage would not be getting paid.

I had been fired again at this point so I had to create my own income – it was that simple. Since then I have created my own income and since then my core principle of marketing as a way to get busy has never changed.

If I spend a pound on my own marketing I always – without fail – expect £100 back. In my early days of business, I could never afford a mentor or guide so I would buy and read books. The problem was I am not a reader unless I am interested in the writer. I have one book on my shelf that is covered in brown tea and coffee rings that I paid £5 for in the late 90s. That single book was a small investment. The return has gone into the hundreds upon hundreds of thousands of pounds over the years.

My core belief has never once changed.

To spend any money on marketing it has to deliver a return. Over the years I have probably worked with well over 400 industries. The advice I have given to my clients has gone into the tens of millions very easily.

And I never take risks.

And I never ride on the back of new trends.

And I never move away from my original core of business.

I do what works, I do what works as fast as it can and I put measurable results first and foremost.

Why?

Because that is what you want and anyone wants when running a business that is stressful enough without even more stress from failed strategic thinking.

There Are Huge Changes Coming (they are here already it’s just most haven’t noticed)

The following is simply a round-up of what I am seeing and what I can see coming. Knowing this is your opportunity to do something about it. It is your sounding to take action, take control and make sure you have what you should have in place to keep your investment into marketing strong.

Also, I want you to know what I am sharing with you is based on science NOT trends. It is all fully supported through measurements and actual experiments of years with human interactions at many levels with businesses. Also, some of what I am about to share is based on my own intuitive observation of what I see based on what I see with clients, clients results and feedback from clients.

Also, I read some of the most in-depth social, scientific and deeper level of marketing science you maybe won't have heard of or see on bookshelves.

The change

I started to notice subtle changes and big changes at first by simply observing people and their habits.

When I say people, I mean people in business first of all.

Most business people are driven by a desire to succeed and a fear of failure. They are also driven by the influence of the masses. Mass thought and mass movement.

Example; when Facebook marketing really started to become more and more apparent it wasn’t uncommon for big brands and other businesses to start advertising like this … www.Facebook.com/orangebeetle rather than like this … www.OrangeBeetle.com .

Doing this started with the few until the big brands started doing it. I am not sure when I noticed it but it was years ago and it was for www.facebook.com/kitkat. If you go to that link above at this moment of typing this they have 25,758,785 likes. That is a lot of likes.

The real question is this – do likes provide sales or an increase in sales?

If I went into the full science of this right now I would have to spend a week writing this so let me share what I know very quickly.

I am yet to see any highly liked pages create more sales, leads or enquiries. We have also had enough time to run, test and measure this now and the results are all suggesting that likes don’t increase sales.

So when I spoke above about mass thought and mass movement you can now see that despite the lack of results businesses still invest heavily on social media.

This isn’t the only problem facing anyone marketing. I say problem because most marketing being done today is still based on marketing that was taught as a process in colleges and universities decades ago.

So this year I have been studying the marketplace more than ever. I have tried to pull together thoughts in simple bullet points. If you read and digest what I am saying this will help you.

See Part Two

Yours

Alan Forrest Smith

Think Big

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From Desk Of: Best Direct Marketing Consultant, Alan Forrest Smith

Do You Think Big - Bigger Than Most?

What you are about to read might just be for you.

This page isn't written to persuade you. If you are of the right mind, you think big and demand results, you will know in seconds if you should keep reading.

BEST FOR

This is best suited for you if …

Entrepreneur already hitting £500k but want to hit their first few million plus!

Organisation that needs their team to be kicked up the backside and sued into a direction that delivers results!

Can you answer YES to the following?

Do you understand that marketing is a process NOT an instant fix? Yes/No?Have you researched demand for your product? Yes/No?

  • Have you researched demand for your product? Yes/No?
  • Have you a list of hungry buyers? Yes/No?You have a great product that won’t demand refunds? Yes/No?
  • You have a great product that won’t demand refunds? Yes/No?Does it look good, packaged and packed well? Yes/No?
  • Does it look good, packaged and packed well? Yes/No?Is it well made? Yes/No?
  • Is it well made? Yes/No?Have you your sales systems in place? Yes/No?
  • Have you your sales systems in place? Yes/No?Have you a support system in place? Yes/No?
  • Have you a support system in place? Yes/No?You have well-planned strategies in place? Yes/No?
  • You have well-planned strategies in place? Yes/No?Have you at least half a dozen ready-to-go tactics? Yes/No?
  • Have you at least half a dozen ready-to-go tactics? Yes/No?Can you
  • Can you back-up great copy with great service? Yes/No?Assuming you have done that and you have all of that in place I will work with you! Yes/No?
  • Assuming you have done that and you have all of that in place I will work with you! Yes/No?
  • Do you need You need more sales Yes/No?You need more customers Yes/No?
  • You need more customers Yes/No?You need more profits Yes/No?
  • You need more profits Yes/No?You need some advice that is going to bring you a return on your investment. Yes/No?
  • You need some advice that is going to bring you a return on your investment. Yes/No?Are you happy to work on a 12-month contract? Yes/No?
  • Are you happy to work on a 12-month contract? Yes/No?

WORK WITH ME - 12-MONTHS!

Work with me over 12-months on any project you need to be a success

  • Faster
  • Easier
  • Low-risk
  • Proven strategies
  • 100% results measured and driven

You get a recognised world-class thinker.

