You were lied to about marketing and you probably fell for it.
Marketing that is, the reality of what marketing actually is.
What is the future of marketing and does the future exist?Read More
The results from a mailer were pretty astonishing. So astonishing in fact I had an endless line of local businesses asking if I could replicate something like for their businesses with a direct mailerRead More
They have the perfect BIG idea. It’s a club, it’s a cult, it’s a family, they care, they have so much I can’t spell it all out here but even in a recession you know they aren’t going to lose clients.Read More
This year I watched a website hit $12 million in turnover yet I had emails, calls and conversations from website owners and businesses that are struggling to get a sale online. How do you fix your online marketing and is traffic your real issue? The problem is …If you read my last post it shows how the mind of your buyers is no longer on the same wavelength as most marketing minds. Re-read the article here.
It’s a couple of things going on.Read More
Why is my marketing not working is probably the biggest question most businesses ask me?
2018 saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most marketers are still ignoring.
Let’s have a good look at this.Read More
13 Reasons Your Marketing Isn’t Working … And if you carry on doing them it’ll only get worse! If you are marketing like everyone else you could and probably have a huge problem and here is why.Read More
There has been a huge shift in marketing. I’ve spoken about it before. That shift will continue to grow as traditional marketing or what is now known as digital marketing continues to under deliver in real results. So, what is the lesson from Banksy?Read More
The Online Marketing Paradox. How is it possible to increase a business turnover by 223.7% in just 23-days – without the use of the web? No email. No website. No lead capture. No social media. No LinkedIn. No Adwords. - NOTHING!
Here’s How?Read More
I think you missed last nights Skype Live and that's a real shame because it was futuristic and revealing to say the least.
It wasn't recorded.
I wanted to share with you some of the subjects covered and why I covered them.Read More
This is a minimum investment maximum return offer. The last time I sent out an offer like that ‘the one’ clients jumped on a plane within 48-hours and a deal was agreed that worked for us both.Read More
On the right foot
Starting a new business isn't easy. If it was 8-10 wouldn't fail.
Even harder if you survive - keeping in profit and thriving.
There's a lot of articles online about how to start a business. I purposely write this in the simplest of words based on what i have seen and experienced over 32-years of business.Read More
What used to be a sure thing is no longer anything. What has been used for years for business growth strategies no longer works.
And if you read or watch the news in the U.K. you’d be excused for thinking the world is about to end on this little green island.
Things have changed for business and marketing.
Things have changed dramatically.
Let me explain.
Uncertainty is a moment where no one really knows what is coming next.
The economy – no one knows. Jobs – no one knows.
The BREXIT – no one really knows.
That means if you are in business – what is next?
I started my first business in 1985. It’s 2017 and I am still going strong and I don’t mind sharing with you how.
My own personal business growth strategies were and are reinvention, market analysis, understanding what is needed to survive and looking for areas to grow during uncertainty. But the most powerful is leverage with a twist.
A client I worked with faced uncertain times after as good as blowing partners huge investment going into the millions.
Here is what was strange. He talked big. His team talked big. They loved meetings. They loved to plan. The loved to set big goals. They loved to motivate each other and they loved to leave the big company weekend away slightly hung-over but ready to start again on Monday. And that was that.
When I eventually went through his business results, his wages bill alone was huge and I mean obelisk in size (bigger than big!).
They had no response from direct mail. They wrote some words, sent it out and hoped with just one attempt it might get them busier. It didn't.
No response from email. They spent literally weeks setting up emails with images, great HTML (oh how they loved great HTML) and tracking. Again not a single response.
Social media was a waste of time – the team simply posted endless content and loved the fact the had hundreds of likes and some shares – yet – no sales, leads or anything apart from the glory of the moment from a like button.
The only source of leads came from a tiny badly written trade magazine advert the actual CEO had created some years ago. His team of 11 were possibly the worst underperforming marketing team I have ever met. Not what you need during uncertainty.
Anyway I was asked to go in and find out what the problem was. I found it the first hour I visited their huge HQ. I solved it the next day i got home. This resulted in seventeen leads in a single hour rather than their usual one a day if they were lucky.
