Here is what I knew and learned about writing copy over those years. It’s a principle that stands as I write to you now.
It either works, or it doesn’t work.
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We are what we eat. The same applies to our minds.
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So you’re ready to take more control of your life and start your new small business?
You love the idea yet you might be feeling overwhelmed at the same time by the idea of being a business owner. There is good news and bad news. Bad news: There are many early traps that lead to failure. The good news is almost all of those traps can be avoided when you know them. Below you’ll read what to avoid and what to focus on.
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FRIDAY RAMBLINGS October 14Th 2022
Friday Ramblings is the end of the week, what’s on or in my mind right now? Feel free to leave a comment.
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Being a copywriter that has delivered well over one hundred million in sales (and more). And being a copywriter that has written far too many multi-million-pound selling sales pieces to list I am more than well qualified to share this.
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Selling anything is about telling a story. The story has to be real. The sense of reality will show through at every level. The story should have that human touch to it. It will show even more in a film.
Yet a film allows you to offer a multi-dimensional angle into your presentation to your targets.
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Until I met my wife coffee was a drink that hadn’t really passed my lips. When my wife entered my life all of that changed. On our first date, she took me to a coffee shop and asked me what coffee I drink. I simply replied, “same as you” I had no idea coffee could be so complicated. And then and now at home, coffee is more like a religious act of devotion than a simple drink.
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