World class strategist.

World class writer.

And a world-class consultant that is regarded as the consultant to consultants.

I'VE OUTPERFORMED

  • I've outperformed full blown marketing teams time and again on strategy and results.
  • Written copy from scratch with literally jaw-dropping conversions (as high as 63%).
  • Created email campaigns that have blown phones off the hook (from one call a day to 17 an hour)
  • Built from scratch online strategies, sales funnels and leads going into the Millions (Just under seven million for one client from start-up).
  • Delivered performance numbers that have been nothing short of miraculous for clients (I'd call a 2,300% increase not bad).
  • REAL NUMBERS

And some numbers from the past few decades have looked like this

  • From 0 to 47% response.
  • In increase of 2,300 in sales
  • 53.4% turnaround in 4-weeks
  • £90,000 in sales from a single email
  • £1.2 million in sales of cars from a very simple direct mail strategy
  • £42,000 in sales overnight for another client after tweaking a sales message
  • And
  • Creating direct mail since 1991
  • Ad campaigns since 1989
  • Web marketing since 1998
  • Email marketing since 1999
  • Training others since 1996

And

BRILLIANT MIND

Experts like Jay Conrad Levinson thought I was the best at what I do... brilliant ideas, brilliant results!

If your marketing team are driving you crazy, costing you a fortune because of a lack of results.

If your copywriters are failing to convert and persuade with weak writing.

If your numbers are way shorter than you'd ever have wanted in a perfect world.

PERFECT FOR YOU THE BIG THINKER

This offer could be perfect for your company.

And according to my track record, it'll probably be the

Most creatively profitable move you'll ever make with your direct marketing and results.

Work with me personally over a 12-month period on any project you need true expertise on.

A SIMPLE INVESTMENT

The investment is simple and a round figure.

£100,000 gives you 12-months with me at your side.

  • 50% down
  • 50% monthly over 12-months

Keep reading ...

HIGHER DIRECT MARKETING PERFORMANCE

What do you get?

You get my higher direct response marketing mind a proven expertise in things like conversions, fine tuning for results and even more.

Any day, any hour, anytime you need an expert like myself to get things fixed.

Any travel has to be covered.

First class travel.

First class hotel only.

Now is that a lot of investment?

No, and I'll explain why and why you know it isn't a lot.

I'M NOT STAFF - I AM YOUR DOOR TO RESULTS

First unlike staff, I don't need to be babysat and goaded to work.

When I'm in I'm in. I give it what you deserve and I deserve and if that means 24 hours a day of sweating blood sweat and tears that's what I do. I do that now for

Myself and will do the same for you.

And it might sound like a lot of cash yet if you have read this far I know your team right now that are costing you a fortune are not delivering the results you want.

I work on some very simple dynamics that I'll happily explain over a phone call but not on this page.

This is what I call THE AFS METHOD.

The first thing I will work on is getting back your initial investment with myself. This way the pressure of off for you and of course it's off for me also.

Once you have your initial investment back we work on the next parts that are designed in a pure and simple way to create a dramatic increase in conversions, sales, campaigns, leads or the outcomes that we agree on.

I think you'll find working with me at your side will be a very different, very direct and very profitable experience for both of us.

  • I make you feel good.
  • I make you happier with your results.
  • I give you the numbers you want.

And this way you'll not only want to look after me but you'll never want to let me go at the end of our first contract together.

Now I know this isn't a message full of the smaller details but if you are the right partner you'll get that because I don't tell any of my clients what I do unless we speak over the phone or face to face.

Once we speak we can cover all the details.

And of course, you might not want to work with me and frankly, I might not want to work with you so let's talk first.

The first chat over the phone is free. The next meeting will be more depth and face to face. Probably it'll last the day. I do charge for this time but the fee comes off any future Invoice.

And if you pay this fee and we don't work together you'll get enough from my mind on the day that you'll be able to use and profit from I guarantee that.

Should we talk?

All you need to do is call me at my office In the UK, Manchester 0161 928 8328 or text this number with this word... GENIUS... and we will arrange a call back asap.

Now I'm going to close this with some honesty. Clients can drive me crazy these days. More and more want dramatic results for nothing. Honestly, my track record, my 31-years of knowledge, my sharp insights, my response is driven skills and my all round genius are worth millions upon millions in sales to the right client.

I'm too old and too wise to play negotiation games. I won't be treated as an employee and you will have to do as I request otherwise I might fire you!

This is strictly only for you if you absolutely refuse to settle for any less than the results you demand.

And look at this

As an external expert, you don't have to

  • Get me a car
  • Get me a phone
  • Get me this
  • Get me that
  • And hope and pray I'll deliver.

With me, you are hiring a cutting edge, a breakthrough business experience that could very easily change your results.

I CAN ONLY THINK BIG AS MY TRACK RECORD PROVES

Conversions, turnarounds, numbers... if there is a way I will find it and put it on a silver plate for you guaranteed!

Again should we talk?

Do not get in touch if you want to negotiate me down or feel you can persuade me on future profits.

If you feel deeper inside that I am the right person but are not quite sure, I am probably the right person and we should talk.

If you feel I am far too in your face, over the top and arrogant- you are correct but I won't be the man for you.

This is for a serious business player only that has the ability to think big.

Only that is looking to dominate their market built on the back of real results!