Now don’t miss the point here because it gets pretty shocking.
During the first hour of the new campaign where the 17 leads arrived I got an email from the marketing director on behalf of his team. She asked me this and this is absolutely true.
‘Please turn off the campaign until they get everything into place to cope with the new leads".
I asked to speak to the CEO. I couldn’t get him as he was in the Arab states. I finally got an email from him supporting his team and asking me to switch off the campaign until they got their ass into gear.
Around 12-weeks (84 days later) later the campaign was never reinstated. The marketing director felt it was safer to go back to what they were doing. They felt what I did for them was too different, too new, too direct so they asked for a switch off.
They carried on doing what they had been doing the previous 18-months ... planning, talking and going on company paid weekends.
The company went bust.
Yet I gave them a crazy 17 leads in one single hour. That campaign could have run and run and run and run forever. He could have had the richest most successful company in his field ever. I think he had a job now. The investors lost their cash.
Because, during a tough time they failed to take action despite all the talk of taking action. This is common. This is also stupid. Very!
If your marketing is failing right now how long are you willing to listen to your team talk the talk without walking? How long are you willing to put up with behaviour like that.
“OK’ is no longer good enough. I don’t want OK I want everything I can get from my business. Do you?
Your results can change faster than you might be thinking and I am more than well qualified with 32-years behind me to take you there.
During uncertain times you need some certainty in your business results and business growth strategies that deliver.
I am that man if that is what you demand.
And I am not cheap. Cheap is cheap, I don’t like cheap anything I never have. Yet the results for your fast-track, direct, tested and proven business growth strategies will more than compensate for any investment you make with myself.
Once I got a call from a client – potential client – that wanted everything to change because his business growth strategies just weren't working. Nothing worked for him at all.
He told me about a big email campaign he was going to launch to his database. Now before I say more my own email campaigns for my clients can be launched the SAME DAY especially if a turnaround or survival is needed.
So we spoke and he told me that he had written the email and then other parts changed by his staff – all of his staff. His receptionist had written the start, some over there had written this line, and another person had changed that line and so on. Not the perfect way to create business growth strategies.
I told him DO NOT send it do to the negative reaction in the mind of the reader.
He sent it with no results. The same was repeated on his other marketing outlets. To be truthful I fired as a client in the end because he moaned about results, moaned about everything he was and wasn’t doing yet never did anything to fix it by following what I know to be brilliant business growth strategies.
This is very common where the boss needs to take absolute control of everything yet … Can a man that creates components for machinery also be the same man that is great at marketing?
Stick to what you know is a rule that I live by yet it’s a rare rule in the marketing of business.
The one thing you really can be certain of is removing useless wasteful business growth strategies and putting into place business growth strategies that have been tested into your market place and tested until they work.
This could be the exact opposite of what you are doing right now.
It could be the exact opposite of what your marketing team wants to do right now.
These are uncertain times and in uncertain times not taking a risk is more risky than taking a perceived risk.
Alan Forrest Smith, Business Growth Strategist
I started to notice changes maybe five years ago. They had been taking place long before then but it had become more than obvious then.
What was working was now no longer working. The old systems, the tricks, the techniques and the absolute fundamentals of marketing were no longer working where they used to always work.
The feedback from entrepreneurs like yourself supported that conclusion and awareness that massive changes had imperceptibly been sweeping through the world of business without the world of business taking notice.
Recently when asked a majority of those questioned replied that they didn’t trust marketing people. Marketing people had now adopted the role of the car salesman or they would do anything, say anything, promise anything and anything but deliver in their results. The results have become impossible for those that are simply selling car – selling – and have no real idea of what takes place during the process of buying.
Buying is a real process that includes so many invisible actions before any buyer arrives at you. The initial idea they have, the thought, the search, the mind process and many other things that take place before the buyer decides to buy from you. I’ll talk about that later on.
