Success During Uncertain Times
It feels like the world has gone mad.
It does and can affect us.
Somethings we cannot control and cannot stop.
Somethings we can.
There’s never been a more important time in history to take control of your life.
There are things we can control and cannot control.
- BREXIT – we cannot control
- ECONOMIES – we cannot control
- TRUMPLAND – we cannot control
- RISE OF POPULISM – we cannot control
- TAXES – we cannot control
- REDUNDANCY – we cannot control
- RETIRMENT – we cannot control
- DEATH – we cannot control
- GOOGLE - we cannot control
- And frankly the reality is you have no idea if your job will be around next week despite the appearance of all being well at work.
If you are in business this affects you.
If you are in a job it affects you.
It doesn’t have to be that way.
Business Up Despite The Madness
Just recently a new client came to me. His new project was failing and had never really got started. His initial investment was pretty huge to say the least.
He had taken the usual routes I see time and time again.
- Going to a social media company.
- Hiring an SEO expert.
- Using a web design company.
- Blah blah blah and I’ve seen it all before.
Blind the client with science and get them to pay monthly.
Promise them everything knowing that delivery is almost impossible.
The results are results I see time and time again.
Not a damned thing!
Now when a client comes to me he or she has usually passed through at least 5-6 different experts or consultants. I am in the eyes of some the most expensive yet the reality is I am always the best investment because of results!
The new client above - the project is new.
The initial changes can take around 1-2 months after careful research and checks.
I always like to make an impact early on using one thing I do with all of my clients.
In the first week of running a test for just three dollars they have had three enquiries. Now that isn’t bad when you understand the volume of money spent so far for ZERO enquiries.
Just wait until we get going.
Now getting going involves a lot.
It’s an overhaul of everything they have.
The layouts, the design, the words, the images, the presentation, the scripts to open and close a sale and so much more to be looked through, tweaked, critiqued and added.
Yet NO huge changes, just adjustments to what they already have.
It takes time but when you are making no sales or not enough sales, time is something you have plenty of.
And of course unlike many of these new social media ‘experts’ I never promise to do anything overnight as it takes time, strategy, tactics and using tools that actually work toy build a long-term business.
I Know This
Let me share a couple of things I do know and have seen time and time again.
If you have what you might call a business that makes no real profit that isn’t a business.
If you are turning over £3 million and still making no profit that isn’t a business.
If you have everything in place and are loaded to the top with investment and loans yet still not making a profit – that isn’t a business.
And if you think you are doing marketing …
If you are doing social media everything yet still have no clients that isn’t marketing
If you are focused on SEO and positioning in Google yet still have no page listings or still no sales – that isn’t marketing.
If you are old school doing direct mail yet get no results from your direct mail… why are you doing it?
If you are old school with guys knocking on doors yet still get no results … why are you doing these things?
Because here’s the best advice that less and less people in business take.
You do not have to reinvent anything. Sales and marketing are a process that has been tested despite the changes. It isn’t a one off event it is a strategic process that has to be planned out and carefully executed.
And that doesn’t mean rebuilding everything. Most of the time it means simply taking what you have, making changes, testing and refining until the process is in place for you to increase your sales.
Now there might be things we cannot control, you cannot control taking place in what can seem like a crazy world. Yet the reality is this.
When it comes to sales or marketing your business that can be very carefully controlled.
I am yet to meet a client that hasn’t been to many other experts before they arrive on my doorstep.
I am yet to meet a client who’s problems in sales and marketing I have never been able to fix.
I am yet you meet a client that has never experienced an almost instant impact from my work yet.
I AM A SHOW OFF - GET OVER IT!
I have increased client’s sales by £15,400 in just 3-days.
I have increased a client’s sales by £42,000 in 12-hours.
I have created converting direct mailers that have previously failed into million pound best sellers
I have generated sales overnight from client’s website.
All by doing small things that carry more power than big things.
And if you know what an Atom is… you know the power small can have?
So we might not be able to control what is going on in this mad world yet we can control the results of of business and its easier than you might have been told by many experts.
You Can Do this
- Plan your results
- Use what is proven
- Get tested solid advice
- Put experts - NOT 'EXPERTS' in place
- Dont be scared to change things if they aren't working
- Stop what you're doing and take time to think.
- Stop reading the news - it really doesn't matter to your business
- Test what you do for results
- Measure the results
- Be in control
- Get over social media - it really doesn't work for everyone.
- SEO is dead unless you spend mountains of cash
- There are many ways to skin a cat - or attract your clients - find out how.
If you need more results … You know exactly where I am.
Peace & success.
Work At Alan's Side