IF YOU ARE AS BIG A THINKER AS YOU SAY - CALL ME

Should we talk?

  • Tele: 01619288328
  • Text: 07793069486 - send word GENIUS

I'm not sat by the phone so will probably not answer it right away.

Let's talk soon.

Time served results-proven direct marketing expert and consultant.

Alan Forrest Smith

ps. this post isn't meant to try and persuade you in any way whatsoever. It is for the right person the demands results. If you need to know more about I do your homework online. you'll see I am well respected and well known in many areas of direct marketing.

Pps: More results and what others say can be read here

Notes & Coffee August 26th

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Notes & Coffee from Orange Beetle. August 26th 2016

Hi

It's sunny here.

I'm having a coffee with my wife (us above during this moment). It's a cheat day (again) so we're having a croissant.

I'm writing on my iPhone 6 plus as per always! I love the big screen.

I like the sun but it makes me lazy. It's overrated- being very  lazy that is.

PROJECTS

I've started two new projects.

One is a challenge but easily doable. It's a restaurant and food, lots Of food. They want the place packed on opening night and beyond. Time for some magic.

The second is a new membership website I'm building. Actually, I'm building three but I'm working and scripting the videos for the first one.

CONFUSION

I have to say building the site made me realise one thing once again. The noise - so many noises out there on what does and doesn't work.

I'll tell you this.

SHOP HERE

SHOP HERE

This new site offers just one and the most effective way of building any business I have ever seen in all of my 31-years.

It's not that it's new or just discovered it's just that this year for my clients and myself I really focused on stripping back everything and getting back to the core.

It's interesting in the gym and body work there is so much emphasis on making sure the core is strong. No core means despite the muscles the body is weak.

And some of the stuff I'm doing right now is right in the core.

I think this project should be ready to go in a month. I know you'll be wondering so, this is for the hair and beauty salon owners marketplace. Something I've been involved in now since 1982!

After this coffee, I'm heading to my studio with Tamuna. Tamuna has spent 2-days sitting on the floor in her office doing admin! Grunt!

It's important to have good space to create in. I love the space here. It's big and feels good to walk into. It's been too hot in the summer so it'll be freezing in the winter.

TRUMP

I was just reading about Trump. I like nothing that comes from his mouth but I understand it.

This is the age of distrust, an age where leaders are seen as liars, liars are portrayed as good guys and where injustice has never been greater. People are not stupid and have had enough. Enough to take a risk on an idiot running the show after all were the previous few especially since the Bush dynasty! So I get trump. He is a result of what the media has poured into the minds for decades now. He is the result of dumbing down medias like big brother where sex on screen is the producer's dream, where the more Gordon Ramsay swears the better the show, where the faith of most kind has been rejected by the mass but rejected due to the vile behaviours of those that claim faith.

Anyway, Trump is a fool but he is a product of a very modern time.

SYRIA

The nations complain about Syria yet do they ever ask who makes and sells the bullets?

I cry for Syria, do you? I can sit and drink and eat in the warmth and silence of my home while this happens.

The PKK overrun ISIS while the Russians bomb the PKK alongside the Turkish. The Russians want Assad to stay while the Americans want Assad to go so are more than happy to bomb and support as the wind blows. It's a mess. So many fronts being battled. This is a War that history has already revealed the ending. No one can win.

Yet more children, more mothers, more fathers and more of a country are destroyed one very in careful step at a time.

And even those that run for their lives and seen as people to be feared by the media. Have we really become so cold and heartless?

It's a war of no winners and all losers. I wish we could all go and scoop up those people and take them to safety.

OFFICE

I know that was heavy but just a thought. So back to my office and my day.

I'm tidying up my blogs and have been doing a lot of housekeeping on OrangeBeetle over the summer.  A lot of changes with a lot of things but it's worth remembering for you that there are OVER 500 pages of strong helpful materials on my sites that I spend around 2-hours each writing. Now for someone that can get laid £1,200 per hour consulting that is a lot of time per penny on my sites. Do you take advantage of that?

I'm making changes at OrangeBeetle very soon. One of the changes will be a limited access to my blogs so now is the time to take full advantage of their open availability.

GEORGIA

So Georgia soon and home to Tbilisi. Our 3-apartments have been booked up all year and over 7 million visitors into Georgia this year it's looking like a sound investment. Right now we have Israelites, Ukrainians and Americans in them. It's so cool and the types attracted are very eclectic. I have to say Georgia is so unique in my travels I don't want it spooky but I love the guests. Here's the link if you are interested.

GIVING BACK

I've had two coffees now so my mind and heart is buzzing over actively.

There been a lot of things I'm proud of. Helping business like yours grows and even survive the darkest of times. And others to change careers and get. Paid to do more of what they love.

I love that.

Now my eldest son is starting his new entrepreneur route and I'm so happy to help him.

So I'm heading back. Tamuna is itchy to go back now. I odour here she gets me and looks after me. I'm a complex pile of biology so it takes a woman like here to get me.

BANK HOLIDAY

It's a bank holiday here this weekend.

My parents have always done something strange on bank holiday weekend. They are still in the mindset where on bank holiday they go and buy around 10-loaves of bread and ten bottles of milk because they still think the shops are all closed over the holiday - although they know they are not - habits are hard to crush right!

That's it.

Enjoy your weekend.