And recent years in the industry of marketing have been destroyed by the abuse of power handed to marketers where they have had the ability to blind people like you with what can appear like magic. The magic in fact is usually a simply process that hasn’t yet reached the eyes and minds of the mainstream. The marketer has simply read what to do in the instructions and is doing it. The main problem is the promise they present when doing such magical arts.
Marketing assumes that buyers want to buy and yes they don want to buy. Persuasion has always been the force behind selling. TV is a great example of that as are some older adverts. Persuasion is a set standard of buying from the mind of the seller yet here is a reality check – you cannot force anyone into buying anything unless they want to buy. Persuasion will not force the cash from anyone and when it does – and sometimes it does – a refund request is asked.
I remember years ago my own brother coming back from Spain to announce he had done something stupid. He had signed up for what was then called a time-share apartment at £400 per month. This was clearly higher than his wages yet the experience of going through the time-share process persuaded him into buying. Thankfully the legal process was such that a refund of his deposit was eventually returned. And if the buyer does refund you can bet they’ll never be back again. I wonder how many people smile and say it seemed like a good idea at the time. The reality is it was never a good idea it was simply manipulation through persuasion.
Habits have gone through a huge overhaul. Now with the powerful of a smart phone we have selective and addictive thumbing over and past your marketing materials. I used to tell my clients they had 3-seconds to grab a client via their computer screen. Today I doubt if you have one second.
The addiction is huge. You’ve seen people everywhere walking around, sitting down, on public transport and even with a lover with their faces fixed firmly on the screen before them. It’s like a scene from s zombie movie. Some marketers see this as marketing nirvana after all if they stare at the screen you can gently slip an advert passed them and they will click on it. No and here is why. Addicts are conscious of nothing whilst being conscious of what serves them in the way they see service in that moment. Addicts also have selective choice playing its part like all viewers have that choice. It is anything but a marketers dream. The addicts can be so tuned in or so zoned out he selling opportunities is very few.
And those that are just thumbers, they scroll left or right or up or down or anyway the screen will go. In that moment the only action they care about is that they are taking an action with little reason with their thumbs. Today in my coffee shop a guy stands in front of me. He takes out his phone, opens the screen hovers his thumb above a small panel and does nothing but put his phone back into his pocket. Eventually he touches a panel. Facebook, email or whatever, he thumbs very quickly through everything without seeing anything and eventually stops. He repeats the same process until his coffee is ready. Once he picks up his coffee before he walks to the chair to sit he opens his phone so he is thumbing as he walks.
In the coffee shop itself I would guess around 70% in here right now are staring at a screen. All addicts or thumbers! Either way do you think marketing to minds that have their minds on something or nothing is a workable idea?
Another things with Thumbers is this – they are extremely protective of their digital space. They don’t want to be invaded with ads in what they feel is private and their own place. Their place is their screen in front of their eyes. This is their place where no one else is allowed. It can feel private almost secret. The last thing they want is what marketing men can advise which is to hit them in their pocket directly into their smart phones.
We have to remember people aren’t stupid and can see right through it when they are being treated as stupid.
The old way of marketing could get away with treating people as stupid and to be sold to yet those were the days of the uninformed. Now people are smart as their phones suggest and have been made smarted by the huge volume of instant education online.
If you want to sell more there is a new way to di it and it is nothing like the old way. Marketing as you might know it is dead. I believe there are things coming that will make anyone in the marketing service industry almost extinct yet the marketing industry will have you thinking others for – as long as they can.
There are huge changes coming yet there are huge changes already here. I’ll go through more in Part 2.
Pt. 2 coming.
Alan Forrest Smith
Recently I have been mentoring a company that has had a very common problem I keep seeing and you might be experiencing.
They have and had invested more than enough in their business.
Sadly - They had no sales on well over a year.
I wasn’t surprised because over the past few years I am seeing a really strong repeated pattern and it is this.
First, the days of the website being the only source for your sales are dead. Multiple channels need to be in place to create maximum output for your business. This includes offline.
Second ask yourself this - when is the last time your clicked on a sponsored ad in relation to a organic ad? Personally I am not sure why but I don’t click on sponsored ads and lets face it - battling for decent space on Adwords is a pitch to say the least!
Third likes and shares DO NOT MEAN sales. When social media is done properly it can work yet seeing social media done authentically and organically is so rare but will only work when done this way. Simply posting content and links is a recipe for fail and the numbers support that!
SEO is a science yet so unscientific it just isn’t true. Two weeks ago I accidentally put a clients page to position 5 on Google for hugely sought after key phrase.
That’s the problem … We do the basic things on SEO and no more. No endless backlinks etc yet is still appeared on page 1. position 5. In other words SEO described as a science can be a lot of trial and error that can take literally years.
And the bigger problem for you is this.
So why is this happening and why is it on the increase?
When I started my marketing adventures in 1989 reaching customers was easy when you knew how.
In the late 90s when digital arrived - before Google it was still pretty easy to dominate Yahoo and AltaVista and then later Google.
When Social Media really started to take off mid—late 2000s again it was easy to do organically as it was new and novelty.
The bigger problem though for you is this.
There is a new wave of experts that have no expertise in marketing or understanding real marketing.
Marketing itself is just a label to capture an action.
Selling your stuff to people that are ready to buy.
That’s really it.
You cannot persuade anyone to buy anything they don’t want and if you do you can guarantee they’ll be bringing it back under the table ‘buyers remorse’ or what I call the wake up moment that they were persuaded to buy something they just didn’t need.
And there is this.
Differences are dead.
Distinct is perceptive, perceptive is intuitive intuitive is another dimension that has been created through the new share experience.
In other words.
Yes direct marketing will still work but only in a 2017 transformed way.
Old persuasive marketing for your business is dead and if you have read this far - you get it.
So what do you do to make changes?
First is stop everything. There is no point investing time, money, and people hours into what isn’t working.
Next research the buyers mind. This takes time and energy but is worth every moment.
Then look at trends, buying patterns and habits.
Find out the path taken from your customer until the moment they buy from you. That means from the second they discover you until the second the click the order button.
Then find out where the buyers are online or offline and get your product or service in front of them.
Create test campaigns to measure and track conversions.
Once the testing is over create a careful strategy and tactics to relaunch your campaigns.
Every right or wrong word makes a difference.
Every right or wrong image makes a difference.
Look at this…
Headline 1. 3 sales
Headline 2. 73-sales
Image 1. 4 clicks
Image 2. 200 plus clicks
This takes time and energy and one problem you might face is lazy marketers that want to do what they know and that is usually the quick, click and go route that so many SEO and S.M experts take. I have news for you - that is proven to fail as you are probably experiencing right now.
If you want your business to work.
If you take your results serious.
If you need up-to-the-minute advice - what works in 2017.
If you need an expert that will tell you exactly how it is.
If you are in business for the long run.
And listen to this.
If you like the idea of everything being tested until it works and then appearing in the biggest and best national newspapers and magazines online for pennies … we should speak.
As I type most of our clients brands are appearing in most supported major online outlets that experience millions of visitors daily.
I only work with clients that want results and that take their businesse seriously.
Is that you?
If you have no need to create new informed marketing that actually cuts out the crap and delivers results please delete this email.
If you want more buyers, more sales and more results you know where I am.
By the way everything I am writing about above took one failed online project from 2.5 years of nothing and struggle (being supported by his other business) to sales of over £300,000 every month.
We didn’t do that doing what everyone else is doing.
Every now and then you have to take a real good look at what is delivering and what isn’t. So many times over the years I have seen business literally throw money at marketing and just hope it works.Read More
Here are ...
First I have started to post easy to watch and quick videos on the Orange Beetle Facebook page as well as unique content. Stay connected here.
These are all businesses we are involved with over the past 12-months or so.
We chose these to share for two reasons.
Thi is a small selection to show variety.
Objective/Goal: Promote and pack out the gallery event for a contemporary artist with maximum guest attendance.
Result prior to Orange Beetle breakthrough conversion: 4 registered guests
Results AFTER: Over 147 registered attendees (well over 500 actually turned up on the day), full-house, and the maximum guest attendance.