Alan Forrest Smith

Eccentric Rule Breaking Marketing

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Alan - thanks - your approach is too eccentric for me - I don't think I can sell it internally

Thank you anyway

Best wishes"

 

Since I began working with clients in all kinds of business world's corporations are the most difficult and self-destructive.

Why?

The email above began with a call.

"Alan, we love your stuff, love your website and love what we can see.

The man went on to tell me he is the CEO of a large London corporation. He told me his team needed more edge. He told me they needed more creative ideas, thoughts and tools. He told me after going through everything he would speak with his marketing director and then arrange for myself to head over to their headquarters to spend a day or two with their team.

Everything ended great over the phone.

Now me being me my brain dropped into gear right away. I had ideas based on what he told me, ideas for leverage, stability, growth, innovation and how to give them distinctive capability fast!

I heard nothing back.

I waited.

I heard nothing back.

Finally, I emailed him.

His reply was as above…

"Alan - thanks - your approach is too eccentric for me - I don't think I can sell it internally

Thank you anyway

Best wishes"

He felt he couldn’t sell me internally due to my eccentric look and creative approach.

Now, what does that mean?

Let's think about this and learn from this.

The average salary for a marketing director is £86,165 according to figures online.

A really good marketing director can easily earn as much as £140,000 and even more.

His boss (the man I spoke with) is paying him and his team more than well.

Yet, his boss has had to go outside his team and ask for expert advice.

Why?

Because his highly paid team are not delivering results.

Now this marketing director that isn’t delivering results has told the CEO he does not want to deal with an expert outside the company due to the fact I look too creative, eccentric and different.

So in others words, the employee has taken a decision for the future of a large corporation based on the look of an external expert rather than his outstanding reputation. And by the way, if you don’t know about my reputation over the past 20-years with clients read more on this website.

Interesting right?

Here’s the problem.

Marketing isn’t as hard as marketing are men telling you they are simply covering their own lack of abilities. Yet marketing men that are trained and defined through the formality of expectation of how things should work – according to their training – training that was laid down in marketing manuals in the fifties!

Yet the world has changed and frankly so has the world of marketing.

The changes in the marketing process are profound. So profound in fact that I believe that over the past 3-years marketing has taken a quantum leap of epic proportions never seen before. I also believe that it will take ten years or more for companies and their internal teams to catch up unless they fast track through external expertise.

Do you think a marketing manager goes home and reads the very latest of what works and doesn't work in the minds of the consumer in bed at night? No of course not it's simply a job to him or her. External experts do - I do!

Yet when decisions are taken by marketing dinosaurs that are locked into restrictions, boundaries and fixed rules of how things should and shouldn’t be this is a danger for all companies – your company.

That is why marketing in most companies only supports the infrastructure, the ages and survival and rarely the vision of the company – if they even have a vision.

I am happy to be called eccentric. I am happy to be called too creative. I am happy to be told the marketing chief freaked out when he realised I have a tattoo or two.

Unless you take a leap of faith into the new world of marketing I want to tell you this. On the basis of a decision made by an employee, you could lose your business. I know because time and time again I have seen this over the years.

Marketing chaos isn’t just a blog post it is a reality for corporations. Throwing endless cash at a wall and praying it’ll stick isn’t going to cut it anymore. Posting endless on social media won't and probably doesn’t work for you. Does it?

We are moving into the marketing age of distinctiveness and transformation.

We are moving into the marketing age of distinctiveness and transformation. If you are stuck in the past you will know it yet who are you allowing to take the final decisions on what happens next?

I once dealt with a huge corporation that could take 10-weeks to reply to an email. I once worked with a corporation that had to have a team of six on every Skype call. I once saw a great company fail because the marketing director failed and failed the hard built company on her decisions.

If you need creative, eccentric, rule breaking, company defining marketing that works. If you understand investment is needed to grow, expand, innovate and create a vision. If you have had enough of listening to the same old endless excuses from marketing dinosaurs – you know where I am.

But if you do get in touch expect the unexpected, prepare for rules to be broken, accept the changes and enjoy the ride because I am in this for results.

You get what you want.

I get what I want

I think you deserve more.

Don’t you?

Peace from your ever eccentric, non-conforming, rule breaking, boundary smashing thinker, and creative advisor.

Alan Forrest Smith

Ps … seriously if you need a yes man, a conformist and someone that ticks all the boxes like any good marketing drone please do not get in touch as I refuse to bend on what delivers results for my clients and frankly that trained behaviour rarely delivers.

You know where I am.

Let's play together.

TRANSFORM 4 The Expectation

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TRANSFORM 4. The Expectation

Philanthropy is involved with basic innovations that transform society, not simply maintaining the status quo or filling basic social needs that were formerly the province of the public sector.

David Rockefeller

So it isn’t what you expected?

I know a line or two from old bible texts. There is one line I love and it is this.

‘Fear is the expectation of things not yet beheld’ Hebrews 11:1

I like it because life and business can be like that.

We can build expectations based on what we want to happen.

When those expectations fail to be met or next expectation can be filled with fear.

And as life carries on so does the fears of anything working out.

So fear now becomes our set expectation rather than hope. Interesting right?

Yet what if you can create expectations that become a reality?

It’s a lot easier than you might have ever been taught or heard.

There’s a woman I know that is obsessed by the future. She goes to everyone and anyone that will predict her future. She wants her future to be just perfect. She expects her future to be just perfect.

Her expectation is met with disappointment every time.

Why?

She expects her business to do well just because it should do well.

She expects her life to run well because she expects her life to run well.

She expects her home relationships to be perfect because she expects then to be perfect.

None of them are perfect and the reason for that is very simple.

What she is doing today is a reflection of what her current state is tomorrow. Her current state tomorrow is a direct result of what she did yesterday.

In other words what we plant right now is what will grow in the future. So if we want expectations to be met we must plan accordingly and aim to make sure we hit our expectations.

I had a client that wanted to grow his business to £500,000 per year. He expected it to grow to that amount. His business was new and had been given a good investment into it’s creation.

After I did some consulting for him we talked about his goal of £500,000. Top hit a number the path to that number has to be carefully worked out. Based on people traffic and then how nay of those people would convert or buy based on average I could now report to him he needed a particular number of people going through his store. To drive those people through his store meant he would have to do a certain amount of advertising. Advertising is also easy to measure when done properly. Each advert has a system where the numbers of viewers, shows and conversion are tracked.

Now after giving him the numbers to hit £500,000 guess what he did?

He rejected the plan as he didn’t want to make the investment into what was needed to get his goal of £500,000.

At this stage, I decided not to work with him as I felt his expectations were distorted and not only would he be disappointed but that disappointment would reflect on myself.

I went my way and he carried on his way.

Around eight months later his store closed at a huge loss. His two new Landover cars, his beautiful freshly decorated new home and most of what he owned including his store were not only closed but he was declared bankrupt.

It wasn’t what he expected yet his actions each day were already revealing the outcome for him. He ignored the actions and felt he deserved the outcome despite the messages.

It is hard to deny the reality of cause and effect. It is difficult to say we don’t reap what we sow because the reality of what takes place reveals otherwise.

If you have an expectation of an outcome you really need to ask yourself what are you doing right now for that expected outcome to take place?

The future – your future – in certain things can easily be seen and that vision is easier than you think.

For example, if you hate your job but never do anything about and yet hope that one day you’ll be rich beyond your wildest dreams what do you think the reality will be?

If your business isn’t doing well and yet you never actually change anything to allow your business to change direction what do you think the expectation and outcome will be?

Transformation comes through change. Change comes through actions. Actions are planned according to where you are right now. Are you in a good place?

Are you in a bad place?

Are you off track?

Will what you are doing give you the expectation and transformation needed.

If you had to tell someone where you will be in 12 months how would you reply? Why would you reply that way? Do you think your reply is accurate and could be expected according to what you are doing right now?

If you want to know hat your future expectations are all you really have to do is look at what you are doing right now.

A man that had a serious illness wanted to know if he would live to see his children grow old. The man was told he could take a certain course of action and that action would give him a good chance of success with his health.

He had two options.

Ignore the course of action and just hope everything will be fine.

Take the medicine and build his hopes and expectations around recovery and a transformed health.

In other words, he had an opportunity to plan his future.

How about you?

If you have expectations of certain things outcomes in life and business yet those expectations are not being met you need to take some action to put yourself back on track.

Everyone loses his or her way now and then, it isn’t a bad thing. Everyone also has the same opportunity to put him or herself back on track.

Your future is a choice.

Your transformation is a choice.

Your expectations are a choice.

Your CHOICE!

Not tool long ago I shared my own stay where I was not just broke but broke, homeless, divorced, alone and spending my nights sitting with dead men’s bones in a graveyard. I saw no way out in those days.

My family was at a full-blown war with me. I had lost everything. My own expectations of life had certainly been thrown out of the window.

Just to clarify at this stage

I had lost my car

I had lost my family

I had lost my house

I had lost my business

I had lost my senses

I was losing my health fast

Not only did I not have £100 pounds in my pocket I didn’t have £1! I was borrowing pennies to get a bus to and from to different places.

What a mess.

In my own life, I always aim high. I expect to win. I expect the best outcome. I never think of failure. I do what I need to do to make things happen.

Yet this time, the weight of life had become so gigantically great I was being crushed to death literally.

I had expected a wonderful life with wonderful everything. Now here I was in 2010 with absolutely not a thing to my name. I had gone from   massive five bedroomed self-built home with a one-acre garden and everything I needed in life to no car, no garden and living in a borrowed room that was just 8 x 6 foot in size. Utterly depressing!

Can you imagine how shattered my own expectations were?

I had a choice.

Sink and literally die.

Take control and make something anything happen.

I am here now. I have the most wonderful life with my wife. A good business, a great home and everything I need in my life.

I know transformation is possible. I know your expectations despite falling can be met.

All you have to do is pick yourself up and make the changes needed.

Business is the same. Business is s reflection of life – your life.

If nothing is working right now, if you need transformation, if you really want your expectations to be met you have to do something different.

That something different might be uncomfortable. It might go against your own grain. It might make you feel a fear you haven’t felt before.

Yet you know that you have to make changes to hit expectations. And you might have no given up and now expect nothing but the worst.

I know a guy that expects nothing but the worse. Recently he set up a new business. I called him one week in and he told me everything was a disaster. His expectation had been set at zero before he started. He expected failure and got failure.

Here’s what is interesting; where you set your expectation despite what you do that expectation will be carried out. He was doing what looked like a new successful mission to get his business off the ground yet he expected disaster. Guess what? After just NINE weeks his business is over!

I wasn’t surprised and you know what he said to me? He said I knew it would turn out like this!