Promoted and maximized conversions through just 4 different simplified tactics.
Objective/Goal: Dominate the niche market and work the way up towards 100 leads a month
Result prior to Orange Beetle breakthrough conversion: Zero - a new service with failed website launch and Zero leads.
Results AFTER: Starting leads 3-5 to over 300 monthly leads with 49.2% tactics. (each lead is worth over £3,000)
Promoted and maximized conversions through just two platforms.
Objective/Goal: 30 monthly new lead generation sale and 2% upsell conversion
Result prior to Orange Beetle breakthrough conversion: Dormant business and flat sales with near zero new leads
Results AFTER: 82 new leads sales with 8% upsell conversion
Promoted and maximized conversions through 15 Different tactics.
Objective/Goal: One replicable sale to work the way up to a consistent sales flow
Result prior to Orange Beetle breakthrough conversion: Zero sales, failed SEO and website
Results AFTER: Day one - first sales order placed, followed by 10 sales orders and sales enquiries over the following 8 weeks and growing!
Promoted and maximized conversions through 4 primary platforms extending through 29 additional tactics and growing so far!
Objective/Goal: Promote and pack out the food market stall event with maximum guest attendance.
Result prior to Orange Beetle breakthrough conversion: Zero guests booked in
Results AFTER: Full house and 100% sold out meals or stock with over 5000 passing through the doors on the day. INCREDIBLE!
Promoted and maximized conversions through ONE single tactic and platform
So-called marketing experts being asked for help and guidance yet taking massive risks with businesses like yours. The mantra is always the same ... rebrand - clicks - like and followers with no mention of sales. shocking!
Then we build the whole campaign around that number. only once that number is hit to we move forward but honestly if I don't think it is possible I will say. I will not take a risk with your business.
Not clicks, not likes, not visitors but real buyers and real customers, after all, that is the blood of your business, not just a great website.
And you saw the power of simple strategies above. The catering company DO NOT even have a website and refuse to post updates online yet we still sent 5000 through their door at the weekend.
If you are stuck doing the same old thing or are feeling like your guys are delivering the same old nothing results we should talk as a matter of urgency.
WARNING: I do not offer a FREE advisory service - this is strictly for businesses that value their time and their results. There are over 200 pages and downloads for free on my website if you need free.
Now don't forget to stay connected on Facebook because I post video and a few other things there I think will help you. See link below.
Alan Forrest Smith, 32 Years Of Frontline Direct Marketing Under My Belt
AND - My highest demand breakthrough services
IMPORTANT NOTE: BEFORE YOU READ ONE WORD FURTHER.
This means I will do everything in my 32-years of proven direct marketing experience, acclaim, results and power to build your business as a mentor and as a partner in our future profits. Of course a deposit and a contract is necessary - this is not a free ride.
Here is what I know: The smallest attention to detail in marketing can deliver just massive results. I've seen it, I've done it and I will do just this for you - IF you are ready!
This is a very strong opportunity for those that can see the bigger picture and possibilities. Higher results, increased conversions, time-tested strategies, a surge of new business and more could be heading your way.
If you have everything and are frustrated with your results - we should be talking right now. TEXT: UK: 00 44 (0) 7793069486 - once a text has been received I will call you.
Now you may read more for opportunity.
I am thrilled to share with you some of my results over the years have been huge. 3% to 49.2% conversion increase - not bad right?
In Under 90-Days Neelam Meetcha Generated Over £35,000. Stephen Georgulis Over £90,000 David Lee OVER £300,000. Kevin Lewis Over £42,400. Mike King Generated Over £1.2 Million Selling more Cars!
I am going to show you how it’s not only possible but it has never been more doable than it is today.
There are things we can control and cannot control.
And frankly the reality is you have no idea if your job will be around next week despite the appearance of all being well at work.
And there’s the other stuff about jobs (even if your self employed)).
Having to be there at certain times – that horrible drive or commute everyday!
Having to leave at a certain time – back to the horrible drive and commute.