So ask yourself with you life and your business what is it you actually expect? Can you fine-tune those expectations? Can you make them more realistic, more in harmony and in tune with your own needs and desires?

It’s fine reading about the mountains that others have climbed yet their mountain isn’t yours. You know you are going to need to create your own path. A path that is in harmony with how you feel, how you think and of course your own capabilities.

There is so much spoken about being positive and how everything is possible.

That isn’t true, it’s a lie.

Not everything is possible because a mantra claims everything is possible.

Not everything will turn out fine because of a mantra that is said everything will be fine if you think positive.

What you need to do in your business and life is set and expectation based on your abilities and possibilities. Then work in harmony with them.

And if you cannot do these things alone – ask for help.

So do you have expectations for your life or have you given up?

Do you have expectations for your business or are you simply hoping things wil work out fine?

That of course, is your choice. You might not have the skills needed to take the next steps forward. Ask for help.

I hope this has helped you.

Hit reply and let me know if it has.

Peace.

Should we be speaking to each other about transforming your results?

Contact me here.

Alan Forrest Smith

TRANSFORM Part 1 is here

TRANSFORM Part 2 is here

TRANSFORM Part 3 is here

TRANSFORM Part 4

TRANSFORM 3. Cause & Effect

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Transform 3. Cause and Effect

I don't like definitions, but if there is a definition of freedom, it would be when you have control over your reality to transform it, to change it, rather than having it imposed upon you. You can't really ask for more than.

Mark Knopfler

Whatever you do has a result.

Nothing escapes that as a reality.

This is your reality.

Whatever is happening right now in your life or your business is the effect from something you caused at some point.

A friend said to me everything was his boss’s fault, his job, his wages, his lack of savings, his time off and his inability to do more. He said this was the fault of his boss.

I suggested to him that it is his own fault. He wasn’t happy with me and asked why. I said to him, you chose the job, you decided to take the job, you accepted those wages, you accepted the four weeks holiday a year and you accepted the past nine years working there to the point you never made an effort to change your job.

I asked him this.

Who controls your life?

He told me I am correct and went into a meaningful silence for the next ten minutes.

He had set into motion the previous nine years of his life and accepted what was happening.

Are you suffering from the effect of something you caused yet in denial and want to blame everything or everyone else?

The result you get has been created by what you did. Yes, what you did not what anyone else did. This is the cause and effect. Your choices made this right now. Your decisions are the light to the fuse. The fuse may have taken years to finally explode but the truth is we are all masters of our own destiny.

A client came to me and complained about his marketing campaign. His business was new at the time. He had gone to many different marketers and agencies for advice and campaign building.

They advised and would set up a campaign for him.

The campaign would run for a week or so.

The results would arrive and the results would always show as good as nothing. The client would be angry.

The client would then hammer the agency.

The client would then move on and then start all over again.

He wanted his campaigns to transform his business. If his business was transformed his life would be transformed.

He was never happy so he simply moved on.

The cause and effect of the results simply repeated themselves through repeated behaviours.

Why?

To transform the campaign takes real change. When I say change I don’t mean simply changing marketing people or moving agencies. It usually means a change in habit. The change in habit can be the start of the transformation.

When any campaign is run it’s critical to build the campaign for transformation around the client – NOT the company. If the company and sales are the number one priority the chances of sales arriving reduce. The client – your client – has to be your number one priority.

Remember in the previous chapter we spoke about giving back and what do you give back?

Facebook did what they did because they thought it was cool and they knew that their clients would love it. Yet they really weren’t clients as in paying because they gave before they took back. In simple term this means the Facebook cause and effect revealed itself to the point that becomes the biggest business on the planet without planning to be the biggest. They simply wanted to serve and give.

The cause and effect in business I have seen over the decades has been huge. One of the most destructive patterns seems to be, those that are doing what they do just for the money seem to face a higher outcome of a loss.

YES, we all want to be rewarded in cash for what we are doing yet the reality can be from what I have seen is those that - take first - reveals the same cause and effect patterns.

Take first seems to results in eventual failure.

Take first seems to result in the loss as an outcome.

Take first can build massive wealth yet that massive wealth can vanish as fast as it arrives.

Take first can create a mindset that has an almost illusionary effect on the taker to the point they can feel invincible and build an identity around wealth.

All has it own cause and effect and that can be the loss or financial catastrophe.

Why?

Taking only goes against the simplest and most natural way of humanity. Look at nature, does it take or give?

The most natural and flowing forms of life are built around giving. The giving results in receiving. This is cause and effect.

Nature has to adhere to the laws of nature. If they don’t it results in disaster. Business and life are the very same. There are some basic laws that cannot be avoided.

If we have a business that is built purely around taking we will rarely if never feel the effect of receiving. The effect will usually result in something we do not want.

When a client creates a campaign they usually create the campaign around what they want rarely what they want to give to their clients or customers. The big problem with that is this.

Contact through any campaign needs to be supported by trust. Trust can only be built over time. It takes time to send out multiples of any marketing campaign. New marketing campaigns are engagement laden. Engagement has to speak the part of a human that feels they can relate to your words or actions of video or more. If a campaign doesn’t do that trust can’t be built If you try and oversell the reader they can smell a rat and will see through the campaign.

If the above is the case it means more than one contact has to be made. These ties in with what I have experienced over a few decades, which is the best campaigns for any result, have two huge factors.