The lack ability to earn no more than your employer willing to pay you per hour.
Fixed holidays every years and even having to work when the last thing you want to do is work!
Further on this page I am going to show you how to replace your income, transition into a life that gives back to you rather than take from you and how to create as many income streams as you like.
First, let me explain a little of why you should listen to me.
I am writing to you from the village I live in. The village is Hale in Cheshire, listed as one of the richest areas in the UK. I live a good life my wife; we have more than everything we need and live in a large penthouse apartment where our neighbors are the rich and famous seen on TV or in the Premier league (football). Today as I write they are filming a new movie in the street as a follow-up to the movie Snatch.
We have homes abroad in The Republic of Georgia and travel to them regular as well as rent them out on Airbnb. We also have a couple niche businesses one of which is in the salon industry that is one of the biggest in its field (www.salonpunk.com) that has a steady income on autopilot. Life is good life is very good. Our car is paid for cash although we don’t drive a lot. We eat out every single day and drink a lot of coffee.
Now I am not telling you this to show-off I am telling you because that is exactly how it is.
It wasn’t always like that – My background I think you will relate to.
I have been self-employed since 1985. I hated taking orders so I constantly got fired. It was the very best thing that ever happened to me.
I tried a few things and opened three brick and mortar shops in Cheshire, England. They all went really well despite the startup hiccups.
In 1996 I started to hear about the Internet and doing business online. I was interested and I thought about it as a possible marketing tool for my business. I did thousands of direct mail in those days so this seemed like a good option to send email. The problem I had was no one had an email address then so it was slow. So that same year I built my first website using Microsoft Front Page with a tech guy I knew called Andrew who had a lot of teeth missing!
By 1997 I had a crazy and slightly obsessive idea that I could create a new life from the web selling stuff or services or something. I wasn’t sure but I thought I could use it somehow maybe to even mail salon products. The problem I had then was mailing them cost more than the actual bottle of hair product.
The first thing I sold was a Nintendo computer game and then another and another. Now that wasn’t going to change my life because I was making really good money from my three hairdressing salons. However it taught me that I could actually sell things online and maybe create a business from it. I actually wanted out of the salon business due to a very painful disc and back problem so this felt like good idea.
Around 1998 I got a new home computer with an early version of Windows. It seemed easy to use but dial-up was painful and the thought of video, audio or even images online was incredibly slow if possible at all.
I had this idea. So I set up a new website a new venture and a new business around my new idea. It was a website aimed at the salon industry that I still have named www.SalonPunk.com.
I felt after 17 years owning a salon and solving all the salon problems that were thrown at me I could become a salon consultant. Now it took me around 18-months to sell the very first thing from that website but I had to learn everything myself so it was slow. I was building a house and had four young kids at the time and of course my three salons. Every minute of everyday was busy.
By 2002 I was seen as a real expert in the salon industry because of my salon business website. I was also selling between 10-15 ebooks everyday at around $197 each. I was also offered a column in a national magazine which I accepted and wrote in for over two years and also flown over to the USSR to share my expertise to over 1000 hair and beauty salon business owners. I was also invited to Japan and many other places whilst being chased by the mighty Wella for a project and other large corporations. In 2006 I travelled over to Australia to speak and train around 500 salon owners.
My own transition was now complete. I had traveled the world on several occasions, been invited to wine and dine with the rich and famous on many occasions and had acclaim and recognition.
I work very loose and freely. I have a state-of-the-art Apple Mac these days. I have a MacbookPro I use only for video. I have an iPad I use off and on but I have my number one business tool with me at all times. This is my iPhone which I update every two years. Today I run with an iPhone 6 plus because I like the big screen.
People never believe me when I tell them but I have written some of my most successful sales materials, books and other stuff using just my thumb on my iPhone. It just works for me.
I don’t have an office although I am now taking on a workspace of around 1000 sq. ft. to get me out of my apartment now and then. I also travel a lot as we have a home in Tbilisi Georgia. I don’t even have an office there I simply go a cafe and spend an hour or two or three on my iPhone.