The first factor is the campaign has to be in the service of the customer or buyer – not simply to sell.

The second is the volume of contacts that are made to the buyer or customer. They have to see any message time and time again to have to be able to connect, relate and trust your company.

If you fail to do that and feel sending one campaign should work you are completely unaligned. The cause and effect will reveal itself in a failed campaign.

The new way of thinking includes words like community. A community immediately conjures up feelings of closeness. Would you try and do any kind of hard sell to a community that you are part of?

When I say part of you need also to be part of your audience. If you are over detached these days you will be distant. If you are distant the people you are trying to reach won’t be able to connect with you or your business?

So the cause and effect are real.

Can you build your business around giving rather than taking?

Building a business around giving results in huge rewards rather than just scraps.

Can you trust yourself to do that?

Can you understand the huge power of what you give will eventually give you the effect of what you desire?

Cause and effect are real.

Where you are right now is the result of something you caused. You are feeling the effect from it. It is no one else’s fault. It is your fault.

Once you know, once you accept and understand that you are in a stronger position to move forward.

Repeating the past that never worked will give you a result again that has never worked.

Making the changes needed to build a better stronger, bigger future need a new way of thinking that you might not be used to, however, making any kind of change is never comfortable for anyone.

If you’d like to change the effect from what has been caused you have to be open to more change.

Are you ready to do that?

If you want to make changes to your life or your business starting today we should talk. Getting in touch his easy.

Call or email… you know where I am.

Alan Forrest Smith


TRANSFORM Part 1 is here

TRANSFORM Part 2 is here

TRANSFORM Part 3 is here

TRANSFORM 2. The Price

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TRANSFORM 2. The Price

Man, alone, has the power to transform his thoughts into physical reality; man, alone, can dream and make his dreams come true.

Napoleon Hill

What did you give recently?

I mean it seriously what did you give to anyone?

Did you give your time?

Did you give cash?

Did you give a meal?

Have you given anything?

How about into society or your local community, have you given anything that you can give?

Last time I sent anything about transformation I talk about the gift of Google and Facebook into businesses all over the globe.

They give and what do they get back?

Recently I watched a documentary about (believe this or not) a man with no arms and a man with no eyes.

The man with no arms was a happier more optimistic guy. He lost his arms in a serious electric shock when he was just three years old. He doesn’t really remember having arms. He can cope perfectly well using his feet as hands to do anything.

The man with no eyes was less optimistic. He had lost his vision at the age of fifty. He remembers all the things we see with our eyes and had contemplated suicide many times because of his loss.

Then a transformation took place.

Both men lived in the same village in China.

Both men knew each other.

Both men needed a purpose in their lives.

The man with no arms went to see the newly blind man. The man with no arms could laugh at everything whilst the blind man was depressed by everything.

The man with no arms made a suggestion.

Around them, the village and location had been badly scarred by mining. The dust had killed almost everything. The sound of birds that used to fill the village was now silent. There were now no trees due to the pollution. To see it on TV it was just one huge grey desert area.

The man asked the blind man if he’d like to plant a new forest?

The blind man laughed and questioned how can a forest be built?

The man with no arms said by planting one tree we start a forest.

Both men eventually went and started building the forest from nothing. The first place they tried nothing would grow due to pollution. They blind man suggested they plant near the river. They went to the river and planted.

Each tree grew from a single cutting from another tree.

Both men did this day after day over the next few years. Finally, the Chinese government heard about the man with no arms and the blind man.

They contacted them and gave them everything they need to survive and all the tools and plants they needed to transform the barren land.

Today the blind man and the man with no arms have grown a forest over one million trees.

Here’s what is really interesting.

They both started with nothing,

They both did what felt the right thing to do.

They gave everything they had.

Eventually, they were given more than they could have ever wanted.

Life is like that.

And if you want your life and business to succeed the first question you should be asking is what am I giving back into the world?

Or am I simply taking?

Think about it.

For anything to have any balance it has to be equal. When things are not equal the balance tips to one side or the other. If we just take at some point the scales tip and we can be pushed back to the start all over again.

So to transform anything you need to first transform your mind. To transform your mind you need to ask yourself what do I feed my mind? The food you feed into your mind will result in something but what will that something be?

If you feed your mind garbage it will result in garbage thinking.

If you feed your mind highly nutritious thoughts it will result in a stronger more highly active mind. A stronger mind achieves better things. Transformation of any kind can only come from a stronger mindset.

Once your mind is stronger you should think about the scales.

Do you need to think about what you are going to give back?

You should start something that is simply created around giving and just wait to see what comes back.

Being in business isn’t just about getting that car, building a bigger office, getting that watch, wearing those clothes, getting as many cars and toys as possible. I've seen that so many times over the years.

Once I knew a guy that built his whole property business around a collection of cars. He boasted over twenty cars in his barn. One car cost him almost one million pounds. He took and took and took and collected without giving back. Finally, the scales tipped and he fell. His loss was absolute and now he is starting all over again.

So the best transformation not only starts in your mind but ultimately starts with giving. You really have to truly look at yourself and your business and ask the question what have you really given over the years?

Giving always without a doubt results in being given back. Every gift is reciprocated.

You think this has nothing to do with business? Think again it has everything to do with business and success.

I read with disgust in the UK over the moaning’s and groaning’s of Google once upon a time not paying that much tax despite their gift to mankind.