I need flexible and I like flexible. Transition gives me just that.
Recently my desktop Mac crashed. I had to have some major parts replaced. To me it always feels like an office has burnt down and everything is lost. The reality is different as I host every single thing I do online in two separate cloud accounts so nothing can ever be lost again.
I suppose you could say I run a Nomadic business that pays me very well and gives me the life I live. I am one of the few true one hundred percent online people that I know.
There has never been a more important – yet easier time – to take back control of your life.
I’ll share some stories below in a moment for you and proof from real clients. First let me get you a little more excited.
I decided to create a new mentor program because I know that is what you need right now.
In other words – you are I control of you. No more blaming anyone.
This is a genuine business that gives you the security of a genuine business where I will help you follow a proven route to make your ideas and experience become a real business.
And if you don’t have an idea right now – I will show you how to find the best ideas fast!
I will show you what I do and what I do for my clients (and it isn’t that hard)
And if it is what you want I will happily share with you how I get high-end clients paying very large amounts for very large results.
MENTOR TRANSITION PARTNER PROGRAM will show you how. I will show you how. I will hold your hand and guide you very carefully one-step at a time.
First we talk.
Then we agree a deal.
We will agree terms.
Then we get started.
It's really that simple.
This is for you if you want to start something brand new.
This is for you if you are in business and you want to transform your results.
This is for you that demands changes.
ONLY CONTACT ME with full details of what you are thinking. I can't reply to anyone that hits reply with a word like 'interested!'
Tell me about you, your business and some detail.
Then we will speak and don't worry there is no obligation during the conversation.
Is this an opportunity to good to miss?
I am here.
Get in touch.
Alan Forrest Smith
PS: OBVIOUSLY PLACES ARE VERY LIMITED DUE TO THE VOLUME OF EXPERTISE AND MENTAL REQUIREMENT.
There's nothing new in fake despite it being all over the media right now as something new. It isn't.
Fake even affects marketing solutions or what you should or could use to create more results.
Here's what happened and how it can adversely affect results in your business.
When I arrived online in the late 90s people like myself were usually early adopter of the web for their business. It was a problem in those days because not everyone had email!
It's was just another way to expand our reach or to expand my own marketing outlets to gain more business after all business is about being successful not struggling.
During the mid-2000s in particular saw the rise the 'new expert'. These were groups of people that went doing business but started the business of selling advice to those that had no idea how to use the web to expand their business.
That seemed fair after all we all have to learn. But ot long after then rose the fake news reporters and advisors in an area of the marketing world that would and still will do anything for a sale.
Yes this will work, yes that will work and most would listen to them especially if you are in businesses and don't have time to learn yet another skill.
And the fake principles are like this.
Make some promises but not set in stone.
Confuse them with science as science sounds impossible.
Create complex thoughts and ideas that they will be happy to leave an expert to.
Build proof and patterns for jumping on board with the next new or big thing in marketing.
They will mantra
Stay ahead of the pack
Use social media daily
Use LinkedIn for connections
Hire a monthly blog content writer
Focus on SEO
Get some Facebook Ads running
And you know the story!
In my 32-years experience. In my twenty plus years working with clients like yourself. In my experience generating sales going into the millions for my clients. In my experience creating strategies that sold almost £1.5 million in cars from a single campaign. And in my experience as someone that has been on the frontline of direct marketing since 1985 I want to share this with you.
First the only way to measure your marketing is by something a ‘new expert or guru’ will rarely talk about. Results! It either works or it doesn’t. Direct mail works or it does not. Social media works or not. Fusion works or doesn't work.
Fake news or fake marketing can only be measured by the results it delivers.
Second I am yet to see and strategies that work built on the back of using all things new, the latest and the greatest.
The problem with new is it takes time to roll out, time to establish and time to see any genuine results.
Thirdly almost every successful campaign I have seen, been involved with and been part of has this.
A stripping back to basics.
Marketing is mind based. The mind has to trust before it reacts. Trust is built over time. Time can take months not minutes or hours.
Once trust is built then and only then can a conversation take place.