Eventually, they paid under pressure.

Yet this part was missed and never mentioned.

The ability to Google everything online has opened up the world. We can all do that for free.

Google also hire 57,000 people. Can you just imagine how many humans beings that supports? Look at all the other tech and things Google has given to humanity? Do the research.

These companies are built on giving first and simply waiting for the rewards later. They know the rewards will come, they don’t know when they will come yet they know that at some point they will arrive.

An interesting flip right?

Now the modern company is set up to give first and take later not take first and maybe give a little from their scraps later.

If you want real transformation into your life and business you need to give serious thoughts to what you are going to give back.

The man with no eyes and the man with no arms decided to give all they had – time – and with that time they planted one tree that today is now over one million trees.

It started with giving back.

Transformational business starts with giving back.

Would you like me to help you give back and build a more transformed system of marketing and communicating with your customers?

Let's talk right away and get started.

Contact me here

Alan Forrest Smith

TRANSFORM 1. The Gift

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TRANSFORM 1. The gift

Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable human development.

Kofi Annan

The biggest change I have seen in marketing recently is the gift of potential from online masters like Facebook and Google.

They have transformed marketing, as we know it there is no question. They have also transformed the way a business contacts and connects with its potential buyer.

First, let me share a few thoughts on the transformation marketing gift they have given people like you in business or that want to be in business.

Not that long ago to do any kind of marketing you really had to speak to an expert. The expert would charge you and this would shortcut you into sales or faster success - HOPEFULLY!

This was seen as a smart investment into success and would almost guarantee faster business transformation if it was done right.

It was that way for decades until the web changed everything.

Now you can Google how to write successful sales copy but Google will even show you how to do all things marketing online in really simple easy to follow steps. You can call Google anytime and speak to one of their ‘experts’ for detailed steps on how to do all things marketing on Google.

Facebook are not only the same but they have gifted you some incredible tools for marketing. They are just brilliant and getting better by the week. Again you can call Facebook and speak to a human ‘expert’ or you can simply follow their simple steps into marketing.

This is a gift.

This can transform your business.

This is powerful.

Even more.

Almost every ‘how to’ is now posted online. How to write copy, how to create strong images, how to be a good networker, how to use WordPress, how to write adverts that sell. At one time you could pay over a million dollars for a logo. These days you can get an incredible logo online for just $5.

I used to hire an expert that would spend a few hours with me teaching me online tools every Monday. I would pay him well and he would show me things I could then practice weekly. Now I simply go to YouTube for better more detailed instruction and it is all free.

This is a, without a doubt, a transforming gift to anyone that desires to make huge changes in their life or business.

Yet there is a major problem with this gift.

Yes, it is transforming yet from what I am seeing it fails to transform.

Why?

One thing has been removed from the equation of free everything online that could transform your business and marketing.

That is a true understanding of using the tools for transformation.

For example, you can learn how to write a headline, write body copy and write bullet points and a close.

You can then copy that into your business.

The problem and failure to transform is this.

The mechanics of writing good strong copy start with the mind of the buyer or reader, not the words. The words are simply the laying down of the thought.

The gift of online free tools fails to give you the thought behind the tools. It simply gives you the mechanics of the tools. If the thought is removed the transformation fails to take place. The results from the gift of free reveal themselves either very quickly or very slowly.

The bigger problem is if results do not arrive transformation from new business to successful business fails.

So although the gift if free if truly a gift it can fail to transform your business because it removes the thinking.

The thinking starts in the mind, it has research it asks plenty of questions and finally comes to a conclusion.

Thinking like this gives an even bigger gift.

That is the gift of transformation.

A transformation so deep that is can affect the genetic part of a business that will force change into every part of the business.

A fool in business is the person that never takes expert advice.

I had been a landscape gardener for four years in my younger life. I then decided to become a hairdresser. The problem for me was I was now twenty so I needed to do it very quickly as I wanted to buy a house.

So rather than go to college and just do as I was shown I bought books on haircutting from a young hairdresser named Anthony Mascolo. I devoured his books, copied everything I read and saw through photos and then became a master hairdresser through his teachings.

His books transformed my skills.

They were a gift.

Yet I now had to go to the next level.

That next level took thought took planning and took a real understanding of people, not just hair.

My life became transformed to the point that I managed to go and build a large five bedroomed home in a one-acre garden with a very English orchard. Idyllic.

This was a transformation that happened though action.

So although you now have the gifts of free online it isn’t enough and cannot be enough.

I see clients all of the time that have played around with Google or Facebook for a couple of years with barely any results to show for it.

The tools were a gift.

The tools are transformational.

Yet no transformation took place due to a huge lack of understanding of the human mind.

So what about you?

Are you seeing your own potential?

Do you want massive changes in your life or business but are stuck?

You do have the power to transform anything. We all do yet there can be something that stops us from taking the steps into transformation.

Those steps are usually fear based.

Will it work?

Is it a waste of time?

Do I really believe in myself?

Is it costly?

Will I lose out?

So many questions built on the back of real human fears and realities.

So to make a real transformation is much deeper than knowing how to log in and use tools. The transformation begins in the mind. It is fed the knowledge and a building of ideas that will connect or reject each other until the desired outcome arrives.

I am in the business of serious transformational and marketing breakthroughs.

If that is what you want and need right now lets talk.

Alan Forrest Smith