Yet the fake new in marketing will tell you that do everything, anything and all things new.
Here is what I know.
If theres nothing in the bank … My marketing has failed.
Thats the only way I measure if it works.
How about you?
You know how to get me, you know where I am.
Yours in results and success.
Why do people buy?
“We get enquiries but we cannot convert them?”
Here is what I see and hear with clients all the time.
This will help you and will explain why most enquiries do not convert.
You know what this year, the year of TRUMPLAND and BREXIT has created more issues you should address.
The biggest issue being that of FEAR and how does that ‘mass hysteria’ fear or the thoughts that go into the minds of the majority affect your sales – because it will.
First your customer has decided to buy what you sell a long time before they get to you. Think about it – you’ve done it yourself.
You see something, decide it's cool or perfect for what you want. This might be ages and ages before you go and buy. For example I decide to buy an IPad Pro the full size and full spec one. I made that decision maybe 6-months ago.
Have I bought it yet? No and that is because I will buy before we go over to our other home in the Republic of Georgia. Maybe a day or two be fore we leave I will go out and grab one.
Yet I have bought it in my mind already. I will buy from the person that gives me a good enough reason to buy from them.
Lets say for example you sell a program to retrain people leaving the Armed forces.
The person leaving the forces knows well in advance – maybe even a year before he or she is leaving. They start to plan their exit strategy for a new life.
They search for training courses or something that will help them. Now after search they know exactly what they want. They have bought it already in their mind.
There is nothing to say when they will order but they have bought.
My son is taking driving lessons right now. He is planning his first car. Everyday he sends me photos of vintage VW beetles. He is building up a mental picture of himself driving the car – even the colour of the car.
It might be a year before he buys.
In other words you do not have to persuade the buyer to buy as the buyer has already bought. What you really have to do is convince the buyer you are the right person to buy from and that means this …
If you do this will turn them off from buying.
Because they have already bought in their mind and they don’t want you to try and convince them otherwise.
What do they want from you?
How to increase conversions from enquiries.
The buyer needs to be convinced of your expertise, your authentic approach, your position as an expert in your service or products. They also want to know you will support them before the purchase, during the purchase and at anytime after the purchase.
The following two things have never been so important for buyers in 2017.
How will BREXIT affect me?
How will TRUMPLAND affect me?
This affects the mind.
This affects the buyer.
How certain are doing a transaction with your company?
Can you offer a level of certainty from during this uncertain time? You’ll be surprised how small this has to be?
How distinct are your services, products, staff or even delivery? Are you so distinct you are the one and only option when your buyer is ready to hand over cash for what they bought mentally months before?
I am a so distinct I will be the very first and only option?
It goes like this.
The buyer has a thought.
They think more about the thought.
The thought becomes a constant thought.
The thought becomes a want.
Thoughts of do I really need or want sometimes take place.
Once the thought is confirmed it takes root in the mind.
The purchase has been made mentally.
They research a supplier when ready.
They read the website
The ask questions.
They want answers
They want to be reassured.
They demand certainty.
They want a human touch.
They want a company that cares.
They want a conversation and don’t want to be sold to.
They simply want a good enough reason to buy from you.
If you try and sell them cream, a course or a Bentley … you will lose the sale because they have already bought that.
All the want is a good enough reason to buy from you and not your competition.
I can train your team, I can put systems into place and I can make sure through careful tracking and measuring that you have all of this and more in place.
I can also offer breakthrough critiques and blueprints for your business.
It is the difference between converting and losing sales.
And you don’t want that.
I hope this helps.
You know where I am.
Alan Forrest Smith
Mentor, Business Results Mentor, Find The Best Mentor, Strategic Mentoring, Copywriting Mentor and Business Marketing Mentor UK
99% of business problems I fix.
Whether it be response or strategy or copy critique. My historical results are mostly instant.
Like … from zero to 49.2% response!
If you’d like to arrange a breakthrough session simply get in touch below.
Alan Forrest Smith Instant Callback
+44 7793 069 486
+44 7793 069 486
+44 7793 069 486